Creating an Instagram Aesthetic for Your Landscaping Brand

Instagram Aesthetic for Landscaping

In the ever-evolving digital landscape, Instagram has emerged as a powerful platform for businesses to connect with their audience. With over 2 billion users browsing the app each day, it’s no surprise that marketers are leveraging Instagram more skillfully than ever.

For Instagram branding for landscaping, creating a unique and cohesive aesthetic can be a game-changer. It not only enhances your brand identity but also attracts your target audience, ultimately driving growth for your business.

In this blog post, we will guide you through the process of creating an Instagram aesthetic that resonates with your landscaping brand. Stay tuned as we delve into the world of Instagram aesthetics, backed by the latest trends and statistics. Let’s get started!

What is an Instagram Aesthetic?

A picture of a person checking Instagram.

A landscaping Instagram aesthetic is the overall look and feel of your account, which reflects your brand identity and personality. It includes aspects such as:

  • The color palette and tone of your photos and videos
  • The filters presets, and editing tools you use
  • The layout and grid of your posts
  • The captions, hashtags, and emojis you use
  • The stories, reels, and IGTV videos you create
  • The highlights, bio, and profile picture you choose

An Instagram aesthetic is not just about making your account look pretty but also about telling a story and conveying a message. It is a way of expressing your brand values, vision, and voice and connecting with your target audience.

Why is Instagram Aesthetic Important for Landscaping Brands?

Instagram is one of the most popular and influential social media platforms, with over 1 billion monthly active users. It is also a visual platform where users can discover and share photos and videos of their interests, passions, and lifestyles.

For landscaping brands, Instagram is a great opportunity to showcase their work, attract new clients, and build a loyal community. However, to stand out from the crowd and make a lasting impression, you need to have a distinctive and consistent Instagram aesthetic.

An Instagram aesthetic for landscaping can help you showcase the following:

  • Visual Appeal: Landscaping is a visual industry, and Instagram is a visual platform. A consistent aesthetic can showcase the brand’s work in an appealing way, attracting potential customers.
  • Brand Identity: A unique and consistent aesthetic helps in establishing a strong brand identity. It differentiates the landscaping brand from competitors and makes it recognizable to the audience.
  • Engagement: A well-curated aesthetic can increase engagement rates. High-quality images and a cohesive look can encourage likes, comments, and shares, increasing the landscaping brand’s visibility.
  • Trust and Professionalism: A consistent aesthetic can convey a sense of professionalism for landscaping brands. It shows that the brand pays attention to detail, increasing trust among potential clients.

How to Create an Instagram Aesthetic for Your Landscaping Brand

Creating an Instagram aesthetic for your landscaping brand is not a one-time task but an ongoing process that requires planning, experimentation, and optimization.

Here are some steps and tips to help you create an Instagram aesthetic that suits your brand and goals:

1. Define Your Brand Personality

First and foremost, you must define the human-like characteristics and traits that describe your brand so that you can create an Instagram aesthetic.

In order to resonate with your target audience, your brand personality should align with your brand values, vision, and mission.

Some questions to help you define your brand personality are:

  • What are the core values and beliefs of your brand?
  • What is the vision and mission of your brand?
  • What are the goals and objectives of your brand?
  • Who is your ideal customer, and what are their needs, wants, and preferences?
  • How do you want your customers to feel when they interact with your brand?
  • What are the adjectives that best describe your brand?

For example, for your landscaping brand that specializes in sustainable and eco-friendly practices, your brand personality might be:

  • Values: Environmentalism, innovation, quality
  • Vision: To create beautiful and functional landscapes that enhance the well-being of people and the planet
  • Mission: To provide sustainable and eco-friendly landscaping solutions that meet the needs and expectations of our clients
  • Ideal Customer: Homeowners and businesses who care about the environment and want to improve their outdoor spaces
  • Desired Feelings: Inspired, satisfied, proud
  • Adjectives: Green, creative, reliable

2. Connect the Personality to a Visual Identity

The next step to creating an Instagram aesthetic is to connect your brand personality to a visual identity, which is the set of visual elements that represent your brand.

