What is the Best Time to Post on TikTok? Viral Tips for 2024

Best Times to Post on TikTok

TikTok is exploding! It has been exceptional in the social media world. It arrived, conquered, and became a game-changer. Everyone wants a slice of the cake now.

TikTok has become the most viable source for creators to come up and show their skills in front of the world. With over 1.5 billion active users globally, most brands are competing for a successful TikTok marketing campaign.

However, cracking the TikTok success rule requires more than just publishing your content. While creativity takes first place, publishing time is very important. If you want to increase your reach and interaction on TikTok, you need to know the best time to post.

Posting at the appropriate times guarantees that your unique videos reach the most people. However, determining the best time to post on TikTok can be a difficult task. As a result, we examined the platform to find the best time for you to post on TikTok.

Let’s begin!

Why Does the Best Time to Post on TikTok Actually Matter?

If you’ve been using TikTok for a while, you’ll know that featuring in the “For You” section of TikTok has become the golden standard for creators, brands, and influencers.

The “For You” section displays an infinite stream of videos selected by the algorithm based on your previous interactions with the application. Videos that appear in this section have a larger viewership and engagement. In a nutshell, appearing in this section is the solution to every TikToker’s question about “how to go viral on TikTok?”

But where do the best times to post on TikTok come into all of this?

The algorithm selects videos for the “For You” section based on a variety of parameters, including user interactions. Videos with a high number of likes, shares, and comments are more likely to be featured in the “For You” section.

How are you going to keep the engagement wheel spinning if your posts aren’t even showing up in the subsequent feed when the majority of your audience is on TikTok? Optimizing your posting time increases the likelihood of your post receiving high interaction and appearing in the “For You” section.

But keep in mind the most vital aspect.

No timing will be optimal for you if you do not create quality content. Since the algorithm favors videos that are viewed from beginning to end, create scroll-stopping TikTok videos with trendy hashtags, effects, soundtracks, and collaborators.

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What Is the Best Time to Post on TikTok?

Let’s do this! We discovered that there is no best time to post on TikTok.

Yes, there is no one-size-fits-all, or should w say a one-time-fits-all technique for determining the best time to post. This is true for all social media networks. This is due to the fact that no brand or influencer on TikTok has the same target demographic. Similarly, each audience spends a varying amount of time on the platform to consume content.

However, there is some good news for folks who want to know the best time to post on TikTok. It is the average best time to post on TikTok.

You may start by analyzing the average best time reports to identify the time that works best for you. These ideal times have a significant potential to do miracles for you.

So, before we get started on determining your personal best time to post on TikTok, let’s have a look at a study conducted by Influencer marketing hub that reveals a few golden time spots (Eastern Standard Time/EST) to post on:

  • Monday: 6 AM, 10 AM, 10 PM.
  • Tuesday: 2 AM, 4 AM, 9 AM.
  • Wednesday: 7 AM, 8 AM, 11 PM.
  • Thursday: 9 AM, 12 PM, 7 PM.
  • Friday: 5 AM, 1 PM, 3 PM.
  • Saturday: 11 AM, 7 PM, 8 PM.
  • Sunday: 7 AM, 8 AM, 4 PM.

For best results on TikTok, aim for Tuesdays, Thursdays, and Fridays between 6 and 10 AM (EST). But remember, there is less algorithm activity then, so only amazing content will be able to grab attention.

However, it’s important to remember that there’s no magic formula for posting on TikTok. Every audience is unique. Some folks might scroll late at night, while others check in first thing in the morning. The key is to understand YOUR audience.

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Best Times to Post on TikTok According to Your Location

If you want to go deeper into the content posting timings for TikTok, check out this list, where we bring you the best times to post something depending on your geographical location:

1. The United States of America (USA)

  • Monday: 6 AM, 10 AM, 11 PM
  • Tuesday: 2 AM, 4 AM, 9 AM
  • Wednesday: 6 AM, 8 AM, 11 AM
  • Thursday: 9 AM, 12 PM, 7 PM
  • Friday: 5 AM, 1 PM, 3 PM
  • Saturday: 11 AM, 7 PM, 9 PM
  • Sunday: 7 AM, 8 AM, 4 PM

2. Canada

  • Monday: 6 AM, 10 AM, 10 PM
  • Tuesday: 2 AM, 4 AM, 9 AM
  • Wednesday: 7 AM, 8 AM, 11 AM
  • Thursday: 9 AM, 12 PM, 7 PM
  • Friday: 5 AM, 1 PM, 3 PM
  • Saturday: 11 AM, 7 PM, 8 PM
  • Sunday: 7 AM, 8 AM, 4 PM

3. Australia

  • Monday: 6 AM, 10 AM, 10 PM
  • Tuesday: 2 AM, 4 AM, 9 AM
  • Wednesday: 7 AM, 9 AM, 11 AM
  • Thursday: 9 AM, 12 PM, 7 PM
  • Friday: 5 AM, 1 PM, 3 PM
  • Saturday: 11 AM, 7 PM, 8 PM
  • Sunday: 7 AM, 9 AM, 4 PM

