Nobody can deny the influence UGC has on a consumer’s purchase decision. To put a number to it, at least 79% people say UGC influences their buying decisions. As consumers, we would have felt more compelled to purchase a product after a regular person reviewed and loved it. And as a business owner, you might have even witnessed a surge in sales that could have left you in awe.
However, as a creator, you might have thought your video didn’t quite hit the mark like the other videos you watch and love. And if you can’t figure out what the other creator has that you do not, then this blog is for you. Below, we will detail all the tools that you need for UGC video creation so you can finally start seeing the results you want!
Equipment You Need To Make the Perfect UGC Video
First up, let me reassure you with this: You do not require a whole lot of tools for UGC video creation. With a few gadgets, you can still create amazing videos, and this is what you require:
1. Camera
Well, duh! I know, you know, and everybody knows that you require a good quality camera to get clear footage.
But thank goodness, many smartphones now come with functionalities that rival those of a camera. So, you don’t have to actually buy a camera; you can just make do with any iPhone or Samsung device (latest versions) you have.
Some of the functionalities this recording device should have are:
- High-quality resolution in both front and back cameras
- Optimal low-light performance to capture videos at night as well
- Slow motion and wide-angle camera capabilities
But what are the popular choices among creators:
- Iphone 14 Pro Max
- Samsung Galaxy S23 Ultra
- Canon m200 and so on
2. Tripod or Stabiliser
Anybody with shaky hands knows how often they have to dump out a perfectly good video just because they shook the camera a bit too much. But with a stabiliser or a gimbal, you can easily get this issue sorted.
A tripod helps you shoot from different angles if you do a lot of static content. On the other hand, gimbals can be a lifesaver when you are shooting moving content and are prone to making your footage shaky.
Some of the popular choices among creators:
- DJI Osmo Mobile 6 (gimbal for smartphones)
- Joby GorillaPod 3K Kit (flexible legs for varied shooting environments)
3. Microphone
There is no denying that the iPhone microphone picks up audio very well, but that noise and echo that somehow seems to permeate make your video look bad. Worse, sometimes a random noise could totally cancel out your voice, and you have to end up re-recording it.
This is where getting a microphone can actually prove to be useful. But what are the popular ones people go for? Let us check out!
- Razer Seiren Mini
- Shure MV7
- Rode VideoMic Go
4. Lighting setup
Ring lights are the heroes of content creation. They help you make content even when the sun is out and actually give a pop to your video. Some light setups even come with a tripod, making it a 2-in-1 tool.
Out of all the ring lights in the market, the Neewer 18-inch Ring Light Kit seems to be the stellar option.
5. Photo and Video Editing software
With the above-mentioned UGC creation tools, you can shoot content in a professional quality. But to truly make the video sing, you need to be able to stitch it coherently and engagingly. And the photo and video editing software in this list are the ones that are going to make it happen:
- Capcut: Allows editing with fine control options suitable for both beginners and advanced professionals
- Adobe Premiere Pro: For people who are looking for more advanced controls and are okay with a less friendly user interface
- Davinci Resolve: Another tool with a steep learning curve, but it offers more control over audio, such as audio mixing.
- Inshot: For people looking to get a mobile-friendly video editing option
Some additional tools that can help in making a good UGC video
Now, these are some additional good-to-have UGC creation tools that can help you in maintaining your content efficiently and also effectively monetizing it.
- Google Drive: As a UGC creator, you are going to be generating loads of videos. Having additional cloud storage or a hard drive can help you organize and store them properly.
- Canva and Social Media: Getting clients one time as a UGC creator is not the end goal. You need to get consistent brand collaborations, and to achieve that, you need a stellar portfolio. For this, you can create one with Canva or use social media as your portfolio.
- Stripe: Getting payment is also a vital and often the most important step in the UGC content creation process. And with Stripe, you can make this process much easier.
- Trello: Managing the content creation process and also keeping your client in the loop is a much harder task. This is why a project management tool like Trello can be a great addition to your toolkit.
- Hootsuite: Next up is scheduling, which ensures that your posts go out at the right time, whether you are there or not. Hootsuite or even Buffer can help you achieve that.
Or, Make UGC Content Without Any of these Tools..
This is where the plot thickens. You can either purchase all these tools, figure out how they all work, and watch an n number of tutorials until you get it right.
Or, you can ditch this whole list, get one tool, and make UGC content that is in par with the results you would have received from the aforementioned method.
The tool that you are going to get? Predis AI!
How To Create UGC Content With Predis AI?
Predis AI is a social media content creation tool that uses AI to generate images and videos from text prompts. Much like ChatGPT for content creation.
With Predis AI, you can even make content with AI avatars that can look realistically like a UGC video. And these are the exact steps that need to be taken to create that video:
- Sign up for Predis AI and create an account if you are a new user
- Next up, click on the “Create new” button on the left side menu column.
- After which, you will be confronted with a lot of options that allow you to create different types of content, from social media posts to e-commerce ads. To make UGC videos, we will be clicking on the AI avatar video in this option.
- Next up, we have to give the script for the video. Mind you, this script is what the avatar will be reading; as such, putting some extra effort into making it interesting will be an added advantage.
- After which, we have to select the aspect ratio. Once you choose that, click on the “Continue” button.
- Then you have to select the avatar that you want to use in this video. There are many different avatars belonging to different ethnicities in this option. One additional feature you get is the ability to mix and match different avatars with different voices.
- The last step is to choose the background or template that you want the video to be in. By hovering over each option, you get an idea of what those backgrounds look like.
- Once you are done with selecting the template, click on the “Generate” option, and your video will be generated in a matter of seconds.
And that is how easy it is to make UGC videos for your business!
Final Thoughts
Making UGC videos truly adds a layer of trust and credibility to your business. Although the barrier to entry to make UGC videos is very low, to truly make a stunning video, you have to invest in some good-quality equipment.
But if you are not capable of spending that kind of money or time on your UGC videos, then AI content generation tools like Predis AI can be a true game-changer for you.
So, what are you waiting for? Sign up for Predis AI and start creating your own UGC content today!
FAQ:
Not necessarily. The recent smartphones all capture video quality (4K or 1080p) that rivals that of a professional camera. So, if you have a phone that produces high-quality front and back video, then that can be more than enough.
You can make content with a decent smartphone, a good source of natural light, a stack of books that doubles as a tripod, and the free version of InShot, a mobile video editor.
Not necessarily. A clean background with one or two brand elements can be more than enough.
