Remember the good old days when you had to chase down creators, brief them on your product idea, get them to create UGC UGC-style video for your brand, and then publish it to your socials – all while staying on a deadline! Yep, you don’t have to go through all of that again. Why? Because AI tools are yet again here to rescue you. So, buckle up because we are going to be discussing the best AI UGC ads tools out there that can simplify this process for you in a jiffy!
Let’s get down to business, shall we?
How can AI help you in UGC Ad Making?
Why do we watch a UGC ad and not a perfectly curated ad with well-lighted, perfectly angled product images? To be fair, we view both, but we prefer the UGC ones a bit more than the latter option.
The reason? It is because UGC ads feel like a friend suggesting a product for your new skin care regimen and not a big, bad corporation planning deviously to sell to you. This natural, authentic means of selling is what makes UGC a unique type of ad that reaps engagement.
But with UGC, scaling is an issue because managing creators and deliverables is no easy task. This is where AI tools come in with a solution. With these AI tools, you can create videos with an avatar that mimics UGC type ads. The result? You get to capitalize on its benefits without having to scout for a creator!
TL;DR 🖋
Creating UGC ads is a stellar way of creating trust in your brand and adding authenticity to your products. But scaling them can be hard with managing all the creators, sending briefs, getting content revised, and creating content that is in close alignment with your brand.
But without all of the hassle, you can create realistic UGC ads thanks to the capabilities of AI. In the list below, we have talked about 7 different tools that can help you achieve this with ease. The tools are:
Predis.ai: A multifunctional platform for UGC ads, social media posts, publishing, and scheduling.
Pencil: AI platform for optimizing ad creatives
Billo: A marketplace that works in connecting the brands with creators and helps manage them
Tagshop AI: An AI tool that creates shoppable content for social media
HeyGen: An AI platform that uses avatars, voiceovers, and multilingual support
Creatify: Create UGC style videos with AI avatars
Synthesia: An AI avatar-based video making platform
On closer inspection, we loved Predis AI because of its versatility in making content not only for UGC ads but also for social media posts. The user-friendly interface and the end-to-end automation from creation to scheduling are a bonus that cannot be overlooked!
7 Best AI Tools That Help in UGC Ad Creation
Okay, so what are these coveted tools that I keep hyping up? Let us check them out, shall we?
Before that, let us check out a quick overview of them:
Predis AI is an excellent, holistic tool that can help you with AI-based image or video generation. This content can be used for anything from social media posts to ads and everything in between.
With Predis AI, you don’t have to worry about anything from script generation to getting approvals because there is something for everyone in here.
Predis is amazing! I have tried other services that create social media posts. The design and style for predis beats them all. Great customer service too!
It does not connect with other creative tools like Canva and Vistacreate
2. Pencil
Pencil is an open source ad generative platform that allows you to create ads with a chat-to-ad model. It uses advanced machine learning and creative scoring methods that allow you to make ads that have a higher chance of performing well.
Pencil does an average job of generating ad creatives from prompts; the output often feels robotic and unnatural. And when designers go in to clean the copy, they are often faced with a poor editing toolkit, which often leads to using a different tool for solely editing purposes.
Scam. had a account made years ago for testing out the features. you hade like 5 credits or so. functionality was not the best so stopped using it. Now years later I get an invoice out of nowhere. Biggest scam ever.
Billo is a double-sworded platform that allows brands to generate briefs, invite creators, manage workflow, and get UGC content. On the other hand, it also helps creators make decent money out of UGC.
Although the Billo platform looks like a good way to make collaboration between you and the creator easy. The public sentiment is quite the opposite, where many brands have mentioned that the delivery is very slow and the quality is often inconsistent. Ultimately, the whole thing boils down to the creator you choose – based on this, your UGC ad will thrive or die.
The content and creators are not professional. That’s also my opinion about the billo team.
With a product URL and important metrics like ROAS and click-through rates in mind, Billo will create a brief for your product. This can then be further refined and shared with your creators.
A unified dashboard that allows you to choose and track creator progress, and request up to 2 revisions.
Billo further comes with tools that allow you to edit videos with motion graphics, adding CTAs and engagement tracking.
Supports major social media platforms, Shopify, and Amazon as well.
Pros:
Ability to manage UGC creators from a single platform
The platform integrations and built-in editing tools make creation to deployment easy
Cons:
The quality of the UGC video depends on the creator you choose, so it may be inconsistent
Many users have reported that the customer support is unreliable and delays in delivery times are common.
Tagshop AI is an on-demand UGC video generator that creates content with AI avatars in it. With Tagshop AI, you can avoid going through the long line of scouting creators and briefing them to get the final output and making revisions. Because their AI tool takes your URL and makes it into a UGC style video – no hassle!
The catch though is the uncanny valley effect at times. Meaning, the AI video does not look realistic, which then goes on to create a canon effect of people not trusting the video.
