How to Increase Shopify Sales Via Social Media?

By unlocking social media’s potential, you can boost your Shopify sales. Picture this: A local bakery shop experiences a 30% rise in online sales in a week by merely promoting its specialty cakes on Facebook. From targeted ads to inviting posts, having a solid social media game can be the best technique for advancing your customer base and increasing revenue. However, navigating this landscape takes more than just regular posting. What could that be? Let us take you through some effective but straightforward techniques to increase Shopify sales via social media.

Be Aware of Your Audience

To succeed in social media, you must know your audience inside out. They must be at the forefront of everything you do. 

A recent Salesforce study revealed that about 65% of customers expect companies to adapt to their changing needs. Usually, brands and businesses produce content they enjoy. It may be enjoyable, but does your customer relate to it? Most likely not.

Consequently, your content fails to attract them, defeating the primary purpose.

Hence, to see success and grow your sales, you must know:

• The platforms your customers use
• The accounts they follow
• The type of content they engage with

Finding this information is not complex, provided you know where to look. Conduct a quick survey or try understanding your competitor’s accounts. Now, use this information to plan your social media strategy.

Pick the Correct Social Media Channels

It is not necessary to be active on every social media channel to make your presence felt. Trying to be everywhere will only waste your time and resources. Moreover, every platform has its strengths and weaknesses. 

Here are some broad tips to find the correct social media platform for your business:

1. Research the target audience: Who they are and which platform they use.

For instance:

1. Facebook’s majority of users are between 25 and 34 years old.
2. TikTok’s majority of users are between 18 and 24 years old.
3. Only 22% of Pinterest users are male
4. 60% of X users are male.

So, research your target audience and then pick the appropriate platform. This will help you direct all your efforts responsibly toward converting to sales.

Here’s what you can do:

1. Analyze competitors: Know the channels they use and how successful their campaigns are
2. Try and test different channels. It will help you know which works best for your business.

Thus, when you are pressed for resources and time, pick platforms that will bring you the best rewards.

Make Accounts on These Social Networks

Set up your business accounts on the chosen social networks. It will give you access to a vast customer base. You can target them with your content and ads.

Please remember that every social media platform has rules and features that can help you boost sales in Shopify with marketing techniques.

For instance:

To increase sales on Instagram:

• Add a link to your Shopify store in your Instagram Bio 
• Use the Shop features and link it to your Shopify store

Produce Good-Quality Content

Well-designed, thumb-stopping, creative visual content will work for your social media. 

It is a great way to increase Shopify sales via social media.

Please understand that well-designed does not necessarily mean pristine and seamless content. Instead, it refers to content that serves the purpose. Ensure that your content is specific to the platform where you put it.

For instance:

1. UGC-style, lo-fi videos are best for TikTok
2. High-quality, more curated content works better on Instagram
3. Blog entries and videos (short and long) work on Facebook
4. News, GIFs, and Blog posts are for Twitter audience
5. Corporate news and videos are for LinkedIn
6. Infographics and high-resolution images are suitable for your Pinterest

Time and again, go back to audience insight and plan your exclusive strategy for every platform. Of course, you can have an overarching strategy, but you must be specific if you need better engagement and followers. Naturally, with greater engagement and followers, the traffic on your Shopify store will also boom.

Here are four steps to create a fool-proof content strategy for your Shopify Store:

1. Define your target audience.
2. Know your goals and objectives for the content strategy
3. Understand what goes into successful content creation and planning.
4. Promote and distribute your content to increase your audience base.

Produce Shoppable Posts

TikTok, Instagram, and Facebook all offer shoppable post features. These enable users to buy through your content. With these features, you highlight the products to potential customers who have not visited your Shopify store yet. Moreover, it gives your customers the option to make a direct purchase.

Consistent Branding

To be easily recognizable and for your audience to trust you, you must maintain a consistent brand identity across all social media channels. About 90% of the potential customers hope to have a similar experience with your brand across all social media channels and platforms.

Ideally, your Twitter followers must be able to identify you on TikTok and vice versa. It will help you create a following across different channels. Further, employ the same logos, color schemes, and messaging on all the channels. It will help you build a cohesive brand image that your audience trusts and recognizes.

Tools like Predis.ai can be beneficial for giving a professional touch to your social media channels. Use this AI tool to generate posts that resonate with your brand language.

Be Consistent

The most vital element to increase Shopify sales via social media is being consistent. Consistency is imperative since you are trying to establish a relationship with your target audience. 

Viewers do not stay interested if you repeatedly ghost them. Finding a good scheduling tool can be beneficial. You can find tons of options, but with Predis.ai, scheduling becomes straightforward.

Predis.ai allows you to create and schedule posts based on powerful AI-generated insights. It is more than a scheduling tool; it lets you manage campaigns, calendars, and social media copies from the same tool. So, everything, from social media to the content calendar, will be at your fingertips with Predis.ai.

