Gone are the days when you needed a huge team of professionals, a host of equipment, and editing software to get a video done and published. This old-school process was expensive and, honestly, hindered a lot of small businesses from ever entering that landscape. Videos are where the big businesses came to play, while smaller companies contended themselves with striking visuals and static images.
But in 2025? The situation turned on its head. Because now creating videos has become so easy. All you need is a good AI tool and decent prompt-writing skills, and you are well on your way to making a Generative AI video.
And companies have started realizing this, which is why we see so many of them actively incorporating it into their marketing strategies. But if you are curious about what the Generative AI video use cases are, and how to make the most of them, then this guide is for you!
What is Generative AI Video?
Generative AI videos are videos created partially or completely by AI. For example, you can shoot the footage and get it professionally edited together with AI. Or you can prompt your way into making AI generate the whole video from scratch without you having to do anything – no camera, mic, or manpower!
To put things into perspective, AI creates videos by processing tons of information and identifying patterns. By using these patterns, its neural network generates new content by predicting what happens next.
By this advanced approach that mimics the human neural networks, it can generate:
- Text posts
- Videos that are also made from text prompts that are of high quality
- Static image design based on text prompts like these
Why is AI-generated video all the Rage?
Well, for starters, AI-generated videos get all the hype because they are faster and more cost-efficient than traditional video-making procedures.
Now, you don’t have to wait a few weeks to see the prototype of your video. You can get the whole finished product within a few hours, making it swift and accessible during fast-paced campaigns.
An additional attractive feature that AI has made accessible to us is having human presenters. AI avatars have evolved to become so human-like that there is no need for you to find, shoot content. With a few taps, you can customise the avatar based on your preference or, better yet, create one in your own image.
AI has also brought in features that allow you to translate content in any language, without translators. This has made creating content that is globally accessible very easy and effortless.
While all this is possible with traditional video production methods, too, getting this done can make a huge dent in your budget. But with Generative AI, you can do it easily and cost-efficiently, which is why AI is looking more and more appealing.
Generative AI Video Production – Use Cases
Okay, now that we have an idea of how easy and accessible Generative AI video production is, the next thing to know is how you can easily incorporate it into your strategy.
Below are some of the areas where we have identified businesses using AI in their strategy:
1. E-commerce product videos
Many tools are available in the market that allow you to feed your static images into the tool and create cool, animated videos that are interesting to the user. With such videos, you get to provide a deeper idea about your product and improve the engagement of your users.
These e-commerce product videos can be used in:
- Shopify or any other e-commerce product listing
- Reel listing for the product
- Shoppable social ads
2. Social Media Content
It is no secret that social media algorithms reward accounts that post consistently and make constant interactions with their audience. But here is the thing, making that much amount of content every week is not humanly possible. And if you are doing that on top of your business or 9 to 5 then that process becomes infinitely hard.
This is where Generative AI tools like Predis AI come in handy. With Predis AI, you can:
- Write a text prompt and create e-commerce product videos, social media posts, ad creatives, and voiceover videos for all prominent social media platforms.
- The AI will also generate customisable hashtags and captions that suit your post.
- Edit the post as per your preference and get AI suggestions based on your past post performance.
- Schedule different content to each social media platform down to the time you want it to go up. This way, you can automate your content creation and posting schedule seamlessly.
- Get post-performance insights from Predis AI’s analytics dashboard
- Find what works best for your competitors by spying on their performance with Predis AI.
3. Corporate Training videos
Training videos are required by the bulk for any organization. Be it onboarding a new employee or educating users on a newer technology, having video tutorials has become a requirement.
But producing them? That is a different matter altogether! To meet all these requirements, organizations have to spend a massive part of their budget if they go the traditional route.
But with Generative AI, you can create these training videos in a matter of minutes, tweak the information if required, translate them into as many languages as you prefer, and embed them wherever necessary. This way, you cut down on expenses and get information conveyed to your employees easily and quickly.
4. Automated video editing
But in some cases, you might not be looking for a full-fledged video creator. Sometimes, assistance might be all you need. You might just need a smart editor that can crop out unnecessary stuff without having to deal with all that hard editing software.
In such cases, AI tools for that option are also available. AI tools have evolved enough to be able to edit the video based on a text prompt alone, which can be a great way to enhance your existing content.
5. Personalization and Responsive Videos
With Generative AI, we can create videos that are personalized to the viewer and even add responsive content, such as quizzes, in them. This way of making content that switches tone and visuals to the user’s preference has a greater chance of retaining engagement.
Thus, these kinds of videos give a great boost to ROI, make viewers engage better, and overall leave a massive impact on the viewer.
6. Storyboarding
Making a great video starts with planning it down to a tee. And with Generative AI tools, you get to make this planning easier and more visual. By creating visual storyboards, you can outline scenes, transitions, and the narration.
By creating a visual storyboard with AI, you can make pitching easier and make the approval workflow smoother.
Through these generative AI video use cases, you can not only appeal to the audience but also save on resources while doing so.
Challenges in Generative AI Videos
Now that we are aware of the many generative AI video use cases, we have to consider the other side of the coin as well. Like many advanced technologies, Generative AI also comes with its own set of limitations that need to be taken into account before using it.
- Generative AI comes with ethical concerns that it might be used to spread false information and make deepfakes, which need to be monitored.
- Lip sync issues and other video rendering complications often occur in Generative AI video. This can be anything from a glitch to an AI-generated object vanishing into thin air mid-video. These kinds of issues are what require a human touch to make the video seamless.
- Accuracy is an issue in AI-generated videos. Videos have to be carefully combed through to see if the information is represented correctly.
Best Practices To Keep in Mind When Making Generative AI Video
Although some complications arise with Generative AI usage, its benefits far outweigh them. This is exactly why many marketers still prefer Generative AI videos. But these benefits can be reached only if it is implemented the right way. To do that, you can follow these steps:
- Have a Creative Playbook: If you are going to be using AI in your workflow, then figure out the best way to implement it. Where do you want human collaborators to come in? What is the level of quality that you expect from your AI generators? How many revisions are done for each video, and what are they?
- Tool Integration: When working with a tool, you have to understand how each tool can blend in with your existing workflow. Identify a tool that can blend in easily and get your team the appropriate training so they can use it easily.
- Have a system to measure performance: When making AI videos, it is also important to measure them alongside traditional videos. Which do you think performs better, the normal one or the AI one? Do this comparison and find videos that your audience prefers and post more of them.
Final Thoughts
Having Generative AI as a part of your toolkit is indeed a time-saving and worthwhile investment. It makes your video production process easier, cheaper, and smoother. But with so many tools out in the market, picking one can be a hard choice. You can experiment with multiple ones and figure out what works best for you. Or, you can sign up to Predis AI and hit the ground running.
From making social media posts to ads, Predis AI can meet all your content requirements. It can also provide you with options to edit, schedule, publish, and analyze the posts from one single platform. If this is what you want, then check out Predis AI today!
FAQ:
Some of the common uses of generative AI videos are explainer videos, social media content, ads, e-learning videos, and corporate training manuals, and so on.
Generative AI video use cases can be found in marketing through product promo ads, voiceover videos, and customized marketing messages for different audience demographics and languages.
Yes, tools like Predis AI can generate videos from text prompts and also add subtitles and voiceover to the videos.