4. Philippines

  • Monday: 3:30 PM, 7:30 PM, 7:30 AM
  • Tuesday: 11:30 AM, 1:30 PM, 6:30 PM
  • Wednesday: 4:30 PM, 5:30 PM, 8:30 AM
  • Thursday: 6:30 PM, 9:30 PM, 4:30 AM
  • Friday: 2:30, 10:30 PM, 12:30 AM
  • Saturday: 8:30 PM, 4:30 AM, 5:30 AM
  • Sunday: 4:30 PM, 5:30 PM, 1:30 AM

5. Germany

  • Monday: 6 AM, 10 AM, 10 PM
  • Tuesday: 2 AM, 4 AM, 9 AM
  • Wednesday: 7 AM, 8 AM, 11 AM
  • Thursday: 9 AM, 12 PM, 7 PM
  • Friday: 5 AM, 1 PM, 3 PM
  • Saturday: 11 AM, 7 PM, 8 PM
  • Sunday: 7 AM, 8 AM, 4 PM

Best Times to Post on TikTok According to Your Industry

This might come off as a surprise to you, but there are optimal times to post content on TikTok based on your specific industry, too. Check them out below:

  • Entertainment – Fridays, 8 PM – 10 PM; Saturdays, 2 PM – 4 PM
  • Fashion & Beaty – Thursdays and Fridays, 3 PM – 6 PM
  • Gaming & Technology – Weekdays, 7 PM – 9 PM
  • Sports – Weekdays, 5 AM – 8 AM; 6 PM – 9 PM
  • Food – Everyday, 11 AM – 1 PM; 5 PM – 7 PM
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What Is the Worst Time to Post on TikTok?

There is no ‘one’ definitive answer to this question. However, some experts believe that the worst time to post on TikTok is late at night or early in the morning. This is because fewer people are active on the app during these hours, so your content is less likely to be seen. 

Additionally, the algorithm that determines what content is shown to users is less active during these times, so your videos are less likely to be seen by as many people.

The worst times to post on TikTok are:

  • Monday: 11:00 AM to 9:00 PM
  • Tuesday: 10:00 AM to 12:00 AM
  • Wednesday: 9:00 AM to 10:00 PM
  • Thursday: 1:00 PM to 6:00 PM
  • Friday: 4:00 PM to 4:00 AM
  • Saturday: 12:00 PM to 6:00 PM
  • Sunday: 5:00 PM to 6:00 AM

Note: These times are in Eastern Standard Time (EST). You might need a time zone converter to adjust them for your audience’s location and maximize reach!

How Can I Effectively Use Multiple Best Times to Post on TikTok?

TikTok’s algorithm, like that of any other social media platform, is always evolving. So the best way is trial and error. Try posting at different times to see when your audience engages the most.

Look at your past successful TikTok videos and track when you worked on them (morning, afternoon, etc.). Use this info and post at different times and see what works best for your audience. The number of views and engagement will help you understand which time might be best for YOUR audience.

Tips to Find Your Best Time to Post on TikTok

Are you new to TikTok? Don’t worry about perfect timing yet. Many people post during mornings or evenings when people are more active. This helps your videos get noticed early on. But as you grow, track what works best for YOUR audience!

Have you been on TikTok for a while? This is the time to start ditching the guesswork and start analyzing. Dive into your analytics to see when your audience is most active. That’s your window to start posting.

Let’s explore how to analyze your TikTok data to find the best time to post and maximize interaction.

1. Switch to TikTok Pro

Before we get started, you must upgrade your basic TikTok account to a pro-TikTok account. On a TikTok Pro account, you can access the full profile data required to determine your ideal time to publish. The steps are as follows:

TikTok Pro

  • Tap the three dots in the top right corner of your profile page to access the “Manage my account” section.
  • Click the “Switch to a Pro Account” button within the section.
  • After that, select your business category and click “Done.”
  • When you have completed all of the steps, a dialogue window will appear to welcome you to your pro account. You can now see the “Analytics” option in your Settings menu.

steps to create a TikTok pro account
Source: Recurpost

The following step is to go over your Analytics section. The analytics part of TikTok is organized into three tabs: Overview, Content, and Followers. To determine the best time to post on TikTok, you must first determine where your target audience resides.

2. Find Where Your Audience Is Located

If you have a global audience, they are most probably from different time zones. Different time zones mean different peak hours. We’ll figure out how to target them for maximum impact.

On the TikTok Analytics “Followers” page, scroll down to “Top Territories.” This shows where most of your audience is from. Knowing this helps us pick the perfect time to post for them, even across time zones.

Find where your audience is located

Consider the above case. Let’s say most of your fans are in the US, with some in Australia and others scattered around the world. So finding the ideal time for you to post might be tricky.