Interact and Offer Top-Notch Customer Service

Social media is a two-way street. So, your social media must be the medium for your customers to interact with you. You cannot grow your audience if you curtail your social media to ‘post and ignore.’

Not replying to your audience’s messages and comments makes you feel unheard, which will demotivate them to engage with you in the future. Thus, you must offer best-in-class customer service across different channels to boost your Shopify sales on social media.

Whenever you post new content, always monitor it. Reply to any comments or queries on the post. It will guarantee a dedicated audience.

Moreover, when you reply to a follower’s comment, they will receive a notification. It will motivate them to browse your newer posts. It also applies when your client has complaints about your product or service. Whenever they post a complaint on your social media post, reply immediately. If you ignore their concerns, your brand reputation and Shopify sales will suffer.

Other ways to increase engagement and interaction on social media networks are asking questions, hosting giveaways, or conducting polls. Try different ways to converse with your audience and keep that conversation going. The more you communicate, the more likely they are to engage with you.

Use Hashtags Strategically

A post with hashtags gets over 12% more engagement. Hashtags boost your post’s visibility. But you cannot just use anything. Look for the right hashtags. Please know the most popular ones may not always be the suitable ones, as they will be incredibly competitive.

So, look for:

• Trending hashtags
• Niche-specific hashtags
• Less-know but popular hashtags in the 10k–100k range

Use Influencer Marketing

Collaborating with influencers in your niche can be an absolute game-changer. However, you must be cautious and pick the right influencers to represent your brand. When choosing between influencers, look for one with an engaged audience rather than a big one. So, please do not limit yourself to the number of followers they have. See how well their followers engage with them.

When an influencer has a high engagement level, their followers trust their opinion. By collaborating with such influencers, you can reach a wider audience, broadcast your products, and build trust with potential customers. Further, keep authenticity at the core of your influencer marketing. Customers are smart. They know when you lie to them.

So, when you get an influencer on board, have them test your product. If they like your product, they are the right fit. No customer will buy your product if the influencer promotes your brand one week and switches to a competitor’s brand a week later.

Keep a Tab on the Social Media Statistics

Maintain a record of the key statistics to analyze the success of your social media profiles:

• New Followers
• Existing Followers
• Likes
• Clicks
• Total Engagements

Employ these metrics to alter your content and assess how these new styles perform.

For instance, if you share more memes and they get you more comments, followers, and likes, then you can use it as a queue to share more funny content. Simultaneously, track your competitor’s accounts to know what works for them. Try using a similar approach to build a vaster customer base. 

Track Performance of the Campaigns

To maximize the ROI on your Shopify sales with social media, track the performance of the campaigns and optimize them. Before you begin using social media for Shopify, set social media KPIs. It can help you monitor and track your Shopify sales with social media.

Some metrics you can use are:

• Engagement Rates
• Cost per Click
• Conversion Rates

Try Storytelling

Your audience wishes to see more than just your products. Usually, Shopify stores fail to build traction on social media because they do not try to make the audience understand their brand. Instead, they direct all resources toward highlighting the products. For your audience to connect with your brand, share your opinions, beliefs, and journey.

Further, share the BTS, customer success stories, and other narratives that possibly resonate with your audience’s values and emotions. It can help build a deeper connection between you and your customers.

Offer Exclusive Discounts

Lastly, award your followers with exclusive rewards and discounts. These can help build your following and increase Shopify sales.

The Dos and Don’ts: Roadmap to Success

Do’s

1. Post Consistently: Consistency is vital to keeping your audiences engaged. Post regularly to keep your brand fresh in their minds.
2. Keep an eye on the analytics: Use a reliable tool to understand which content performs best and adjust your strategy accordingly.
3. Engage with the audience: Always respond to messages, comments, and queries promptly. Engaging with your customers helps them trust you better.
4. Collaborate with Influencers: Partner with influencers to boost reach and credibility.
5. Perform A/B Testing: Try different content types, ad campaigns, and posting schedules to see what works with your audience.

Don’ts

1. Do not oversell: Do not bombard your audience with the constant sale pitches. Always strike a balance between promotional content and entertaining, informative posts.
2. Never ignore customer service: Address your client’s queries and concerns promptly. Incorporate feedback to get better.
3. Do not ignore trends: Stay updated on current trends and incorporate the newest ones into your strategy. However, ensure that the trends match your brand’s values and identity.
4. Do not buy engagement or followers: Artificially inflating the engagement or follower count might yield short-term gains, but it will hamper your credibility in the long run. So, avoid this practice.
5. Never ignore visuals: Visually appealing, good-quality content works better on social media. So, invest in photos, eye-catching graphics, and videos to capture your audience’s attention.

To Sum Up

Mastering social media can significantly boost your Shopify sales. Understand your audience, pick the right platform, and consistently produce good content.

With tools like Predis.ai, you can streamline content creation, branding, scheduling, and marketing. Incorporate it into your social marketing technique to up your game. This can give you an edge over the competition and help you boost Shopify sales. 

So, use our tips above and increase Shopify sales via social media.

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