Instagram is a visually-driven platform, which makes it a great place for businesses to showcase their products and tell a story about their brand. Instagram shopping allows businesses to tag their products in their posts and stories, making it easier for customers to browse and purchase items directly from the app. In this article, we’ll outline the steps you need to take to set up Instagram shopping for your WooCommerce store, as well as provide tips on how to effectively market WooCommerce products on the platform.
Scope and opportunity to Market WooCommerce Products on Instagram
With over 1 billion monthly active users, Instagram has a large and diverse audience that businesses can reach. Instagram users are often interested in discovering new products and brands, so if you have a WooCommerce store, you can use Instagram as a channel to sell your products to a wider audience.
What is Instagram shopping?
Instagram shopping is a feature that allows businesses to tag their products in their posts and stories, making it easier for customers to browse and purchase items directly from the app. This feature makes it easy for businesses to showcase their products and for customers to discover and purchase items without leaving the Instagram app. Instagram shopping is connected to Facebook, so you’ll need to set up a Facebook account and create a Facebook page for your business before you can set up Instagram shopping.
Instagram shopping prerequisites:
To set up Instagram shopping for your WooCommerce store, you’ll need to take the following steps:
- Make a Facebook account and create a Facebook page for your business. You’ll need to do this because Instagram shopping is connected to Facebook.
- You should be located in a market where Instagram Shopping is available. Check them here.
- You should have your own eCommerce website to sell products.
- Set up a Business Manager account and create a product catalog in the Commerce Manager. You’ll need to do this to manage your products and set up your shopping on Instagram.
- Link your Instagram account to your Facebook account. You’ll need to do this to access the shopping feature on Instagram.
How to link WooCommerce to Instagram?
- Go to the Settings section of your WooCommerce store and click on the Integrations tab.
- Scroll down and find the Facebook for WooCommerce section. Click on the Set Up button.
- Follow the prompts to connect your WooCommerce store to your Facebook account and set up your product catalog.
- Once your product catalog is set up, you can follow the steps provided by Instagram to set up shop on your profile.
Set up Instagram shopping:
1. Open your profile and tap on Edit Profile. Tap on the Page option, then select your Facebook page or create a new one.
2. Open Commerce Manager, Click on Catalog, Click on Add Products, then Add Manually. Add product details.
3. Go to your Instagram profile and tap on the Settings icon in the top right corner.
Scroll down and Tap on the Sign Up for Instagram Shopping option. Submit your account for review.
4. Once approved, go to your Instagram profile settings. Tap on Business then Shopping. Select the Product Catalog, then tap on Done.
Once your account and catalog are connected, you can start tagging your products in your posts and stories.
Tips on how to market your products on Instagram:
- Post regularly to keep your followers engaged and informed about your products.
- Use all post types, including photos, videos, and stories, to showcase your products and give your followers a better understanding of what you have to offer.
- Create a content calendar to plan out your posts and keep your marketing efforts consistent.
- Create quality content that showcases your products and tells a story about your brand. You can use tools like Predis.ai to create quality content easily.
- Use hashtags to reach a wider audience and make it easier for users to discover your products. You can use relevant hashtags that relate to your products or your brand, or you can create your own branded hashtag to encourage users to share content related to your brand.
- Utilize Instagram’s paid advertising options to reach a targeted audience and increase visibility for your products. You can create ads that feature your products and target specific demographics or interests to reach the right users.
- Engage with your followers and respond to comments and messages on time. This helps build a sense of community around your brand and makes your followers feel valued.
- Collaborate with influencers or other businesses to reach a larger audience and tap into their existing followers. You can work with influencers to create sponsored posts or product collaborations, or you can partner with other businesses to cross-promote each other’s products.
- Run Instagram contests or giveaways to encourage user engagement and build excitement around your products. You can ask users to share photos of themselves using your products or tag friends in your posts for a chance to win a prize.
- Consider using Instagram’s shopping features, such as product tags or shoppable posts, to make it easier for users to purchase your products directly from the app.
Create quality content
To effectively market your products on Instagram, it’s important to create high-quality content that showcases your products and tells a story about your brand. This can include photos and videos of your products in action, behind-the-scenes glimpses of your business, or lifestyle shots that show your products in a real-world context. You can also use Instagram’s various post formats, such as carousels, stories, and IGTV, to share different types of content and give your followers a well-rounded view of your brand.
To create visually appealing content, you can use tools like Predis.ai to design professional-looking creatives, carousels, and videos. You can also experiment with different filters and editing techniques to enhance the look of your photos and videos. It’s important to be consistent with your visual style and brand messaging so that your followers can easily recognize your content and feel connected to your brand.
Wrapping it up
Instagram can be a powerful platform for marketing and selling your WooCommerce products. By following the steps outlined above and regularly posting high-quality content, you can reach a large audience and increase sales for your business. Don’t be afraid to experiment with different tactics and strategies to see what works best for your brand, and be sure to engage with your followers and respond to their comments and questions to build a sense of community around your business. With a little effort and creativity, you can use Instagram to effectively market and sell your products to a wide audience.