How to Use Product Tagging in Your Instagram Reels?

Instagram has evolved from just another social media platform to an app that can facilitate end-to-end purchase transactions and conversions. With over 2 billion active users on the platform, this ability to purchase without even leaving the platform is huge! And if you are an E-commerce business owner, then utilizing this opportunity is a no-brainer for you! And that is implementing Instagram product tagging. But, how do you get it done? Let us dive deep into it in this guide.

So let us get started!

What are Shoppable Tags and Why Should You Be Using Them?

Any platform in general hates when their user leaves it, so it reduces its effort in promoting content that has external links. And every customer hates having to go through a million steps to purchase a simple product, as a result, they abandon the purchase midway. 

With shopping tags, both these problems are addressed and solved in an efficient way. How, you ask? To understand this, let us take a look at how a typical buyer journey looks with Shopping tags.

1. The user sees a reel with a product of their liking. There is a small option that allows them to view the products displayed in the reel. 
2. The user clicks on the “View Products” and chooses the product they like.
3. Now they have 2 options: either place an order for the product or start a conversation with the seller.

In this whole process, the user never ventured out of the platform or had to follow a complicated buying process. And that is how you solve multiple problems with a single, stellar solution.

What Are the Benefits of Using Shoppable Tags on Instagram Reels?

Shoppable tags on Instagram offer a myriad of advantages to the potential E-commerce business owner, and these are some of them:

• Instagram reels allow you to reach people who are not following or even aware of your business. And by tagging your products in this kind of content can improve your product’s discoverability.
• Reels are short forms of video content that have proven to enrapture the attention of their viewers. No wonder this format of content has become so popular! Product placements in such content can entice the audience to purchase.
• The whole purchasing process is simple and easy.
• Shoppable tags option can even open up opportunities for collaboration with other creators and Influencers (provided that they are approved to use Shopping beforehand!)

How To Add Shoppable Tags To Your Instagram Reels?

Adding Shoppable Tags to your Instagram reels is a straightforward process. But before you start doing all that, make sure you have all the prerequisites started, such as making your Instagram a business account, connecting it to Facebook, and setting up a Facebook catalog. All you have to do is follow these steps to the tee:

• First, start creating your reel and make the edits as per your preference. After it is edited to your preference, click “Next”.
• On this page, scroll down to the “More options” option.
• Select the “Add product details” option.
• The product detail page will come up. Add an image of your product and fill up the necessary details. Once finished, click “Done”. And that is it. Your product has been linked to your reel.

3 Key Features of the Shopping Tags Functionality You Need To Know

Here are some key features of Shopping tags that you need to be aware of:

• You can add up to 20 products in a single post!
• You can even edit old posts to add Shopping tags to them. This is a great way to leverage a post that is gaining traction.
• Product stickers are also available for Instagram stories. You can use this functionality in case of flash deals to boost the customer purchasing rate.

3 Strategies That Can Take Shoppable Tags to the Next Level

There is no question that the ability to have Instagram product tagging is a game-changer for business owners. But, how about if we could take it a notch further by using these strategies? If you are curious as to how, then scroll down to learn:

1. Tagging Best Practices

When tagging your products on Instagram, it is essential to keep in mind the following best practices, which are:

• Only add tags to products that are clearly visible in the reel.
• Also, add other people and relevant businesses in your posts. This way, your post can reach their audience as well.
• Make your tagged products the centre of attention so that they catch the user’s attention.

2. Utilize UGC and Influencer Partnerships

We know that third-party-created content, such as content from UGC creators and Influencers, tends to bring in more engagement.

Therefore, you can use this content as a means to tag your product. This way, the high engagement their posts receive not only translates to brand awareness but also to conversions and a boost in purchases.

3. Analyze and Reiterate

Like any good marketing strategy, even Instagram product tagging needs to be analyzed for performance. This way, you will understand what type of content works and how many people are actually purchasing from you. To understand these, you need to be tracking the following metrics:

• Likes
• Comments
• Shares
• Impressions
• Sticker clicks
• ROI and so on

Final Thoughts

Having an amazing Instagram product tagging is well and good, but without a stellar creative to go with it, the tags fall flat on their face. Making these social media creatives that engage and immediately grab the attention of the user can be tough, especially if you do not have the resources for it.

But, in the time of AI, there is no need for you to spend time, money, and effort to make content. Predis AI can take over the whole process for you. With minimum time spent on your part, you can plan the whole month’s content and even schedule it!

For the design experts, we have templates to make your life easier. For busy entrepreneurs, we have an AI generator that creates images, videos, captions, and hashtags for you in seconds. All-in-all, we have something for everyone!

Intrigued? Check out Predis AI today and get amazed!

FAQ: