TikTok had a massive surge in the number of active users monthly, with 1.5 billion, forecast to reach a whopping 2 billion in 2024. Now, that’s an enormous number, and it has attained a spot among the top 10 social media platforms with regard to scale and usage.
Users tune in every day to watch entertaining and creative clips by others and share their own with followers and fans alike. For marketers, this is a dream come true because there are few better ways to drive brand awareness than through an engaging app like TikTok, which has taken the world by storm.
You’re probably wondering how to leverage TikTok stories for maximum impact. After all, when you’re employing this new marketing tool, you don’t want to give your competitors more ammunition! Check out the AI idea lab by Predis.ai to give wings to your imagination and help you brainstorm and generate stunning videos daily.
When TikTok increased the maximum length of the video to ten minutes, people were skeptical and worried. Later, when stories were introduced, everything started making sense. The feature allows the creators and users to resume enjoying quick and engaging content along with the longer ones. In other words, TikTok now has all of them, from mini to long videos.
But how to leverage TikTok Stories for maximum impact? Read On.
TikTok Stories: A Brief Overview
TikTok Stories is a feature that allows users to post short videos and share them with their audience for 24 hours. These videos can be up to 15 seconds long, but the content has to be relevant to TikTok’s main theme of short-form comedy and music.
You have to tell your audience what they want to know, and you do that by narrating your stories. Hence, shift your focus to storytelling and not just content creation. When you’re not just sharing random thoughts but also adding value to your story, you’ll see better engagement from your followers.
If you want people to follow your account, then they must know who you are and what you represent as a brand or business. Creating a consistent brand image will help you build trust among your audience so that they can easily recognize your brand on any other platform or social media channel.
How to Leverage TikTok Stories for Maximum Impact?
As a business owner, you want to be able to reach as many people as possible with your content. But how do you get people to notice your posts? How do you get them to watch your videos? And most importantly, how do you go about converting those viewers into customers?
The good thing about TikTok Stories is that they can be used as a marketing tool by brands. As long as your content is relevant to the platform, you’ll find that it will get more views than any other social media platform like Facebook or Instagram. Let’s dive in further:
1. Creating Engaging Content
Be Thorough With Your Research
You must understand what type of content your target audience likes. Use social listening tools such as Brandwatch to find out what kind of hashtags they use and what kind of content they engage with on TikTok. This will help you create authentic content that resonates well with your audience.
Use Eye-Catching Visuals For Stories:
Use vibrant colors and an interesting background to create an attractive TikTok story. Vibrant colors certainly grab attention and make the image look cleaner and higher-quality. You can write some eye-catching text overlays or a caption to describe the image. All of these can help your followers feel more connected to your stories.
Keep Your Story Video Short and Snappy:
TikTok stories do not allow us to add long videos, so try to add short content. Try to express yourself concisely and talk to the point your audience will understand. Also, use transitions and quick cuts to make your stories trendy and engaging. Several apps can help you with the transitions and other editing features.
Incorporate Trending Challenges, Trends and Hashtags:
We must agree that every week, we get a new challenge on TikTok, and these challenges help increase the visibility of the creators. Don’t just keep making random videos all the time. Participate in the trends because trends get the maximum engagement from the users. Check out the AI-driven features offered by Predis.ai for a series of hashtags for inspiration.
When you participate in trends and challenges, you reach out to a wider audience, which can result in an increased follower count. Moreover, do not forget to add relevant hashtags that can make your stories discoverable by users with similar tastes.
2. Interacting with Your Audience
Encourage User-Generated Content on Your Stories:
After creating a catchy story, it’s time to interact with your audience better. You can ask your followers to make videos related to your content or brands and ask them to tag you. People would love to participate in such activities. Once they start making videos, as you asked, feature their content in your stories. All such activities will foster a sense of engagement and community.
Respond to A Few Positive Comments and Messages:
You must respond to your audience to increase the sense of community. Now, if you have many messages pending in your inbox, you must be wondering: how can you sit for hours and respond every time a message pops up? You can take a few minutes out of your schedule every day to check the messages and comments. It is an important task. This ensures that you love your audience’s support that you are getting.
So, take some time and reply to a few comments or messages, and never forget to thank them for their support. You can add a story for thanks as well.
Collaborate with Other Influencers and TikTok Users:
Your growth will be boosted if you try connecting with other creators. Collaborate with other influencers with a similar target audience. It will help you uncover yourself to all the new audiences that do not know who you are. Collaborative stories will help you reach a wider audience and gain new followers in the same community.
By working with influencers, you can use their channels as your own personal marketing channel by having them post about your products or services on their channels so that they’ll appear in their audience’s feeds without you having to pay for ads or sponsored posts on any social media platform.
3. Promoting Your Stories
Cross-promote on Other Social Media Handles:
Promoting content is necessary as it ensures speedy growth in the follower count. You can share your TikTok story’s short preview or teaser on Twitter, Instagram, or Snapchat. Also, you can include a call-to-action to inspire your followers to view the full story on TikTok.
Utilize TikTok’s Amazing Features:
You can take good advantage of TikTok’s “For You” page. But how? Well, you use it by adding relevant hashtags to your content. It is to make your account engaging with the trending content. Since we know that if something is trendy, we must take advantage of it by posting our content. So, yes, use hashtags and reach a good audience base.
There is no shortage of creativity on the platform, so if you are willing to experiment with different types of content, then you will find what works for your brand and audience. You don’t need to be a professional video creator or filmmaker to make a good video on TikTok. What matters most is having an idea that resonates with people and making sure that it has a good production value so that it is engaging enough for them to watch.
Run Simple Contests or Giveaways:
You can encourage your followers to engage with your stories by offering incentives such as giveaways or exclusive discounts. It has one more advantage: your followers won’t unfollow you when you’re inactive for a few days or so.
They will build a sense of faith that you might recognize them when you arrange a contest in the future. Also, you can often add interactive polls or quizzes to increase engagement and participation.
Wrapping It Up
To make a positive impact on the app, you must also ensure that you are posting at the right time and for the right duration. Now, you know a few essential things that you can use to leverage TikTok stories for ultimate results. The most important thing you need to have at the back of your mind is increasing your visibility on such a platform. It is a great platform to grow and flourish.
With constant grind and creativity, stories can become an effective tool for constructing your brand and reaching your target audience.
For more such guides, head over to Predis.ai!
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