Instagram is one of the most significant social media platforms that encourages brand promotion. The expected rise in active Instagram users is expected to grow by 1.4 billion in 2024.
Moreover, a 12.2% year-over-year increase in ad reach clearly defines Instagram’s role in brand advertising. Instagram ad revenue reached $50.58 billion in 2023 and is expected to surpass $59.6 billion in 2024.
Instagram advertising options include Story Ads, Video Ads, Carousel Ads, Shopping Ads, etc. Read on as we cover 15 carousel ad suggestions and Instagram carousel ad examples that can help businesses captivate users.
Meaning and Significance of Instagram Carousal Ads
Carousel ads are among the most enticing features across various social platforms, including Meta’s platforms like Facebook and Instagram. It consists of single ads containing multiple images and/or videos. These ads, dubbed “carousels,” allow users to swipe through a series of pictures or videos with a rotating effect seen in carousel devices like conveyor belts.
On Instagram, carousel posts receive higher engagement rates of about 65%. Statistics indicate that 81% of users rely on Instagram to discover new products and services. 87% of users take the next step after seeing a product on Instagram.
Each carousel ad can highlight a maximum of 10 images or videos along with headlines, captions, hashtags, descriptions, links, and call-to-action buttons.
Why Should You Post Instagram Carousal Ads?
You can encourage user engagement with your unique storytelling skills and optimize ad placement. The benefits of Instagram carousel ads extend beyond organic content engagement.
They provide practicality for marketers by allowing the promotion of multiple goods or services in a single post. Here are some of the top benefits of posting Instagram carousel ads:
1. Influences Target Audience
Carousal ads help influence decision-making for customers as they can be well-stocked with call-to-action links, behind-the-scenes product and brand knowledge, product descriptions, deals and discounts, and prices. Content creators must maintain a balance while posting carousel ads and avoid excessive carousel content, which can be quite complex for users to process.
2. Higher Conversions
Carousel ads allow businesses to personalize their messaging according to specific audience preferences and requirements. You can create personalized ads and drive more engagement. Using multiple slide-through pictures and videos, you can entice users to shop now, learn more, or sign up.
3. Cost-Effective Advertising
One of the most compelling features of carousel ads is that they allow you to feature several characteristics of your products or brand in one ad. This makes it a more cost-effective approach than traditional advertising formats. You have the liberty to convey more information and engage users for longer periods of time. This also means that businesses can achieve better ROI from their advertising spend.
4. Keep Away from Monotonous Content
While multiple slides enable creative brand storytelling, uninteresting content may lead users to skip through slides. Variety is key to maintaining audience interest. Combining different formats, such as incorporating videos alongside images, adds dynamism to carousel ads and increases engagement.
5. Enhanced Visibility
Moreover, Instagram’s algorithm ensures increased visibility by displaying carousel posts multiple times to users who scroll past initially, thereby maximizing exposure and engagement with the ad content.
How to Create Carousal Ads: The Best Tips
The best way to create carousel ads is by considering your target audience for these ads, defining the goal of the carousel, and selecting images accordingly. Add a series of scrollable images or videos and link them directly to your Instagram Page. You can add captions and call-to-action prompts to encourage users to swipe through all the images/videos.
Here are some important tips that you must consider:
- Ensure the first image is attention-grabbing, and all images or videos are high-quality and have a minimum width of 1080 pixels.
- Remember, with a minimum of two, you can include up to 10 photos or videos in any carousel
Find out how you can edit the carousel after it is published.
- Video files should be under 4GB and less than 60 seconds in duration.
- The content should maintain a 1:1 aspect ratio to be used in an ad.
- Keep text to less than 20% of the image and limit it to 2200 characters.
- Remember that the maximum limit for using hashtags is just 30 per post.
- Image file format should be.jpg and.png, and the maximum file size: 30MB
- Video length should be between 15 seconds to 240 minutes, the file format should be.mp4, and the maximum file size should be 4GB
Enhance your advertising strategy with dynamic carousel ads created effortlessly using Predis.ai's Facebook Carousel Ad Maker!
15 Best Practices and Effective Instagram Carousel Ad Examples
Here are some tips and examples for effectively using Instagram Carousel ads:
1. Boost Shareability and Engagement
Instagram ads excel at boosting shareability and engagement due to their visual appeal and targeted delivery. Ads with high-quality visuals are more likely to be shared by users and thus help in expanding their reach.
One of the best Instagram carousel ad examples for this feature is how McDonald’s and Mr. Men collaborated on a carousel ad that encourages interaction by inviting users to identify personality traits. This kind of content and visual display make it highly shareable.
