Whether it comes to offering an immersive experience to your shoppers or promoting your products on social media, product videos are the better choice. And the numbers support it, too. Because 32% marketers say that video content brings in more ROI, which is all the more reason to adopt it. With more and more people leaning towards video, E-commerce owners, too, feel the need to be a part of this content strategy. But is it that easy?
No, creating product videos at scale is not a simple task. With many production hours, reviews, and edits, hiring the right people, this task takes a lot of time and money to scale. But with all these AI product video generators on the rise, this issue has become much, much easier!
Now you can just put in a text and get the video in a matter of seconds, thanks to AI! But what tools does this and how do you get started? Well, this is exactly what we are going to be dissecting in this blog, so follow along!
TL;DR 🖋
Making product videos greatly increases the appeal of your products and improves the engagement rates of your customers. But making these videos can be time and resource-intensive if going through the traditional way. But with AI product video generators, you can cut down the requirements by at least half.
Some of the tools that we can use for making product videos are:
Predis AI – AI-powered content and product video generator
TopView – AI avatar-based product video and voiceover generator
Invideo AI – Versatile video editor with templates and script-based generation
Fliki – Text-to-video platform that turns long-form content into videos
Tagshop AI – URL to video generation with an e-commerce focus
Pictory – AI-powered video generator
Animoto – Drag and drop video creation tool
Based on all the AI product video generators that we used, Predis AI was our pick because of how simple it was to use. The output quality was undisputed as well, which made it an attractive option.
Why use AI tools to make Product Videos For E-commerce?
The answer to this is obvious. The traditional video creation method is not quick, easy, or scalable for a business owner. But with an AI tool, you can:
Get from video idea to product video very quickly, which makes it a stellar choice for fast-paced and seasonal product launches and campaigns
Go without any equipment, actors, and still get a good-quality video for half the cost
Create videos within a short period, making it an attractive option for scaling
Sell More via Social 💰
Increase your sales by creating content from your store.
7 Best AI Tools To Make Product Videos For E-commerce
Now that we know what the advantages of making product videos with E-commerce are, the next step is to find an AI product video maker that can actually help with this.
There are so many options in the market, but based on our testing and trialing, we have found these 7 tools that offer the best value. So, let us check out the good, bad, and ugly of these tools so you know what you are getting into!
1. Predis AI
Predis AI is an all-encompassing AI generative tool that makes video and image generation a breeze. This tool comes with a preset for product videos, making it easy for you to communicate your requirements with AI.
Apart from that, the generative capabilities are good, rendering does not take a lot of time, and it also has an editing interface that lets you add brand elements easily. It even offers integration with Shopify and other social media accounts, which helps you schedule your videos directly if needed. And that is a good advantage!
Predis is amazing! I have tried other services that create social media posts. The design and style for predis beats them all. Great customer service too!
Topview is an AI avatar video generator that can be used for both social media content and product videos. It starts video generation with something as simple as a URL, letting you forgo the step of writing scripts for your video.
Apart from that, it shares similar features with other AI tools in the market. One other thing we noticed on closer inspection was that the rendering time was a bit higher when compared to other tools like Predis AI. Also, when it comes to adding branding elements to the video, the customization was a bit limited, which was a let-down.
Terrible platform with a worst quality of service. Please don’t your money on this platform.
InVideo is another AI video generator that can assist you in making product videos for your e-commerce stores. It helps create text-to-video-based generation and tackles everything in between, from script generation to adding voiceovers and sound effects.
InVideo has some cool features, but these are all accessible only if you are willing to pay a subscription fee. Because the free plan does not offer such a great tool kit. In the free plan, you will not be able to remove the watermark have export restrictions, which all boils down to ruining the user experience.
Having using this app for some time I’m not very happy when you get locked out it tells you to login back in 24 hours and that’s very inconvenient, it shouldn’t be like that that’s why I’m canceling my subscription. For a AI company they should have a better security measures. Good luck.
Fliki is a video generation and content creation tool that can even take your long-form content and convert it into video. It adds visuals, voiceovers to bring the video up to quality.
When it comes to picking an avatar and language translation, Fliki offers a wide variety of options, which is amazing. But the credits running out quickly and avatars behaving robotically at times make this tool feel a bit disappointing.
After signing up, we continue with the free plan, but when we want to download the video we prepared, you force us to purchase it. This is a scam.
Next up on the list is Tagshop AI, which is another URL to a video generation tool. It also converts product images into videos with AI and does not require you to have any scripts whatsoever.
One thing to note about Tagshop AI is that it automatically generates a UGC-style product video, which may not be what you want. And with an avatar comes the risk of the uncanny valley effect, which is making the avatar look robotic at times.
Some of their features include:
URL to video automation, thus helping you get away with giving less input
An AI script generator that creates tailored messaging based on platforms
Comes with AI avatars that lip-sync to the script and generate realistic videos
Helps in making multiple variations of the video, thus assisting in doing A/B testing
Images can also be converted into product videos with an avatar in them
Has an AI-supported editing tool that helps in removing background, adding subtitles, overlay, and so on.
Pros:
Cost-efficient tool
A bulk creation feature that ensures A/B testing can be done smoothly
Cons:
Pricing for some advanced features, like custom avatars, is not transparent
Having predominantly avatar-based videos can increase the chances of the uncanny valley effect.
Pictory is also a text-to-video generation tool that allows you to use URLs, PPTs, and text to make videos. Through its AI, it automatically selects the assets needed for the video and also adds voiceover narration.
On the other hand, Pictory’s customization options are not as nuanced. Furthermore, the voiceovers, though available in many languages, have not shaken off the robotic undertone.
Buying this is by far the biggest mistake I’ve ever made. It’s been nothing but annoying. Absolutely nothing works, no customer service (they simply don’t respond for days), when I delete a screen, it comes back, it automatically mutes, and much more. DON’T BUY THIS!!!!
Animoto is one of the AI product video generators that is suitable for people with no design experience and small businesses. It comes with text-to-video generation capabilities but not URL-to-video generation; therefore, input has to be given manually.
But, Animoto may not be able to handle larger projects, which can cause a slowdown, which is a disadvantage that was noted.
They charge you even after you cancel. Don’t work with this company. Customer service never help.
Having a product video tool for e-commerce can make your life much easier. Making professional-quality videos within half the budget is definitely a game-changer for many small businesses, but only if they pick the right tool.
With this guide, you can easily see the functionality of these AI product video generators and how users perceive them. But if you ask me, personally, I liked the simplicity of Predis AI and the way it combines many use cases in a single tool, and made it easy for anybody to understand and use it efficiently.
Tanmay, Co-founder of Predis.ai, is a seasoned entrepreneur with a proven track record, having successfully built two companies from the ground up. A tech enthusiast at heart, a recognized SaaS expert, and years of hands-on experience in leveraging technology to fuel marketing success, Tanmay offers invaluable insights on how brands can boost their digital presence, improve productivity, and maximize ROI.
Why trust us? Predis.ai is trusted by over a million users and business owners worldwide, including industry leaders who rely on our AI’s output and creativity. Our platform is highly rated across review sites and app stores, a testament to the real world value it delivers. We consistently update our technology and content to ensure you receive the most accurate, up to date, and reliable guidance on leveraging social media for your business.
