TikTok is exploding! It has been exceptional in the social media world. It arrived, conquered, and became a game-changer. Everyone wants a slice of the cake now.
TikTok has become the most viable source for creators to come up and show their skills in front of the world. With 850 million active users globally, most brands are competing for a successful TikTok marketing campaign.
However, cracking the TikTok success rule requires more than just publishing your content. While creativity takes first place, publishing time is very important. If you want to increase your reach and interaction on TikTok, you need to know the best time to post on TikTok.
Posting at the appropriate times guarantees that your unique videos reach the most number of people. However, determining the best time to post on TikTok can be a difficult task. As a result, we examined the platform to find the best time to post on TikTok for you.
Why does the best time to post on TikTok actually matter?
If you’ve been using TikTok for a while, you’ll know that featuring in the “For You” section of TikTok has become the golden standard for creators, brands, and influencers.
The “For You” section displays an infinite stream of videos selected by the algorithm based on your previous interactions with the application. Videos that appear in this section have a larger viewership and engagement. In a nutshell, appearing in this section is the solution to every TikToker’s question about “how to go viral on TikTok?”
But where do the best times to post on TikTok come into all of this?
The algorithm selects videos for the “For You” section based on a variety of parameters, including user interactions. Videos with a high number of likes, shares, and comments are more likely to be featured in the “For You” section.
How are you going to keep the engagement wheel spinning if your posts aren’t even showing up in the subsequent feed when the majority of your audience is on TikTok? Optimizing your posting time increases the likelihood of your post receiving high interaction and appearing in the “For You” section.
But keep in mind the most vital aspect.
No timing will be optimal for you if you do not create quality content. Since the algorithm favors videos that are viewed from beginning to end, create scroll-stopping TikTok videos with trendy hashtags, effects, soundtracks, and collaborators.
What is the best time to post on TikTok?
Let’s do this! We discovered that there is no best time to post on TikTok.
Yes, there is no one-size-fits-all, or should I say one-time-fits-all technique for determining the best time to post. This is true for all social media networks. This is due to the fact that no brand or influencer on TikTok has the same target demographic. Similarly, each audience spends a varying amount of time on the platform to consume content.
However, there is some good news for folks who want to know the best time to post on TikTok. It is the average best time to post on TikTok.
You may start by analyzing the average best time reports to identify the time that works best for you. These ideal times have a significant potential to do miracles for you.
So, before we get started on determining your personal best time to post on TikTok, let’s have a look at a study conducted by Influencer marketing hub that reveals a few golden time spots (Eastern Standard Time/EST) to post on:
- Monday: 6 AM, 10 AM, 10 PM.
- Tuesday: 2 AM, 4 AM, 9 AM.
- Wednesday: 7 AM, 8 AM, 11 PM.
- Thursday: 9 AM, 12 PM, 7 PM.
- Friday: 5 AM, 1 PM, 3 PM.
- Saturday: 11 AM, 7 PM, 8 PM.
- Sunday: 7 AM, 8 AM, 4 PM.
To summarise, the best times to post on TikTok are between 6 a.m. and 10 a.m., and the best days to post on TikTok are Tuesday, Thursday, and Friday.
In general, we can notice the following broad patterns:
- TikTok is being used by many people throughout the day.
- For the start of the week, earlier appears to be preferable.
- The best time slots are closest together on Tuesday and Saturday, so you might be able to take advantage of it.
What is the worst time to post on TikTok?
There is no ‘one’ definitive answer to this question. However, some experts believe that the worst time to post on TikTok is late at night or early in the morning. This is because fewer people are active on the app during these hours, so your content is less likely to be seen.
Additionally, the algorithm that determines what content is shown to users is less active during these times, so your videos are less likely to be seen by as many people.
The worst times to post on TikTok are:
- Monday: 11:00 AM to 9:00 PM
- Tuesday: 10:00 AM to 12:00 AM
- Wednesday: 9:00 AM to 10:00 PM
- Thursday: 1:00 PM to 6:00 PM
- Friday: 4:00 PM to 4:00 AM
- Saturday: 12:00 PM to 6:00 PM
- Sunday: 5:00 PM to 6:00 AM
Note: All of these times are in Eastern standard time (EST). Thus, you may use a tool like ‘The time zone converter’ to convert these durations based on your audience’s location.
How Can I Effectively Use Multiple Best Times to Post on TikTok?
TikTok’s algorithm, like that of any other social media platform, is always evolving. If you’re still unsure about when to post your TikTok videos, consider experimenting with different time slots depending on your audience’s activity and past video engagement.
Based on your statistics and prior high-performing video data, create a spreadsheet of the most active hours spent working on your content. Schedule multiple videos in these different time periods to see which one works best for you. Since you’re the most familiar with your audience, you may experiment with different time slots to increase interaction and video views.
But don’t post on TikTok on the worst day of the week. If you publish on the wrong day, your video will receive fewer views and will have a shorter viral duration on TikTok.
Tips to Find Your Best Time to Post on TikTok
It’s difficult to assume that the average best time to post for a wide variety of creators, based on data from various studies in other regions of the world, would likewise apply to your account. Still, if you’re new to TikTok, knowing the average best times to post will help you get started with video sharing.
On the other hand, if you have been using TikTok for a while, it is time to find the best time to post specifically for your TikTok profile by digging into the analytics section.
If, on the other hand, you’ve been using TikTok for a while, it’s time to look into the statistics section to determine the optimal time to publish, particularly for your TikTok profile.
Let’s walk through the process of determining the best time to post on TikTok, so you never lose out on an interaction opportunity.
