When was the last time you stopped scrolling because a video caught your attention? Most likely, it wasn’t just a picture but a short and engaging video. Video is now a must in real estate because we live in a digital world. It’s one of the best ways to attract buyers, build trust, and speed up the closing process. Industry studies say that listings with videos get 400% more inquiries than listings without videos. To reach the right people, you need to use the right video content on the right platforms. In our real estate video marketing guide, we will show you how to use videos to sell your real estate business. You’ll find everything you need to stand out, from the best types of videos and creative ideas to real-life examples and business advice.
Why Real Estate Video Marketing Works?
Video marketing should be central to your real estate strategy.
- Enhanced engagement: Social videos are shared 1200% more than text and images.
- Greater trust: Videoing an agent or customer is more intimate than reading testimonials.
- Faster decisions: Buyers can pre-qualify homes via virtual tours and walkthroughs.
- SEO boost: YouTube is the second-largest search engine, and Google prioritizes video.
Not every video will go viral, but there are a few things you can do to make yours stand out. Let’s explore what can be done to make viral real estate videos:
- Connecting Through Stories
- People don’t buy houses; they buy memories, dreams, and ways of life. A video that depicts a family cooking in their dream kitchen or shows off the vibe of a neighborhood might make people feel something and stay with them. It’s all about connecting emotionally with your audience and giving them that human touch in the videos not just making a mechanical video.
- Hooks That Make You Stop Scrolling
- In every video that you want people to engage with and find interesting, you should always aim to make the initial five seconds, the most important. So keep in mind to follow the below:
- Begin with something unexpected. These hooks make people want to know more and keep watching. Such hooks lead to stronger curiosity and hence stronger engagement and this acts like a foundation for viral real estate videos.
- In every video that you want people to engage with and find interesting, you should always aim to make the initial five seconds, the most important. So keep in mind to follow the below:
- Realness over Perfection
- A polished video looks fine, but sometimes raw, behind-the-scenes footage does better. People like it when real estate agents are funny, honest, and exhibit their personality. It makes people trust you, and trust sells properties.
Types of Real Estate Video Marketing That Work
There isn’t a single answer that works for everyone. Your audience will stay interested and your brand will stay fresh if you mix up your video content. Below are some of the top types of real estate videos that you can use while planning real estate video content:
1. Teaser videos and property listings
These are the oldies but goodies. Such videos include:
- Virtual tours, cinematic walkthroughs, and short “coming soon” reels.
- Remember! Teasers that are less than 30 seconds long do well on Instagram and TikTok.
Here’s an example:
2. Videos Introducing Agents
People who want to buy anything want to work with someone they can trust and also connect. You can start by telling people about your story, your mission, and even your quirks. It makes you easier to talk to and understand and people connect way better.
3. Neighborhood and Lifestyle Highlights
Don’t only show off the house; show off the neighborhood too. Put the neighborhood café, farmers’ market on the weekend, or park in the spotlight. People who buy a home aren’t just putting money into it; they’re also buying a way of life. When you start showing that this can be them, they start connecting and picturing themselves.
4. Short Clips for Learning/Educating
Quick recommendations like “3 questions to ask before buying a home” or “What your mortgage lender won’t tell you” make you look like the local authority and bring in organic search traffic. You build people’s trust and gain authority by showing expertise in your field. These clips are the stepping stones to viral real estate videos content.
5. Ideas that are fun and creative
Real people love some fun and creativity boost! So, don’t be frightened to have fun. Consider tours with a theme, skits, or funny spins on listings. People often share these the most because they are surprising and creative.
An example:
How to Make Videos Go Viral: Tools and Methods
You don’t need a lot of money to make content that people will want to share.
1. Affordable Gears
- An HD video phone that works well
- External microphone for clear sound
- Natural light or a ring light
- A simple tripod or stabilizer
2. Tools for editing that save time
Editing is easy using tools like Predis.ai, CapCut, Animoto, or Canva. Final Cut Pro and Premiere Pro are two advanced tools that provide you more creative power if you’re comfortable with them.
3. Adding Music and Captions to Give Personality
Trending sounds/music along with the captions on the screen keep people interested and make your videos easier to find. Captions allow people to watch your videos even when they are on mute.
