14 Fashion Video Ideas for Instagram

14 Fashion Video Ideas for Instagram

Having to constantly think about what to post and how to shoot it is a constant chore for all content creators. Sometimes Inspiration strikes, other times it might leave us stranded in the ocean with a blank screen and no ideas. But your Instagram strategy need not suffer from this. Here are 15 Fashion video ideas that you can shoot for Instagram today!

So, let’s get started!

14 Instagram Fashion Reel Ideas For You To Try

Here are 14 colorful and innovative fashion content ideas for you to try!

1. Everyday Fashion Ideas

Everyday fashion is an art that a lot of people never have time to practise. Think about it, in the hassle of getting to the office in the right time, many of us give last priority to our attire. Sometimes, we throw on the first thing that we touch and run out the door.

In such cases, imagining outfit pairings and reaching the office in style feels like a luxury. Which is why getting outfit inspiration ideas from creators can be such a godsend. And that is exactly what this creator does in her video.

A lot of her outfits in this video feature staple pieces that can be found in a lot of our cupboards, which makes it that much better. Her pairing and creativity take that to the next level by building them into chic professional fits.

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2. Get Ready With Me

Get Ready With Me kind of videos are in at the moment, with many creators doing their version of it.

Some creators talk their way through the outfit, explaining how each piece matches with the rest to create a seamless look. Some just show us side-by-side their two different choices, try on both, then go with one. Other creators just add music to their GRWM videos. 

The last type is exactly what the creator below has adopted. She shows her outfit off without much explanation, but you can see that the final output is flattering.

Videos such as this give viewers ideas on how to pair their outfits to create similar looks on themselves. Plus, romanticizing a simple act such as getting ready makes you feel like you just stepped out of a rom-com, right?

3. Do It Yourself

If you are someone who does not just love wearing nice outfits, but also enjoys making them, then this idea is perfect for you.

You could always take a vintage piece of clothing, upcycle it, and create a trendy outfit. This is what the creator below has accomplished. By converting an ordinary-looking shirt into a nice, cute dress, she not only exhibited her talent but also created an engaging video.

Plus, there is an excitement element at the start of the video. This subtle, curiosity hook that makes you want to stay until the end to see the final outfit is a genius move in my opinion. And the outfit did not disappoint either!

4. The Ultimate Guide

Instagram algorithm favors your reel and pushes it to more people when it gets saved and shared. When more people save your reel, it shows the algorithm that your video has long-term value. Which makes the algorithm push your content towards more visibility.

And one of the best ways to get your reels to be saved is by making guides that people can come back to at any time. And the following reel is a perfect example of it.

If you take me, I never know which footwear to wear with an outfit to give it the perfect look. And a lot of times, I fall flat (not literally!) and end up wearing the one I always do. 

Finding such useful guides can solve this problem instantaneously for someone like me. So, if you ask me, it is going into my saved videos. How about you?

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5. Reusing outfit ideas

Bought a shirt? Now use it a few times, then forget all bout it when it ends up in the back of your overflowing cupboard. This is how most people operate.

But apparently, some people use the same pieces in more and more novel ways. And if you are someone who has a knack for this, then you can show it to your audience as well.

For example, this creator has used the same shirt in so many different and unconventional ways in this video. Each outfit shows something unusual that it is hard not to be intrigued and stay till the end.

6. Solve real-life problems

From no standard sizing charts to a lack of pockets in women’s clothes, there are a lot of things that we all hate. But, each day, new fashion brands are emerging and creating clothes that solve these issues.

If you have such a brand, then use this content idea to promote your business. Or you can just research and talk about brands that are actively solving these issues.

This creator does exactly that. She lists every woman’s problems with cute clothes while displaying how this product is different. By this strategy, they are not only highlighting their USP, but they are also showing that they are a brand that listens to their audience.

7. Budget Finds

Not all of us have the budget to shop at Louis Vuitton and Prada. So, we head to thrift stores and budget shops. This is why showing your budget hauls and where you buy them can be extremely beneficial for your viewers.

The creator below shows off her outfits, while also listing their prices, which are well within budget. This maximum bang for the buck type of content never gets old. 

8. Styling Tips

You can style and show your audience how to do it, too. But, sometimes showing this beside a basic styled outfit can help the viewer distinguish between the results.

When they can compare side-by-side and see the difference between both, they will be better inclined to see how proper styling can take your outfit to the next level.

And this creator does the same thing. She shows a basic style versus her version, thus letting users decide which one they prefer.

9. Dressing For An Aesthetic

Aesthetics are the trend at the moment. From cottage core to minimalist outfits, people are exploring different themes and dressing according to them.

This is a fun idea for you to follow as a fashion creator. You can pick different aesthetics each week and dress up according to them. You can even ask your audience which theme suits you best, and conduct a poll around it. This will be a fun way to establish a connection with your audience and engage with them more.

