If you’re using Facebook ads, it’s likely that you are already informed that video ads perform way better than most of the other formats. Creating a video ad may seem straightforward, but crafting one, that truly drives conversions is where the challenge lies. Here’s the good news! Creating high-performing Facebook video ads doesn’t require a huge budget. What you truly need is the spark of inspiration and valuable insights from brands that have mastered the art of success. In this article, we’ll explore 10 standout Facebook video ad examples from high-performing campaigns and uncover the secrets behind their success.
Let’s get started.
Why Video Ads Still Rule Facebook In 2025?
Lets explore why Facebook video ads are continuing to dominate, despite changing algorithms and increasing competition in the digital scenario.
- High engagement: Users tend to stop scrolling for moving visuals or videos than static images.
- Better storytelling: With videos, you get more power to show in a creative way using a lot of elements and not just tell.
- Multi-placement versatility: One video can work across Feed, Stories, Reels, and more.
- Data-driven creative optimization: Meta’s ad platform uses AI to match the right video to the right person at the right time.
If you’re not using video as part of your Facebook ad strategy, you’re leaving engagement and revenue on the table.
What Makes A Facebook Video Ad Work?
Let’s talk about what makes good video ads different from bad ones, before we look at some real-life Facebook video ad examples.
1. Mobile-First Design
More than 95% of Facebook users reach the site from their phones. That means you need to make your video 4:5 or 9:16 in size and make it work on touchscreens. Visual features should be big, easy to read, and load quickly.
2. A Strong Hook in the First 3 Seconds
People need to watch your video right away. Start with a picture, sentence, or image that you didn’t expect, or use bold text. People choose to keep watching or scroll past during these early times.
3. Caption Everything
A lot of Facebook users (about 85%) watch videos without music. For your message to be understood clearly, you need captions, subtitles, and on-screen text.
4. Keep It Short and Focused
The best video ads on Facebook keep things tight. Aim for 6 to 15 seconds for content at the top of the funnel. Videos in the middle or bottom of the funnel can last longer if they keep people’s attention with clear value or story.
5. Clear Calls to Action (CTA)
It doesn’t matter if your CTA is “Shop Now,” “Learn More,” or “Download Today.” It should be clear, constant, and show up first. Do not wait until the very end to ask people to do something.
Hottest Video Ad Trends of 2025
Let’s explore the top video ad trends in 2025:
TikTok-Style UGC Is Dominating
Short-form, lo-fi content that looks like it was shot on a phone is outperforming polished commercials. This is because now audiences have started trusting authenticity more than perfection.
AI-Powered Personalization Is Scaling Fast
More brands are using AI tools to create hundreds of personalized videos that change based on user data, interests, browsing behavior, even location. If you want give it a try for free, check out Predis AI.
Captions Are Still King
Even with AI voiceovers and music, captions remain essential. They improve comprehension, accessibility, and retention.
Top 10 Facebook Video Ad Examples
We’ve separated these examples by type to show you what works and how you can use the same steps.
Single Newsfeed Video Ads
These videos show up on their own in a user’s Newsfeed. You can think of them as your 15-second launch.
1. The NerdWallet
- With big graphics and clear writing, this animated explainer ad makes personal finance easier to understand. It’s interesting to look at and gives you information right away, without any filler.
- What works is a quick pace, a clear structure for problem-solution, and a strong CTA “Turn To The Nerds.”
2. Tropicfeel
- In their ad, they show off a travel shoe that can be worn for both hiking and going around town. The video keeps people watching with smooth cuts and bright places.
- What works: strong brand visuals, visual stories without speech, and smart use of transitions.
3. Meta (Facebook)
- Meta used app UI animations that looked like real users acting in one ad to promote new Messenger features.
- What works: native look and feel, no learning curve, and activities that are easy to understand.
Video ads with GIFs and loops
These short, repeated clips are great for getting people’s attention quickly and showing how a product is different or how it can help them.
4. Steve Madden
- A looping visual of fast outfit changes with one pair of boots keeps eyes locked on the product.
- What works: a lot of energy, style that sounds like music, and repetition that makes the point clear.
5. Apple
- Apple used a looping GIF to show a before-and-after of iPhone’s Night Mode, instantly highlighting the feature without sound.
- The minimal, focused visual made it perfect for mobile viewers and high engagement in fast-scrolling feeds.
Carousel Video Ad Examples
You can put together several short clips or product shots in these ads so that they can be swiped.
6. Biossance
- Each card in their carousel shows a different skin care product line’s advantage. Moving through it feels like looking through a small catalog.
- What works: clear messaging on each card, uniform branding, and small movements that make things look better.
7. Bellroy
- In their ad, Bellroy uses short videos to show how much their simple wallets can hold. One card equals one thing.
- What works: Clear pictures of the product, hands-on examples, and a story that grows as you swipe.
Facebook Stories Ad Examples
These immersive, full-screen videos are great for getting people at the top of the funnel to stay and quickly convert.
8. Nike
- In Nike’s ad, real athletes were shown working out hard with their app. There was no big brand feel to the video; it looked like it came from a fitness icon.
- What works: editing that looks like user-generated content (UGC), encouraging captions, and images that are on-brand.
9. StockX
- A neat, quick look at popular sneakers with big comments like “Sold Out? “Not Here.” grabbed people’s attention in a matter of seconds.
- There should be little writing and clear value propositions for things to work.
10. Allbirds
- Allbirds kept things simple with pictures of their shoes in nature and one-line titles like “Made from Trees.” They did this because they wanted to focus on comfort and sustainability.
- What works: calm energy, stories that focus on nature, and designs that are silent at first.
Inspiration from Predis.ai’s Creative Library
You can find out the top Facebook video ad templates without hours of scrolling. Through AI, Predis AI has built AI driven creative ad templates that work across industries and forms.
You can filter and check ad templates for:
- Fashion, SaaS, fitness
- Video, carousel, narrative ad
- Platform (Facebook, Instagram, LinkedIn)
- Likes, shares, CTR
What distinguishes it? Predis.ai explains how brands create effective ads, including images, CTAs, and text.
Conclusion
All the ads in this list have one thing in common: they’re not trying to do too much. Instead of shouting, they speak clearly. Instead of showing off, they connect. And that’s what makes them effective.
If you’re building your next Facebook video ad, start with one of these examples. Study the structure. Borrow the pacing. Add your own brand voice. And most importantly—test everything.
Because at the end of the day, the best ad is the one that actually works.
FAQs
A strong hook, clear message, mobile-first design, and a clear CTA. Keep it short and silent-friendly.
6–15 seconds for awareness. Up to 30–60 seconds for deeper engagement or retargeting.
Yes. Most users watch without sound, so captions boost clarity and engagement.
