Online stores are on the rise with e-commerce retail sales reaching $6.3 trillion worldwide in 2024. This highlights the importance of e-commerce for any business. The integration of ecommerce can lead to increased sales with easy delivery and payment options for customers.
Marketing this e-commerce store is crucial to generate high conversion rates with increased brand awareness. A good idea is to use social media to boost eCommerce revenue through different channels.
With social media becoming the new ‘it’ thing, Facebook and Instagram have amassed $94 billion in global revenue with their marketing facilities, while TikTok garnered $20 billion in 2024. Integrating all of these platforms is crucial for a holistic marketing experience.
Thus, social media marketing is becoming indispensable for e-commerce. In this article, we will discuss how you can use these platforms to grow your store and increase profits.
Why Do You Need to Use Social Media to Increase Sales of Your E-Commerce Store?
The social media world is an ever-growing marketing tactic for your e-commerce store. These users use social media for entertainment, education, and discovering and purchasing new products.
Marketing your products and brand on these platforms opens your store to new people. It also increases the audience base of your business. This can improve conversions by finding more potential customers and growing quality leads.
Promoting your brand’s store on these platforms can allow you to show your creativity and put your company’s human side in front of new and existing audiences. This allows more people to understand your vision and form meaningful connections with your company, which makes it more likely that they will buy from your company.
Here are some ways in which you can use social media to boost eCommerce revenue and create a label with a positive brand image that people want to associate with and buy from.
The Best Ways to Use Social Media to Boost E-Commerce Revenue in 2024
Let us look at the top ways you can promote your ecommerce store on social media for revenue growth.
1. Identify Your Audience
Looking at your analytics can tell you a lot about how your e-commerce store advertising is performing on social media. It can also tell you a lot about the people who are investing in your company. It can help you find out the gender, age, and locations where your products are doing well.
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Understanding the people who invest in your company can help you modify your future campaigns and cater to said target audience better. This can help you increase sales because it gives the audience the sense that your brand understands their preferences and is creating content for them. This can encourage them to trust your brand faster.
Glossier: A Case Study of Successfully Using Social Media to Boost eCommerce Revenue
A great example here is the beauty brand Glossier, which has really understood its demographic well. The brand has a predominantly female audience who fall under the age group of 16-24. The brand believes this target audience falls under a psychographic because it consists of people who understand the role that beauty plays in our daily lives.
The company’s Instagram page boasts of a consistent pastel color scheme that works well for the demographic explained above. The account posts reels and pictures with their products that follow current makeup and skincare trends like the ‘clean girl makeup’ to keep up with the steady competition in the beauty industry.
2. Choose the Right Social Media to Boost eCommerce Revenue
Social media marketing is essential in today’s tough market. But you don’t need to use every social media platform, is it? With the different algorithms and differing trend styles, it can be pretty taxing to use too many channels. This can hamper your brand instead of benefitting it.
Here are some things you can consider when trying to narrow down the social media platforms to increase online sales with your e-commerce store revenue:
Industry Type
A lot depends on the type of industry your e-commerce store lies in. If you are in the beauty or fashion industry that is image-heavy, chances are Instagram or Facebook will work well for you. But if you are in the SaaS industry, LinkedIn will serve your purpose better. Medium and WordPress can help you upsell if you are a blogging or writing service provider.
Age
Age demographic can be a crucial point to consider when going for any social media platform. Channels like Instagram, Snapchat, and TikTok support a younger age group of 18-29 years in the U.S. Other social networking sites like Reddit, Twitter, Facebook, and LinkedIn work better for the age group next to it of 30-39 years.
This type of information can help you decide the channel you use for your e-commerce store and modify the content you post on them.
Competitors
Understanding where your competitors are is important to deciding where you will advertise your e-commerce store. Choosing the social media platform that your competitors are choosing not only gives you a competitive edge, it allows you to analyze your competitors and work towards using the same or similar successful tactics. Look at their comment sections, and the type of posts they are using, and get an idea of what is working and what is not.
Available Resources
Understanding the budget of your social media campaign for your e-commerce store is essential because it impacts your marketing scheme. If your company has a low budget for ad campaigns, you may want to consider limiting your social media channels. But if you have a designated budget, you can consider delving into different channels and getting the most out of social media to boost eCommerce revenue.
