Top 7 AI tools to make Facebook video ads

AI tools have infiltrated every part of the marketing process, and it is not competing with performance marketers. It is instead helping them get the same or sometimes even better results with less effort. But to reap this benefit, you need to know how to use them to augment your marketing and content creation process. Believe it or not, it is much easier to do than most people believe.

In this blog, we are going to be checking out different AI tools for Facebook ads. And we will follow it up with a brief overview of their features and what the general public says about their opinion. So, you have an idea of what to expect even before you sign up.

List of AI Facebook Video Ads Tools – Comparison at a Glance

Tool Name	Used For
Predis AI	Best for social media, video ads, and e-commerce content generation platform
Creatify	Turning product details into video ads with AI avatars
Invideo AI	Making videos with templates and AI editing
Oxolo	Lifelike presenter-led product videos
Pencil	Generating ad variations and measuring performance
Tagshop AI	Converts products and UGC into shoppable video ads
Creatopy	AI ad image generation and editing

Top 7 Facebook Video Ad Creation Tools To Check Out

Whether you are a seasoned marketing professional or a newbie, having some additional help from AI tools can only prove to be helpful. This can either help you automate your mundane tasks or offer assistance in an area where you are lacking. Either way, it is a win-win situation for both!

But which tools should you pick? Let us take some time and shed some light on it by checking out the most popular tools in the market!

1. Predis AI

Predis AI is an all-rounder tool that can dabble in everything from social media content creation to AI avatar videos. It can even help in doing many of the admin tasks, like scheduling the posts and making sure your content calendar is filled up in advance.

This tool is perfect for someone who wants to get AI to help them in all aspects of the content creation process.

best auto posting platform available.

Source: TrustPilot

Some of its prominent features include:

• Text-to-video generation and image creation capabilities 
• Helps in creating a variety of assets, such as social media posts and e-commerce ads
• Integrates with all major social media platforms, thus letting you auto-publish posts straight from the tool
• Intelligent AI analyzes the performance of past posts and offers insights to help improve
• Has a collaborative feature that can assist in working alongside your team
• Comes with the ability to analyze competitor performance

Pros:

• One single tool helps in a variety of use cases
• Plans are affordable 
• User-friendly tool

Cons:

• Does not integrate with other editing tools like Canva and Vistacreate

2. Creatify

Creatify is also a tool that can help you make Facebook video ads from scratch with a simple product link. You can even use scripts to generate videos, and if you don’t have a script, then Creatify has a tool to help you with it.

When it comes to videos, you can create them using AI avatars and include a voiceover in multiple languages. You can even create them in batches to test them out and see which ads perform the best.

The product was okay but not really for serious business — there’s always something off when making a video.

Source: Trustpilot

These are some of the features of Creatify that you need to know:

• You can input product links or scripts to generate a Facebook video ad
• There is also an AI script generator that can write a draft with a hook, body content, and CTA
• Assets and pre-made templates are available, which can also be customised
• Videos can also be made with AI avatars, voiceovers, and captions
• Batch create content so you can A/B test different variations to find the best performing ones

Pros:

• Easy to use
• Allowing creative testing by batch creating video ads is an added plus

Cons:

• The tool does not provide many editing features, thus restricting your creative control
• The templates often feel generic, lacking originality

3. Invideo AI

Invideo AI also offers AI-generated video capabilities, including AI avatars and voiceovers, similar to the previous tools we saw.

Having using this app for some time I’m not very happy when you get locked out it tells you to login back in 24 hours and that’s very inconvenient, it shouldn’t be like that that’s why I’m canceling my subscription. For a AI company they should have a better security measures. Good luck.

Source: Trustpilot

It shares many of the same features of Creatify, so let us look at what they are:

• Allows creating video ads from text prompts
• Has the ability to add your own avatars and can even let you turn your own voice into voicovers. Also, has premade avatars and voiceovers that you can choose and use
• Can input brand elements and presets to the platform, so you can use them with ease
• Contains a template library that can be customised and used as Facebook video ads

Pros:

• Has a solid Facebook ad format template library that can serve as a strong starting point
• Supports multiple types of Facebook ads, such as explainer videos, UGC videos, and product showcases, much like Predis AI

Cons:

• The free plan comes with many restrictions and a watermark that does not allow you to experience the tool completely
• Audio effects and voiceover are not always perfect, and controls to modify it is limited

4. Oxolo

Oxolo is a credit-based AI video creation platform. This tool also only requires a product URL to make the video. Like many of the aforementioned tools, it too has a built-in editor that allows you to edit the generated video as you prefer.

