What is an Instagram Subscription?

With the new launch called Instagram subscription, everyone’s favorite social media has come a long way. There was a time when we were just allowed to message our followers and post pictures, but now, we can earn a loaf of bread from the same social media platform.

The newest tool that makes it possible for creators to make money from Instagram is Instagram subscriptions. For a monthly subscription charge, this feature gives their most devoted supporters access to unique content and other benefits.

Creators may now include a button on their profile that invites fans to subscribe on a monthly basis. As a content creator, you will enjoy a steady, scalable, and predictable revenue from Instagram. Therefore, this is huge news for micro-influencers and for Instagram’s big and famous influencers who create effective content.

In this article, you will read everything about the new features of Instagram. There are benefits for the supporters as well as the influencers. Now, the most devoted followers can talk one-on-one with their favorite influencer.

What is an Instagram Subscription?

Instagram subscription is similar to subscribing to YouTube creators, but there are differences except for that subscribe button.

Understanding the Basics

With the help of Instagram subscriptions, content creators or influencers can monetize their profiles and provide exclusive benefits and access to exclusive material to their most passionate fans.

Followers can now subscribe to their favorite creators’ accounts and acquire monthly access to premium material through in-app purchases on their mobile devices. Managing subscriptions can not be tough work since it is obvious that there are fewer people who pay for subscriptions.

It is super easy to manage subscriptions within Instagram, which allows UGC creators to reward their supporters with a structured content experience.

Instagram Subscriptions
Subscribe to Instagram creators directly from their profile (Credits: 9to5 Mac)

How Does an Instagram Subscription Work?

There is a lot to understand before expecting unnecessarily, as it is certainly a very big update from Instagram’s side in ’23. Be it getting badges from your favorites to flaunt or earn money yourself as a creator.

Eligibility Criteria For Creators

Since an Instagram subscription is such an amazing update, not every user can be eligible to get a subscribe button on their profiles. So, Instagram has set some benchmarks for creators who work hard on their content.

These benchmarks are:

  • You should have a Business Account on Instagram
  • You should be at least 18 years old.
  • You must be a resident of countries like
    • Australia
    • Brazil
    • Canada
    • France
    • Germany
    • Italy
    • Japan
    • Mexico
    • Spain
    • United Kingdom
    • United States
  • You should have at least 10k followers on your Instagram ID
  • Lastly, you must know about Instagram’s Content Monetization Policies and Partner Monetization Policies.

Instagram Subscription Prices

Although the costs for Instagram Subscriptions are predetermined, you can select from various pricing alternatives according to your preferences. These prices range from $0.99 to $1.99 to $2.99 to $4.99 to $9.99 to $19.99 to $49.99 to $99.99.

Read details before Subscribing to your favorites

But then a question arises: what amount should you set to gain maximum subscribers? Well, it certainly depends on your content value. If you are teaching or adding any values in your followers’ lives, you can set a higher value, but if you are showing your day-to-day life and you’re not a celebrity, then do not set a higher value. In the end, it depends on your content.

How To Receive Subscription Payments?

Receiving payouts is simple, but you should ensure you have already added every detail needed. You must add a payout account to your Instagram handle.

  • You should go to the Professional Dashboard and click on Payouts.
  • Now, land on the option that says Update Payout Method.
  • You can now choose from the options as to what payout account you want to add. You can add a PayPal or your bank account.
  • You can proceed with further settings and finish setting up your payout.

You should note that you can not get your first payment until you reach the mark of $100.

Finding and Following Creators

When you turn on your Instagram subscription on your Instagram ID, you and others will see a Subscribe button on your profile. It is super easy for your audience to subscribe to you.

  • When your audience will come to your profile, they will see a Subscribe button. They should click on that.
  • They will be directed to a page where they will read about the pricing and benefits of an Instagram subscription.
  • They should click on Subscribe to proceed.
  • They must now review payment terms in the popup and click on Process Payments.

These were the simple steps for your audience to subscribe to you.

Subscriber Benefits

Instagram is a fantastic social media platform for content creators to highlight their talent and engage with their audience. Instagram content creators will get motivated and find the platform even more valuable and useful for sharing unique content. All thanks to the unique concept of Instagram Subscription.

If a person wants to grow their personal brand or earn a living, there are two biggest benefits that might be essential for the creators.

A Secure Monthly Income

Content creators generally struggle to survive on any social media handle. Either they get brand collaborations or nothing to continue their work. I am talking about micro-influencers. If you have a community or you are a big celebrity or influencer, then you might have a lot of brands approaching you, but those micro-influencers and other creators have two options: Quit or continue.

For those content creators, an Instagram subscription can be a motivation. The content creators on Instagram can have a monthly income, and if they continue to improve, their salary might increase. This update is a gift from Instagram for the hardworking content makers.

Building Community

If your followers’ count is less, then you might sit for hours and reply to the ones who directly message you. On the other hand, if your followers are growing each day, it might be very tough to be in touch with them. Instagram Subscription comes as a rescue. After getting subscribers, you can prioritize the ones who paid for you. It builds a feeling of community among loyal supporters of your Instagram ID.


You might have a few questions, so let’s address them.

Is Instagram subscription available in every country?

No, it is available only to those who live in Australia, France, Canada, Brazil, Italy, Germany, Mexico, Japan, Spain, the US, and the UK. Instagram is working on a subscription model, which will be available in other countries soon.

What are the Key Features included in Instagram Subscriptions?

There are a few amazing features that will appear attractive to your audience. These are

  • Subscriber Chats
    • Subscriber chats are exclusive to the subscribers. Content creators can add a story, invite around 30 people to a group, and talk to them privately.
  • Exclusive Posts and Reels
    • Content Creators can post a reel or picture that will be exclusive to their subscribers; not everyone will be able to see those posts.
  • Subscriber Stories
    • Subscribe stories are similar to Close Friends stories. Content Creator can post a story that will be shown to their subscribers only.
  • Subscriber Live
    • Content creators can go live, and the ones who subscribed to them can join their Subscriber exclusive live sessions.
  • Subscriber Badge Icon
    • This is something to flaunt. The creators can give their subscribers badges, which will differentiate the subscribers from normal followers.
Instagram Subscription
Key Features Included in Instagram Subscriptions


Instagram is not just limited to reels anymore. It is growing daily, and now, with this subscription model, it will get more valuable content on its platform. It is definite that the platform is going to get more valuable content from its creator because no one will pay a penny for cringe.

Well, that means you will have to work harder on your content. And to help you, Predis.ai is here. You can use Predis.ai in many ways to increase the quality of your content. Our AI tools can help you generate hashtags and captions, and they can also help you with video editing and researching trendy content. Do check out Predis.ai, as we provide many quality features for free.

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Tanmay Ratnaparkhe

Co-founder @Predis.ai, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.