Top Do’s and Don’ts For Your Instagram Marketing Strategy

Top Do's and Don't of Instagram marketing

Instagram offers an ideal platform for small businesses, startups, and newcomers to the entrepreneurial scene. In simpler terms, having a presence on Instagram is a smart move. So here are our top do’s and don’ts that you should keep in mind for your Instagram marketing strategy.

Amidst the plethora of Instagram marketing advice circulating online, we’ll sift through the chatter and focus on the actionable steps you need to take.

These are practical Instagram marketing tips that will help you carve out your space and grow a loyal following on the platform.

We’ve also put together a brief list of pitfalls to avoid as you embark on your journey toward Instagram success. But before we delve into that, let’s start with the “dos.”

Instagram Marketing Success: What You Should Do

Before we go ahead with Instagram marketing hacks, let me introduce you to an AI-based tool,, which can be your savior in Instagram marketing. It is a powerful tool that allows you to create almost ready-to-publish still completely editable social media content. 

How to create content using ai

1. Know Your Audience Inside Out:

It’s like meeting a new friend; you want to get to know them better. Find out who your audience is – where they’re from, what they like, what they don’t. This insight is golden because it lets you create content that really clicks with them.

Make your Instagram posts feel like they’re custom-made for your followers. The idea is to build a genuine connection with those who care about your stuff.

2. Get Creative with Instagram Stories:

creative instagram stories

Instagram Stories are your secret weapon for engaging your audience. Show them the real you by taking them behind the scenes, showcasing new products, or offering exclusive deals.

And here’s the fun part – use interactive features like polls, questions, and stickers. Think of it as throwing a party and getting everyone involved in the conversation.

3. Plan Your Posts and Keep a Schedule:

Consistency is the name of the game on Instagram. It’s not about posting randomly when inspiration strikes. Create a content calendar and stick to it.

This way, you maintain a steady flow of content that keeps your followers interested and informed. Plus, no more last-minute panic about what to post next!

4. Explore Instagram’s Features:

Explore Instagram's Features

Instagram is always changing, so it’s important to keep up with the latest trends. Features like Reels can seriously level up your content game.

Don’t let your competition steal your spotlight. Keep an eye on what’s working for others in your field and adjust your strategy accordingly.

If you’re not sure how to spy on your competitors (in a totally legal way, of course!), consider using tools like for some slick competitor analysis.

5. Craft Captivating Captions:

Ever wondered how to nail those Instagram captions? We’ve got you covered. Writing engaging captions can make your posts shine. Why? Because it’s like adding the cherry on top of your content cake.

And here’s a neat tip: check out for some savvy caption ideas that can really spice up your Instagram game.

Keep your ears to the ground and use those trending audio tracks. It’s all about being in the know – what’s hot, what’s not. Find those trending audios that fit your style.

And here’s the fun part: take those trends, twist them a bit, and make them your own. Be creative and ride the trend wave like a pro.

7. Give Your Content a Boost:

If you’ve got some budget to spare, consider giving your content a little boost with ads. Instagram’s not just a playground; it’s a business, courtesy of Meta.

Boosting your posts can give them that extra push, reaching a wider, more organic audience.

8. Master the Art of Hashtags:

Use relevant hashtags in the post

Dive into the world of hashtags with some research. Find the ones that truly match your content. Better yet, create your own branded hashtags to build your own online community.

Stay in the loop with trending hashtags and jump into relevant conversations. It’s like joining a cool party where you’re totally welcome.

9. Keep an Eye on Key Metrics:

Tracking the right metrics is like having a secret weapon. Keep tabs on stuff like engagement rate, reach, follower growth, and website traffic. It’s the scoreboard for your Instagram game.

Instagram Insights is your treasure chest for understanding your audience’s likes and dislikes. Use it wisely to tailor your content.

10. Harness User-Generated Content:

Here’s a cool idea – get your followers involved. Encourage them to create and share content related to your brand. It’s like building your own fan club.

When they do, give them a shout-out by reposting their content. It’s a win-win: they feel appreciated, and your brand gets to shine even brighter.

Instagram Marketing Don’ts:

1. Don’t Post Inconsistent Content

Think of your Instagram profile as your brand’s personality. Keep it consistent. Make sure your visual style and tone of voice stay uniform.

Whatever you post should be on-brand and relevant. Don’t throw in content that’s out of sync with your image; it confuses your audience.

2. Don’t Neglect Engaging with Your Audience

Don’t be a social media hermit. Engage with your followers. Respond to comments and messages in a jiffy. Show some love to your followers by liking and commenting on their posts too.

Building a sense of community is the name of the game here. When you engage with user-generated content, you’re building a fan base that sticks around.

3. Don’t Buy Engagement

Don’t even think about buying engagement. It’s like getting fake applause at a concert. Bots, followers, and comments may look good at first, but they’re hollow.

4. Don’t Overpost

Remember, less can be more. Bombarding your audience with too much content can be overwhelming.

You don’t want to be the guest who overstays their welcome at a party. Keep it fresh and interesting. Quality over quantity, always.

5. Don’t Overuse or Misuse Hashtags

Hashtags are like spices in a recipe. Use them judiciously. Don’t clutter your post with too many (5-10 is usually a good range).

Make sure they actually relate to your content. Nobody likes spammy or banned hashtags. Also, your account could get shadowbanned if you spam or misuse the hashtags.

For example- Brands often misuse hashtags, like #Blessed for self-promotion, #ThrowbackThursday for recycled content, and #InstaGood on subpar posts. #Goals and #SquadGoals lose authenticity when overused or forced.

#SorryNotSorry and excessive #Winning can create a negative brand image. It’s crucial for brands to be mindful and authentic in hashtag use to maintain a positive online presence.

Don’t use too many unrelated hashtags in a single image.


What did you think about our top do’s and don’ts for your Instagram marketing strategy? Do you have anything to add?

Instagram can be a fantastic marketing tool if used wisely. Avoid these common pitfalls, and you’ll be well on your way to Instagram success.

Keep your brand consistent, engage with your audience, and remember that authenticity always beats shortcuts. Happy Instagramming!

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Tanmay Ratnaparkhe

Co-founder, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.