How to convert customer reviews into social proof video?

Any business owner knows the value of a stellar customer review. From the launch of the first iPhone to the rising fame of Stanley mugs, reviews and user-generated content have taken a product to the next level purely based on word of mouth. You can ride the same wave and make your product a star seller by leveraging the power of customer reviews and turning them into social proof video.

Okay, but how do you do that? Do you just embed the reviews on your website and be done with it? No, you can take it a step further and convert it into social proof videos that can be posted on your socials! And this blog will take you through the step-by-step process of making that happen.

Why are customer reviews so important?

Customer reviews are important to the business in so many ways. Yeah, you get to see your products in a different light and find new ways to improve them, which is cool and all.

But the greatest thing about a customer review is that it gets the trust of your audience. When more people vouch for the effectiveness of your product, the better your reputation gets.

So, the next time you get a customer review, make sure to show it on all your social media channels so it reaches the maximum number of people. And I am not talking about boring text posts that people might or might not read.

No, instead, you are going to take those customer reviews and spruce them up into a social proof video that people will watch. And in the next section, we will walk you through the exact steps on how you can do it.

Making a Social proof video with Predis AI

Many AI tools can help you make videos from a simple text prompt without any design experience. One such tool that makes the process very simple is Predis AI. 

Let us see step by step how you can create such a video with Predis AI:

• First, sign up for Predis AI and create a new account if you are a new user.
• Next up, you have to select the “Create New” option in the left side menu bar.

• Here, you have many options for the type of video you want to create. Since social proof videos usually have a human presenter, we are going to be picking “Avatar videos”.

• Once you have started with the avatar video, you will be prompted to write a script for your video. Just copy and paste the customer review you received in the box. Or you can generate a script with the built-in AI as well.

• The next step is to choose the aspect ratio for the video.
• Here comes the fun part, where you need to select an avatar for your video. Your avatar will come with a voice, or you also have the option to mix and match the voice and the avatar.

• The final step is to select the background for the avatar. Based on the previews on the screen, you can select a suitable background. 
• Once you have made the necessary changes, click the “Generate” option, and the video will be generated for you in a matter of seconds.

And that is all it takes to make a social proof video for your business with no actors, filming, or editing equipment! Want to check out the final output? This is how it looks like:

Best practices to keep in mind when creating social proof videos

When making social proof videos with AI, you need to make sure some of the bases are covered. This will not only ensure that your videos get positive engagement but also improve your brand image.

But what are these factors that you need to keep in mind? Let us check them out!

1. Match your script with your intent: Before starting to create a video, define what your intent is. Do you want to make a video that instills trust in your audience, or want to show the efficiency of the product? Whatever your intent may be, make sure it is conveyed clearly in your script. If it doesn’t feel free to edit the script to your preference.
2. Choose the right type of video: Based on your intent, the kind of video you need to make can also differ. For example, to instill trust in your audience, you have to produce a testimonial video. There are many kinds of videos, like transformation, collaboration, testimonial, review, and unboxing kinds of social proof videos. So choose wisely.
3. Resonate with the audience emotionally: Always add an emotional element to the video. People tend to remember products when they feel an emotional connection to them.
4. Diversify your content types: Supplement your social proof videos with other informative, educational, and fun content. This way, you get to keep your audience hooked.
5. Add CTAs: Call to Actions prolong your interaction with the user, making it easy for you to stay in touch with your audience. So, add clever CTAs that are bound to make people click.

Final Thoughts

Making social proof videos can improve the appeal of your business in the eyes of prospective customers. But making them the traditional way can be hard and quite expensive, which is where AI really takes the reins.

By using AI tools like Predis AI, you really get to make realistic videos with human presenters for a fraction of the cost. And the best part is that you do not require any design experience. So, without waiting any further, sign up for Predis AI and get your account created today so you can start making stunning videos!

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