Unlike Instagram, TikTok shows follower locations by country, not city. This stinks for creators with fans across time zones. This is because, even within the US and Australia, different states have different times.

Imagine your fans are in New York (awake at 7 AM EST) and California (still asleep). Posting at 7 AM EST might miss Californians entirely. Thus, we need a strategy to reach everyone across these time zones.

Don’t worry. In the following steps, we have created a solution for you to get out of this metric black hole.

3. Note Down When Your Followers Are Most Active

The Follower activity indicator is another intriguing feature in the TikTok analytics area. It allows you to determine the hours and days when your audience was most engaged.

Scroll inside the Followers page to discover the “Followers Activity” depiction. In this section, you can check how many followers were active on a specific day of the week. 

Note down when your followers are most active

Furthermore, during that week, you can view the number of followers active at any certain hour of the day. The figure below depicts the increase in follower activity from 11 AM to 7 PM.

Followers activity

Similarly, you can determine the best time to post on TikTok for more interaction by reviewing your account’s weekly and hourly statistics. Every piece of information in TikTok’s analytics section is displayed in Coordinated Universal Time (UTC). 

Consequently, ensure that you convert the data to the time zone of your audience’s location. You can discover many ‘time converter’ software programs on Google.

4. Analyze Your Content’s Performance

Let’s learn from your past content that has the most engagement! Look at your best-performing videos in TikTok Analytics. Is there a pattern between the posting time and the day of the week? Maybe Tuesdays at noon are your golden hours. Analyzing past success can be a great clue for future wins.

Analyze your content performance

Your TikTok “Content” page shows how your videos did in the past 7 days. It breaks down views, likes, comments, shares, and even how long people watch. This info is key to figuring out when to post for the best results.

See where your views come from: “For You” page or follower feeds. It also shows you how many views it receives from different countries across the world! Look at your top videos and see when you posted them. Is there a pattern?

Did they all drop on Tuesdays and Fridays at a certain time? You might have just discovered one of the best times to post on the platform.

For example, if all of your high-performing content was published on Tuesdays and Fridays over a specified time period, then voilà! You’ve just discovered one of the best times to post on the platform.

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5. Track this Analytics on a Spreadsheet

TikTok only shows you the past week’s data. To be a posting pro, you need to track your best times for a month. This way, you’ll have more info for smarter posting decisions.

Make a simple spreadsheet to record the dates and times of your top videos. You can keep track of the following metrics in the spreadsheet:

  • Day and Time of posting
  • Title of the video
  • Views
  • Likes
  • Comments
  • Number of accounts reached
  • Shares
  • Average watch time
  • Traffic source
  • Audience territory

After a month or quarter of monitoring, you may look back and see which days and hours produced the best outcomes for you. Make it your best TikTok posting time.

This practice will also show you which of your content produces the most playtime and visitors from the “For You” area and which does not.

6. Keep an Eye on Your Competitors

The success of others can teach you a lot.

Keep an Eye on Your Competitors

Find accounts that communicate to the same audience as you and examine their posting patterns. Keep track of which of their videos are the most popular and look for patterns. If you discover that videos posted on certain days of the week perform better than others, consider publishing on those days and keep an eye on your statistics.

TikTok makes it reasonably simple to conduct a basic competition analysis. Simply navigate to the account you want to follow and view any of their TikTok videos. You can see when the video was posted as well as how many views, likes, comments, and shares it received. The number of views can also be found in the account’s feed immediately at the bottom of each video’s thumbnail.

Morning or Night: What Is the Best Time to Post on TikTok?

Morning or Night: What is the best time to post on TikTok?
Source: Rock Content

According to popular surveys, the best times to post on TikTok in 2024 are somewhere between 6:00 AM and 10:00 AM and between 7:00 PM and 11:00 PM EST.

Want to get even more specific? You can try Tuesdays before 9 AM, Thursdays before noon, or Fridays before 5 AM Eastern Time (EST) for a head start.

But remember, these are just guidelines. Analyze your TikTok analytics to see when your specific audience is most active. Experiment with different posting times to find the right time for the most views and engagement.

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Wrapping It Up

As TikTok becomes a new hotspot of interaction, new creators from all over the world are joining in making a meaningful effect. It’s time to make use of TikTok’s engagement power.

But keep in mind that publishing isn’t the only remedy here. It’s a stepping stone to getting your audience’s attention. From there, your fate is determined by the quality of your content. Begin with the tips we provided here to determine the best time to post on TikTok in order to reach out to relevant audiences.

Begin with the tips we provided here to determine the best time to post on TikTok in order to reach out to relevant audiences. Since the algorithm changes, you might need to keep monitoring your best time when that happens.

To make stunning and captivating content, check out Predis.ai. The platform offers several AI-powered features that will help you grow your accounts and reach your target audience. Sign up for a free account on Predis.ai today!

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Tanmay Ratnaparkhe

Co-founder @Predis.ai, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.