What Creative Elements Make Someone Click a Banner Ad?

Banner ads have been around for a long time and have made online advertising the way it is today. But the only difference between banner ads of that time and now is the sheer amount of competition. Nowadays, people are bombarded with so many banner ad that they have even developed the ability to unconsciously avoid them. Yet, still ad spend on these ads is growing by 5.49% each year, and they are not something that could be excluded from a marketing strategy. With stakes this high against marketers, it is essential for ad makers to make the ad clickable. But what makes an ad clickable?

Let us dissect this topic in detail in this blog. So, let’s go!

5 Creative Elements That Take An Ad From Zero To Hero

When coming to making a well-performing ad, you cannot say that one element is more important than the other. Because it is not.

To make an ad engaging and conversion-worthy, you need to have a perfect cocktail of many elements that work together in harmony. Together, they create a masterpiece that manages to gain attention among the sea of noise.

But what are these elements that we are supposed to be focusing on? Let’s find out!

1. Visual Appeal

The first thing that draws the attention of the user is the visual elements present in the ad, such as designs, images, and so on.

But that does not mean you have to throw everything you have at your ad and hope it sticks. This could make your ad too complicated, and the elements will compete with each other for attention, rather than fulfilling their purpose of getting clicks.

Instead, follow these best practices to ensure you have a simple yet attractive ad:

• Use white space strategically
• Choose colors that bring forth a positive emotion in the viewer, such as Yellow representing warmth. Take some time to figure out colors and their emotional factors to make an informed decision.
• Use colors contrasting with your ad background for the CTA button so that it has the limelight
• Experiment with animation effects. These dynamic movements can make people stop and stare.
• Maintain hierarchy. Keep the heading, sub-heading, and CTA in places people usually expect to see them. So as to avoid confusing the user.
• Make sure the ad works in different screen sizes, such as laptops, tablets, and so on.

How Predis AI Can Help?

Making an ad visually and aesthetically pleasing can be hard. And if you are someone with little to no design experience, then it can be downright impossible.

This is where Predis AI can offer its help. To get a good quality banner ad, all you have to do is:

• Sign up for your free Predis AI account

• Click on the “Create New” option.

• Choose the kind of post and the dimensions of your choice and click “Continue”.

• Write a prompt for the post. Make it as detailed as possible. When satisfied with the settings, click “Continue”.

• The AI will automatically generate an image prompt, heading, subheading, and call-to-action for your ad. You can always check them out before and make any changes if needed. If you don’t want to make any changes, then click “Generate”.

• And your ad is ready for you to use.

Pro tip: You can even edit your ad creative further with our built-in editor and schedule it within the platform itself.

2. A Clear message

People have short attention spans. The moment you get their attention, you have only a couple of seconds before you intrigue them with your message.

If you write too much text, then your core message could end up being ignored. To ace your ad copy, here are some best practices that you can follow:

• Use readable fonts and avoid cursive ones, because they can be hard to read.
• Make headings and subheadings different in size to distinguish them easily.
• Keep the message short, sweet, and direct to the point
• Use the PAS format to hook your audience. In PAS, you emphasize the problem of the user, agitate them a little bit, and then position your product as the ultimate solution.

3. Call To Action

No matter how good your ad is, the CTAs have the final say in making someone click. So, you must make the CTA an enticing clickable ad. But, how can you get it done? Follow these best practices to make your CTA perfect:

• Write CTA in the first person to feel relatable to the reader
• Invoke a sense of emotion such as urgency, excitement, or FOMO
• Indicate what the reader’s next step should be, such as signing up for a newsletter, requesting a demo, and so on.
• Make the action very simple to take, no consideration required, and no roadblocks. For example, you can say “No credit card info required” as a subtext to your CTA if you are asking them to sign up for a free trial. This way, they are not committing to anything, thus making the choice easier.
• Black, white, and brown are the least-used CTA colors because they are usually not in alignment with the background.
• Restrict yourself to one CTA per ad. Giving too many CTAs as options will confuse the reader.
• Optimize your CTAs for mobile devices as well.
• Place CTAs in a prominent location in a way that demands the attention of the user.

4. High-Quality Imagery

There are many places where cutting corners can have less impact on your marketing, but skimping on good quality images is not them. Have you ever seen an ad with bad images that still catches your attention in a good way? Would you still be inclined to click on it? The probabilities are low.

But not everyone has the budget to do high-end photoshoots, so how can you still get good images on a budget? Stock images are the answer.

No, I am not talking about the free images you can get from a stock image website. You can find a reliable website that has a premium subscription within your budget and offers good images. Some stock image websites you can check out are:

• Shutterstock
• Unsplash
• Pexels and so on.

5. Ad Banner Size

Ad banner size is something that is often overlooked by advertisers. If you do not use proper ad sizes, some of the consequences can be:

• Your ad is getting rejected
• Ad elements could be misaligned
• Could lead to lower CTR and reduced ad effectiveness.

Using the right banner ad size can help prevent your ad from being impacted by the above issues. 

How To Plan And Execute the Perfect Banner Ad?

To plan and work out the perfect banner ad, you can follow these steps:

1. Figure out your Target Demographic

When starting to make an ad, we can get carried away with what we want it to look like. That means sometimes we forget our target audience and their preferences. And this can be such a huge mistake.

Banner ads are for our audience, so it should be something that they would be attracted by. To create an ad that they like, you need to have an innate understanding of your audience. 

So, the first step of your ad planning should always be figuring out important details of your target audience, such as:

• Gender
• Location
• Demographic
• Education level
• Interests
• Income and spending limit, and so on.

2. Identify the Problem

Now that you have your audience sorted, you need to figure out what problems theirs are you’re solving. 

Do a survey or talk to your current customers and find out in detail about their problem. Also, understand how your product or service was solving that problem.

Once you have this figured out, it is time to write out a rough draft of the ad copy in the PAS format.

• In the Problem phase of the copy, show them that you understand the problem that they are facing.
• Agitate, talk to them about how it can be such a huge inconvenience and why it should be rectified soon.
• In solution, strategically place your product as the only solution. Lightly emphasize why you are the best solution among your competitors.

Once you have the rough draft, keep refining the copy as you go to make it the best version.

3. Showcase Your UVP

Unique Value Proposition (UVP) is something that distinguishes you from the rest of your competition. This is why it is important to emphasize it to your audience, especially if you are in a very competitive industry.

So, think about what your business has that your competitors do not. This can be anything from faster service, innovative solutions, or cost-effective strategies. 

Once that is sorted, think about how you can seamlessly work it into your ad copy, CTA, caption, and so on.

4. Think about Placement and Dimensions

With a refined ad copy in hand, you might have a rough idea of the amount of ad space you require. Google Ad display network offers a myriad of options when it comes to ad sizes and dimensions. This way, no matter what your requirements are, there is something for you.

Keep in mind that the most popular and well-performing ad dimensions are listed in this blog for your reference.

5. Design your ad

With ad copy ready and the dimensions sorted, the next step is to create and design an ad.

And with the above creative tips in mind, and a killer copy that you have curated, creating a stellar ad should not be a difficult task. And if you are still struggling, then Predis AI can help you sort it out.

Making A Solid Ad That Converts

Out of all the tasks, making an ad can be the toughest of all. Because it requires you to have good design skills, a keen eye, and a killer ad copy. But with Predis AI, all this task is taken over by our intelligent AI, making it easier for you to churn out your ad in minutes.

So, sign up to get your free account today and start making stellar ads!

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