Powerful Video Landing Page Tips And Examples

We all love videos. They are our main source of entertainment, whether we want to watch funny videos or learn something exciting. This is why marketers have used these media time and again to market their product, convey their message, and engage their audience. And one such idea was making videos for landing pages. 

But what are these, and how are they fruitful in reaching your audience? Let’s dive deep into this. By the end of this guide, you will have an understanding of what type of landing page video to create, what best practices need to be upheld, and how you can make the most of it. So, without bidding more time, let’s get down to the matter at hand.

What Are Landing Page Videos?

Landing page videos are videos that are placed on websites. These videos strengthen your offer to the client and better convey its benefits. As a result, these videos gently nudge your audience in the right direction and make them convert, such as signing up for a newsletter or a free demo, and so on.

But why should we do that? Are they that impactful? To be honest, they are! In this digital media-saturated world, you have only a couple of seconds to gain the attention of your audience. Once you lose it, you lose them. If retaining them is this difficult, then imagine converting them. 

But landing page videos help with that too. Landing pages with videos have an 80% higher conversion rate than ones that do not have. Sounds amazing, right? If done right, videos can have that much impact on your lead generation efforts.

Types of Landing Page Videos

Landing page videos can revolve around 4 main concepts. Let us look at each briefly.

1. Product Explainer Videos

You can go on and on about the features of your product in your landing page copy. And even if the copy was stellar, it might fall on deaf ears. 

But a video does not get lost in the noise. With coherent storytelling, you can easily convey your product details, and this can be especially useful when dealing with complex topics. A product explainer video helps you simplify those complexities visually.

Through these videos, you can talk about your key selling points, how you stand out from competitors, your usefulness to the client, and so on.

2. How-To Videos

If your product is especially hard to use, then a how-to video can be a welcome idea for your website. 

In a how-to video, you can generally show a step-by-step guide on how to use the product for a certain case. 

By using these videos, you establish your authority and credibility with your audience.

3. Client Testimonials 

We cannot deny the fact that many businesses find it easier to convert leads who have already heard good things about your brand. Word-of-mouth or positive comments from your customers are a great motivator for new leads to initiate contact with you.

Because these affirmations instill trust in your brand. This is why having client testimonial videos on your website can come in handy.

4. Promotional Video Landing Pages

Launching a new product or a feature? Then, what better way to advertise this, rather than on your website?

Promotional videos are quirky and exciting. They usually create anticipation among the viewers, making them more likely to stay till the end of the video.

Even if you do not have a new feature coming up, you can still make promotional videos that excite your audience.

5 Steps To Creating The Best Video Landing Page

Now that we know the significance and the types of videos other businesses create, it is finally time for us to get our hands dirty. We have to get down and make our video landing page that can help us boost conversions, too. 

So, how do you do that? To get it done without a snitch, use this 5-step framework!

1. Finalize Your Goal

The first step to any plan is to figure out where the finishing line is. What is the one thing that you hope to achieve by the end of this task? Without clarity on this, you will not be able to measure your success or even find out if you won or failed.

So, single-mindedly focus on the ultimate goal of your video. Do you want the audience to sign up for your website or book a call with your sales team?

2. Outline the Script and Create The Video

With the final output in mind, it is now time to make the video. The video has to be designed in a way that, once watched, the viewer should be willing to convert.

And making such a video, especially if you are a beginner, can be a tough task. But with AI rising, even this problem is already solved. With a single AI tool, you can create a stunning video with just a text prompt and nothing more. 

Let me break it down to you and tell you how exactly you can use Predis AI to convert your idea into a video within a matter of seconds.

• Click on the “Create New” button on the left panel.

• Choose the type of video that you want to make, and in this case, “Voiceover videos” are the apt option.

• Once selected, it is now time for you to start writing the prompt for your video. Make sure that this prompt is as detailed as possible. In this screen, you can make changes to the dimensions of the post and the type of media that you want to use, such as AI-generated videos or stock videos, and so on.
• Once you are satisfied with your prompt, you can click “Generate” and the whole video will be created within a few seconds.

• The platform also has a built-in editor in it that gives you even more control of your video, allowing you to make necessary edits.

3. Fit the Video And Your Website Cohesively

There is no point in having a video that is completely unrelated to your website. This will just confuse your audience and make them lose interest.

So, make sure to design your video around your landing page or vice-versa. Strategically bring the viewer’s attention to your video so that you can engage your audience. And with that video, convince your audience to take action and click on the CTA button.

You can also place the CTA near the video to encourage users to interact with it.

4. Optimize Video

No matter what the content of the video is, if it does not load quickly, it will get skipped. Which is why it is important to make sure that videos buffer quickly without compromising on quality. 

If your video loads quickly, you also will not have issues with people bouncing, which can improve your chances of conversion. You can even have supplementary content around the video, such as key benefits, features, or ads that gloss over important details.

