TikTok has taken the world by storm, becoming one of the most popular social media platforms today. With over 1 billion monthly active users globally, most brands are competing for a successful TikTok marketing campaign.
While creativity takes first place, publishing time is very important. If you want to increase your reach and interaction on TikTok, you need to know the best time to post.
Whether you’re a content creator, influencer, or business, knowing the best times to post on TikTok can significantly impact your reach and engagement. Posting at the right time ensures your content gets seen by more users, helping it go viral faster.
In this blog, we’ll explore the best times to post on TikTok based on days, locations, and industries. You’ll also learn how to find your ideal posting schedule and use it to boost views, likes, and shares.
Ready to optimize your TikTok posting strategy? Let’s dive in!
Why Finding the Best Times to Post on TikTok Is So Important?
Timing plays a huge role in how your TikTok videos perform. Posting at the best times on TikTok can make the difference between going viral or getting lost in the feed.
For businesses, the right timing can drive traffic, boost conversions, and strengthen brand awareness. It helps you connect with your target audience when they are ready to engage, making your marketing efforts more effective.
When you post at peak hours, your content appears when your audience is most active. This increases the chances of immediate interaction, signaling TikTok’s algorithm to promote your video on the For You Page (FYP).
If you’ve been using TikTok for a while, you’ll know that featuring in the “For You” section of TikTok has become the golden standard for creators, brands, and influencers.
Videos that appear in this section have a larger viewership and engagement. In a nutshell, appearing in this section is the solution to every TikToker’s question about “how to go viral on TikTok?”
Optimizing your posting time increases the likelihood of your post receiving high interaction and appearing in the “For You” section.
In short, knowing the best times to post on TikTok is essential for standing out and staying ahead. Up next, we’ll break down the ideal posting times by days, locations, and industries to help you create a winning TikTok strategy!
Best Times to Post on TikTok for Different Days of the Week?
Yes, there is no one-size-fits-all, or should we say a one-time-fits-all technique for determining the best time to post.
However, there is some good news for folks who want to know the best time to post on TikTok. It is the optimal best time to post on TikTok.
You may start by analyzing the best engagement time reports to identify the time that works best for you. These ideal times have a significant potential to do miracles for you.
So, before we get started on determining your personal best time to post on TikTok, let’s have a look at a study conducted by Influencer marketing hub that reveals a few golden time spots (Eastern Standard Time/EST) to post on:
- Monday: 10 AM, 4 PM, 10 PM.
- Tuesday: 4 AM, 9 AM, 4 PM to 6 PM.
- Wednesday: 7 AM to 9 AM, 11 PM.
- Thursday: 9 AM, 7 PM.
- Friday: 5 AM, 3 to 6 PM.
- Saturday: 11 AM, 7 to 8 PM.
- Sunday: 8 AM, 2 PM, 4 PM.
For best results on TikTok, aim for Tuesdays, Thursdays, and Fridays between 6 and 10 AM (EST). But remember, there is less algorithm activity then, so only amazing content will be able to grab attention.
However, it’s important to remember that there’s no magic formula for posting on TikTok. Every audience is unique. Some folks might scroll late at night, while others check in first thing in the morning. The key is to understand YOUR audience.
1. Best Times to Post on TikTok on Monday
Mondays can be tough, but TikTok activity often picks up mid-morning and late evening. Posting at 10 AM, 4 PM, or 10 PM works best to catch users scrolling during breaks or unwinding after work. These time slots tap into the Monday motivation crowd looking for entertainment or inspiration to kick-start their week.
2. Best Times to Post on TikTok on Tuesday
Tuesdays see more engagement early in the day. The sweet spots are 4 AM, 9 AM, and from 4 PM to 6 PM. Early risers and professionals scrolling before work dominate the morning slots, while afternoons hit the after-work relaxation crowd. Test these windows to find the most responsive audience.
3. Best Times to Post on TikTok on Wednesday
Mid-week content can generate a lot of traction if timed right. Optimal posting hours are 7 AM to 9 AM and 11 PM. Morning posts cater to commuters and breakfast scrollers, while late-night slots attract night owls looking for entertainment before bed.
4. Best Times to Post on TikTok on Thursday
Thursdays mark the pre-weekend buzz, making 9 AM and 7 PM the ideal times to post. Early posts target morning energy, while evening slots catch users planning their weekend activities. These are great times for travel, lifestyle, and event-related content.
