Instagram is a great marketing tool for landscapers. There are over 1.35 billion users on Instagram in 2023. It is a powerful platform that allows you to connect with your target market visually.
What’s more, a landscaper’s Instagram page is a critical component of building leads and sales. Influencer marketing has proven effective in gaining more leads and sales for your landscaping company.
Here’s an influencer marketing guide for landscapers that will teach you everything you need to know. By the end of this guide, you’ll have all the information necessary to start using Instagram and influencer marketing for landscaping.
What is Influencer Marketing?
Influencers are the new marketing channel.
In a world where consumers are accessing information at a rapid pace and in a fragmented way, influencers have the power to reach their audience directly through social media channels.
Influencer marketing is defined as the process of identifying and working with social media influencers like bloggers, vloggers, and other influential people to help promote your brand or product through endorsements, recommendations, and reviews.
How Can Landscapers Use Influencer Marketing?
Landscapers are no strangers to social media and how it can be used for marketing purposes. There are many ways for landscaper influencers to create content for their Instagram accounts that will appeal specifically to their followers.
Here’s the ultimate Influencer Marketing guide for landscapers:
1. Videos
Create short videos or reels and never fall short of ideas with Predis.ai that show different aspects of your business (e.g., how you install pavers). These videos can also include tips on caring for plants or lawns and can be added to the feed or to the profile stories.
Choose from 5000+ multimedia options and employ the drag-and-drop feature to easily build the videos using pre-made templates and custom animations. You can also ensure that the videos have captions or language-specific subtitles to keep them inclusive for a diverse audience.
2. Photos
Influencers can take photos of your work while you’re out on jobs so people can see what they’re hiring your services for and add variety to your feed!
You could also use these images on stories to draw attention to your feed and, eventually, your website and landscaping business. Create 30 posts for free using AI with Predis.ai.
Add 1 line of text and watch the magic unfold as the AI generator creates stunning posts from your description. Generate ideas in bulk and never fall short of content for your feed.
3. Novel Services
Offering complimentary services in return for social media posts is one of the best Influencer Marketing Guide for Landscapers. This tactic is effective because it lets you advertise your company without having to pay for advertising upfront.
You receive visibility in exchange for followers of an influencer who may be considering your offerings. The secret to this tactic is to identify landscaper influencers whose audiences correspond with your target demographic and who have a sizable following.
4. Partnerships
Local companies like landscapers want customers to come into their stores or restaurants so they can make money! The best way to feature influencer marketing for landscaping is by scoring collaborations with locals and showcasing them with your brand offerings.
Getting people to notice your brand is a great way to collaborate with local businesses on projects like tool shops or gardening supplies stores.
What Are the Benefits of an Influencer Marketing Guide for Landscapers?
Influencers can be contributors, public figures, or even people you sell to. They come in a multitude of ways.
The trick is to connect the ideal influencer with your landscaping business, one with a pertinent following of people interested in your offering. Make brand promotion posts in an instant with Predis.ai. Landscaping influencers can give a shoutout to your business in their stories or on their feeds.
It’s a fantastic method for landscaping companies to reach new customers and, when done correctly, can be very successful. Benefits abound and encompass:
- Boosts sales leads and brand awareness
- Draws in new clients
- Increases participation on social media
- Increases organic reach to a larger group of people
- Builds credibility and trust with prospective clients and customers
- Provides content knowledge in specialized fields, such as landscaping
Many landscaping influencers are available who are skilled in turf management and lawn care, and they can assist you in expanding your clientele.
How Can You Use Influencer Marketing to Propagate Your Landscaping Business?
In this Influencer Marketing Guide for Landscapers, we bring to you two primary ways:
1) Pay-per-post model
If you have a budget set aside for this kind of campaign, you can pay an influencer to post about your company on their social media accounts. Although it is a pricey choice, this is the ideal method to spread your message.
Reward your customers with a discount or other benefits when they tag you in social media posts about their interactions with your business or mention you by name.
2) Pay-per-influencer model
You can actively participate in an influencer program, in which companies collaborate with bloggers and other online personalities who have a sizable fan base on social media platforms like Facebook, Instagram, Twitter, YouTube, and occasionally even their own websites.
These individuals then promote the landscaping brands on their own profiles. Usually, these kinds of alliances are less expensive than paying for each post.
