If you’ve been scrolling through Facebook lately, you’ve probably noticed that the ads getting the most engagement don’t look like ads at all. They appear to be real people sharing their opinions, demonstrating how they use a product, or casually discussing something they love. That’s UGC Facebook ads in action — UGC standing for User-Generated Content. These authentic-looking videos and images outperform traditional, studio-style ads because they feel trustworthy and personal.
The best part? You don’t need to hire influencers or shoot new content every week anymore. Thanks to AI tools, you can create high-quality UGC-style ad creatives automatically, complete with human-like avatars, voices, and natural storytelling.
TL;DR 🖋
If you’re short on time: Predis.ai is the easiest and most effective tool to create UGC Facebook ads automatically. You can turn product links, reviews, or even text prompts into authentic, scroll-stopping video ads that look and sound like they came from real users.
Other great tools to explore include Creatify.ai, Pictory.ai, Runway ML, Synthesia, InVideo, and Descript.
Keep reading for a deeper look at each one, plus some expert tips for creating high-performing UGC Facebook ads
Predis.ai is designed specifically for social media marketers and e-commerce brands that require consistent, authentic video content. It transforms your product pages, reviews, or short text descriptions into ready-to-publish UGC-style Facebook videos. Whether you’re running a sale, showcasing new products, or promoting customer testimonials, Predis.ai helps you do it in minutes.
What makes Predis.ai special is its simplicity — you don’t need any editing experience or creative team. The AI handles the scriptwriting, visuals, avatars, and voiceovers. You can tweak details like colors, tone, and branding, but most of the heavy lifting happens automatically.
Get AI-based suggestions for improving ad performance.
Generate captions and hashtags automatically with AI
Customize backgrounds, text, colors, and branding effortlessly.
Generate variations of the same video for A/B testing.
Why it stands out: Predis.ai combines video generation, scriptwriting, and creative direction into one seamless workflow — perfect for brands that want authentic, scalable Facebook ads or any other social media content.
2. Creatify AI
Creatify.ai is an AI tool built specifically for generating UGC-style ad creatives. It focuses on producing influencer-like videos with natural-sounding avatars and conversational scripts.
Be aware that there is a no refund policy. The video I created performed terribly when compared to other platforms.
Pictory.ai specializes in turning long-form content into short, engaging video snippets. If you’ve already written blogs, product reviews, or how-to guides, Pictory can transform them into concise UGC Facebook ads that tell your story visually.
What makes it powerful is its automation — it identifies key sentences, adds relevant visuals, and applies voiceovers, so your content instantly becomes ad-ready. This is especially useful for brands that want to promote educational or story-driven content authentically.
Buying this is by far the biggest mistake I’ve ever made. It’s been nothing but annoying. Absolutely nothing works, no customer service (they simply don’t respond for days), when I delete a screen, it comes back, it automatically mutes, and much more. DON’T BUY THIS!!!!
Add captions, logos, and CTAs for Facebook optimization.
Best for: Turning existing written material into organic-looking Facebook video ads.
4. Runway ML
Runway ML is a creative powerhouse for video editing. It’s perfect if you want to add polish or custom effects to your UGC content without losing that natural feel.
The generations are really poor, it can’t follow basic instructions. The credits don’t roll over month to month which is the biggest rip off.
Text-to-video and image-to-video generation options.
Style transfer tools to keep a consistent “UGC look.”
Export presets for Facebook ad dimensions and resolutions.
Best for: Marketers who want more creative control while keeping the UGC vibe intact.
5. Synthesia
Synthesia is well-known for generating professional-looking videos with realistic AI presenters. For Facebook ads, it’s fantastic for testimonial-style or explainer UGC videos.
I tried to generate a test video for promotion of a business and it rejected the video. It said that the video does not comply with the Content Moderation Policy because I cannot use Stock Avatar for Promotion of the Business. I went through the Content Moderation page and it is something else.
Generate multiple versions in seconds for testing.
AI engagement recommendations for ad optimization.
Best for: Businesses that want conversational, personal-touch video ads without recording real actors.
6. InVideo
InVideo makes professional video creation accessible to everyone. It’s one of the easiest tools for small business owners and marketers who want to create ads quickly without compromising quality.
Its large library of templates and stock assets allows you to design Facebook ads that feel like UGC — simple, direct, and real. Even with no design skills, you can produce videos that look like they came from real users’ phones.
Having using this app for some time I’m not very happy when you get locked out it tells you to login back in 24 hours and that’s very inconvenient, it shouldn’t be like that that’s why I’m canceling my subscription. For a AI company they should have a better security measures. Good luck.
Add product photos and animate them for a UGC-like feel.
Resize automatically for Facebook, Reels, or YouTube.
Collaborate with teams and save brand kits.
Best for: Small businesses that need fast, budget-friendly video creation.
7. Descript
Descript simplifies video editing by letting you edit your clips like a text document. It’s especially useful for cleaning up audio, trimming awkward pauses, and adding captions — all while keeping the ad’s authentic tone.
Descript isn’t a generation tool but a finishing one. It helps turn your raw, AI-generated, or creator-recorded videos into polished UGC Facebook ads ready for publishing. Its voice cloning and overdub features make post-production incredibly efficient.
Bought the pro plan. But i cancel allready after a day. Its quite a useless tool. Very impressive marketing, but disappointing product. Waste of time
Creating UGC Facebook ads that feel authentic but perform like professional campaigns is an art — and here’s how you can master it:
Grab attention instantly: Your first 3 seconds determine success. Start with a question, strong claim, or pain point.
Talk like a real person: Avoid robotic or overly brand-heavy language. Use everyday phrases like “I tried this…” or “You won’t believe…”
Show real-life context: Demonstrate your product being used in daily situations. Authenticity sells.
Feature testimonials: Even snippets of reviews or feedback can be turned into trust-building video moments.
Use faces and emotion: People connect with expressions — whether it’s excitement, relief, or satisfaction.
Highlight transformation: Show before-and-after results or how the product solves a relatable problem.
Keep it short but meaningful: 15–30 seconds is ideal; focus on storytelling rather than promotion.
End with a casual CTA: “You’ve got to try this!” feels more natural than “Buy now.”
Test multiple variations: Change tone, avatar, or background slightly to see which resonates most.
Design for mobile-first: 81.8% of Facebook users are on mobile. Vertical or square videos perform best.
Use natural sounds: Background noises, laughter, or ambient music make your ad more believable.
Leverage social proof: Overlay screenshots of reviews, comments, or star ratings subtly in the ad.
Match your audience: Use avatars or voices that reflect your target demographic for maximum relatability.
Post consistently: One ad won’t make magic happen. Test, iterate, and keep new UGC-style content flowing weekly.
Final Thoughts
The future of Facebook advertising is authentic, relatable, and real — and that’s exactly what UGC Facebook ads deliver.
They help brands connect with audiences on a human level, driving engagement and conversions without feeling pushy or salesy.
With tools like Predis.ai, creating these kinds of ads has never been easier. You can generate creator-style videos in minutes, test different versions, and scale your ad production — all without needing a camera crew or influencer partnerships.
If you’re looking to boost your Facebook ad performance while keeping your content authentic and human, sign up with Predis.ai. It’s the easiest way to bring the power of UGC to your brand’s advertising strategy.
FAQ:
1. What are UGC Facebook ads?
They’re Facebook ads that look like organic user-generated content — real people sharing their experiences or opinions about a product. They perform better because they feel genuine.
2. Why do UGC Facebook ads work so well?
Because they blend in with normal posts on a user’s feed. Viewers trust them more than traditional ads, leading to higher engagement and conversions.
3. Can I make UGC Facebook ads without real creators?
Yes! Tools like Predis.ai and Creatify.ai let you generate realistic UGC-style videos automatically using AI avatars, voices, and natural storytelling.
Tanmay, Co-founder of Predis.ai, is a seasoned entrepreneur with a proven track record, having successfully built two companies from the ground up. A tech enthusiast at heart, a recognized SaaS expert, and years of hands-on experience in leveraging technology to fuel marketing success, Tanmay offers invaluable insights on how brands can boost their digital presence, improve productivity, and maximize ROI.
Why trust us? Predis.ai is trusted by over a million users and business owners worldwide, including industry leaders who rely on our AI’s output and creativity. Our platform is highly rated across review sites and app stores, a testament to the real world value it delivers. We consistently update our technology and content to ensure you receive the most accurate, up to date, and reliable guidance on leveraging social media for your business.