4. Using AI to Come Up with Content Ideas
Not sure what to post? We have all been through that never ending creative blockage. This is where AI tools can help you come up with new ideas for hooks, script outlines, or even keywords. Try out Predis AI – one in all tool!
How to Market Your Videos for Maximum Reach?
Making a video is only half the battle. The other half is putting it in front of the appropriate people and marketing it in a way that it stands out fin the crowd. So, how to maximize reach and market to your target audience? Here’s how:
SEO Optimization
Put keywords in the title, description, and tags of your video. Try “Modern 3-Bedroom Home in Austin with Open Floor Plan” instead of “Nice Home for Sale.”
- You need to stuff the most appropriate keywords at the right place and according to what you are selling and to whom! This will make it reach the right type of people who are exactly looking what you are advertising for!
Social Media Distribution
- Instagram/TikTok: Quick, attention-grabbing clips or Reels on Instagram and TikTok
- YouTube: Longer tours of properties, instructive videos, educational/informative type of videos
- Facebook: Great for showing local ads. Easily visible to the people in your area.
Email & Website Marketing
- Put videos in your classifieds, newsletters, or landing pages. Click rates can go through the roof when you include a video thumbnail in an email. This helps to give more clarification about the video.
Encouraging Engagement
Always add a call to action. This helps the target audience that are already in BOFU to take the next and the final step. CTAs always pushes the audience towards the next step. For example:
- “Tag someone who would love this kitchen!”
- “Click the link to make an appointment.”
Paid Advertising
Enhance your videos using Facebook and Instagram ads that are tailored to your zip code or perfect buyer profile. Paid campaigns help your video content connect with genuine prospects.
Top Real Estate Viral Videos
1. Liam Neeson “Taken-Style” Listing
Liam Neeson’s “Taken” narration of a Melbourne family’s listing made waves. From intriguing dialogue to a hilarious punch line, it makes viewers laugh and click. That cinematic twist made the video more popular than a home tour.
2. TikTok Walk-Throughs That Get 1,000 Leads Monthly
Real NYC apartment’s Mike Bussey almost proves that you don’t need Hollywood gear. A few phone-shot “TikTok walk throughs” and Instagram reels attract over 1,000 new clients each month without marketing.
3. “Screen-Appeal” Listings That Convert Passersby into Fans
Content for real estate is now about “screen appeal.” Agents like Daniel Heider get millions of views by making listings look appealing on screen. Today’s market hinges on digital charisma.
4. Spooky Fun with Ghostface from Scream
Imagine a spectacular suburban home with a Halloween twist. One listing went viral after its realtor dressed as Ghostface from Scream raking leaves and lurking around the house. It reached 300,000 views in two days.
5. Animated Explainer That tugs at Feeling, Not Just Facts
The animated explanation for a homebuying app uses soothing hues, personable characters, and emotional arcs to communicate a simple concept. It’s sincere and instructive, connecting viewers immediately.
6. Fast-Paced Reels That Speak Emoji
One captivating loop shows a magnificent home with lightning cuts, modern music, and captions that suggest, “Describe this house with one emoji.”That silly challenge got likes.
Building a Video Content Calendar
Staying consistent helps you to stay up to date. Here’s a simple weekly plan to get you going:
- Monday: A title that says “Coming Soon”
- Wednesday: A video about something that makes the neighborhood special, like a local café or event
- Friday: A fast recommendation for the market or real estate on Friday like quick market tip video or FAQ.
- Sunday: A full tour of the countryside with a powerful hook
Use each video in a different way on each platform. You can break up one long tour into a number of little bits.
How to Keep Track of Performance and Improve Your Strategy?
Measure instead of just posting. Keep an eye on these key metrics:
- Views and Watch Time: Are people still there?
- Engagement: Likes, comments, and shares show that something could go global.
- Click-through Rate: Are people going from videos to your site?
- Getting leads: The end goal is to have talks and get clients.
If one kind of video does better than the others, make more of it.
Conclusion
Real estate video marketing that goes popular doesn’t need expensive equipment or a lot of money. All you need is creativity, consistency, and a little personality. People don’t just want to be sold to; they want to connect with you.
Get your phone, try something new this week, and show off your unique self. Who knows? The next video you post could be the one that gets you a lot of sales.