Audience
When running a website for your e-commerce store, try to look at where your audience is coming from and try to work that platform into your marketing strategy. Even if you do not use a social media platform, there is a chance that your potential customers are using it. Integrating these channels will help you increase sales by encouraging customers to repeat purchases and become loyal consumers of your brand.
It is a good idea to remember factors like budget and the company size to finalize the social media channels you want to use. If you find a platform cheaper than the other, you can always opt for it and integrate it into your brand’s e-commerce marketing.
3. Interact and Stay Active
Out of sight, out of mind – we have all heard of this phrase, right? The same stands true for any business. The average person spends 143 minutes per day on social media in 2024 and it is crucial that businesses make the most of this time.
To increase revenue of your business, you must remain active on the social media platforms that you choose for your store’s products. Consider posting regularly with different types of content including videos, images, reels, and memes. This humanizes your brand and helps you build a brand that people can relate to and identify with.
Dove: Consistency is the Key to Successful Product Marketing
Dove is a great beauty and hair care brand that has emerged as a brand that keeps trying out new content every now and then on their Instagram page. The brand posts images, and new product launches here. But Dove does not forget to respond to comments from users and discuss things.
This type of interaction between the brand and customers gives the users the comfort that if they ever face an issue, the company will make efforts to solve it. It creates a relationship of trust that compels users to repeat purchase and become loyal customers.
Red Bull: Consistency Does Not Have to be Boring
Red Bull, the energy drink giant, uses social media to boost eCommerce revenue in a completely different way. The brand is pretty active on Facebook with over 49 million global followers and the company has amassed this popularity with entertaining and thought-provoking content.
The brand does not post about its product and instead uses Facebook to create a strong brand image. The page is filled with videos that show people undertaking adventurous endeavors and this ties to the energy-inducing properties of the brand.
This springs the online audience to engage in this entertainment and become a part of the fun. These videos are widely shared by the public and get a high engagement rate, not on the basis of the brand’s product placement but because of the entertainment they provide the audience with.
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4. Identify What Increase Sales and Bank on It
Understand your audience
Trial and error is the buzzword when using social media to increase revenue for your e-commerce store. Use different types of content like reels, carousel posts, images, social media stories, and live videos. These facilities increase engagement rates and give the audience something new to watch.
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Leverage popular platforms
Understand the most popular type of content on each platform to use it for your e-commerce store. Instagram gets the highest engagement rates with carousel posts at 0.85%, while on LinkedIn, image posts get around 98% higher engagement posts, as opposed to written posts or other formats.
Twitter boasts of a large audience and 80% of the user sessions of the app include videos, showing how videos do better on this app. TikTok works better for brands that want to show their creativity and focus on light content. Switching up content frequently becomes a significant part of social media marketing with TikTok.
Brands like Chipotle, Guess, and Red Bull have memorable TikTok accounts that use fun content that users can relate to. These brands have come up with different challenges like the ‘Chipotle Lid Flip’ challenge. They also have amazing collaborations that promote these brands to predominantly young users.
Experiment with formats and design
Try out different formats and check for the content that is doing the best. For example, if your LinkedIn written posts are doing just as well as your videos, a good idea is to continue with those posts for proper use of social media to boost eCommerce revenue.
Consider platforms like Predis.ai for your content marketing campaigns for your e-commerce store. Predis.ai offers solutions for your e-commerce store so that you use different content formats. These formats include reels, videos, and images for increased social media reach.
The best part? You can schedule your content so that you can post on several channels simultaneously and never miss out on any updates for your customers. Use Predis.ai today for a consistent brand voice and posts that improve conversions!
5. Give an Offer or Discount
We all love brands that give us something back, don’t we? Try to create that very experience for your loyal users who have been connected to you on social media for a while. This increases your social media followers and allows long-time users to repeat purchase and can even open an opportunity for you to upsell products every now and then.
Use new challenges on social media for long-time users to increase interaction. You can add a reward at the end of challenge completion as a reward for long-time usage. You can also use different channels to promote your campaign. Here are a few types of promotion you can use for your social media channels:
Hashtag Challenge
These hashtags work by being specific to each campaign or even the holidays like Christmas or New Year’s Day and such. Encourage customers to use this hashtag with selfies and win hampers or discounts. You can make it more specific by opening this challenge to new users or only loyal users who have been using your services for a while now.
