UGC ads are one of the most efficient means of driving consumers towards a purchase. With 79% of people saying that UGC indeed influences their decision to purchase a product, businesses have no choice but to heed their call.
But are UGC ads that easy to make? It depends on whether you have the time and resources to manage a team of creators, convey your vision, collect the videos, get them revised, and publish them all while staying on schedule.
But what if you are a solopreneur or someone who does not have the resources to manage this cycle? Then this blog is for you! Here, we are going to be discussing how you can make UGC style ads without creators, equipment, and pricey software, but just using AI.
Why Use AI To Create UGC Ads?
Many AI avatar video makers can help you create UGC videos for your business. But before you start using one, let me tell you how AI can make your UGC video creation process much easier:
- For starters, you save so much time and resources
- You don’t have to hire creators, manage their relationships, and follow up with them
- Additionally, you can also get to the final product much sooner
- Want to make the video in multiple languages? AI tools can do that too.
With this many advantages being offered by AI tools, many solopreneurs are leaning more towards this type of UGC creation.
How To Make UGC Ads With The Help of AI Tools?
Now that we know how effective AI tools are, it is time to actually get down to business and make the ads. This process is usually a 5-step approach, so let us go through that one by one!
1. Generating a Script with ChatGPT
Any AI UGC tool requires you to have a script that can get things moving. Scripts are the backbone of your ad, so make sure to spend some extra time coming up with one that covers all the right topics.
For people who don’t feel confident about writing a script of their own, let me put you on the next best thing – ChatGPT.
ChatGPT Prompt Sample:
If you know how to prompt, you can surely pull out a stunning script from ChatGPT very easily. Here is a sample prompt that you can use to hammer out your script with ChatGPT:
“You are an expert UGC scriptwriter for TikTok-style videos. I want you to create a short, engaging video script (under 60 seconds) that I can copy directly into an AI video generator like Predis AI.
First, ask me these 4 questions:
- What is the video topic/content?
- What are the main points I want included?
- What tone should the video have (fun, professional, relatable, bold, etc.)?
- What type of voice/personality should deliver it (casual friend, expert, enthusiastic influencer, etc.)?
Once I provide my answers, generate a script with the following rules:
- Start with a strong HOOK that grabs attention in the first 3 seconds.
- Use the PAS framework (Problem → Agitate → Solution).
- Keep it conversational, natural, and in TikTok-style UGC (not formal or robotic).
- End with a clear CTA (like try, check out, or learn more).
- Format the script as spoken dialogue for an AI avatar, using short, punchy sentences and natural pauses.
- Make sure it’s concise, engaging, and ready to paste directly into a video generator.“
Output from ChatGPT:
The result would be something like this, when using this input in ChatGPT:
On providing the basic details of the UGC video, such as topic, main subheadings that need to be covered, and the tone and voice of the video. We can expect a sample script such as this:
Generating Script With Predis AI
There is another hassle-proof method of using Predis AI to generate your scripts for you. To avail this, you can just start creating videos as such (which we will be walking through with you in the next part).
- Once you reach the script scene, there will be an option that allows you to have the AI generate one for you.
- The next step is to provide the title of the video, and also choose the script style:
- And the final script provided by Predis AI will look something like this:
As you can see, there is not much difference between the script that is generated by ChatGPT and Predis AI. So, if you are looking for a holistic AI UGC ads tool that can do it all in one place, then we highly recommend you check out Predis AI!
2. Make a UGC style ads with Predis AI
Once the script is done and dusted, the next step is to use an AI tool and convert it into a UGC style video. To do that, we are using Predis AI, and here are the exact steps that you need to follow to get it done:
- Sign up for Predis AI and get a new account if you are a new user.
- Once you have entered the home page of the tool, click on the “Create New” option on the left side column.
- In the next screen, you will be provided with a myriad of options that allow you to create everything from an e-commerce ad to an avatar voiceover ad. For the sake of this use case, we will be picking “AI Avatar Video”.
- This next step is where the script that you generated comes in handy. Copy and paste the script in the box and click “Continue”.
- After which, you have to select the aspect ratio of the video. Once done, select “Continue”.
- This is where things get interesting. Here you can pick the AI avatar and the voice for the voiceover. For every avatar you select, there will be a pre-chosen voice, but you can mix and match easily.
- Once done with the avatar selection, the last step is to choose the template in which you want the avatar to be placed. You can get an idea of what these avatars will look like in the final video based on the demo you get when you hover over it.
- Once you are happy with all the inputs, click “Generate” and your video will be generated in a matter of seconds.
3. Make some final cuts
The video that is generated will have all the elements that you will expect out of a finished video. It will have a:
- Voiceover and automatic caption generation
- Realistic AI avatar movement and body language
- Captions
- Proper cuts and transitions across the video
But you still might need to add your own unique touches to the video, such as adding branded elements or tweaking the subtitles. To do that, you can just click on the “Edit” button on the video and make edits in-house within the platform.
4. Export and Enjoy!
Once you have made the necessary revisions and you are happy with the result, you can export and use it in the platform of your choice. To do that, here on out, you have two options in Predis AI:
- Download the video and upload it manually to the platform of your choice
- Or, you can schedule the video directly from Predis AI and let it get auto-posted to the social media of your choice.
Yes, you can integrate your social media channels with Predis AI and get it automated so you can get your content posted on time, whether you are present or not. This way, you ensure consistency and make maintaining your calendar an easy task.
Best Practices To Keep in Mind When Creating UGC Ads
UGC ads are a great means of boosting conversions only if done right. So, to ace it, you need to keep in mind the following best practices:
- Choose the right format: While there is no restriction on the kind of videos that you can make, picking the right format does come with its own benefits. For example, we are now seeing the rise of short-form video content with all social media channels releasing their own versions of it. Leveraging this as your UGC video format can prove to be quite fruitful.
- Test and analyze performance: If you think publishing one UGC ad is all you have to do, then you are seriously wrong. You need to publish many UGC ads, see how they perform simultaneously, to really understand what works best. For example, you have to check factors like: Video length, Social media platform, photos, or videos in the video, or having voiceovers or background music.
- Tweak scripts: Write scripts in different copywriting frameworks to find out which ones are more engaging. This way, you can speak in a tone that better interests your audience.
Final Thoughts
Making UGC ads can be a breeze, provided that you have the right AI tools at your disposal. But the AI tool that you are picking, its capabilities do not stop there. For example, in the case of Predis AI, you can see use cases like:
- Ability to make social media posts, e-commerce ads, and so much more
- Adding AI avatars, voiceovers, and subtitles to the videos without hassle
- Analyzing competitor performance and finding strategies that work
- Options to schedule the posts to the particular social media platforms and help with automation
With such versatile tools in your arsenal, you can tackle multiple issues with one tool! So, sign up today for Predis AI and make your social media process more efficient!
FAQ:
There are many tools available that can make UGC style videos, including Predis AI, Lumen5, Pictory, Synthesia, and so on.
No, these AI tools are designed to make ads easily without you having to hire creators, get recording equipment, or pay for expensive editing software. Most of the time, these tools will take care of the complete UGC ad creation process from top to bottom.
Conduct A/B experiments and check how these UGC ads perform alongside other content on your profile. Look for metrics like watch time, clicks, and conversions to figure out which type of content is most preferred by your audience.