The real estate business is a highly competitive industry to be in. The key point for real estate businesses is to build connections and revisit older ones. Not only that, but selling or buying a home is a big emotional and financial decision. Real estate businesses are tasked with building trust with their clients and making their selling/buying experience a meaningful one.
This blog delves into the innovative strategies for Instagram Ads for Real Estate, employed by five successful real estate businesses, offering inspiration to elevate your own marketing game.
Why do real estate businesses need Instagram marketing?
Whether you’ve been in the industry for a year or ten, you are aware that maintaining relationships and expanding your network are essential to the success of real estate businesses. Instagram provides a perfect platform for real estate businesses as most people will first try to look for listings online. It is highly visual and also engages the audience.
According to the National Association of Realtors, 97% of home buyers use the Internet, and 76% of home buyers use a mobile or tablet search to look for their dream homes. Real estate businesses also have the crucial task of showing off their property and its uniqueness to attract potential buyers. Instagram does just that through its features of posts, carousels, stories, and even IGTV lives.
5 Instagram Ads for Real Estate Businesses
Here are some real estate businesses and their marketing strategies on Instagram to look out for. Their ads most often consist of open-house sessions, home buyer tips, or simply eye-catching visuals and an emotional appeal. Let’s explore how some of the real estate businesses
#1 Open House Austin
Open House Austin is a real estate education hub and community event center located in East Austin, Texas. The company’s unique selling point is that it provides education and resources for first-time homebuyers and serves as a community center for real estate events and workshops.
They have an Instagram account with over 12,000 followers, where they regularly share real estate news, advice, and updates on their latest events and workshops. Their Instagram account (openhouse_austin) provides an easy overview for first-timers as they have pinned posts that introduce their business. In addition to that, they also reiterate their services, such as free educational sessions, teaming up with their realtors, and three monthly meets, which are open for all. Overall, their target audience seems to be those who are new to house-buying, providing them ample informational sessions and open house events.
Ideas to look out for:
- Open-house sessions
- Educational/informational sessions for first-time home buyers
- Virtual home tours
#2 The Agency
The Agency is a great example in the real estate business. They understand the importance of high-quality visuals and use captivating images and videos. They make it a point to highlight the unique features and selling points of their properties.
Their ads showcase engaging language. They connect the potential buyer with the property in a way that the buyer envisions themselves in their dream home. In addition, The Agency utilizes strategic marketing and relevant hashtags to reach its desired audience. This complements the increase in visibility of their ads.
Ideas to look out for:
- Compelling property visuals
- Engaging language appeal
- Strategic marketing, and relevant hashtags
#3 The Heather Bomar Team at Cornerstone Home Lending, Inc.
The Heather Bomar Team at Cornerstone Home Lending is known for its exceptional mortgage services and client-focused approach. When it comes to marketing strategies, the team has successfully implemented a number of tactics to build brand awareness, establish trust, and attract potential clients.
One of their strategies has been to build a strong personal brand for Heather Bomar herself by positioning her as a trustworthy and experienced mortgage professional. Another one of their strategies to create ads includes educating potential clients about the mortgage process, market trends, and industry insights.
Ideas to look out for:
- Strong brand image
- Informative posts about mortgages, current trends, and industry know-how
#4 Coldwell Banker Realty
Coldwell Banker Realty, as a prominent real estate brokerage, employs various marketing strategies to promote its brand, listings, and services. They use high-quality visuals and targeted marketing to reach specific audiences. They often post client testimonials and upgrades in the industry.
Along with these marketing strategies, Coldwell Banker Realty further assists home sellers in determining the estimated market value of a property. It involves analyzing various factors to assess the worth of a home in the current real estate market.
Ideas to look out for
- Client testimonials
- Home valuation
#5 The Corcoran Group
The Corcoran Group is a prominent real estate brokerage firm with a rich history and a strong presence in the luxury real estate market. In the fiercely competitive world of real estate, standing out is paramount. The Corcoran Group, alongside other renowned agencies, has mastered the art of captivating potential buyers through a combination of visually stunning imagery and compelling client testimonials.
One of the unique, attractive points of the Corcoran Group is simple ad listings with attractive visuals. With only one sentence, it attracts home buyers with a no-nonsense attitude. In addition to that, mentions of an exclusive listing and private tour serve as a call for action from the potential home buyer.
Ideas to look out for:
- Strong online presence through a website and different social media platforms
- Cut through the noise with a straightforward call for action
With a large number of real estate businesses now seizing social media platforms, there is always more to learn. However, these five real estate agencies use varied marketing and advertising methods. This lineup will give you diverse ideas to start creating your own real estate advertisement!
If you want to utilize the idea, you may with the inefficiencies of content creation, social media marketing, and the rising costs of human resources. The need to maintain a strong online presence and engage with customers consistently puts immense pressure on marketing teams.
By harnessing the power of artificial intelligence and machine learning, Predis empowers businesses to automate content generation, schedule posts, analyze performance, and optimize marketing strategies seamlessly.
Wrapping it up
Buying or selling a home involves much market research, finance study, and emotional investment. For any real estate business, a strong relationship with potential buyers is the key to making the home selling/buying experience meaningful. To reel in these potential buyers, Instagram ads play a crucial role.
