How to create content buckets for social media?

content buckets for social media

The vastness of the content that you can post on social media is inexplicable. Thus, content is bifurcated, categorized, and arranged in ‘Content Buckets’ to plan and execute your content marketing strategy.

What are Content Buckets?

Content buckets for social media are content groups or themes that serve as a framework or outline to organize your social media content. Using content buckets, your social media content strategy remains varied, balanced, and aligned with your overall goals. 

Simply put, content buckets are collections of ideas or themes that can be used to create content across social media platforms. By grouping similar content, you can ensure that your messaging is consistent, on-brand, and targeted toward your desired audience.

Social media content buckets can include anything from general themes, such as industry news or product updates, to more specific ideas, like behind-the-scenes glimpses into your business or curated content from other sources. By creating these buckets, you can ensure that your content is varied and engaging, helping to keep your audience interested and coming back for more.

In today’s crowded social media landscape, having a well-planned and executed social media strategy is crucial. By creating content buckets, you can ensure that your messaging is consistent, targeted, and engaging, helping to build a loyal following and grow your business.

Relevance and Scope of Content Buckets for Social Media

Did you know that 90% of brands use social media to increase their brand awareness? With millions of users scrolling through their feeds every day, social media is an indispensable tool for marketing your business.

But with the ever-increasing number of social media platforms and content types, how do you create a content bucket social that can cut through the clutter and reach your target audience?

The answer lies in content buckets. Social media content buckets are an essential tool for businesses looking to build a strong, consistent presence across various social media channels. 

The world of content marketing is constantly evolving; thus, there is a need to refine your strategy to lead your business to success. Here are some important facts and stats that you must learn about the current content marketing strategy:

  • About 93% of web experiences begin on a search engine, and 75% of content marketers claimed SEO to be their best-performing content strategy
  • Audience segmentation and creating content based on audience needs and preferences is critical, as 80% of marketers that use audience segmentation report increased sales

So, as a content creator, if you’re ready to take your social media strategy to the next level, read on to learn how to create a content bucket that will help you succeed in the ever-evolving landscape of social media marketing.

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Why Should You Use Social Media Content Buckets?

Creating content buckets for social media is a strategic approach that offers several benefits for your overall content strategy. Here are key reasons why you should consider using content buckets:

  • You can diversify your social media content by categorizing it into different themes or topics. This eliminates monotony and empowers your brand with updated and refreshing content.
  • Content buckets allow you to maintain consistency in the types of content you share, which is crucial for building brand identity.
  • You can create a balance between promotional and non-promotional content that will help align your social media efforts with your business goals. 
  • Content buckets enable you to cater to diverse audience interests so that your social media pages resonate with a broader range of followers.
  • By offering a mix of content types, you increase the likelihood of engagement and interaction with your audience. It also allows you to optimize your content for search engines within the social media platform. 
  • Content buckets make it easier to track the performance of different types of content. 

5 Ways in Which Social Media Content Buckets Can Benefit Your Business

If you’re looking to up your social media game, creating content buckets should be at the top of your to-do list. 

Here are five ways in which social media content buckets can benefit your business:

1. Stay Organized

Creating a content bucket makes it easy to stay organized and plan your content.

By grouping similar themes or ideas, you can create a roadmap for your social media content, making it easier to produce high-quality content that aligns with your overall marketing strategy.

2. Be Consistent

One of the most important aspects of social media is maintaining consistency in your messaging and branding. By using content buckets, you can ensure that your messaging stays on brand and is consistent across all your social media channels.

This can help to build trust with your audience and establish your brand as a reliable source of information.

3. Interact and Engage

Social media is all about engagement, and content buckets can help you produce content that resonates with your audience.

By grouping similar ideas, you can focus on content that speaks directly to your audience’s interests and needs, helping to drive engagement and build a loyal following.

4. Be Flexible for Change

Social media is an ever-changing landscape, and it’s important to be flexible and adaptable with your content. By using a content bucket, you can quickly pivot your content strategy, if necessary, without sacrificing your overall branding or messaging.

5. Save Time

Creating high-quality social media content takes time, and using content buckets can help you make the most of the time you have.

By planning your content and grouping similar ideas, you can produce high-quality content quickly and efficiently without sacrificing consistency or brand messaging.

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Step-by-Step Process To Create Content Buckets For Social Media

A content bucket is a collection of similar ideas or themes that can be used to create consistent, high-quality content across all your social media channels.

Here’s a step-by-step process to help you develop a content bucket for social media:

Step 1: Define Your Target Audience

The first step in creating a content bucket is to define your target audience. It’s important to understand who your audience is, what they are interested in, what are their pain points, and what they are looking for. 

You must align the content with your business goals for social media, such as increasing brand awareness, driving sales, or enhancing community engagement.

You can use tools like Google Analytics and social media analytics to get insights into your audience. By understanding your target audience, you can create content that speaks directly to their needs and interests.

Step 2: Brainstorm Content Ideas

The next step is to brainstorm content ideas that align with your target audience and business objectives.

Start by creating a list of topics that you want to cover, like polls, stories, Q&As, promotional content, user-generated content, and so on. Think about what your audience would be interested in, what problems they are facing, and what solutions you can offer.

Use tools like keyword research and social media analytics to identify popular topics and themes. This will give you an idea of what people are searching for and what topics are currently trending.

Step 3: Group Your Ideas into Themes

Once you have a list of content ideas, group them into themes or categories. For example, if you’re a fashion brand, you might have content buckets for seasonal trends, behind-the-scenes content, and product features.

The idea is to create a framework for your content that will make it easier to create and plan your social media content.