1. Switch to TikTok Pro
Before we get started, you must upgrade your basic Tiktok account into a pro Tiktok account. On a TikTok Pro account, you can access the full profile data required to determine your ideal time to publish. The steps are as follows:
- Tap the three dots in the top right corner of your profile page to access the “Manage my account” section.
- Click the “Switch to a Pro Account” button within the section.
- After that, select your business category and click “Done.”
- When you have completed all of the steps, a dialogue window will appear to welcome you to your pro account. You can now see the “Analytics” option in your Settings menu.
The following step is to go over your Analytics section. The analytics part of TikTok is organized into three tabs: Overview, Content, and Followers. To determine the best time to post on TikTok, you must first determine where your target audience resides.
2. Find where your audience is located
Identifying the top regions where your target audience resides is critical in determining the best time to post on TikTok, especially when serving a worldwide audience spread across time zones.
It will allow you to choose a time when the majority of your audience will be online to consume your content across several time zones. Go to the “Followers” page and scroll down to examine the “Top Territories” to find out where your audience resides.
Consider the above case. The majority of followers are from the United States, with Australia coming in second, and the rest distributed throughout the nations.
Unfortunately, unlike Instagram, TikTok only categorizes territory based on nations rather than particular cities. It creates a challenge for marketers whose target audience is spread across various time zones. The same is true for the United States and Australia. Both nations have various time zones spread out among their states.
For example, if your followers are in New York City (EST) and California (PT), publishing once will cost you the interaction you could earn from the other. The video posted at 7 a.m. EST will not reach the fellow Californians since they will still be sleeping.
Don’t be concerned. In the following steps, there is a solution to get out of this metric black hole.
3. Note down when your followers are most active
The Follower activity indicator is another intriguing feature in the TikTok analytics area. It allows you to determine the hours and days when your audience was most engaged. Isn’t that wonderful?
Scroll down inside the Followers page to discover the “Followers Activity” depiction. You can check how many followers were active on a specific day of the week in this section.
Furthermore, during that week, you can view the number of followers active at any certain hour of the day. The figure below depicts the increase in follower activity from 11 a.m. to 7 p.m.
Similarly, you can determine the best time to post on TikTok for more interaction by reviewing your account’s weekly and hourly statistics. Every piece of information in TikTok’s analytics section is displayed in Coordinated Universal Time (UTC).
As a result, ensure that you convert the data to the time zone of your audience’s location. You can simply discover many ‘time converter’ software on Google.
4. Analyze your content performance
The next trick to determining the best time to post on TikTok is to monitor the performance of your prior content. Look for a correlation between your high-performing content and its publishing day and hour.
The TikTok analytics “Content” page provides detailed information on the performance of the content you’ve uploaded in the previous 7 days. There are several performance measures for each post, including the number of likes, comments, shares, reach, and average view time.
You can also see how much traffic your video receives from the “For You” and “Following” tabs, as well as how many views it receives from different countries across the world. After you’ve sorted through all of the best-performing content, look at the posting time and date to see if there’s a trend there.
For example, if all of your high-performing content was published on Tuesdays and Fridays over a specified time period, then voilà! You’ve just discovered one of the best times to post on the platform.
5. Track these analytics on a spreadsheet
Since TikTok only gives post-performance data for the previous seven days, you must construct a spreadsheet to monitor all of your content performance. Having a month’s worth of the greatest TikTok post-times data will allow you to make more educated judgments. In your spreadsheet, you can keep track of the following metrics:
- Day and Time of posting
- Title of the video
- Number of accounts reached
- Average watch time
- Traffic source
- Audience territory
After a month or quarter of monitoring, you may look back and see which days and hours produced the best outcomes for you. Make it your best TikTok posting time.
This practice will also show you which of your content produces the most playtime and visitors from the “For You” area and which does not.
6. Keep an Eye on Your Competitors
The success of others can teach you a lot.
Find accounts that communicate to the same audience as you and examine their posting patterns. Keep track of which of their videos are the most popular and look for patterns. If you discover that videos posted on certain days of the week perform better than others, consider publishing on those days and keep an eye on your statistics.
TikTok makes it reasonably simple to conduct a basic competition analysis. Simply navigate to the account you want to follow and view any of their TikTok videos. You can see when the video was posted as well as how many likes, comments, and shares it received. The number of views can also be found in the account’s feed immediately at the bottom of each video’s thumbnail.
Morning or Night: What is the best time to post on TikTok?
According to popular surveys, the best times to post on TikTok in 2022 are somewhere between 6:00 AM and 10:00 AM and between 7:00 PM and 11:00 PM EST.
The days with the most engagement are Tuesdays if you post by 9:00 a.m., Thursdays if you post by 12:00 p.m., and Fridays if you post by 5:00 a.m. This means you may experiment with both postings at night and in the morning.
We recommend that you analyze your audience analytics and determine when your target audience is most likely to be online. Make a note of this time and run a few tests to determine when you receive the most engagement. In general, it will be with the bulk of your online audience, but this isn’t always the case.
Wrapping It Up
As TikTok becomes a new hotspot of interaction, new creators from all over the world are joining in making a meaningful effect. It’s time to make use of TikTok’s engagement power.
But keep in mind that publishing isn’t the only remedy here. It’s a stepping stone to getting your audience’s attention. From there, your fate is determined by the quality of your content. Begin with the tips we provided here to determine the best time to post on TikTok in order to reach out to relevant audiences.
However, determining your optimal timings is a continuous process. Your audience and the locations they belong to will develop in tandem with your profile. So, to stay on top of things, keep monitoring your best time to post every now and again.
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