To create social media ads for highly technical products, you need to prepare a lot. You’re dealing with complex features, advanced use cases, and niche audiences who expect clarity and precision. It’s not just about making something look good — your ad needs to explain and convert.
Thankfully, today’s AI-powered creative tools make it easier than ever to build social ads that simplify complex technology. From video avatars that explain your software’s capabilities to smart automation that produces multiple ad versions, these tools help marketers communicate technical value clearly and compellingly.
In this guide, we’ll explore eight of the best tools to create social media ads for technical products — what they do, their standout features, and their pros and cons — so you can find the perfect fit for your next campaign.
1. Predis.ai
Let’s start with the tool that’s making waves — Predis.ai, a complete AI-powered content creation platform. What makes it especially relevant here is its AI Avatar Video feature, which lets you generate realistic avatar-led videos that explain your product just like a human presenter would.
This is a game-changer for technical products. Imagine promoting your AI software, robotics solution, or SaaS tool with a lifelike avatar that walks through its features step-by-step. Predis.ai helps you do this instantly, along with auto-generated ad captions, visuals, and even voiceovers.
AdCreative.ai is all about performance-driven ad creation. It uses AI to generate visuals and copy designed for high click-through and conversion rates — a critical advantage for technical products that need to highlight unique features and results.
Instead of hiring a team to test different creatives, you can input your value proposition (e.g., “Our AI tool speeds up data analysis by 80%”) and get dozens of visually optimised ad versions automatically.
They nearly charged me for £405 for a subscription I never chose, it’s scammy as hell stay away from them
AI-generated visuals and ad texts optimised for conversions.
One-click creation of hundreds of ad variants for A/B testing.
Integrates with Google Ads, Facebook, and LinkedIn ad managers.
Real-time performance scoring to identify top-performing creatives.
Brand consistency features that keep every ad aligned with your visual identity.
Pros:
Best for rapid creative testing of complex product messages.
Data-driven AI ensures better-performing ads over time.
Reduces creative fatigue by constantly refreshing your ad pool.
Cons:
Not ideal for long-form video.
May require manual editing for very technical copy.
Pricing tiers can increase for high-volume users.
3. Creatopy
Creatopy focuses on scalability and design automation — perfect for companies selling multiple technical products or modules. If you need to roll out hundreds of ad versions across channels, this tool lets you do that with incredible ease.
You can create a base ad template and instantly generate format variations for Facebook, Instagram, LinkedIn, and banners, all while maintaining brand consistency.
The transition from Creatopy to The Brief has been frustrating at best. This is a program that I use every day. For a week it was very glitchy and I was having a hard time getting anything done because I kept getting randomly logged out. Now that the transition is complete, I have had the worst part navigating the new program.
Generative AI that converts brand assets into on-brand ad templates.
Instant resizing and multi-platform adaptation.
Ability to update one master template and sync changes across all designs.
Team collaboration tools for enterprise workflows.
Automated ad versioning — great for large technical catalogs or multi-feature promotions.
Pros:
Saves massive time in scaling ad creatives.
Excellent for global tech campaigns with multiple product lines.
Delivers uniform branding across platforms.
Cons:
Not specialised in video or avatar ad creation.
Initial setup can take time to optimise brand templates.
Needs design input for best results.
4. HubSpot AI Social Media Ad Generator
HubSpot’s AI ad generator is built with marketers in mind. If your technical product targets multiple buyer personas — like developers, CTOs, and executives — HubSpot helps you tailor the messaging accordingly.
By entering your product details, goals, and audience, you can generate ad copy and visuals that suit different awareness levels — from high-level business outcomes to deep feature details.
Stuck in a contract. Most of the services are basic compared to other choices. Poor integration options.
AI-based ad copy and creative generator for different platforms.
Built-in support for LinkedIn, Facebook, and Instagram ads.
Integration with HubSpot CRM for tracking leads and conversions.
Tone adaptation — easily switch between technical and business-friendly messaging.
Guided workflows are ideal for marketing teams of any size.
Pros:
Simplifies ad creation for multi-persona campaigns.
Seamlessly connects ads with lead tracking and nurturing.
Great for teams already using HubSpot for marketing automation.
Cons:
More focused on copy generation than full creative visuals.
Works best when integrated into HubSpot’s ecosystem.
Limited advanced video or animation support.
