What is the Instagram story limit per day?


Instagram is currently one of the most popular social media platforms. It can be a great platform for sharing photos and videos and connecting with friends and family. Not only this, but Instagram can even help promote a business or a brand.

One of Instagram’s attractive points is the ‘Story’ feature. In this blog, we will answer the question about the Instagram story limit per day. With so many stories posted every second, it is natural to wonder if there is any limit. Let’s dive deeper.

Do Instagram Stories have a limit?

Most users like posting stories as a way of letting their followers keep in touch with their day. This might come as a shock to most of the users. Instagram has a limit of 100 stories per day

Mashable writer Raymond Wong has confirmed this. Wong wrote about how he broke Instagram Stories one day when he went to Japan and wanted to document every moment. He ended up posting a huge number of stories and found that his first few stories kept getting deleted as he posted more. He then realized that the Instagram story limit per day was 100 (he manually counted it). Instagram also confirmed to Mashable that the limit is 100 stories per day. This means that your first story will be deleted when you post your 101st story. However, it seldom happens that accounts post more than 30–35 stories in a day.

Instagram’s Story feature – What and Why?

Instagram’s story feature can be used by tapping on the camera icon in the top left corner of the feed. Alternatively, users can also swipe right from their feed. It allows users to take a photo or record a short video. Along with that, users can add filters, stickers, text, music, and other effects by tapping the options on the top and bottom of the screen. Instagram’s story feature is one of its most popular functions for several reasons.

  1. Its basic selling point: It allows users to share photos and videos that automatically disappear after 24 hours. This gives the users a chance to post more candid, unfiltered content. 
  2. Creative features: This feature has been popularized by its interactive and playful features. This includes the ability to add stickers, filters, and music, as well as using features like polls, quizzes, and questions to engage with audiences. 
  3. Usefulness for all populations: In addition to the general population and Instagram influencers, Instagram stories have also been embraced by businesses as a marketing tool. Instagram businesses use it to share their products, promotions, and behind-the-scenes looks at their operations.
  4. Functionality: Instagram’s story feature is widely used for its ease of use, versatility, and ability to generate user engagement.

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How can you use Instagram Stories well?

If you’re a fan of posting Instagram Stories, it can be tempting to post a number of stories per day to keep your audience updated. However, it can be considered spammy by your followers if you post dozens of stories at once. Instead, you can try this:

  1. Limiting to posting 3 to 4 stories each day: This way, your followers won’t feel overwhelmed. They’ll still get enough interesting content from you without having their feeds flooded with endless updates.
  2. Make your stories interactive: Adding polls or questions to your stories will get valuable feedback from your followers while keeping their attention focused on just one story at a time.
  3. Spice up the stories: You may be posting the most engaging content, but the undeniable truth is that you are competing for your followers’ attention. To keep them interested, you must post stories that stand out. Try different ways to elevate the images or videos with cool music, effects, or animation. You can find several tools to help you with this, like in-app templates that let you make a series of slides that flow effortlessly in sequence or use smart tools like Predis.ai to create viral memes that resonate with the crowd. 
  4. Remember: quality over quantity: It’s important to remember that most accounts, be they personal, influencer, or business, use social media as a form of storytelling. Thus, when telling a story, the quality of the posts matters more than the number of posts. You can also dedicate posts to a specific type of content.
  5. Do not seem overly promotional: Social media is a platform where you can engage with people and build connections. That’s why it is not solely for advertising; the first motive should always be to connect with your audience. You can use stories to advertise your product or service. However, always give value to your followers: entertainment, helpful data or information, and inspirational content. 
  6. Create content buckets: Content buckets, also known as content categories, are a way of organizing your content marketing strategy around specific topics or themes. By breaking your content down into different bucket categories, you can create a more focused and cohesive approach to your content marketing efforts. Try taking some time out each week or month (depending on how often you want or need it) to plan ahead for what kind of content would work well together. Create an interesting narrative arc throughout multiple days’ worth of posts. This will ensure maximum engagement from your followers while keeping them interested until the very end!
  7. Employ story analytics as a guide: An ideal way to know how often you should post on Instagram Stories is to look at what happens in real time. For this, keep a tab on Story Analytics. You can find it within Instagram Insights. The analytics tell you how your stories perform and how well they keep your followers’ interest. For instance, if you notice that your followers consistently drop after six or seven slides, it implies that this is the upper limit for their attention span. However, in no way does it mean that the remaining slides were not engaging. Therefore, pay close attention to the content your followers react to, not just their numbers. When analyzing your content’s performance, a hit-and-trial method works best. You must also employ analytics to modify the content and make it a delight for your audience.

Reasons to Post More Instagram Stories Per Day

person taking a picture using Instagram

While there is no universally ideal number of Instagram stories to post in a day, there are several advantages to increasing your story frequency. These are as follows:

  1. Increased engagement and visibility: When you post more frequently, you have greater opportunities to show up in your follower’s feeds. It helps you stay on top of your follower’s minds.
  2. A chance to showcase more moments and content: Some people inherently have a lot of content to share. So, by posting several stories, they can display it all without overwhelming the audience by putting everything in a single story.
  3. Opportunities to experiment: When you post more stories, you can experiment with different formats, creative ideas, and interactive features. It also helps you understand what works best with your audience and plan future content accordingly.

Disadvantages of Posting More Instagram Stories Per Day

person holding phone typing on Instagram story

While there are some benefits to posting a lot of stories per day, it also has a few disadvantages. Hence, finding a balance is key. Here are a few disadvantages one should be aware of: 

  1. A probability of overwhelming your audience: Your audience may feel overwhelmed when you share too many stories. It might dramatically lower the engagement on your stories instead of giving them a boost.
  2. A decline in viewership and engagement if the content quality suffers: The general rule of thumb for social media is quality over quantity. However, it will reflect in your viewership and engagement numbers when you push sub-par content in large numbers.
  3. Inconsistency: Sharing many stories demands more resources and time. It may not be feasible for everyone. This leads to inconsistency, and that often leads to losing followers. 

Wrapping it up

In conclusion, the Instagram story limit per day is 100. This means that once you exceed 100 stories, your first few will be automatically deleted to replace the new ones. It may be very tempting to post a string of stories on your Instagram account to keep your followers updated on your day. However, it is important to remember that as a storytelling feature, you must use the Instagram feature sparingly. Hence, weigh the pros and cons of sharing too many stories and decide accordingly.

It is best to upload only 3 to 4 stories a day. This is so that the users don’t find the updates spammy. They can also keep track of your presence throughout the day.

By utilizing the extensive functionalities of an AI-driven platform such as Predis.ai, you can create multiple stories that engage your audience. 

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Tanmay Ratnaparkhe

Co-founder @Predis.ai, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.