Had an issue with my account and thought I had lost my feed, but they answered chat within a couple minutes and had me up and running quickly! Much appreciated!
AI script generation that creates a whole script from something as simple as a product URL.
URL to video type of generation, where Tagshop AI will generate a whole UGC style video from a simple URL prompt.
Allows exporting to multiple social media platforms
Comes with a suite of editing tools that has everything from trimming to background changing and auto-generated subtitles.
Multilingual support is offered by the tool, which makes it possible for you to create videos in your language of preference
Pros:
Speedy and efficient production
Supports multiple languages, offering businesses the ability to work in a variety of languages
Cons:
The tool has a steep learning curve for some advanced functionalities
The main selling point is their avatars, but because of limited options, this too feels like a letdown.
5. HeyGen
HeyGen is also an AI-driven video creation platform that allows you to create UGC style ads easily. From AI avatars to analytics, HeyGen aspires to offer everything that will make video creation possible.
Although avatars are a good addition, their limited body mobility and robot-like narration are often a turn-off. This kind of artificial delivery strips the authenticity that goes with UGC videos which can be a major blunder.
This is a total scam – what they advertise – nothing is there – total processing time of a video is 3 days – STAY AWAY !!!!!
HeyGen contains a good collection of AI avatars from different backgrounds and ethnicities that can be used in videos. These avatars can be used in live videos as well.
It also offers multi-lingual support, allowing you to translate content in a variety of languages.
Drag and drop interface that helps you edit backgrounds, captions. Music, transitions, and so on.
Offers an analytics dashboard which can help you monitor retention, engagement rate.
Pros:
The User Interface is easily understandable
Less of a learning curve
Cons:
Some users report that even in paid plans, you might have to pay extra to speed up the rendering process.
The Avatars are not realistic, with limited body movements and expressions
If you are in the lookout for more URL to video ad generation tools, then here is another one for you to consider. This tool also comes with its own avatars and batch creation mode just like HeyGen.
And just like HeyGen, the occasional AI oddities follow us here as well. And the avatar quality feels inconsistent at times as well.
All these reviews are bots, buggy platform, with Auto-Renewal Issues: Instances of unauthorized auto-renewal charges, even after cancelling subscriptions, have been reported.
Synthesia is also an avatar-based, AI video generation platform. Although on top note, it looks like a tool that makes presentation-style videos, it can very well make UGC style content as well.
The thing with Synthesia is that Avatar’s basic gestures which just does not look human-like. And another thing that stumped me was that you have to have a stellar script to get a good video. If you half-heartedly give your input, it will reflect in your output.
The quality was not usable for what was claimed. When I determined this after several hours and asked for a refund they refused. They said it was part of Terms but this was never presented in the signup. The video quality was misrepresented during the sales process and then they would not refund.
Pre-built AI avatars in multiple ethnicities, and the ability to customise your very own avatar
Text to video generation that comes in with a built-in script editor which can convert documents, presentation style videos or URLs into scripts that the AI can work with
A brand kit that even allows you to customize your avatar’s outfits on top of fonts, logos, and color branding
A drag-and-drop editing interface with customizable templates in multiple languages.
Pros:
Multiple language support offers reach to a global audience
Ethical safeguards against deepfakes, ensuring compliance
Cons:
Generation speed and rendering for longer videos take a lot of time
The avatar movement often feels robotic, with limited facial and body expressions
Picking a tool when it comes to making UGC ads is hard because of the sheer number of tools available in the market. But picking a good one can help you scale your UGC ad creation by multiple folds, making it easy for you to add authenticity to your brand.
One way to hit the ground running is by signing up for a free account with Predis AI and starting to make voiceover videos. It will fit the profile for your UGC requirements, help you scale easily, and most importantly, let you claim back a lot of time and resources that can be used elsewhere. So, run to get your free account!
FAQ:
1. What are UGC ads, and why are they effective?
UGC ads do not feel like ads. They feel like getting product recommendations from a good friend and thinking if it worked for them, it will work for me. It improves the trust you have in that product, which is why these ads get higher engagement rates than normal ads.
2. What are some AI tools that can help me make UGC ads?
Some AI tools that can help you make UGC ads are: 1. Predis AI 2. Billo 3. Synthesia 4. HeyGen 5. Creatify and so on
Tanmay, Co-founder of Predis.ai, is a seasoned entrepreneur with a proven track record, having successfully built two companies from the ground up. A tech enthusiast at heart, a recognized SaaS expert, and years of hands-on experience in leveraging technology to fuel marketing success, Tanmay offers invaluable insights on how brands can boost their digital presence, improve productivity, and maximize ROI.
Why trust us? Predis.ai is trusted by over a million users and business owners worldwide, including industry leaders who rely on our AI’s output and creativity. Our platform is highly rated across review sites and app stores, a testament to the real world value it delivers. We consistently update our technology and content to ensure you receive the most accurate, up to date, and reliable guidance on leveraging social media for your business.
