If you’re a realtor and have a real estate business, it’s almost a necessity to know and understand real estate social media statistics. This will keep you ahead of the curve when it comes to social media marketing, and we know all too well why social media marketing itself is so important.
Social media platforms have transformed the way the real estate industry operates. They provide an unprecedented opportunity to connect with potential clients, showcase properties, and build lasting relationships.
In this blog, we will delve into the top real estate social media statistics that every realtor should know. But don’t worry, we won’t just leave you with numbers! We’ll be shedding light on the significance of these numbers and how they can be harnessed for success in the ever-evolving real estate landscape.
Importance of Social Media for Real Estate Market in 2024
In 2024, the real estate landscape continues to evolve, and social media has become an indispensable tool for realtors to market properties, engage with clients, and build brand awareness. The integration of social media into real estate has opened doors to more personalized, interactive, and far-reaching marketing campaigns.
One of the reasons social media has gained such importance in real estate is the ability to visually showcase properties. Platforms like Instagram and Facebook offer realtors the opportunity to post stunning photos, 360-degree virtual tours, and short-form videos, giving potential buyers a more immersive experience even before visiting the property in person.
In addition to enhancing listings, social media also allows realtors to build and nurture relationships with potential clients through engagement tools like polls, comments, and direct messaging. It’s a direct communication channel that speeds up the process of answering questions and building trust. When used strategically, it can help realtors stay top-of-mind with prospects.
Finally, with paid advertising options available on platforms like Facebook, LinkedIn, and Instagram, realtors can target specific demographics, interests, and even location-based audiences. This level of targeting ensures that real estate agents are putting their listings in front of the right people at the right time, improving the likelihood of conversion.
Social Media Statistics for Real Estate
As we delve into the social media statistics specific to real estate, it’s essential to understand how these numbers shape the way realtors approach marketing in 2024. Social media is no longer just an optional marketing tool – it’s a necessity. Homebuyers and sellers alike expect real estate professionals to leverage social media for showcasing properties, sharing expertise, and building trust.
1. There are about 5.17 Billion social media users around the world in 2024
Now, you might ask, ‘How is this related to my real estate business?’ Let us answer that for you. 5.17 billion social media users means 5.17 billion different reasons to use social media.
According to DataReportal, almost 26.6% of users are looking for inspiration and 25.9% are searching for products to buy. Most of this population is between 25 and 34 years old.
Instagram is used almost as much as WhatsApp!
Using the right platforms, you can reach this potential customer base easily!
2. 63% of Realtors use social media to post listings
The data from the National Association of Realtors suggests that 63% of realtors use social media in their real estate business mainly to post property listings.
Reasons for social media use in real estate
Needless to say, social media is a highly visual platform. So, it becomes an invaluable tool for showcasing properties by sharing visually appealing
3. Social media(52%) has better quality leads than MLS(26%)
The National Association of REALTORS 2024 survey data suggests that social media’s impact on better quality leads is greater than MLS(multiple listing services).
Firstly, ML means Machine Learning. ML is a subset of AI that focuses on developing algorithms and statistical models that enable computers to learn from and make predictions or decisions based on data. ML algorithms improve their performance over time as they are exposed to more data.
However, despite AI technologies like ML, investing in social media marketing for lead generation is important. You can prioritize your online presence to attract more serious buyers and sellers, leading to higher-quality leads.
4. 57% of Realtors maintain client relationships through social media
Technology Survey from the National Association of REALTORS gives us insights that social media is a great tool for maintaining client relationships.
Social media isn’t just for lead generation; it’s a vital tool for maintaining and strengthening client relationships. Now that you know, this statistic, you can use it to advantage, to enhance your customer relationship strategies.
5. 80% of Realtors plan to grow their social media presence
Staying aligned with the trend of increasing social media presence is vital for realtors to remain competitive in the market. Those planning growth have a head start in reaching a wider audience.
6. Less than 50% of Realtors feel confident about their social media skills
This stat suggests that less than half of realtors can confidently navigate social media, one of the biggest marketplaces for real estate. You can seize this opportunity to improve your social media skills. Continuous learning and training can bridge the gap, leading to more effective online marketing.
Make Real Estate Posts with AI 🤩
Create high-quality social media content & Save time with AI
TRY NOW
Real Estate Stats for Different Social Media Platforms
In this section, we’ll explore key real estate statistics for each major social media platform, showcasing how realtors can effectively use these tools to enhance their brand, generate leads, and close sales.
