How to turn off business account on Instagram?

How to turn off business account on Instagram

With over 200 million business accounts visited daily by users and an average monthly follower growth of 0.98%, the platform has become a key tool for business engagement.​

The app introduced business accounts in May 2016 to allow businesses to use the platform to advertise and grow their audience. The switch to a business account provided access to a host of new powerful features that were particularly useful if you were promoting a business, such as access to insights, adding call-to-action buttons, and more.

However, if you are looking for information on how to turn off a business account on Instagram, we’ve got you covered. In this post, we will guide you through the simple steps to switch back to a personal account from a business account on Instagram. Read on!

How Can You Switch Your Account to a Business Account?

Switching your Instagram business account to a private one is free and simple. 

Follow the steps mentioned below to switch your Instagram account to a business account:

  1. Log in to your Instagram account.
  2. On the top right corner of your profile, click on Menu.
  3. Select Settings. Next, click on Account.
  4. Scroll to the bottom of the page.
  5. Tap on ‘Switch account type’.
  6. Choose the type of Account you want.
  7. Now, enter your company’s contact details.
  8. Now, click on Done.
How to turn off business account on Instagram
How to turn off business account on Instagram?

How to Turn Off your Business Account?

Here are the steps to turn off your Instagram Business Account and switch back to a personal account:

Switching Back to a Personal Account:

  • Launch the Instagram app on your phone.
  • Navigate to your profile by tapping on your profile picture at the bottom right.
  • In the top right corner of your profile, tap on the Menu button (three horizontal lines).
  • From the dropdown, select ‘Settings’ – this is usually the first option.
  • Inside Settings, tap on ‘Account’ to access your account settings.
  • Scroll down to find the ‘Switch account type’ option.
  • Tap on it and then select ‘Personal Account’ to make the switch.

Switching Back to a Personal Account through Web Browser:

  • Log in to your Instagram account on the web.
  • Go to your profile and click on the ‘Edit Profile’ button.
  • Scroll down and click on the ‘Switch to Personal Account button’.
Edit Instagram profile - web version
Switch to personal Instagram account - web

Deactivating Business Account: Explained!

There are times when stepping away from social media is necessary, and Instagram understands this. You don’t need to permanently delete your Account to get a break from the platform. Instead, you can temporarily deactivate your Account. This action makes your profile, along with all your photos, comments, and likes, invisible to other users but doesn’t erase them.

You can momentarily deactivate your Instagram business account if you’re unsure whether you want to delete it or just take a break. 

Here’s how to temporarily deactivate your Instagram business account:

  • After logging into your Instagram account on a desktop, go to your profile page and select Edit profile from the menu at the top of the page.
  • Select ‘Temporarily deactivate my account’ at the bottom of the page that appears.

Deactivating Account through Mobile App

  • Go to your profile and open the menu in the top right corner.
  • Tap on ‘Settings‘, then tap on ‘Account‘.
Deactivating account through mobile app
  • Scroll to the bottom and tap on ‘Delete Account’.
  • Tap on ‘Deactivate Account’.
Deactivate Instagram account from app

To reactivate your account later, just open the Instagram app and sign in again with your username and password.

Permanently Removing Business Account:

  • Visit the Instagram website on a desktop or mobile web browser and sign into your account with your username and password.
  • Go to your profile and tap on the menu.
  • Open Settings, and then open Account.
  • Tap on Delete Account, then tap on Delete Account.
  • You will be prompted to enter your password again after selecting your deletion reason. Click the blue Delete [Account Name] button after doing so.

When you decide to delete your Instagram account, you’re required to provide a reason for this action. Instagram notifies users that it can take up to a month for all their data to be fully erased from their system.

When Should You Consider Turning Off Your Instagram Business Account?

There may be a number of reasons why you’d want to turn off your Instagram business account. For example, if you are no longer promoting a business, you obviously do not need access to the specific features a business account offers.

That said, switching to a personal account can also be a good option in the following situations:

  • You are overwhelmed with the features a business account offers and prefer the simplicity of a personal account.
  • You are worried about your privacy. A business account requires you to make your profile public, which means anyone can see your contact information, posts, and stories.
  • Some users have reported that switching to a business account has reduced their engagement and reach, as Instagram might prioritize paid content over organic content. Switching to a personal account can change that.

Make sure you consider these factors carefully before deciding to switch off your Instagram business account.

Key Features You’ll Lose When Switching to a Personal Instagram Account

If you have decided to switch from an Instagram business account to a personal one, you are going to lose a few key features, such as:

  • Insights and Analytics
  • Call to Action Buttons
  • Shoppable Posts
  • Verification Badges
  • Swipe Up Links 
  • The ability to run ads

If you are confident that you can live without all of the above features, then making the switch to a personal account might be the right decision for you. 


A business account on Instagram is a great way to promote your business and connect with customers and potential customers. That said if you want to turn off your Instagram business account, take into consideration all the points mentioned above before you do so.

The process of switching off your business account is uncomplicated and user-friendly. And remember, this decision isn’t final; should you wish to re-engage with the business-oriented features of Instagram, you can seamlessly revert back to a business account from your personal one whenever you feel ready. 

Frequently Asked Questions

How do I get more traffic to my business account?

There are a lot of ways to use Instagram to expand your business. If you offer goods, you can put up a store on Instagram so that customers can easily make purchases right away.

Additionally, you may use targeted advertising to assist you in finding your future clients by providing them with useful information. Do not neglect the content, either. Make feed articles, reels, and stories that will engage, amuse, and educate your audience.

I have a small business. What should I post about it?

As a small business, utilize Instagram to display the unique aspects of your brand. Post high-quality images showcasing your products, their various applications, and customer experiences. Take advantage of the opportunity to offer a behind-the-scenes look at your workspace, creating a more personal connection with your audience. This approach is not only appealing but also fosters a strong brand identity, setting you apart in the digital landscape.

When should I post on Instagram for more traffic?

In general, people prefer to browse Instagram in the afternoon. Everyone is essentially turning off their devices in the morning as they get ready for work. In other words, you have a choice between sending out some artfully composed images of your office at 9.15 am and meeting with total silence or delaying till 2 pm and receiving the attention you deserve.

What are Hashtags?

Hashtags are a fundamental tool on Instagram, essential for businesses looking to enhance their online presence. Before diving into Instagram, ideate a unique hashtag that embodies your brand or its motto. This becomes your signature hashtag – the one you’ll use frequently to establish brand identity. 

You can search for the best hashtags on Instagram using the Instagram Hashtag Generator. It will help you discover the most effective and relevant hashtags for your content. 

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Tanmay Ratnaparkhe

Co-founder, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.