5. Best Times to Post on TikTok on Friday
Fridays are all about winding down and weekend anticipation. The best times to post are 5 AM for morning risers and 3 PM to 6 PM for afternoon engagements. Users are likely checking TikTok before heading out for Friday night plans, making this a great opportunity to catch their attention.
6. Best Times to Post on TikTok on Saturday
Saturdays tend to have a more relaxed audience scrolling during leisure hours. Post at 11 AM to capture late risers and again at 7 PM to 8 PM to reach evening browsers. This is the perfect day for entertaining, fun, and light-hearted content.
7. Best Times to Post on TikTok on Sunday
Sundays offer a mix of downtime and preparation for the upcoming week. The best time slots are 8 AM, 2 PM, and 4 PM. Early posts reach morning scrollers, while afternoon slots are ideal for those relaxing or planning their week. Use this day to inspire or educate with valuable content.
Next up, we’ll explore how location and demographics influence the best posting times. Get ready to optimize your strategy further!
Best Times to Post on TikTok According to Your Location
Timing is everything on TikTok, but your audience’s location makes all the difference. Posting at the right local time helps you reach viewers when they’re most active. Whether your audience is sipping coffee in the morning or winding down in the evening, aligning your schedule with their habits is key.
Let’s break down the best times to post on TikTok based on different geographical locations:
1. Best Times to Post on TikTok in The United States of America (USA)
- Monday: 6 AM, 10 AM, 11 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 6 AM, 8 AM, 11 AM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 9 PM
- Sunday: 7 AM, 8 AM, 4 PM
Almost 17% of all TikTok visits come from the United States of America. That’s almost 3x more visits from the United States than any other nation.
In the USA, mornings and late evenings seem to attract the most views. Whether it’s an early riser catching content before work or night owls scrolling before bed, these times can help you grab attention.
2. Best Times to Post on TikTok in Canada
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 AM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Canadian audiences tend to engage during early mornings and afternoons. Plan your posts accordingly to match these active hours and drive more views.
3. Best Times to Post on TikTok in Australia
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 9 AM, 11 AM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 9 AM, 4 PM
In Australia, mornings and evenings dominate the engagement windows. Posting before work hours and after dinner time can help you connect with active users.
4. Best Times to Post on TikTok in Philippines
- Monday: 3:30 PM, 7:30 PM, 7:30 AM
- Tuesday: 11:30 AM, 1:30 PM, 6:30 PM
- Wednesday: 4:30 PM, 5:30 PM, 8:30 AM
- Thursday: 6:30 PM, 9:30 PM, 4:30 AM
- Friday: 2:30 PM, 10:30 PM, 12:30 AM
- Saturday: 8:30 PM, 4:30 AM, 5:30 AM
- Sunday: 4:30 PM, 5:30 PM, 1:30 AM
For the Philippines, late afternoons and evenings perform well. Focus on these peak hours to maximize engagement with local audiences.
5. Best Times to Post on TikTok in Germany
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 AM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
In Germany, mornings and afternoons dominate user activity. Posting during these windows ensures visibility and engagement.
Knowing the best times to post on TikTok in different countries can give you a competitive edge, especially if you’re targeting international audiences. However, the real key to success lies in testing these time slots and analyzing your data to refine your strategy further.
Next, let’s explore how posting times can vary based on your niche and industry trends.
Best Times to Post on TikTok According to Your Industry and Niche
Surprisingly, the best times to post on TikTok can vary based on your specific industry. Your niche determines when your audience is most active and ready to engage. Below is a breakdown of optimal posting times by industry to help you maximize reach and impact.
1. Best Times to Post on TikTok for the Entertainment Industry
- Fridays: 8 PM – 10 PM
- Saturdays: 2 PM – 4 PM
Entertainment content thrives during weekends and late evenings when people are relaxing. Funny skits, challenges, and viral trends often perform better during these hours.
2. Best Times to Post on TikTok for Fashion and Beauty Niche
- Thursdays and Fridays: 3 PM – 6 PM
- Weekends: 10 PM – 7 AM
Fashion and beauty audiences love late-night scrolls for style inspiration and tutorials. Mid-week afternoons are also great for product highlights and beauty hacks.
3. Best Times to Post on TikTok for Gaming and Technology Genre
- Weekdays: 7 PM – 9 PM
Gamers and tech enthusiasts often browse TikTok after work or school. Posting during these hours boosts visibility for product demos, reviews, and unboxing videos.
4. Best Times to Post on TikTok for Sports and Fitness Content
- Weekdays: 5 AM – 8 AM and 6 PM – 9 PM
Sports and fitness fans are most active early in the morning before workouts or in the evening after work. Motivational tips and fitness routines work best during these hours.