5. Analyze and Reiterate

Now that your video is up and running, the main task begins, which is to assess its performance. You have to make sure the videos are bringing in the results that you hoped to achieve. If it is not working as intended, then make the necessary changes and reanalyze its performance.

For example, if your video is lacking views but has a good conversion rate, then you can boost your load time.

4 Video Landing Page Examples And Why We Like Them

But where do you start? It is very hard to start with a blank slate if you don’t know what you are looking for. This is why perusing through existing examples can help you draw inspiration and start making your own. 

So, let us see 4 video landing page examples that brands have used in the past.

1. Airbnb

This video landing page is an example of amazing storytelling. The way they narrated their business purpose can be nothing less than dreamy. With an engaging story and stunning visuals, they have managed to capture the attention of the audience. This makes it an exemplary example of a video landing page.

Side note: Did you know that every miniature set up in this video was hand-made. No CGI, whatsoever. Hats off to the team for the dedication!

2. Nexmo

It is very hard to make an API platform sound cool, ask any tech marketers and they will know. But Nexmo took it a step further with their Pixar-style animations and made the topic exciting.

Their casual story script has many case studies sprinkled in it, making it understandable for both tech and non-tech background users. The bright and bold animations are also an added advantage that adds to the aesthetic appeal of the video.

3. Slack

Okay, let me give you a brief reprieve from all of the animated videos that you had to watch. Let us check out real-life people in this one.

Slack has taken a unique approach in this video, and some of their strategies hereare impressive to be honest. So, let us break it down:

1. People trust other people, which is why many founders give so much importance to building their brands. In this video, the Slack founder himself does the presentation, thus putting a face on the brand and also improving trust.
2. Their storyboard for the video follows the PAS framework. In the PAS framework, the narrator usually points out the problem, uses it to agitate the reader, and then frames their product as the solution. And this is exactly what Slack did in this video.
3. Eye-catching graphical representation was placed throughout the video to explain the concepts, rather than using text. The combination of video and audio has proven to make concepts more memorable to the viewer, and Slack has used this beautifully to drive their point home.

4. ConvertKit

As we saw earlier, making how-to demo videos for landing pages are also pretty common. This gives the impression that you are aware of your customer’s requirements and are inclined to support them in any way.

This ConvertKit video talks about making an automation sequence from scratch. And there is no lag from start to end, the video is engaging and informative, even for beginners.

And if you notice this kind of video is slightly different than the other examples that we viewed earlier. It does not use animation like Nexmo or real-life videos like Slack. Instead, the whole video was a screen record of their tool. These kinds of videos are budget-friendly but interesting, thus making it a great low-budget video idea.

5 Tips for Making an Amazing Video Landing Page

Videos are great, but supplementing them with these 5 best practices can truly amp up their performance. So, let us check them out!

1. Make Your Videos Short

Okay, nobody loves long videos, and even if they do, they might not have the patience to watch them. As a result, the viewer might bounce before you have the chance to show them your final offer. To avoid this from happening to you, you need to make your videos short and sweet and get right to the point.

2. Let them Play The Video

We are all for reducing decision fatigue in our audience, but this is one place where it is best to let them decide.

No one wants to be startled by a random video playing out of nowhere. This might straight up annoy them and make them bounce. Or, these videos might divert your audience from other important elements in your website, which is something we do not want.

3. Maintain Quality, Relevance, and Consistency

When creating videos for your landing page, make sure not to skimp on the quality of your video. You also need to make a video whose content is relevant to the context of your website. And finally, when making the video, be consistent with your brand elements such as logo, font, colors, and so on.

4. Focus on Thumbnails

Since your video is not playing automatically, the first thing your viewers will see is your thumbnail. As a result, if your video thumbnail is not attractive enough, people might just skip it.

So, give special attention to your video thumbnails. You can browse through YouTube videos in your niche to get an idea of the kind of thumbnails that get people to click.

5. Make the Page Worthy of the Video

Don’t wait for people to click on the video to get to know your brand message. Some people might never click on it. 

This is why having a landing page copy that details the offer in an interesting way is very important. Use the same context of the video in your copy to make sure your viewers are able to follow it easily. 

And don’t forget to do SEO for both your video and your site, to cover all your bases properly.

Final Thoughts

Video is a powerful means of gathering the attention of your audience and conveying the message clearly, if done right. Which is why having video in your landing page copy is a great strategy because this way your conversion gets improved multi-fold.

But because videos are complex to produce and require a lot of resources, many marketers have been skeptical about using them. But not anymore, because with Predis AI, you can create not only powerful landing page copies but also social media posts too. You can even automate your social media and monitor your post performance from the same platform, making the whole process seamless.

Want to see the product in action? Check out and sign up for Predis AI!

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