Here, we will explain some of the visual elements that make up your visual identity:

  • Color Palette: The colors you use to create a mood and evoke emotions. For example, you can use various shades of green to represent the freshness and vitality of nature. 
  • Typography: The fonts you use to communicate your tone and voice. For example, you can use a combination of modern sans-serif fonts for headings to represent its forward-thinking approach and a classic serif font for body text to convey a sense of reliability and tradition.
  • Logo: The symbol or wordmark that identifies your brand. For example, your brand’s logo could be a stylized tree or leaf, symbolizing growth and sustainability, or it could be designed to be visible at smaller sizes, such as when used in Instagram posts.
  • Images: The photos and videos you use to showcase your work and services. For example, you can use high-quality photos and videos of beautifully landscaped gardens, parks, and individual plants. These images would showcase the brand’s services and inspire followers.
  • Graphics: The icons, illustrations, and shapes you use to add interest and personality. For example, you can design custom icons to represent different services. Occasional use of illustrations and shapes related to gardening and nature could add interest and personality to the posts.

3. Choose Colors Wisely

Your color palette can have a significant impact on your brand image and perception. According to a study, color can increase brand recognition by up to 80%.

When choosing your color palette, you should consider:

  • The Meaning and Psychology of Colors: Different colors can have different meanings and evoke different emotions, depending on the context and culture. For example, green can signify nature, growth, and freshness, while red can signify passion, energy, and urgency.
  • The Harmony and Contrast of Colors: Colors can have different relationships and effects, depending on how they are combined and arranged. For example, complementary colors create a strong contrast, while analogous colors create a harmonious blend.
  • The Number and Proportion of Colors: Using too many colors can make your Instagram aesthetic look chaotic and confusing. On the other hand, using too few colors can make your account look dull. The trick here is to create a balance. 

A good rule of thumb is to choose a primary color that represents your brand personality and two or three secondary colors that complement and contrast your primary color.  

4. Develop a Style Guide and Stick to It

Another important aspect of your Instagram aesthetic is your style guide, which is a document that defines and documents your visual identity and aesthetic. Your style guide should include:

  • Your color palette and codes
  • Your typography and fonts
  • Your logo and variations
  • Your images and videos and their specifications
  • Your graphics and icons and their specifications
  • Your captions, hashtags, and emojis and their guidelines
  • Your stories, reels, and IGTV videos and their guidelines
  • Your highlights, bio, and profile picture and their guidelines

Your style guide should be clear and consistent and serve as a reference and a reminder for you and your team. You should also update your style guide as your brand evolves and grows.

5. Create Templates for Design Consistency

To create and maintain a consistent Instagram aesthetic, use templates for your posts and stories. Templates are pre-designed layouts that you can customize and reuse for your content.

Templates can help you:

  • Save Time and Effort: You don’t have to start from scratch every time you create a new post or story. You can use a template and change the text and images as needed.
  • Ensure Consistency and Quality: You don’t have to worry about matching your colors, fonts, and graphics every time you create a new post or story. You can use a template and follow your style guide.
  • Enhance Your Brand Recognition and Recall: Your followers will be able to recognize and remember your brand easily, as they will see a consistent and familiar aesthetic across your posts and stories.

You can use ready-made templates from platforms like, which offers a variety of templates for different industries and niches, including landscaping. These templates are designed to help businesses quickly and efficiently create content for their specific needs.

Using these templates can save you time and resources. Instead of starting from scratch, you can customize the template to fit your brand and message. This allows you to maintain a consistent brand image across all your content.

In addition,’s templates are user-friendly. Even if you don’t have a background in design or content creation, you can easily navigate the platform and use the templates. This makes content creation more accessible and less daunting for business owners.


Creating an Instagram aesthetic for your landscaping brand can be a rewarding and enjoyable process, as it can help you express your brand identity and personality, showcase your work and services, and connect with your audience. However, it can also be a challenging and time-consuming process, as it requires planning, experimentation, and optimization.

If you need some help with creating an Instagram aesthetic for your landscaping brand, you can use a tool like, which is an AI-powered platform that can help you create stunning and consistent Instagram posts and stories in minutes.

With, you can create an Instagram aesthetic for your landscaping brand that will make your account stand out from the crowd and attract and retain your ideal customers. Try it for free today and see the difference for yourself!

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Tanmay Ratnaparkhe

Co-founder, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.