5. Best Times to Post on TikTok for Food and Recipes
- Everyday: 11 AM – 1 PM and 5 PM – 7 PM
Food content performs well around mealtimes when viewers are planning or preparing meals. Weekend brunch hours are also perfect for recipe ideas and cooking demos.
Your niche determines when your audience is most active, so tailor your posting times to match their habits. Test these time slots, monitor performance, and refine your schedule based on insights.
Up Next, we’ll explore whether mornings or nights are better for TikTok posts and how to make your timing strategy work for you!
Revolutionize your social media - convert simple text into captivating videos with voiceovers, music, and stock footage using Predis.ai's AI Text to Video Maker. Convert a simple text into stunning Instagram, TikTok, Facebook & YouTube videos.
Morning or Night: When is the Best Time to Post on TikTok?
Timing plays a crucial role in how well your TikTok content performs. Posting at the right time ensures your videos appear when your audience is most active, increasing visibility and engagement. But the big question is – should you post in the morning or at night? Let’s break it down.
According to popular studies, mornings, especially between 6:00 AM and 10:00 AM (EST), are prime slots for TikTok uploads. Early risers and commuters often scroll through their feeds during breakfast or morning coffee breaks.
Best Days to Post in the Morning:
- Tuesdays: Before 9 AM for a mid-week momentum boost.
- Thursdays: Before 12 PM to catch pre-lunch scrollers.
- Fridays: Before 5 AM to reach early risers heading into the weekend.
Evenings, between 7:00 PM and 11:00 PM (EST), are another golden window for TikTok content. This is when people unwind, relax, and binge on social media after work or school.
Best Days to Post at Night:
- Thursdays: After 7 PM when people wind down.
- Saturdays: Between 7 PM and 8 PM for prime weekend browsing.
- Sundays: Post by 4 PM to catch users planning their week.
Choosing between morning and night depends entirely on your audience. If your content is more informative, mornings may work better since viewers are in a learning mode. However, fun, entertaining content often thrives at night when people are looking to relax.
But remember, these are just guidelines. Analyze your TikTok analytics to see when your specific audience is most active. Post both in the morning and at night to cover multiple audience segments.
Next, we’ll explore the worst times to post on TikTok and how to avoid missing engagement opportunities!
What are the Worst Times to Post on TikTok?
There is no ‘one’ definitive answer to this question. However, some experts believe that the worst time to post on TikTok is late at night or early in the morning. This is because fewer people are active on the app during these hours, so your content is less likely to be seen.
Additionally, the algorithm that determines what content is shown to users is less active during these times, so your videos are less likely to be seen by as many people.
The worst times to post on TikTok are:
- Monday: 11:00 AM to 9:00 PM
- Tuesday: 10:00 AM to 12:00 AM
- Wednesday: 9:00 AM to 10:00 PM
- Thursday: 1:00 PM to 6:00 PM
- Friday: 4:00 PM to 4:00 AM
- Saturday: 12:00 PM to 6:00 PM
- Sunday: 5:00 PM to 6:00 AM
Note: These times are in Eastern Standard Time (EST). You might need a time zone converter to adjust them for your audience’s location and maximize reach!
Next up: We’ll discuss how to find YOUR best time to post on TikTok using analytics and testing strategies!
How to Find Your Best Time to Post on TikTok?
Are you new to TikTok? Don’t worry about perfect timing yet. Many people post during mornings or evenings when people are more active. This helps your videos get noticed early on. But as you grow, track what works best for YOUR audience!
Have you been on TikTok for a while? This is the time to start ditching the guesswork and start analyzing. Dive into your analytics to see when your audience is most active. That’s your window to start posting.
Let’s explore how to analyze your TikTok data to find the best time to post and maximize interaction.
1. Switch to TikTok Business Account
Before we get started, you must upgrade your basic TikTok account to a TikTok business account. On a TikTok business account, you can access the full profile data required to determine your ideal time to publish. The steps are as follows:
- Tap the three horizontal lines – Menu icon in the top right corner of your profile page to access the “Settings and privacy” section.
- Tap on the “Account” section in the Settings and Privacy tab.
- Click the “Switch to Business Account” button within the section.
- After that, select your business category and click “Next.”
- When you have completed all of the steps, a dialogue window will appear to welcome you to your Business account. You can now see the “Analytics” option in your Settings menu.
The following step is to go over your Analytics section. Simply tap on the Menu icon with three horizontal lines in the Profile tab. Click on the Business Suite option. Then click on Analytics to open the section.