Step 4: Refine Your Buckets

Once you have your content buckets in place, it’s time to refine them. Make sure that your content bucket aligns with your overall marketing strategy and brand messaging. You may find that certain buckets aren’t as relevant as others or that you need to create new buckets to fill in any gaps.

Keep your target audience in mind when refining your buckets, and make sure that they are going to be interested in the content you are creating.

Step 5: Create a Content Calendar

With your content buckets in place, it’s time to create a content calendar. A content calendar is a schedule of when you’ll post each type of content.

This will help you stay organized and ensure that your content is consistent and targeted. Use a tool like Predis to schedule your content in advance. You can also use a spreadsheet to create a manual calendar.

Step 6: Create and Curate Content

The final step is to create and curate content that aligns with your content bucket. Make sure that the content you create is high-quality, engaging, and on-brand. Don’t be afraid to experiment with different types of content, such as videos, images, and infographics.

You can also curate content from other sources, such as industry influencers and other thought leaders in your space. Just make sure that the content you share aligns with your brand and messaging.

Step 7: Adapt Your Content Buckets Based on the Platforms You Use

Different platforms may require unique content approaches; for example, Instagram is more visual, while Twitter is more focused on text.

Step 8: Keep a Regular Check on Your Postings

You must keep a vigilant eye on different content buckets and adjust your strategy based on performance metrics. Regularly review analytics, engage with your audience, seek feedback, and maintain a consistent brand presence.

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Content Pillars vs. Content Buckets

Are you confused about the difference between content pillars and content buckets? You’re not alone. While the two terms are often used interchangeably, there are some key differences between them.

In this section, we’ll explore the differences between content pillars and content buckets and how you can use both to create a successful social media content strategy.

1. Definition

Content pillars are the primary topics or themes that your brand focuses on. They align with your brand’s mission, vision, and values and serve as the foundation of your content strategy.

Content buckets, on the other hand, are the specific types of content you use to communicate your content pillars. They represent the different formats and topics that you use to share your brand message with your audience.

2. Focus

Content pillars are focused on the core areas of your business and align with your overall marketing strategy. They provide direction for your content and ensure that your messaging is consistent and aligned with your brand values.

Content buckets, on the other hand, are focused on specific content formats and topics that help you to share your brand message with your audience more diversely and engagingly.

3. Purpose

Content pillars provide the framework for your content strategy and ensure that your messaging is aligned with your overall marketing goals. They also help you to create a cohesive brand image and communicate your core values to your audience.

Content buckets, on the other hand, help you create a diverse range of content that appeals to different audiences while still aligning with your content pillars.

4. Hierarchy

Content pillars are the foundation of your content strategy and should be established first before determining your content buckets. They provide a top-level view of your content strategy and serve as a guide for creating content that aligns with your overall brand message.

Content buckets, on the other hand, are more granular and help you create a variety of content formats that support your content pillars.

5. Flexibility

Content pillars should be more rigid and serve as a consistent framework for your content strategy, while content buckets should be more flexible and adaptable to different audiences and situations. Your content pillars should remain consistent over time, while your content buckets can be adjusted based on the changing needs and interests of your audience.

In a nutshell, content pillars and content buckets are both important components of a successful social media content strategy, but they have distinct differences.

By understanding the differences between content pillars and content buckets, you can create a well-rounded and effective social media content strategy that supports your overall marketing goals.

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How Many Content Buckets for Social Media Should You Have?

The answer to this question will depend on your specific goals and audience, but generally, it’s recommended to have 3–5 content buckets.

Having too few buckets can lead to repetitive and stale content while having too many can dilute your brand messaging and confuse your audience. 

Here are common types of content buckets for social media:

  1. Educational content that includes how-to guides, tutorials, industry insights, or explanations of complex concepts.
  2. Promotional content that highlights your products or services, promotions, discounts, and upcoming events.
  3. Entertainment content that includes memes, jokes, funny anecdotes, or lighthearted content to entertain your audience
  4. User-generated content that your audience or followers create to encourage engagement and community building.
  5. Behind-the-scenes footage that showcases the human side of your brand
  6. Inspirational content that includes quotes, stories, or content that inspires and motivates your audience.
  7. Customer reviews, feedback, and testimonials that add credibility to your brand.
  8. Industry news and trends that help consumers stay current and updated with relevant news, trends, and updates within your industry. 
  9. Interactive content that encourages audience participation, for example, polls, quizzes, challenges, or interactive posts 

And the list goes on and on.

Using such content buckets, you can create a well-rounded social media strategy that ensures your social media content strategy remains dynamic and aligned with evolving trends and audience preferences.

Wrapping It Up

Creating content buckets for social media is an effective way to stay organized and on-brand with your content. By following the step-by-step process we discussed and incorporating content bucket ideas that align with your brand and audience, you can create a strong and engaging social media presence. However, it is important to remember that creating content buckets is not a one-time process.

To ensure the continued success of your social media strategy, you need to regularly analyze your metrics, adapt to changes in your industry, and make adjustments to your content buckets. By doing so, you can continue to attract and engage your audience and achieve your social media goals.

Content buckets are a valuable organizational tool that enhances the effectiveness of your social media content marketing strategy. Analyze your competitors’ social media strategies, choose from a variety of content buckets, and select the ones that resonate well in your industry.

If you need help getting started, check out Predis.ai for content creation and content bucket ideas to engage with your followers.

So, what are you waiting for? Start creating your content buckets and watch your social media presence grow!

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Tanmay Ratnaparkhe

Co-founder @Predis.ai, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.