Furthermore, you can look at how to reuse the existing content on the influencer’s feeds. For instance, they must have spoken about garden care and maintenance or how to create a soothing ambiance by installing lights and other visually appealing fixtures in their yards.
These posts can be repurposed and turned into a reel or story to benefit your business by adding the name of your brand, logo, or a well-defined CTA on how to get in touch.
How Do You Locate Instagram Influencers to Promote Landscaping Businesses?
There are several ways to find influencers on Instagram, but the best way is through hashtags. Using hashtags on Instagram, you can locate particular photos that are associated with their hobbies or interests.
Look for hashtags like #landscaping, #landscape #landscapephotography, or #landscapedesigners that correspond to the kinds of photos these users post on their accounts to identify Instagram influencers. After you’ve identified a few relevant hashtags, look for profiles that frequently use them and, if you can, follow them.
You can also use the tool Predis.ai for building content ideas using the idea lab in sync with advanced search options such as location, gender, language, and other demographics based on user data from the platform itself.
Once you find and research the most relevant landscaper influencers, here are more tips to understand whether the influencers will work for your landscaping business:
- Visit profiles interested in landscaping and explore the most recent posts they have shared. Click on their profile to view their bio if you enjoy the content they’re posting. If they have a blog or website, you can also visit it.
- If you find someone who meets your requirements, ask them directly if they would be interested in working with you on a sponsored post or any other kind of joint venture centered around gardening or landscaping themes.
Key Metrics To Consider While Choosing Instagram Influencers For Marketing Landscapers
Instagram influencers are the new celebrities. They can make or break your business and can be instrumental in spreading your brand message.
For example, if most of your customers are homeowners aged between 35 and 50 years old, then it wouldn’t make sense to work with an influencer who only has young followers in their 20s and 30s. You want someone who can reach people who will actually be interested in what you have to offer!
If you want to use Instagram influencer marketing to grow your landscaping business and attract new clients, here are some things to remember:
1. Location
Their location is key when it comes to finding the right Instagram influencer for your business.
If they live in a different state or country from you, they won’t be able to help you much with local referrals. Customer acquisition among Instagram followers is simplified when the influencers live in the same area.
You might have better luck finding an influencer who lives nearby or even has an office in your area.
2. Followers
The more followers an Instagrammer has, the more likely they’ll be able to spread your message and drive traffic back to your website or social media pages.
If you have a large budget, consider spending it on someone at the mid-range with a loyal following and thousands of followers rather than hundreds of thousands (or millions). The smaller number will make it easier for them to continue growing their audience without paying for ads or other expensive marketing tactics.
3. Engagement
This metric refers to how often people comment on and like posts by an account holder. Influencers know how to engage with their audience through comments, likes, and shares, so they’ll keep coming back for more!
High-quality posts trump quantity, and you must focus on the kind of business and inquiries the posts and stories shared by the influencers bring to your brand.
It’s an indication of how much a particular post resonates with its audience and helps you determine if a certain influencer is a good fit for your brand.
4. ROI
You must think of the value that the partnership with the influencers brings to your business or brand. It’s all about the connection and the targeted audience.
People will get to know more about what kinds of products and services you offer as a landscaper and how you can elevate the look and feel of their yards, patios, walkways, and not just the garden after hiring your service.
You should aim for a price point that’s reasonable but still allows you to get what you need from the campaign without breaking the bank.
Types of Content
Do they post photos of their own work? This is a good sign that they’re professionals who really know what they’re doing. Is your niche and interests the same?
They must have a connection with the landscaping business on a certain level and, hence, be relevant to your requirements.`
Suppose you want to see more before deciding whether or not to hire them; take a look at their website and portfolio. Consider how you can request them to market your landscape designs, trends, tips, and tricks to keep your brand at the forefront.
Key Takeaways
Whether you’re a landscaper or an influencer, Instagram can be a powerful marketing tool. However, there are some things you should know before jumping in with both feet.
Much like any risk-reward scenario, intuition shouldn’t guide every decision you make. Doing the proper research before joining Instagram for this purpose is essential.
Keep these tips in mind to make sure you’re striking the right balance between your pay-for-play posts and your organic Instagram content. You’ll still be able to post as often as you’d like, but your posts are going to be much more effective when they’re steeped in genuine engagement. And that’s good for both you and your followers.
Whether you decide that Instagram is a worthwhile avenue for your landscaping business or not, it’s important to be aware of how this growing trend in marketing can potentially affect your bottom line.
You may also like,