The analytics part of TikTok is organized into three tabs: Overview, Content, and Followers. To determine the best time to post on TikTok, you must first determine where your target audience resides.
2. Find Where Your Audience Is Located
If you have a global audience, they are most probably from different time zones. Different time zones mean different peak hours. We’ll figure out how to target them for maximum impact.
On the TikTok Analytics “Followers” page, scroll down to “Top Territories.” This shows where most of your audience is from. Knowing this helps us pick the perfect time to post for them, even across time zones.
Consider the above case. Let’s say most of your fans are in the US, with some in Australia and others scattered around the world. So finding the ideal time for you to post might be tricky.
Unlike Instagram, TikTok shows follower locations by country, not city. This stinks for creators with fans across time zones. This is because, even within the US and Australia, different states have different times.
Imagine your fans are in New York (awake at 7 AM EST) and California (still asleep). Posting at 7 AM EST might miss Californians entirely. Thus, we need a strategy to reach everyone across these time zones.
Don’t worry. In the following steps, we have created a solution for you to get out of this metric black hole.
3. Note Down When Your Followers Are Most Active
The Follower activity indicator is another intriguing feature in the TikTok analytics area. It allows you to determine the hours and days when your audience was most engaged.
Scroll inside the Followers page to discover the “Followers Activity” depiction. In this section, you can check how many followers were active on a specific day of the week.
Furthermore, during that week, you can view the number of followers active at any certain hour of the day. The figure below depicts the increase in follower activity from 11 AM to 7 PM.
Similarly, you can determine the best time to post on TikTok for more interaction by reviewing your account’s weekly and hourly statistics. Every piece of information in TikTok’s analytics section is displayed in Coordinated Universal Time (UTC).
Consequently, ensure that you convert the data to the time zone of your audience’s location. You can discover many ‘time converter’ software programs on Google.
4. Analyze Your Content’s Performance
Let’s learn from your past content that has the most engagement! Look at your best-performing videos in TikTok Analytics. Is there a pattern between the posting time and the day of the week? Maybe Tuesdays at noon are your golden hours. Analyzing past success can be a great clue for future wins.
Your TikTok “Content” page shows how your videos did in the past 7 days. It breaks down views, likes, comments, shares, and even how long people watch. This info is key to figuring out when to post for the best results.
See where your views come from: “For You” page or follower feeds. It also shows you how many views it receives from different countries across the world! Look at your top videos and see when you posted them. Is there a pattern?
Did they all drop on Tuesdays and Fridays at a certain time? You might have just discovered one of the best times to post on the platform.
For example, if all of your high-performing content was published on Tuesdays and Fridays over a specified time period, then voilà! You’ve just discovered one of the best times to post on the platform.
5. Track this Analytics on a Spreadsheet
TikTok only shows you the past week’s data. To be a posting pro, you need to track your best times for a month. This way, you’ll have more info for smarter posting decisions.
Make a simple spreadsheet to record the dates and times of your top videos. You can keep track of the following metrics in the spreadsheet:
- Day and Time of posting
- Title of the video
- Views
- Likes
- Comments
- Number of accounts reached
- Shares
- Average watch time
- Traffic source
- Audience territory
After a month or quarter of monitoring, you may look back and see which days and hours produced the best outcomes for you. Make it your best TikTok posting time.
This practice will also show you which of your content produces the most playtime and visitors from the “For You” area and which does not.
6. Keep an Eye on Your Competitors
The success of others can teach you a lot.
Find accounts that communicate to the same audience as you and examine their posting patterns. Keep track of which of their videos are the most popular and look for patterns. If you discover that videos posted on certain days of the week perform better than others, consider publishing on those days and keep an eye on your statistics.
TikTok makes it reasonably simple to conduct a basic competition analysis. Simply navigate to the account you want to follow and view any of their TikTok videos. You can see when the video was posted as well as how many views, likes, comments, and shares it received. The number of views can also be found in the account’s feed immediately at the bottom of each video’s thumbnail.
Up next, we’ll cover tips on how to make the most of TikTok’s best posting times!
Tips for Effectively Using the Best Times to Post on TikTok
Finding the best times to post on TikTok is just the first step. To truly boost engagement, you need a strategy that complements these time slots. Here are some practical tips to help you make the most out of TikTok’s peak hours.
1. Post High-Quality Content
Timing matters, but content quality is king. Make sure your videos are visually appealing, have clear audio, and grab attention within the first 3 seconds. Use text overlays, captions, and TikTok filters to make your posts stand out.
