Best Instagram Giveaway Marketing Ideas to Boost Your Following

Instagram giveaway marketing ideas

In the ever-evolving world of digital marketing, only the best Instagram giveaway marketing ideas will boost your following. No pressure!

Before you start worrying, we’re here to help you out. We’ll first delve into the concept of Instagram giveaways, exploring why they are a crucial element in your marketing strategies toolkit.

We’ll also look at how you can strategically plan and execute these marketing strategies to skyrocket your follower count. 

Let’s unravel the secrets behind successful Instagram giveaway campaigns and explore some of the best marketing ideas to engage your audience effectively.

But before that let me tell you about an amazing AI-based application,, that can help you generate highly customized images and videos for your Instagram. Not just this but you can also directly link your Instagram account to and schedule content through its inbuilt content calendar.

What is an Instagram Giveaway?

Before we dive in deeper, let’s first understand what Instagram giveaways are.

An Instagram giveaway is a promotional strategy where businesses offer prizes to participants in exchange for specific actions, such as liking a post, sharing it, or tagging friends.

The goal of a giveaway is to increase brand visibility, engage the audience, and ultimately grow the follower base.

Why use an Instagram Giveaway in Marketing?

Yes, Instagram giveaways can be all that, but you might wonder why you need this strategy specifically.

And we have the answer! From gaining new followers to engaging your existing ones, Instagram giveaways can help you form better connections with your target audience in the long run!

New followers

Instagram giveaways serve as a powerful magnet for new followers. The allure of winning a prize will encourage your followers to hit that follow button, increasing your audience reach.

Even your ‘ghost’ followers, the ones who don’t usually interact with your content, will be tempted to participate!

Engage the audience

With an Instagram giveaway, you’re encouraging engagement from your followers through likes, shares, and comments.

Giveaways create a sense of community around your brand. This engagement is a vital metric for Instagram’s algorithm, further boosting your post visibility.

Collect user-generated content

User-generated content refers to the content that your followers create. You can run a contest where users create content related to your brand, in the form of memes, comics, or even art. 

This not only generates excitement but also provides a goldmine of user-generated content.

This content can be reposted to your Instagram page, with the consent of the original creator. This helps showcase the authenticity of your brand.

Build relationships with your audience

Giving back to your audience helps them feel a connection with you. When followers feel appreciated, they are more likely to remain loyal and advocate for your brand.

Give back in the form of appreciation, gratefulness, and then a giveaway!

Getting honest reviews from your target audience

Incorporating a review element into your giveaway allows you to gather honest feedback from your audience. This can be invaluable for improving your products and services.

Show the applications of your products to your target audience

Through giveaways, you can illustrate how your products can be used in real life. This demonstration can be a powerful marketing tool, showcasing the value of your offerings.

How to Plan an Instagram Giveaway

Now that you’re convinced, let’s get to planning the Instagram giveaway!

1. Plan the goal of the contest

Identify the primary goal of your giveaway—ask yourself questions. Do you want more followers? Or do you want to retain the ones you have now and increase engagement? Is it to boost your sales or to enhance your brand awareness?

Plan the goal of the contest

Tailor your giveaway around these objectives.

2. Set clear rules

Establish transparent and concise rules for your giveaway. Clearly state entry requirements, deadlines, and eligibility criteria. If your contest is only for a specific geographic area, make sure to include that restriction as well.

Set clear rules of the giveaway

Provide clarity on how winners will be selected, ensuring fairness and transparency. Also don’t forget to mention when and how the winners will be announced.

3. Decide on the product/prize to giveaway

Select a prize that aligns with your goals and resonates with your target audience. Make sure that the prizes are worth competing for, for example, cash prizes or gift cards. 

Consider offering your own products to attract a more targeted and interested follower base.

4. Post the giveaway content at the right time

Instagram giveaways are a great strategy to boost your following. However, you need to be mindful of the timing if you don’t want your strategy to flop.

Analyze engagement in the last 3 months using your Instagram analytics to determine the most opportune times for posting. Tools like can help schedule posts for maximum visibility, and timings that will get you the most traffic.

5. Promote the giveaway

Don’t simply announce the giveaway with all the details. Build anticipation by informing your audience about the upcoming giveaway days before the launch.

