Facebook Carousel Ads are a fantastic way to capture attention and tell your brand’s story. These ads let you showcase multiple images or videos in a single ad unit, where users can swipe or scroll through each card. You can use carousel ads for highlighting multiple products, detailed step-by-step processes or an engaging narrative. But if you want to make the most of this format, you need to use the correct Facebook carousel ad sizes. If your images or videos are blurry, cropped oddly, or don’t align with Facebook’s recommendations, they will look unprofessional and may not perform well. Correct dimensions ensure your ads look sharp, grab attention, and communicate effectively. In this guide, we’ll cover the best Facebook carousel ad sizes, tips for designing carousel ads and real-life examples to inspire you.
Why Do Facebook Carousel Ads Work?
Facebook carousel ads are interactive, aesthetically appealing and versatile, hence they have an impact and work efficiently. Whether you’re a small business owner or a marketer, carousel ads let you get creative and show your audience more of what you offer. Here are some reasons why they work:
- Users tend to have an interactive experience. As they can swipe through multiple cards, which keeps them engaged for a longer period of time as compared to the static ads.
- You can showcase variety through a carousel ad by displaying multiple products, services, or features within a single ad.
- It enhances storytelling. You can use the carousel to guide users through a narrative, step-by-step process, or product journey.
- Facebook carousel ads have higher engagement rates. Research shows carousel ads often outperform single-image ads, with 72% higher click-through rates on average.
Facebook Carousel Ad Sizes
Getting your Facebook carousel ad sizes right is very important for a successful ad. To ensure consistency, stick to one carousel format throughout your carousel. The square format is the most commonly used as it works well on both desktop and mobile devices. Here’s what you need to know:
Single Image and Video Size Requirements
- Ideal Image size for a single image is 1080 x 1080 pixels (square format).
- Aspect ratio should be 1:1.
- Recommended file type for images is JPG or PNG and MP4, MOV, or GIF for videos.
- Image file size limit is up to 30 MB and 4 GB for videos.
- Number of carousels: 2-10 (recommended).
- Video length: 1 second to 240 minutes; Facebook recommendation: 15 seconds.
Facebook Carousel Ad Character Length for Image & Video
- Text length should be around 80 characters
- 45 characters is recommended length for a Headline text
- Link description should be of 18 characters
Alternative Formats & Sizes for Facebook Carousel Ads
- For landscape format, aspect ratio should be 1.91:1 with recommended size of 1200 x 628 pixels.
- For portrait format, aspect ratio 4:5 with size 1080 x 1350 pixels.
Best Practices to Design a Carousel Ad
You need more than just good visuals, if you want to design a compelling carousel ad. Follow the below tips for best results:
- You should keep your branding consistent. Use your brand colors, fonts, and logo across all cards to reinforce your identity.
- Use high-quality images and videos. Make sure all your visuals are sharp and free from pixelation.
- Focus on creating a flowing narrative. Design each card as part of a sequence. For example, start with an attention-grabbing image, follow with product details, and end with a call-to-action.
- Limit overlay of text. Keep text concise and within the 20% text rule to ensure clarity and compliance with Facebook’s guidelines.
- Focus on highlighting benefits and what makes your product or service valuable to your audience.
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TRY FOR FREEInspiring Examples of Facebook Carousel Ad
Let’s have a look into some of the most inspiring examples of facebook carousel ads.
Calm: Showcasing Bite-Sized Meditation Teasers
Calm is a guided meditation app and has very perfectly leveraged the briefness of a short video ad.
- Calm effectively uses a series of five 10-second videos to highlight its unique features, such as sleep coaches and soothing sounds.
- Each video ad snippet offers a quick and engaging glimpse of what users can experience in the app.
- The carousel format enhances the user experience by allowing them to explore each sample at their own pace.
- This flexibility is a significant advantage over a traditional video ad, which would require viewers to sit through every clip sequentially.
- Calm’s approach turns short, targeted teasers into a powerful tool for engagement and app promotion.

