6 Instagram Story Ideas for eCommerce stores You Need To Know

By: Tanmay Ratnaparkhe

Last Updated:


In recent times, Instagram has emerged as a popular source for e-commerce companies to showcase their products and services. The platform has proven to be revolutionary for businesses in the e-commerce industry. In Instagram, stories provide a great opportunity for brands and businesses to look for creative ways to reach their target audience without investing heavily in advertising campaigns. In this blog we will see some of the best eCommerce story Ideas for Instagram.

Instagram stories help brands keep their followers engaged and up-to-date with what’s happening in business and give them something to look forward to daily. Regularly posting stories also allows you to experiment with different types of content, such as photos, videos, polls, or questions that can help increase engagement and build relationships with followers.

To help e-commerce businesses in this regard, we have created a list of ideas to elevate their social media strategy and boost their online visibility.

How Does Instagram help E-commerce?

It is no secret that social media has changed the way we communicate and connect with one another. With over two billion active monthly users, Instagram is one of the most popular social networking platforms today. And it is not just for posting pictures of your breakfast or sharing selfies. Instagram can be a powerful tool for promoting your business, products, and services. In fact, studies have shown that Instagram is one of the most effective platforms for e-commerce.

Instagram is all about sharing photos and videos, and since most e-commerce businesses are selling physical products, this is the perfect place to show them off. You can use Instagram to give your customers a behind-the-scenes look at your business, show off new products, or give special discounts. Additionally, they can use hashtags to increase visibility among people interested in their industry or target audience. Finally, with Instagram’s new shopping feature, you can even sell products directly from your posts! This makes it easier for customers to find and purchase your products.

E-commerce story ideas for Instagram

Instagram marketing is not just limited to posting pictures or videos; Instagram is filled with content. To establish and grow a business, you need It is important to keep your followers engaged and follow the right strategy to keep getting new followers.

With that, the following are some of the best e-commerce story ideas on Instagram.

1. Behind the Scenes (BTS)

Your stories must be very catchy to attract customers and keep existing followers. One of the areas that many brands have not targeted well is BTS. To do this, one can go behind the scenes of their company. This includes photos and videos of the product’s manufacturing and packaging. The public is usually intrigued to know about the process of manufacturing, and showing these details through stories can also add a sense of security in people’s minds as they can see how products are made.

One can also share behind-the-scenes photos of the office and work environment and make their stories interesting for their followers. Check out a reel where a small business making earrings posted a BTS video of how they make earrings.

2. Influencer Marketing

Influencer marketing in Instagram stories is a great way to connect with your target audience and promote your product or service.

Here are a few tips for using influencer marketing in Instagram stories:

  • Find influencers who are a good fit for your brand.
  • Make sure the influencer is comfortable with the content you want them to create.
  • Make sure the influencer understands your brand’s voice and message.
  • Pay attention to the influencer’s engagement metrics.

Let the influencers take over the stories of your brand page to spread more information and plus points about your brand. This will not only create a sense of better understanding of your products but will also attract more customers to your products.

ecommerce story ideas - influencer marketing

For example, Rare beauty has used the influencer marketing strategy, which has duly increased the traffic toward their business account.

3. Product Description and Details

To successfully promote their products or services, businesses must employ a well-thought-out strategy to present their offerings to their target audience. A key component of this strategy is to share attractive pictures of their products or services in a visually engaging and unique manner. This should be done often to make the products more visible to the public and to display the seamless service or products to the target audience.

Instagram is a great platform for product descriptions. Using images and videos, you can show off your products and give your customers a sense of what they’re buying. A product description story on Instagram should:

– Tell a story about the product

– Try to use high-quality images or videos

– Use hashtags and mentions to reach a wider audience

– Use relevant text to explain the story

By following these tips, you can create product description stories on Instagram to help your customers understand your products and make a purchase decision.

4. Product Reviews

Any business account that offers services or sells products must occasionally have stories with reviews. Customers who have bought products or used services from the E-commerce brands can be asked to review the products, which can later be posted on stories on Instagram. Not only will this attract many other customers, but it will also increase your account’s engagement.

Posting random stories on your page will not get better engagement. There should be a set pattern to post about different aspects of your business. Sharing reviews of various customers after receiving them is a great way to build trust with your audience. This will also attract a suitable crowd to the business page.

The E-commerce pages can also partner with influencers to post reviews on their account, like how Elf cosmetics has done with their page.

5. Countdown and Stickers

Using post countdowns and stickers on Instagram can be a great way to boost engagement with your followers. Post countdowns help create anticipation for upcoming events, products, or services and are also a great tool for reminding people of important dates. Stickers offer creative ways to engage with your audience in a fun and interactive way, allowing you to add text, polls, music, etc., which will draw more attention from users. 

Moreover, in e-commerce businesses, it is very common to introduce new products occasionally. This will make the audience familiar with the products even before it is in the market for sale.

6. Informative Stories

Through informative stories, brands can share valuable information about their products or services in a visually engaging way that helps them stand out from the competition. Not only do these stories provide potential customers with useful facts and insights, but they also help build trust by showing off the company’s expertise.  By creating content that informs, educates, and entertains, brands can establish themselves as trustworthy experts in their field and foster a loyal following on the platform.

For example, a brand selling beauty and grooming products can share information about its products’ benefits and their various ingredients. Let’s say that a brand sells body washes with chamomile extracts; the brand can post stories about the benefits of chamomile for the skin. Such informative stories effectively build awareness and keep followers engaged with the brand’s page.

A skincare brand can also post informative videos and pictures about skincare and various things in a skincare routine.

Tools to for generating Instagram stories

There are a number of tools in the market to generate Instagram stories. AI tools for social media can be a great asset to businesses, as they help to automate tasks and improve efficiency. One such popular tool is Predis.ai.

Through Predis.ai, one can create interesting stories to post on Instagram. Predis.ai provides tools for caption and hashtag generation, which are critical for maximizing the reach and impact of Instagram posts. With Predis.ai, businesses can create up to 15 posts for free each month, with paid options available for those requiring more. It also has a number of free tools that you should check out.

Wrapping it up

You should always be where your customers are as a company owner. And today that means using Instagram. But what’s the best way to use Instagram for your business? One way is to take advantage of Instagram Stories. Instagram Stories are a great way to connect with your customers and promote your products. Post stories with the above-given information in the blog to get better engagement and traffic on your Instagram account.  

By adopting the approaches mentioned, businesses can attract potential customers, build a stronger brand image, and increase customer loyalty.

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