5. Smartly.io
For enterprise-level technical brands, Smartly.io is the powerhouse. It’s used by major companies to automate and scale social ad production across regions and platforms.
If you have a large number of product variants or localised messages, Smartly.io streamlines the entire process from creative generation to ad placement and analytics.
I have been inundated with requests for a meeting with a BDR, through both LinkedIn & via email, not to mention I have no idea how they obtained my email address – it was 1 day old when I received the first communication.
If you’re running smaller yet data-driven campaigns, AdEspresso is a solid option. It simplifies the process of creating, testing, and optimising social media ads without requiring a full marketing team.
For technical products, this is great when you want to promote specific features, beta releases, or case studies quickly — and test what resonates best.
Still charging us after a free trial which was cancelled a month ago.. we have had two $49 invoices come out of our account
Smart campaign optimisation across Facebook, Instagram, and Google Ads.
Audience segmentation and performance analytics.
Customisable templates and easy budget management.
A/B testing tools for copy, visuals, and CTA variations.
Pros:
Excellent for small-to-mid-size campaigns.
Makes ad testing easy for non-marketers.
Affordable and beginner-friendly.
Cons:
Limited creative automation or AI-driven visuals.
Better suited for single-product ads than enterprise campaigns.
Integrations can be restrictive beyond core ad networks.
7. Adobe Express
Adobe Express combines professional design quality with ease of use — ideal for technical brands that want to visualise their features with clarity.
It allows marketers and designers to quickly produce static and motion ads, visual explainers, or feature highlights without deep design skills. You can also resize and repurpose assets for every social platform.
a very bad experience, I tried the trial period, I canceled within the appropriate period but I was still charged 2 months for a subscription that I did not have or use
Thousands of ad and motion templates designed by professionals.
AI-powered resizing and auto-branding.
Background removal, animation, and effects tools.
Integration with Adobe Creative Cloud for seamless collaboration.
Ideal for creating quick visuals for feature-based ads.
Pros:
Produces high-quality visuals for social campaigns.
Speeds up design turnaround for tech teams with limited resources.
Cons:
Not a full-fledged ad management platform.
Lacks AI video or avatar functionality.
Premium templates require a paid subscription.
8. Piktochart AI Carousel Maker
Piktochart’s AI Carousel Maker is perfect for storytelling — a format that works incredibly well for complex, technical products.
You can turn feature descriptions or product steps into a scrollable visual story that educates and converts. It’s especially effective on LinkedIn and Instagram, where carousel ads get higher engagement.
Tricky. You can only make 2 download for free and after you have to pay a lot of money. So you lose a lot of time for nothing.
To create social media ads that sell highly technical products, you need tools that combine creativity, clarity, and scalability. These eight platforms cover every angle — from Predis.ai’s AI avatars that simplify tech concepts to storytelling visuals.
Your choice depends on your workflow and audience. If you need demo-style ads, Predis.ai is unbeatable.
In a world where attention spans are short and products are complex, the best ads aren’t the flashiest — they’re the clearest. These tools help you bridge the gap between technology and understanding, turning features into benefits your audience actually remembers. So sign up and get started today!
FAQs
1. What’s the best tool to create social media ads for technical products?
Predis.ai stands out for its AI avatar video capability, ideal for demo-style ads. For data-driven performance, AdCreative.ai and Smartly.io are strong alternatives.
2. Do I need design skills to create social ads for tech products?
Not necessarily. Tools like Predis.ai and Piktochart AI Carousel Maker are designed for non-designers, using AI to handle most creative tasks.
3. How can I make complex technical ads more engaging?
Focus on clarity and visuals. Use short scripts, avatar videos, or carousels that explain one feature at a time. Let tools like Predis.ai help you simplify your message without losing detail.
Tanmay, Co-founder of Predis.ai, is a seasoned entrepreneur with a proven track record, having successfully built two companies from the ground up. A tech enthusiast at heart, a recognized SaaS expert, and years of hands-on experience in leveraging technology to fuel marketing success, Tanmay offers invaluable insights on how brands can boost their digital presence, improve productivity, and maximize ROI.
Why trust us? Predis.ai is trusted by over a million users and business owners worldwide, including industry leaders who rely on our AI’s output and creativity. Our platform is highly rated across review sites and app stores, a testament to the real world value it delivers. We consistently update our technology and content to ensure you receive the most accurate, up to date, and reliable guidance on leveraging social media for your business.