Dyson: Personalized Product Demos for Every Hair Type
Dyson has used the carousel ad format very creatively to showcase how versatile the Dyson Airwrap is. The ad caters to every individual need by recognizing diverse hair types and styling preferences of the customers.
- The carousel features two women with distinct hair colors as blonde and black. They are showing the product’s capabilities.
- Each 10-second video highlights a before-and-after transformation, showcasing different styling options and the corresponding attachment required.
- The carousel format enhances engagement by allowing viewers to “choose their own ad-venture,” selecting the demo that best aligns with their hair type and styling goals.
- Dyson’s strategy highlights the product’s versatility while making the ad experience relatable and personalized.

Victoria’s Secret: Simplifying Complex Promotions with Carousel Ads
Promoting a straightforward discount, like 20% off a product, is easy with a single-image ad. But when the offer gets complex such as a site-wide, tiered discount with a free gift for minimum purchases, then it’s much harder to communicate effectively in one image. Victoria’s Secret has made use of a carousel ad to tackle the challenge of a complex offer.
- The brand explains each aspect of the promotion in a clear and visually appealing way, by breaking down the details across multiple slides.
- The ad is informative and engaging because of different product collection images in each slide.
- The final slide highlights the ultimate reward as the free gift with a purchase.
- This approach helps in making the customers understand the offer fully without feeling overwhelmed.

Feather: Hooking Customers with Curiosity-Driven Carousel Ad
Feather has nailed it with their clever carousel ad, by capturing attention within the first few seconds , which is otherwise gets very intimidating.
- The ad begins with a question designed to stir curiosity which helps to draw users in immediately. But Feather does not provide the answer immediately, instead spreads the answer across the carousel slides.
- This helps in building up curiosity and encourages the users to swipe through each slide which increases engagement .
- In the final slide users not only have their question answered but also have an understanding of what Feather offers.
- This smart use of storytelling has made the carousel format an important tool for both engagement and brand communication.

Uniqlo USA
The collage-style layout in this carousel ad is a clever way to keep the customers swiping in an engaging way.
- The headline ‘UT Grand Prix 2019 Winners’ on the first card immediately shows that these aren’t just any graphic tees but they are award-winning as well.
- People naturally want the best, so why not highlight the awards your product has earned?

How to Create a Facebook Carousel Ad Using Ads Manager
Follow the below steps to create a Facebook carousel ad in Ads Manager
- Go to the Ads Manager page and click on the + Create button.
- Choose your Campaign Objective. You can’t use Engagement or Video Views for carousel ads.
- Name your campaign, ad set, and ad. Then click on Continue.
- Set up Special Ad Categories (if needed), A/B Testing, and Budget optimization, and click Next.
- In the next tab, adjust your Ad set details, like Budget, Schedule, Audience, and Placements. Click on the Next button.
- Select your Facebook Page and Instagram Account to set up your ad and choose Carousel in the Ad Setup section.
- Fill in the details for your carousel cards in the Ad Creative section
- Scroll to Tracking, add Events, and set up a URL Parameter if needed
- Double-check everything and hit Publish!
How to Create a Facebook Carousel Ad Using Your Page
Follow the below steps to create a Facebook carousel ad from your Page
- Go to your Facebook Page and click on the “Promote” button, which is located to the left side of your tabs.
- Choose the goal of your promotion.
- On the next page, under the Description field, you can select up to 5 images or videos for your ad.
- Set up the Button, Audience, Duration, and Budget.
- Once everything looks good, click “Promote Now.“
Common Mistakes to Avoid
Avoid the below common mistakes to make sure your carousel ads are performing well:
- Do not use low quality images for your Facebook carousel ads. Blurry or pixelated images will turn the users away.
- Too much text or busy visuals can overwhelm your viewers. Avoid using cluttered designs in ads.
- Mismatched styles or messages across carousel cards may confuse users.Hence, keep it simple and consistent.
- If users don’t know what action to take, they’re less likely to engage. Always put a CTA.
Conclusion
Facebook Carousel Ads are a powerful tool for businesses to connect with their audience in a creative and engaging way. By using the right image sizes and video dimensions, following design best practices, and learning from inspiring examples, you can create ads that captivate and convert. Start experimenting with carousel ads today and see how they can elevate your marketing game!