2. Retain User Attention
The first image or video in a Carousel ad acts as a hook. It compels users to stop scrolling and engage with the content.
Let us look at one of the most interesting Instagram carousel ad examples: Coachella’s ad featuring Phoebe Bridgers makes an emotional appeal, which can captivate users and retain their attention throughout the carousel.
3. Showcase New Products
Carousel ads are best used for showcasing new products. These ads can offer multiple images to highlight different features or angles. Few Moda utilized this format to display a range of color-coordinated outfits from their seasonal collection, effectively showcasing their product variety.
4. Attention-Grabbing First Slide
The first image or video should be the most compelling. It must entice users to explore further. You can feature a stunning image upfront, and complement it with a captivating caption.
5. Personalized Recommendations
Make the most of Instagram’s targeting capabilities to personalize product recommendations based on user preferences. This strategy is effective for affiliate marketing, as demonstrated by brands showcasing recommended products endorsed by influencers or customers.
6. Encourage Swiping Through
Inspire followers to swipe through all images by including clear calls to action, such as “Swipe left to see more.” You can also provide step-by-step tutorials or instructions to encourage continued engagement.
7. Make Every Image Shareable
Ensure each image in the Carousel has a standalone value, making it shareable even if users don’t view the entire post. This will help you ensure maximum engagement and reach, as users may share individual images that resonate with them, thereby amplifying your message across their networks.
8. Before and After Series
Engage your audience using Carousel ads, showcasing the transformation from before using a product or service to the desired outcome. You must use user-generated content to add authenticity and inspire others with real-world results.
9. Tell Your Brand’s Story
Maintain brand consistency by using the same filters, colors, fonts, or design templates across your carousel ads.
It is important to streamline branding elements and ensure a polished and recognizable brand image. Tell your brand’s story through compelling imagery and videos. Showcase your brand’s personality and values through creative content formats.
Use Predis.ai Instagram Post Maker to create visually stunning carousel ads that align with your brand identity and effectively communicate your brand story.
10. Recap Events Efficiently
Carousel ads are best used for recapping recent events. You can use this feature to highlight key moments of a successful event or promotion across multiple slides. Instead of posting several posts or reels describing the success of your event, frame attractive carousel ads that provide a comprehensive overview of the event.
You can further tag other leaders, stakeholders, and attendees to add authenticity and engagement.
11. Text and Call to Action
Enhance engagement by incorporating text alongside images in Carousel ads. This can prompt users to swipe through each slide for more information. Experiment with clear calls to action to drive desired actions. See, how fantastically Disney uses the feature to promote its upcoming movies through Instagram ads!
12. Customer Testimonials and User-Generated Content
Explore the power of user-generated content and customer testimonials in Carousel ads that help brands attract leads and showcase customer satisfaction. You must create a series of positive reviews from consumer images and testimonials from satisfied customers to highlight the value of your products or services.
13. Utilize Captions for Context
Instagram provides ample space for captions. This is a great benefit, as it allows you to add valuable content and context to your carousel ads. You can use this feature to tell a story through a series of images or videos.
One of the most successful Instagram carousel ad examples is the way Teen Vogue exemplifies this by using captions to provide additional context and enhance the viewer’s understanding.
14. High-Quality Visuals
Use high-quality images or videos to ensure optimal presentation across various devices. Avoid blurry or low-quality visuals that may detract from your brand’s image. Predis.ai templates offer predefined formats for easier use, that ensure consistency and professionalism.
15. Incorporate Video Content
You have the advantage of using Instagram Carousel ads, which can include both images and videos. Capture the attention of your audience by advertising compelling videos about your products and services and offering them deep insights into your working style and brand culture.
BuzzFeed Tasty effectively demonstrates this by using videos to showcase recipe instructions, providing a visual and informative experience for viewers. Additionally, including the entire recipe in the caption adds further value and specificity to the post.
Create captivating carousel posts that tell your brand's story with Predis.ai's Instagram Carousel Maker. Automate carousel posts, captions and hashtags with the help of AI.
Final Words
The primary objective of any business is to attract and hold the attention of its audience. Facebook and Instagram ads are compelling features that achieve this for brands.
Instagram carousel ads can help businesses visually showcase their brand’s story by adding attractive photos and videos along with engaging content. They allow brand leaders to attract new leads and convert them into consumers.
Using Instagram carousel ads, you can effectively tell your story, showcase products, and drive user interaction. Consider this guide, its best practices, and effective Instagram carousel ad examples to learn how to use this feature effectively.
Use the Predis.ai Hashtag Generator to maximize the reach and visibility of your Instagram carousel ads. By generating relevant and trending hashtags, you can increase the discoverability of your ads and attract a wider audience.