Sweepstakes
These are no-brainers and are great for a regular increase in engagement because companies need to invest less time and effort in the campaign. The winners in this type of contest are chosen based on luck and loyalty or time of use does not intervene at all.
Referral Promotions
This is perhaps the smartest way of increasing brand awareness and attracting new customers The rules are simple, anyone entering the contest has to refer the contest to others and the one who has the highest amount of referrals wins. This is a great way to increase sales by increasing the audience base of the brand.
Personalized Discounts
These discounts are amazing for creating meaningful connections with customers and creating buzz about the brand. These giveaways or discounts are open to people belonging to certain communities like special discounts to students, people falling under a certain age demographic, or individuals belonging to the military. This can give rise to interesting challenges and schemes for a bigger audience base.
Picture Contests
If your brand is looking for new ways to increase interaction with its audience, picture contests is the way to go! This contest urges users to share selfies or pictures of themselves and win exciting offers and discounts on products from your e-commerce store. This way, you can see the customers who are willing to participate in such fun activities and reward them for their participation.
Frito-Lay is a great example here as the brand shows us how you can perfect a challenge to create brand awareness and make loyal users happy to increase sales. The brand promoted their new challenge on YouTube with a video of a man eating Lay’s.
The brand urged users to upload a selfie on the main website for free chips for a whole year. The campaign was open to 5 users each day and was open to 200 first users who uploaded a selfie. The challenge increased brand awareness because it started as a commemoration of Frito-Lay’s new packaging which was about to be unveiled soon.
This campaign shows how social media marketing can benefit users and companies with good strategizing and planning.
6. Integrate User Generated Content for Increased Interactions
When buying products from a brand, chances are that the first thing you notice is the review that other people have left. 34% of U.S. respondents in a survey answered that they relied on customer reviews when buying products from businesses.
This shows how important user-generated content (UGC) is for any business. It shows that the products a brand is selling are authentic and they trust the brand more easily. Positive reviews can play a big role in bringing customers to a firm decision and moving up the marketing funnel.
Customers understand the pain points of the brand and can gauge for themselves if they want to invest in it. Brands can boost e-commerce revenue with UGC by uploading pictures of positive reviews they receive on personal messages.
Another great way of using UGC is by uploading unboxing videos by customers or asking customers to do small review videos on your products if they want to participate and send them to your brand to upload.
Coca-Cola: Blast from the Past to Continue a Legacy
Coca-Cola’s smash hit ‘Share a Coke’ campaign is a brilliant example of a brand that uses personalization and UGC in its marketing campaign. The idea, back in the year 2011, was to replace the label on the bottle with the caption ‘Share a Coke with _______’, filling the gap with the name of the person buying it.
The brand took it a step forward by using the campaign years later and revamping it by rolling out personalized jingles for each user in 2017. This campaign successfully used nostalgia for a new and revamped campaign strategy.
The best part is that this campaign keeps making a comeback for users to use them as they want. The company keeps revamping the campaign according to big days and keeps bringing it back in upgraded and fun ways.
After the 2017 jingle campaign, ‘Share Your Coke‘ saw another revamping in 2020 with the Valentine’s Day theme. The brand keeps giving back to the customers with this social media marketing tactic because it stresses how the brand is not selling a product but really gifting an experience to its customers.
The campaign remains famous because it personalizes the experience of having a Coca-Cola. This increases sales and improves conversions of the company because more and more people want to see their name on the bottles of this legendary soft drink.
Create a Strong Campaign for Social Media to Boost E-Commerce Revenue
Social media has significant revenue growth facilities and is a reasonable marketing tool that works well for small companies too. If you are just starting out, you can consider using free ad campaigns and once you start making profits, you can consider paid campaigns.
Creating a strong social media presence is a great marketing tactic for promoting your e-commerce store and expanding its profits. Building your social media voice can be challenging but understanding what works and creating content accordingly can help.
Predis.ai: The Perfect Content Solution for Your E-Commerce Store
Want to create unique content for social media to boost e-commerce revenue? Use the premium services of Predis.ai today for the most stunning visuals for your company that cater to your unique brand aesthetic and elevate your social media presence.
Predis.ai offers exciting features like content ideas, templates, and meme generators that can make your content creation journey easy and smooth. With its scheduling and content calendar, you will stay ahead of the ball and never miss out on any new trends! Sign up on Predis.ai today!
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