Some of Oxolo’s features include:

• Oxolo can create product videos straight from a URL, craft a script, and pull visuals for the video on its own
• Can create voiceovers in multiple languages, making it possible to create videos for a diverse audience
• Also, can add AI avatars
• A credit-based usage system requires you to have enough credits so you can edit and create freely
• A studio editor that offers tools to make edits to the video after generation

Pros:

• Easy to use with minimal editing experience required
• Credits don’t expire, so you can use them whenever you want

Cons:

• Heavy dependence on product URLs. If you don’t have a perfect product page, then the resulting script by the AI tool will be weak
• Some users have reported that the tool has a slow rendering time

5. Pencil

Pencil is another AI-driven platform that can generate variations of an ad easily with performance predictions. It comes with predictive models devised on top of past post performance to come to conclusions that will make an ad perform well.

Scam. had a account made years ago for testing out the features. you hade like 5 credits or so. functionality was not the best so stopped using it. Now years later I get an invoice out of nowhere. Biggest scam ever.

Source: TrustPilot

Some of Pencil’s features include:

• You can add your past performance data and target metrics to let Pencil generate ideas for your next ad
• Contains multiple ad formats and aspect ratios, which you can customise and use in Feed, Stories, etc
• Predicts your ad performance by creative scoring that lets you choose the correct variant
• Can integrate with multiple social media platforms, thus allowing you to cross-promote
• Provides Data security with features like ringfencing that prevent your data from being used to train public models

Pros:

• Multiple format output helps generate different aspect ratios that are suitable for many placements
• Data privacy steps offer assurance to many users

Cons:

• The predictive models are not fail-proof by any cost
• Many of the features, like custom templates, high volume, and high export limits, are often part of bigger pricing plans, which can get expensive.

6. Tagshop AI

Tagshop AI can create AI avatar-based, UGC style videos that can be used as Facebook video ads. It also shares a lot of features with some of the other tools in this list, so let us check out what it can do:

• Can create a video with a product URL without having to manually input
• Comes with a library of avatars that can speak your exact script in many different languages
• Get AI to generate your scripts for you. Additionally, you can also use AI to edit the content
• Create bulk variations of a video, so you can analyze which variation performs better

Pros:

• Test multiple variations of tone, avatar, voiceover, and language which is suitable for A/B testing
• Advanced lip sync adds a natural element to the avatar videos

Cons:

• Depends on your product page. If you don’t have good images and clean copy, then the script could be bad
• AI avatar videos can sometimes feel too synthetic

7. Creatopy

Creatopy is a bit different from the rest of the tools in this list. Why? It is a creative automation platform that allows small teams and less experienced people to create videos using a drag-and-drop interface. The tool does not have any heavy video editing tools, making it best suited for beginners.

GOOD APP, HORRIBLE HORRIBLE UPTIME, SUPPORT AND AVAILABILITY. There are ALWAYS ERRORS with the latest one being CORS errors !! NOT a professional company at all !!!
OH and don’t report the errors, they will tell you to stop spamming them !!!!

Source: TrustPilot

Some of the prominent features include:

• A drag-and-drop video editor and ad maker that you can use to create a full-fledged video with animation, text overlays, and so on
• Access to the Shutterstock library and the ability to add your own assets
• Allows you to input brand kits to maintain consistency across designs
• Preset animation, transitions, and effects to make the video creation process simple
• Collaborate with your team efficiently by having access to version control, commenting, receiving feedback, and so on
• Allows adding a tag to your creative that assists in making updates after going live, tracking performance, and getting analytics.

Pros:

• Ease of use, and it does not require advanced video editing skills
• The collaboration and feedback workflow built in is an additional benefit
• Live updating with a tag method helps make minor edits even after deployment

Cons:

• When handling large projects, the editing elements become hard to use
• To export frequently or get access to many creatives, you need higher plans, which are expensive
• There are some size constraints, such as MP4 exports getting capped at 180 seconds

Criterion to keep in mind when selecting the tool

Now that we have seen the tools that can assist you in making Facebook video ads, we have to address the inevitable question. How do you go about picking a tool that will be perfect for you?

Well, for you to make that decision, you need to think about the following criteria:

• Is the tool user-friendly or not? – Picking a tool that you can use with ease is very crucial.
• Does the tool have a robust customer support system? – If you are a beginner, you are going to require some sort of assistance at some point in time. Knowing whether the customer support team is equipped to answer them can be reassuring.
• Can the tool scale with your requirements? – As businesses evolve, their requirements evolve as well. If the tool can support your requirements as they change, you might need to migrate to a different one, which can cost you time and resources. So, make sure to pick a tool that covers diverse use cases so you can stick to it for a long time.
• Is the price within your budget? – It is also vital to know whether the tool is within your budget. And if you have to go over your planned limit, then make sure the tool is well worth it.

Final Thoughts

Finding good AI Facebook video ads tools can save you so much time and resources. But with so many tools in the market, finding ones that satisfy all your requirements can be hard because of the number of choices. We hope that this list sheds some light on the things that you might be on the lookout for, thus helping you conclude.

If you are looking for an option that is suitable for a variety of use cases, then we would suggest you pick Predis AI. With this one tool, you can manage a variety of requirements, making it an all-in-one tool.

So, sign up today to get your account and start making scroll-stopping ads!

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