In this social media-dominated world, brands use content as their main marketing tool. When so much of your advertising depends on content and social media, you cannot just afford to wing it. Because when you go with the flow, you leave too much up to chance and might miss the best window of opportunity for posting your content.
But, we don’t want that to happen, right? This is where a building a content calendar can come in handy. But what if you had not one, but a whole month’s content planned and laid out neatly in a calendar format? If this is getting you excited, then this blog is the right place for you!
What is a content calendar?
A social media content calendar is, in some ways, a visual representation of your content strategy. It can be used to organize and schedule your upcoming posts for different social media platforms. It is a proven fact, where 64% of successful companies have documented content strategy and calendar to help them stay consistent.
There are many ways in which you can go about building a content calendar. Some people who require a lot less automation use Google Sheets and Excel to make a calendar from scratch. But if you want more automation options and would like to schedule from the same platform, then tools like Predis AI can offer it.
No matter which one you choose as your content calendar, you should make sure that:
- It helps you stay consistent
- Aligns with your business and content strategy
- Conveys the message and schedule across teams efficiently
- There is a clear idea of how your strategy is progressing
What are the Benefits of a Content Calendar?
But why go out of your way by building a content calendar? Does it even help you in any way?
The extra effort of making a content calendar is truly worth the effort, in my opinion. Some of the benefits that I have personally experienced by using a content calendar are:
- Pre-planned posts and organization reduce stress
- Ensures that you post on all your social media channels consistently
- Saves time and resources since the post creation process is clubbed together
- A better understanding between team members of what the strategy is
- Adapt to any changing trends, since we have a content backlog to fall back on if needed
How To Build A Month’s Content Calendar Using Predis AI?
Okay, now that I have hyped up the capabilities of the content calendar, let me take it one step further and tell you a way in which you can make this process much easier. That is by using AI to generate the posts for you!
With Predis AI, you can make the post and schedule it with their built-in content calendar and get it done in one go. So, let us take apart that process in two parts and tackle it one step at a time.
1. Making a Post with Predis AI
First up, let us find out how you can make a post with Predis AI. Follow these steps to get it done:
- Sign up for Predis AI and get a new account if you are a new user.
- Next up, you will be sent to a dashboard, where you can start creating a new post. To start, click on “Create New”.
- After which, you will be sent to a screen that has different post styles for you to choose from. You can make Avatar videos, social media posts, e-commerce ads, and so much more. On here, you can select the kind of post you want to make.
Making an avatar video with Predis AI:
- Based on the kind of post that you select, the next steps might slightly differ. For the sake of this demo, we will be picking Avatar videos and walking you through them step by step.
- In an avatar video, you first have to write a script that the avatar will speak out as such. Therefore, make sure that the script is hooking enough for the viewer. If you don’t know how to write one, you can always make Predis AI generate one for you, or you can also get the help of ChatGPT.
- Once you have made the script, the next step is to provide the aspect ratio for the video.
- Once that is done, pick the avatar that you want to be featured in the video. Each avatar comes with a voice of its own, but you can always mix and match based on what you like.
- The last and final step is to select the template in which you want the avatar to be. Hover over the template to see the kind of video it will be and then choose the appropriate one.
- Once you have chosen all the parameters, you can then click “Generate”, and the post will be made in a few seconds.
You can make any additional changes to the post, like changing voice avatar, transitions, and more, even at this stage of the process. Once you are happy with the outcome and ready to start scheduling, the next phase of the process starts.
2. Scheduling a Post with Predis AI
After the post is done and dusted, it is now time to schedule it for the right time and date. The exact steps that you need to get it done are as follows:
- Now, you are back in the main dashboard of Predis AI.
- Click on the “Content calendar” option in the left side menu column.
- You will then be navigated to the built-in content calendar in Predis AI. To schedule a post for a particular date, click on the date of your preference.
- Next up, you have to select the post that you want to schedule. And since you have already made the post, it will be shown in the pop-up, so select it.
- This step requires you to have your social media channels connected to your Predis AI account. So, if you do not have them connected, take some time to get them done.
- After your social media channels are connected, click on the platform that you want to post on.
- The next step is to select the right timing for when you want the post to be published. If you are not so sure of the timing, then you can get AI to suggest it for you.
- There is an additional option in this pop-up, which is the ability to get approval before the scheduling happens. You can also activate it to kick-start your approval process.
- Once you have chosen the right timings, you can click “Schedule” and the post will be set to go out at the perfect time.
And this is how you manage to schedule a post with Predis AI. Repeat the process as many times as you want, until you have a month’s content scheduled and set to go.
Why Use Predis AI to make your month’s content calendar?
When it comes to building a content calendar, you have a variety of options. You can go for the free options and make one with your Google Sheets, but it lacks the automation features that AI tools offer.
Let us see some of the features that Predis AI offers in contrast to Google Sheets:
- A comprehensive planning system that provides in-depth details like format, topics, and the status of the post, like whether it has been published or not.
- The posts will get automatically published at the right time without manual intervention
- Helps maintain a consistent social media schedule without you having to manually keep track of it
- Edit the posts directly within the platform itself, which is not possible with Google Sheets
By getting Predis AI’s plan, you don’t just get access to the content calendar feature. You can also use the AI generative features, collaboration mode, and many more; you really reap the value for your money.
Tips to keep in mind when building a content calendar
Making a content calendar and forgetting it is not the way to go. Your content calendar is not a set it and forget it plan. To actually make the best of your content calendar, follow these best practices:
- Regularly review your content calendar and re-align it with your content strategy and the trends.
- Monitor metrics and increase or decrease the frequency based on performance
- Repurpose content for different platforms based on which type of content performs well
Final Thoughts
Maintaining a content calendar can help improve your consistency. It is true. But when you are a small team, buying different tools for each requirement cannot be economically feasible, and the workflow will be chaotic as well.
This is where Predis AI helps. By combining multiple functionalities from AI-based content generation to scheduling and maintaining a content calendar, Predis AI offers all the features bundled in a single tool.
And since it is affordably priced, it becomes a foolproof choice for businesses. So, sign up today and automate your social media strategy with Predis AI!
FAQ
A content calendar is a visual schedule that allows you to see your whole social media strategy in one place. By organizing and maintaining everything in a single place, you get to follow your content plan efficiently.
Auto-generated posts take less time and effort to make, thus making it easy for you to batch create and schedule content within less time.