The yearly Technology Survey from the National Association of REALTORS gives us insights into how realtors use different social media platforms.
Let’s break down the statistics for platforms like Facebook, Instagram, LinkedIn, YouTube, and TikTok, and explain how these stats can inform your real estate marketing strategy.
1. 87% of real estate agents go on Facebook for leads
Understanding this statistic highlights the significance of Facebook as a lead-generation platform.
Social media networks used in real estate
As a realtor, you can tailor your marketing strategies to maximize your presence on Facebook. This will also help you connect with potential clients efficiently.
2. 62% of Realtors are on Instagram
Instagram’s visual nature makes it ideal for real estate professionals, backed by statistics on the number of realtors using the platform.
Realtors can leverage Instagram’s features like Stories, Reels, and posts to showcase properties, engage with followers, and build a personal brand.
The platform’s younger audience also provides opportunities to connect with first-time homebuyers.
3. 48% of Realtors use LinkedIn for professional purposes
LinkedIn is a key platform for professional networking, with realtors utilizing it for business growth.
LinkedIn allows realtors to share industry insights, market trends, and connect with potential clients, investors, and fellow industry professionals.
4. 25% of Realtors use YouTube for marketing
YouTube’s video format is a powerful tool for real estate marketing, realtors can use it to create property tours, neighborhood guides, and more.
Realtors can offer detailed, virtual property tours and reach a wider audience through engaging video content.
5. 15% of Real Estate Businesses are on TikTok
Although only 15% of real estate businesses are on TikTok, the platform’s growth makes it an emerging marketing tool.
Realtors can create short, engaging videos that showcase properties and share quick real estate tips, reaching a younger, tech-savvy audience and driving interest in their listings.
Create, plan, and schedule engaging content across all social platforms with Predis.ai. Its AI features help in keeping your listings in front of the right audience at the perfect time. Try it today to streamline your social media strategy!
Social Media Video Statistics
Video content is king in the realm of social media, and real estate professionals are increasingly turning to video to market their properties.
As consumers prefer visual content over text, leveraging video on social media has proven to be highly effective in boosting engagement and generating higher-quality leads.
Let’s dive into the latest video statistics and see how they can shape your real estate marketing strategies.
1. Videos on social media generate 1,200% more shares than text & images combined
The popularity of video on social media highlights the potential for real estate agents and businesses to engage a broader audience. Realtors should prioritize creating video content to maximize shares and reach.
We understand that this is easier said than done. Coming up with new video content frequently can be exhausting. So here’s a solution: Predis.ai’s video generator that uses a simple text input to generate social media content.
With this AI tool, you can generate Instagram reels, YouTube shorts, TikTok videos, and even video ads. Talk about hitting a number of birds with one stone!
2. Real estate listings with video receive 403% more inquiries
Understanding the effectiveness of video listings can encourage realtors to create more video content for their listings, attracting more inquiries and potential clients.
It’s not just a trend but a long-term strategy to boost engagement, generate more inquiries, and ultimately close more deals.
If you haven’t started yet, now is the perfect time to jump on the video content trend!
3. Stats on the most popular video types made by marketers in 2024
Understanding the preferences of your audiences can help you go a long way. The most popular video types for 2024 included testimonial videos (39%), explainer videos (38%), social media videos (34%), presentation videos(34), product demo videos(32%), sales videos (30%), and video ads (30%).
Creating engaging video content and aligning your content with these types of video content can help you increase engagement.
4. Marketers who use video grow revenue 49% faster than non-video users
The growth potential of video marketing is substantial. Leverage this trend to increase your revenue and gain a competitive edge.
As more people consume video content, integrating it into your marketing strategy can significantly boost your revenue.
It will also give you a competitive edge over realtors who rely solely on static images or traditional marketing methods.
5. 1/3 of all online activity is spent watching videos
Short-form content is currently ruling almost all social media platforms like Instagram, Facebook, TikTok, and more. This video content is also twice as likely to be shared than any other type of content!
What this means for you, is that even the real estate market can benefit from video content, capturing and reaching wider audiences.
Real Estate Social Media Ads Statistics
In 2024, social media advertising has become an essential tool for real estate professionals looking to target specific audiences and generate quality leads.
Social media ads have proven to be a cost-effective solution for realtors, allowing them to showcase properties in creative and engaging ways.
Understanding the latest statistics around real estate social media ads can help agents refine their marketing strategies and maximize their return on investment.