Make posts like “One week to go” or “Don’t miss the once-in-a-lifetime Giveaway chance tomorrow!” 

Promote the giveaway

Make use of Instagram Stories and other social media platforms to create buzz and excitement.

Don’t forget to post reminders about the giveaway once it has been launched as well!

6. Track the entries

Use tracking tools to monitor likes, comments, and mentions. This not only helps in determining the winner but also provides valuable insights into your target audience. It will help you understand your potential customers and leads as well.

Track the entries

To make tracking easier, you can create a new hashtag, specifically for this giveaway!

Best Instagram Giveaway Marketing Ideas

With the process out of the way, let’s finally get down to business, Here are some of the best Instagram giveaway marketing ideas to boost your following, and help you solidify your place in the online world.

1. Like and share

Encourage your followers to like, share, and comment.

Encourage followers to like a set number of your posts and share them on their feeds or stories to enter the giveaway.

2. Follow and post in stories

Require participants to follow your account and share the giveaway in their Instagram Stories for entry.

3. Tag or mention your friends in the comments

Boost engagement by having participants tag or mention friends in the comments section.

Tag or mention your friends in the comments

4. Post photo with your product

If you’re a business selling physical products, request followers to post photos featuring your product, expanding your reach organically.

Post photo with your product

5. “Caption this” contest

Engage your audience’s creativity by having them come up with quirky and witty captions for your posts.

6. Regular giveaways

Establish a routine of monthly, weekly, or seasonal giveaways. This keeps your followers excited and engaged

7. User-generated contest

Organize contests involving photography, writing, drawing, etc., and showcase the best entries on your Instagram page. Give an added benefit to your winners and post their content on your feed!

8. New product giveaway

Every time you’re launching a new product, host a giveaway! This helps create a buzz around new product launches and your audience is immediately aware of your latest offerings.

9. Partner with another brand

Collaborate with another brand for a joint giveaway, expanding your reach to a broader audience.

Partner with another brand

10. Holiday or special occasion

Celebrate milestones or holidays with special giveaways. Mark the calendar for holidays, anniversaries, or company milestones. 

Holiday or special occasion

You can also celebrate new milestones in your follower count- reaching 50k followers, or 50k sales.

Holiday or special occasion giveaway

This helps in fostering a sense of community and appreciation.

11. Collaborate with an influencer

If you feel that you don’t have enough followers to organize a giveaway, approach an influencer or a professional in the same field or industry as yours.

You can entice the influencer with your product instead of payment as well!

Collaborate with an influencer

This way, you can also leverage the influence of social media influencers to expand your reach and engagement.

12. Hashtag contest

Create a hashtag specifically for the giveaway. Include the name of your business in the hashtag as well.

For example, instead of using #giveaway, which would have millions of posts, use a tag like #gievawaywithallbirds.

This will help boost the visibility of your giveaway posts and encourage user participation. You can ask your followers to use that particular hashtag in their posts or stories.

13. Trivia contest

Stimulate engagement with fun trivia contests related to your brand or industry.

Trivia contest

14. Voting contest (for feedback on products)

Gain valuable feedback on your products by organizing voting contests, allowing followers to express their preferences.

You can post a carousel of your products and label them in numbers, 1, 2, 3, and so on.

Ask your audience to like, follow, and comment on the product they like the best. This way you will get feedback on the product as well as engagement for the post!

15. Multiple winners

Increase excitement by offering multiple prizes. You can also increase interaction by keeping 3 to 5 winners! This will help in motivating participants to stay engaged for a higher chance of winning.

Drive traffic to your e-commerce store or website by creating contests that involve clicking on the link in your bio.

Click the link in the bio giveaway

This way you will bring awareness to your target audience about your product listing in your store or website and increase engagement on Instagram as well.

17. Fill in the blank

Spark creativity by having participants complete a sentence or phrase related to your brand. Use brand slogans or phrases that have been used throughout the years.

Wrapping up

Instagram giveaways present you with an interesting and effective way to boost your follower count and enhance brand engagement.

By strategically planning your giveaways and using creative ideas, you can truly make use of the full potential of this marketing strategy. 

So, gear up, plan your next Instagram giveaway, and watch your follower count soar as you connect with your audience in a fun and meaningful way. 

Happy giveaway planning!

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Tanmay Ratnaparkhe

Co-founder, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.