Craft viral TikTok videos with ease using Predis.ai’s TikTok Maker and Editor – experience the power of AI with premium templates, images, voiceovers, assets, and music.
2. Schedule Posts in Advance
Staying consistent is easier when you schedule posts ahead of time. Use tools like Predis.ai to automate scheduling based on your audience’s activity. This saves time and ensures your content goes live during the best posting windows.
3. Optimize Captions and Hashtags
Pair your posts with SEO-friendly captions and relevant TikTok hashtags to boost visibility. Include trending hashtags to ride the wave of viral challenges. Don’t forget to use niche-specific hashtags like food hashtags to target the right audience.
4. Post Consistently
TikTok rewards creators who post regularly. Stick to a consistent schedule, whether it’s daily, 3 times a week, or weekly. Regular posting keeps your account active and improves algorithm visibility.
5. Use TikTok Analytics
Keep an eye on your analytics to track what’s working. Look at data like:
- Peak activity hours.
- Views, likes, and shares.
- Follower growth and trends.
Adjust your posting times based on what brings the best results.
6. Test Different Posting Times
Experiment with various time slots to find what works best for your audience. Post during both morning and night hours and monitor performance. Use this data to refine your strategy.
7. Engage With Your Audience
Timing alone won’t drive engagement – interaction matters too. Reply to comments, react to videos, and engage with trending challenges to stay visible. Build relationships to turn viewers into loyal followers.
8. Focus on Trends
Trends on TikTok change quickly. Posting trending content during peak hours can skyrocket visibility. Use TikTok’s Discover page to identify viral trends and challenges to hop on.
9. Repurpose and Refresh Content
Don’t be afraid to repurpose popular content. Turn longer videos into shorter clips or create sequels. This keeps your feed active and relevant without creating brand-new content every time.
10. Use AI Tools for Automation
AI tools like Predis.ai can help you automate content creation, generate captions, and schedule posts. This simplifies content planning and ensures your videos go live at the right times without manual effort.
Timing is a game-changer, but pairing it with high-quality content and consistency is the ultimate formula for success. Analyze, experiment, and refine your posting schedule regularly.
Let’s quickly wrap things up with key takeaways and FAQs!
Conclusion
Mastering the best times to post on TikTok can be a game-changer for boosting engagement and growing your audience. Timing your posts when your followers are most active increases visibility, drives interactions, and improves your chances of going viral.
But keep in mind that publishing isn’t the only remedy here. It’s a stepping stone to getting your audience’s attention. From there, your fate is determined by the quality of your content. You need compelling content, consistency, and a solid posting strategy to keep your audience hooked.
That’s where AI tools like Predis.ai come into play. With Predis.ai, you can automate content creation, generate engaging captions, and optimize posting schedules based on AI-suggested timings. No more guesswork or manual tracking – Predis.ai helps you streamline your TikTok marketing with ease.
Ready to take your TikTok growth to the next level? Sign up with Predis.ai today and start creating viral content effortlessly!
FAQs
The best times to post on TikTok vary depending on the day of the week and your target audience. Generally, mornings (6 AM–10 AM) and evenings (7 PM–11 PM) work best. However, Tuesdays, Thursdays, and Fridays are often considered prime days for higher engagement. To maximize performance, test at different times and monitor your analytics.
You can easily track your audience’s activity by switching to a TikTok Pro or Business account. This gives access to the Analytics feature under the Creator Tools tab. Look for trends in follower activity, including the times they’re most active, and use this data to plan your posting schedule.
Both weekends and weekdays can perform well, but it depends on your niche and audience behavior. For example:
Weekends tend to work best for entertainment, travel, and lifestyle content when people are relaxed.
Weekdays are ideal for educational and professional content, especially during lunch breaks or after work hours.
Test both and analyze the performance to find what works for you!
AI tools like Predis.ai make scheduling TikTok posts quick and stress-free. Simply create your content, choose your preferred post time based on AI suggestions, and let Predis.ai handle the rest. It also provides custom templates, caption ideas, and hashtag suggestions to keep your posts optimized for reach and engagement.
With Predis.ai, you can save time, automate posting, and stay consistent without the manual effort.
Consistency is key to growing on TikTok. Posting 3–5 times a week is a good starting point for steady growth. If you want to grow faster, aim for daily posts but prioritize quality over quantity.
Using AI tools like Predis.ai can help streamline your content planning, keep you organized, and ensure your posting schedule remains consistent.