If your audience likes this type of content, then this has the potential to become a whole series.

This creator is dressing to match her dark feminine energy, and if you ask me, I would say she got the look spot on. 

10. Color Combo Suggestions

Sometimes all you have to do is choose the right colors to pair, and your outfit will go from drab to fab. So, take your followers on a fashion ride, show them how two unconventional colors can work well together, too. Bonus points if you can find a color combination that is not often seen.

Here, the creator does an excellent job he showing many different color combinations that work well on men. These kinds of videos are easy to create, too, making them an amazing, low-effort video idea.

11. OOTD

Who doesn’t like getting ready and walking on the red carpet and showing off their fit for the day? Absolutely no one!

And as a fashion creator, OOTDs are your fashion shows, where you can show your viewers what you wore for the day. So, pick a cute fit, strike some stunning poses, do your runway walk, and post that OOTD for your followers to enjoy!

And most importantly, have fun, just like this creator does!

12. Fashion Tips

Fashion mishaps are common, but finding reliable tips that work for them is a bit hard, especially with so many options out there. This is why having creators spill the insider tips is very welcome among the audience.

This creator is doing exactly that by spilling fashion tips that she knows will be useful for her audience. And by saying “Mistakes she will never make again”, she makes herself relatable to the audience, which will further intrigue the users to watch it. 

And let’s face it, if I am going to know what colors complement me without going to South Korea for a color analysis, then I do want to watch it! (Spoiler alert: She shows in her video how to do an easy color analysis at home!).

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13. Different Styling Methods

This creator has taken a simple scarf and styled it 5 different ways! Talk about making a piece useful in multiple ways.

Have such ideas on how to style simple garments most elegantly? Then take the stage and show your audience how it is done!

14. Building a Capsule Wardrobe

This concept has always fascinated me. With just a few simple staple pieces, you get to build different outfit combinations that rock all the time.

But building such a capsule wardrobe from scratch is not an easy task! And that problem is what this creator is solving through this reel.

He shows the type of pieces to purchase and how to put them together nicely, so you will have unlimited combinations to pick and choose from. And I am sure that this kind of content will be welcomed by many who purchase on a budget but don’t want to compromise on style.

How To Make Fashion Videos For Instagram?

Ideas aside, planning, shooting, and editing this content to create engaging pieces that people love watching takes time, skill, and resources. But if you are a busy creator who does not have time to be running all this, alongside your social media journey, then worry not.

Because Predis AI is here for your rescue. With Predis AI, you can easily create stunning content with just a simple prompt. Our AI will then generate your visuals, text, CTA, and captions for you all in a few seconds. And here is how you do it:

  • Go to Predis AI and sign up if you are a new user.
  • Once done, and you have reached the dashboard, click on “Start assistant”.
Start making an Instagram reel with Predis AI

  • Write your prompt with “Create an Instagram reel for” as the starting point. Try to explain your content idea in detail.
Writing the prompt for Instagram reel

  • Our intelligent AI will ask you a couple of questions based on the content you want to create. Once you provide them, your reel will be generated in a matter of minutes.
Instagram reel generated by Predis AI

  • The generated reel can be downloaded, edited, or published directly from the chat without you having to exit Predis AI. You can also schedule it to be posted at a later time within Predis AI. And that is how easy it is!

Sounds easy? Because it is! Sign up to Predis AI so you can make reels like this in a matter of minutes, too!

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Final Thoughts

Making amazing fashion is as important as being consistent on the platform. And Predis AI can help you get both, without sacrificing one another. 

Keep creating useful, evergreen content and engage with your audience on a regular basis to ensure your social media flourishes!

FAQ:

1. What type of fashion videos perform well on Instagram?

Behind-the-scenes content, transformation-type of content, and outfit inspirations work well on Instagram.

2. How long should my Instagram video be?

For reels, keep the videos under 60 seconds, and for stories, make sure the video stays under 15 seconds.

3. How often should I post videos on Instagram?

Post videos 1 – 3 times a week to be consistent and build an engaged audience.


Written By

Tanmay, Co-founder of Predis.ai, is a seasoned entrepreneur with a proven track record, having successfully built two companies from the ground up. A tech enthusiast at heart, a recognized SaaS expert, and years of hands-on experience in leveraging technology to fuel marketing success, Tanmay offers invaluable insights on how brands can boost their digital presence, improve productivity, and maximize ROI. Why trust us? Predis.ai is trusted by over a million users and business owners worldwide, including industry leaders who rely on our AI’s output and creativity. Our platform is highly rated across review sites and app stores, a testament to the real world value it delivers. We consistently update our technology and content to ensure you receive the most accurate, up to date, and reliable guidance on leveraging social media for your business.


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