User-generated content, the magical word that turns your consumers into your brand ambassadors. Gone are the days when businesses used to hire high-end celebrities and models to promote their products. It was expensive and honestly not relatable for the everyday audience. But now? Anyone with a camera and a decent shooting setup can become your biggest cheerleader. And as a result, they are going to bring in many more customers to you.
If you think about it, it is good business for both of you. A win-win situation. But to start making UGC videos, you need to know some good previous examples to draw inspiration from. And that is exactly what this blog is all about: showing you UGC video ads examples.
What is UGC?
If you are still not familiar with User Generated Content, then let me give you a basic rundown of it.
UGC videos are content created by ordinary individuals for a brand. This opinion by a regular user is often welcomed very well by the customers, boosting brand trustworthiness and awareness. And, users often engage better with these types of content, and it is often cheaper than a professionally shot and curated video.
That means it has all the makings of a great marketing strategy, and businesses around the world are happy to be on board.
Top UGC video ads examples that you need to check out
Okay, now let us move on to what you should look for in a good UGC video based on these ads examples. To know that, you need to familiarize yourself with some examples, and that is exactly what we are going to tackle in here.
1. How To Tutorials
How-to tutorials are one of the UGC video ads examples, which offer a great way to teach people how to use your product. Sometimes, a user might have found a clever way to use your product, which they might share with the world, and How-to tutorial videos are how they do it.
Here, a creator has used Photoshop to teach some generative fill tactics that their audience requested. Why is this such a great example? Because they catered to something their audience was requesting, while putting Photoshop in the limelight.
As a result, it is a win-win for the audience and the brand, which makes this a stellar reel idea.
2. Product Feature Description
When you want to provide a comprehensive overview of your product’s features, this video format is ideal. In these videos, your UGC creator will usually talk about your product’s features that make it stand out from the competition. This way, you establish your unique selling points and encourage people to purchase from you.
Below here is a clever example of the same. The creator elegantly points out where their competitor products are failing and shows how their product stands out in the same situation. This interesting narration does drive the point home nicely!
3. Educational Videos
Some videos have the sole purpose of conveying information to the audience. Why? With better background details, your audience will better appreciate the quality of your product. Also, they will be able to see that you know what you are talking about, which is what being an industry leader is all about.
Here is an educational video example we came across. We all know retinol is good for you, but how does it repair and rejuvenate your skin? That is what this reel is all about, and by pairing it with their product, they subconsciously instill the value of their product.
4. Reaction videos
Part of what people love about UGC videos is the way the person responds to the product, which is why reaction videos have become a huge thing. By showing genuine excitement and love towards a product, the creator propels their audience towards a purchase.
One of the examples that we found was from Sephora, where this creator deliciously explains these fragrance profiles. Even if you are not a perfume fanatic, you have to admit that after this video, you might just be inclined to buy this one.
5. Review videos
Ever found the perfect product and abandoned it in the shopping cart because you could not find a reliable online review? We know you are nodding your head like crazy, because at some point, we have all done this.
And that is exactly what review videos are all about. It is what instills trust in a product and a brand. And that is exactly what this reel about high-protein batter is all about as well. And since we are seeing people crave protein left and right, this could not have come at a better time!
These are just a few examples of what UGC is all about. People use their imagination and create a variety of UGC videos that are informative and innovative at the same time. So, choose the right kind of video based on your strategy and a talented creator, and you should be good to go.
But what if you don’t have the budget for a creator?
This all seems well and right, but what if you are a small business owner and hiring a UGC creator is just not in the cards for you? Do you give up and play with the cards that you are dealt?
No, because with AI tools, you can get an equal footing and make stunning UGC videos just like we showcased in the list above. You can make similar quality videos with no filming equipment, creators, or an exorbitant budget.
Intrigued? Then read on to know how you can do that exactly!
Making a UGC Avatar video with Predis AI
Remember, we talked about AI tools that can help you make UGC avatar videos without much of a hassle? One of the tools that can help you accomplish that is Predis AI.
It doesn’t just stop there. It helps you make social media posts, spy on your competitors, schedule your posts, and do so much more, but let us get on topic.
By following these exact steps, you can make an avatar video with Predis AI:
- First, sign up for Predis AI and create an account if you are a new user
- Then click on the “Create New” option, so you can start making the post.
- The next screen will contain many different types of post presets. But the one that we want for this demo is the “Avatar video”.
- Once you have selected the avatar video, you will be prompted to make the script for the avatar to speak. So take some time to write a hooking script that will entice your audience. If you don’t know where to start, you can always ask the AI to generate a script for you.
- The next step after scripting is choosing the aspect ratio of the video. Pick one and then click on “Continue”.
- Now, we get to the interesting part, which is to select the avatar for your video. For each avatar, you get a pre-made voice that you can use for voiceovers. Or you can choose a different voice and match it with your avatar.
- And now we are in the final step, where you have to pick the template for the video. By hovering over a template, you can see what it is all about. Based on this, you can select the right template for your video.
- When you have chosen the right parameters, you can click “Generate” and the video will be created for you in a matter of seconds.
And that is how you create an avatar video from scratch without having to hire any creators or buy filming equipment!
I hear you say enough tooting your own horn. Show me what the finished product looks like. And yes, that is what we are getting at next. Check this output by Predis AI:
What are the benefits of UGC content?
Making UGC content can be beneficial for your business in multiple ways. Here are some important advantages it can provide you in the marketing landscape.
- Affordable: Professional photo and video shoots can be pretty expensive. But UGC videos are usually more affordable than they are, making it a viable choice for many small businesses.
- Trust and credibility: Even though brands go out of their way to show how their products are amazing, it doesn’t hit as much as getting a stamp of approval from the audience. And that is exactly what a UGC video does, it provides trust and credibility for your business.
- Authenticity: Users do not relate themselves to a celebrity endorsing your product. They find your product better relatable and useful to them when they see a genuine user showing your product in action.
- Performs better: UGC videos generally perform better than other types of content, which makes them a good choice for marketers to get engagement. And 93% of marketers do report that UGC performs better than other branded content!
Tips to keep in mind when creating your UGC videos
No matter where you create your UGC videos, whether you get an AI-generated one or a real one, there are some best practices that you need to follow. Because this will elevate your design and message, making it better reach your audience.
- Promote your UGC videos left, right, and center in all your social media channels and websites to get maximum exposure.
- Use clean, good-quality videos with a clear voiceover and subtitles so your message does not get lost.
- Establish firm UGC guidelines and stick with them to get uniform quality content.
- Make sure your UGC content is in alignment with your brand strategy
Final Thoughts
Making UGC for your brand is easy, no matter what your budget is, thanks to AI tools like Predis AI. You can get avatar videos with less design skills for a fraction of the cost, making it a viable choice for small businesses.
And the benefits do not stop there, since you get additional features associated with social media content creation and scheduling, you get a myriad of benefits for a small price tag.
So, sign up to Predis AI and start automating your social media and UGC journey today!
FAQ:
UGC videos are created by users and not by the business or the brand. Since it offers an external take on the product, it is usually well-received and trusted by the audience. Therefore, these kinds of videos have become a popular choice for brands to use as video ads, which is what a UGC video ad is.
UGC ads are so effective because they bring trust and credibility to the brand, as the reviewers are real-life people and not paid celebrities.
