AI video marketing workflows for solopreneurs – A guide

The video marketing playbook is now out the window. Because what used to have so many teams and tools involved can now be accomplished with a few tools and a solopreneur. And this has changed the ballgame altogether, because now solopreneurs can manage all aspects of video marketing workflows without having a whole crew, thanks to AI. By the end of this blog, you will be able to do the same with minimal effort.

Why rely on AI to manage video marketing?

You could probably think of at least a reason or two why relying on AI can help you. But just in case you are not aware, here are some of the reasons why it makes sense.

• The traditional video creation process is expensive; AI-driven ones are not.
• You can control the workflow even if you have no editing skills
• The whole process is agile, thus letting you get things done quickly.
• There is no waiting around for a team to get it done
• No headache of managing teams
• Let’s you strategise for the future, while AI takes care of the execution.

Need I say more? 

How to use AI to automate your video marketing workflow?

Now that we know how AI workflows can save time, money, and resources, the next step is to figure out how to make it work for you as solopreneurs. So, let us check out the overall tool stack that you will require to make this happen. And trust me, there are too many tools out there to make this happen.

1. Scripting and Copy workflow

One of the things that you can easily automate is the scripting and copy generation workflow. Since all content creation AI tools require you to write a prompt to get videos done, taking extra special care to write a descriptive prompt is very important.

To do this, all you need is ChatGPT. Start with your content idea and make it as descriptive as possible. When you are done, ask ChatGPT to convert it into a prompt and script. Do this as many times as possible for all your ideas, and by the end, you will have a list of video scripts ready to go.

Pro tip: You can even ask ChatGPT to provide you with winning content ideas related to your niche, and you will not be disappointed. You can even save some time brainstorming ideas and researching competitors.

2. Video creation workflow

This is where your scripts come alive. And in this step, you basically just have to plug in your video prompts and let AI content creation tools do their job. The only hard part about that is finding out the right tool to use, which is where Predis AI comes in.

Choosing Predis AI means you have a tool that covers all your bases, from image, video, and avatar video creation to approval and scheduling posts. This is why it can be a great choice for your video creation journey.

Simply copy and paste the prompt, and the smart AI will generate a video in a few seconds, whether it is an avatar video or a normal video. And here is how the output looks:

3. Post-editing workflow

Once the video creation process is complete, there are just a few tweaks that need to be done to ensure your content is social-media-ready. This can be anything from adding subtitles to figuring out captions and hashtags.

But thankfully, you do not require a separate tool for this. Because when Predis AI generates the video, it gets the caption and hashtag situation sorted as well. Two birds in one stone!

4. Scheduling and automation

Once your content is proofed by you and has all the right approvals, then it is ready to be sent out to the world. But this too requires you to think of the best possible time, set an alarm, and then post it – if you are doing it manually.

But with AI, this process again becomes multi-fold easier. Because with Predis AI, you can set the post to the right date and time and then let it take care of scheduling and publishing.

5. The Analytics workflow

Once the posts are up and running, your work is to look at the numbers and check out how it is progressing. And here too, you can enlist the help of predictive analytics tools, which can offer you insights like:

• When to post?
• When is your audience active?
• What kind of content is well-preferred by your audience?
• Forecast what will work best for the future
• See what is working for your competitors and what you are missing out on.

Based on all these insights, you can alter your content workflow as necessary to get the best possible results.

6. Customer service

Customers expect prompt responses to their questions, which will also improve their perception of your brand. But responding properly to every query manually is not a doable task, which is why AI chatbots can be a necessity.

By using tools like Botpress, you can get chatbots up and running and take over for you. And that is how you make AI workflows work for solopreneurs.

Limitations of automating the video marketing workflow:

Every coin has two sides. Similarly, automating your entire workflow and being an one person team also comes with its own set of disadvantages.

• Purely AI-made content can be robotic, which is why your unique voice and perspective need to be added to it.
• Using AI content creators as an assistant is good, but publishing the content as such can impact SEO and monetization.
• Putting too many tools in your stack can make you lose track of projects and even cost you more time. Not to mention, the tool costs can accumulate as well.
• Not actively implementing your analytics insights can be a costly mistake

What can we do instead?

• Use AI tools as an assistant and put your own unique twist on your content to make it engaging to the audience.
• Make sure there is a human element to the video, like writing your own script, using your footage, or even doing your voiceovers.
• Start with a small tool stack and add on tools only if you need them, so you can scale efficiently
• Take your social media insights seriously and implement the findings.

Sample Workflow ideas for Solopreneurs

Let us check out some sample workflows that solopreneurs can adopt:

Idea	Tool stack	Monetization plan
Faceless YouTube channel	ChatGPT + Predis AI	Affiliate links, Brand collaboration, Ad sense
Ebook creator	ChatGPT + Predis AI + Gumroad	Sell on site, offer an affiliate program to popular creators in your niche
Blog	ChatGPT + Predis AI	Place affiliate links in your blog
Print on Demand	Predis AI	Sell on Etsy

Final Thoughts

Setting up AI workflows for solopreneurs can look glossy on the outside, but it takes time to get it running like a well-oiled machine. But thankfully, your social media game does not have to wait that long.

With Predis AI, you can start creating, editing, scheduling, and publishing content within a matter of minutes. Afterwards, you can take some time and build out your workflow around it with ease. To get started, all you have to do is sign up and start making content today!

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