1. 48% of real estate agents believe that social media ads are the most effective marketing strategy
This statistic emphasizes the effectiveness of social media advertising. Realtors should consider allocating more resources to social media ad campaigns to maximize their impact.
With the increasing shift towards digital marketing, prioritizing social media ads is no longer an option – it’s a necessity for staying competitive.
Investing in ad creativity, audience analysis, and campaign optimization will significantly enhance visibility and help build long-term relationships with potential buyers and sellers.
2. 38% of users will pay attention to your mobile ad because of brand familiarity
This data highlights the importance of building a strong brand presence on social media. You can work on brand recognition to make their mobile ads more effective.
Deciding your brand colors and fonts will give you a big push in this race. Consistency across all marketing materials – from social media posts to mobile ads; creates familiarity, making it easier for potential clients to recognize and trust your business.
In a competitive market, having a well-established brand identity can give you a significant edge in capturing your audience’s attention and improving ad performance.
AI and Automation Statistics for Real Estate Marketing
Artificial intelligence (AI) and automation are playing an increasingly important role in real estate marketing, in 2024.
AI-powered chatbots, predictive analytics, and automated social media posts are just a few examples of how technology is transforming the way realtors interact with clients and market their listings.
Let’s look at some of the stats concerning AI and Automation in Real Estate Marketing.
1. 451% increase in qualified leads through marketing automation software
Implementing marketing automation software can significantly enhance lead generation and nurturing. As a real estate business, you should consider these tools to boost lead quality and quantity.
This is different from ML, in a way that instead of running trial and error rounds, allowing your machine to learn, you are using specific software, like Predis.ai that can help you target audiences directly.
2. In 2024, 48% of marketing teams goal is increasing the adoption of AI in marketing
This stat suggests a growing interest in AI technology. Realtors can consider incorporating AI tools to stay ahead, using predictive analytics and automation to enhance their social media marketing efforts.
Using Predis.ai, you can not only regulate a good strategy for your own social media posts but also analyze your competitor’s patterns and learn how to improve and channel your own efforts.
3. Users believe AI & ML tools save time & improve customer experiences
30% of users say AI and automation tools are already saving them time. And 73% of buyers believe that AI could improve their customer experience.
As you can see, AI and ML can help you in ways that will efficiently decrease your workload. You can use AI and ML to streamline processes, save time, and provide clients with a more personalized and efficient experience, ultimately boosting customer satisfaction.
Conclusion
In a rapidly evolving digital landscape, the real estate industry cannot afford to ignore the power of social media. These statistics highlight the tremendous potential and benefits of leveraging social media platforms for real estate marketing.
By understanding these trends and incorporating them into their strategies, you as a realtor can effectively connect with clients, showcase properties, and achieve success in today’s competitive market.
Whether it’s using AI, creating engaging video content, or nurturing client relationships, these statistics offer valuable insights for those looking to thrive in the ever-changing world of real estate. Stay ahead of the curve and watch your real estate business flourish in the digital age!
Sign up today with Predis to automate your marketing, boost lead generation, and grow your online presence effortlessly! Predis.ai can help realtors stay ahead in the competitive real estate market by offering AI-driven tools for content generation, video creation, competitor analysis, and social media management.
Related articles,
7 Instagram Story Ideas for ECommerce Stores
Instagram Ads Strategies for Real Estate
Instagram Captions for Real Estate Agents
Jasper.ai Caption Generator Alternative
Instagram Content Ideas for Real Estate
FAQs
1. What percentage of realtors use social media?
According to recent statistics, over 63% of realtors actively use social media for their real estate business. Platforms like Facebook, Instagram, and LinkedIn play a crucial role in building brand awareness, generating leads, and engaging with clients.
2. How effective is social media in real estate?
Social media is highly effective in real estate. It helps realtors showcase properties, build relationships, and connect with potential buyers. Studies show that realtors who use social media consistently generate more leads and close deals faster than those who don’t.
3. What is the most popular social media for real estate?
Facebook remains the most popular social media platform for real estate professionals, with a significant percentage using it for lead generation and client engagement. Instagram and LinkedIn also rank high, especially for showcasing listings and networking.
4. How often should real estate agents post on social media?
Real estate agents should aim to post consistently, at least 3 to 5 times per week. Regular posting keeps your audience engaged, builds brand recognition, and helps you stay top-of-mind with potential buyers and sellers.
