How to create a brand identity on Instagram?


Are you looking to create a strong brand identity on Instagram? If so, you’re in the right place. In this blog post, we’ll share some top tips on how to create a brand identity on Instagram.

First and foremost, it’s important to remember that your Instagram account is an extension of your brand. As such, you must ensure that your account reflects your brand’s values and aesthetics.

When it comes to creating a strong brand identity, consistency is key. So, make sure to post consistent content that aligns with your brand. This could include posts about your product or service, behind-the-scenes content, or inspirational quotes. Let’s learn more about marketing on Instagram.

Importance of Instagram in marketing

Instagram has quickly become one of the most popular social media platforms, with over two billion monthly active users. It is the most widely used photo and video-sharing platform and can be a potent marketing tool for businesses. It offers the potential to reach a wider audience, enhance brand recognition, and boost sales for enterprises of all scales.

Instagram can act as an extension of your business and showcase your products to a wide range of audience. For example, if you have a business that sells crockery, posting on Instagram can make your products reach the right audience; this way, more people will reach out to you.

brand on Instagram

14 tips to create a brand identity on Instagram

Your brand identity is the collection of all the traits and characteristics of your company’s distinct personality. It’s how your customers and clients perceive you and what sets you apart from your competition. So how do you create a brand identity on Instagram?

There’s no one-size-fits-all answer to this question, as the best way to create a brand identity on Instagram will vary depending on your business and your audience. However, there are a few general tips that can help you get started:

1. Create a strong profile

Your profile is the first thing people will see when they visit your page, so it’s important to make a good impression. Make sure your profile photo is a high-quality, professional-looking logo or headshot. And don’t forget to fill out your bio – include a brief description of your brand and what you do.

good instagram profile for brand identity

Another essential part of creating a strong brand identity on Instagram is posting consistent, high-quality content. Stick to a theme and a color scheme that reflects your brand, and ensure all your posts are well-composed and visually appealing.

2. Interact with your followers

Creating an account and posting content is insufficient for a good brand identity. You must be active and interact with your followers to build a strong relationship with the viewers.

go live and engage with your followers

Conduct polls on your stories often to know what the Instagrammers are interested in. Reply to the message’s comments and conduct Q & A so the followers can ask their doubts and queries.

3. Use Instagram ads

One great way to further promote your brand identity on Instagram is to use Instagram Ads. 

You can create visually appealing ads targeting a specific audience. Instagram Ads are a great way to reach a larger audience and get more people interested in your brand. 

If you don’t have the expertise or manpower to create Ads, you can also use ad generators online. For example, one can easily create posts by using content generator is an AI-based social media content generator. It can generate a complete post – image, video, carouse, caption, and hashtags with a simple single text input. And what’s special, give the AI your logo, font and brand colors. The AI will generate custom posts for you in your brand language.

4. Be consistent

When starting on Instagram, it’s important to post often to build up your presence and get your name out there. But what should you post? And how often? When it comes to posting frequency, it’s essential to be consistent. This doesn’t mean you have to post daily, but you should aim to post regularly so people know when to expect new content.

Posting often is the key to growing your account on Instagram, but this does not mean posting similar content repeatedly. Try to switch between ideas to post on Instagram. For example, if you are a business that sells Jewelry, try to post about your products and various other related things. You can post about things like how to store jewelry or even take care of it.

5. Take suggestions from followers

Another great way to start posting is by taking suggestions from your followers. See what they’re saying about your business, what they want to see more of, and what they think you could improve upon. This will give you some great insights and show your followers that you’re listening to them and trying to improve your business based on their feedback.

Of course, you don’t have to take every suggestion that comes your way. But giving some thought to each one will help you hone in on your brand identity and how you can best express it through your Instagram account. Keep your followers in mind with every post; you’ll be well on your way to creating a strong, recognizable brand.

6. Use polished and crisp captions

It’s important to have polished captions. This means writing in complete sentences with proper grammar and punctuation. Your captions should also be interesting and engaging, giving people a reason to follow you. The captions should be unique and portray the best explanation of the picture, video, or reels that you have posted.

captions for Instagram

7. Use relevant hashtags

Relevant hashtags will help you to connect with people who are interested in your brand, and they will also help you to get found in search engines. Make sure you use various hashtags, and don’t be afraid to experiment with new ones. Also, consider using branded hashtags, which can help to create a more cohesive identity for your brand.

Instagram hashtags for brand indentity

8. Use unique images and videos for post

Use unique and visually appealing images and videos in your posts. This will help you stand out from the rest of the noise on Instagram. Above all else, remember to relax and enjoy yourself! This is your chance to show your personality and connect with people who share your interests. 

9. Share the story behind your business

Share the story behind your business. Why did you start your business? What are your values? Sharing this information will help people connect with your brand.

Develop a persona for your brand. This will help you determine how you want to be perceived by your target audience. Do some research and create a mood board to help you determine the overall aesthetic you want to achieve.

10. Show behind-the-scenes information

Instagram is all about providing insights into your business. By sharing behind-the-scenes information, you are giving your followers a glimpse into creating your brand. This helps to create a strong sense of identity and loyalty among your followers.

Instagram behind the scenes

Some ideas for sharing behind-the-scenes information on Instagram include:

Posting photos of your team in action

Giving a tour of your office or workspace

Sharing photos of your product in development

Showing how your product is made

Revealing your company culture

By sharing this type of information, you are helping your followers to understand what makes your brand unique. This will make them more likely to support and promote your brand.

Sharing information about your business is a great way to create transparency with the audience. For example, tips and tricks for makeup, various ways to style a bohemian decor in your room, and things so on can be used as content for Instagram based on what your business sells.

12. Share customer testimonials

Start sharing customer reviews and testimonials. It brings trust and confidence in your audience to purchase your product or service. For example, if you are a company that sells clothes, share the pictures of your customers wearing your brand. Also, share the various reviews that customers have sent you. This will help make a brand identity with the help of what customers say about your brand.

customer testimonials

13. Go for influencer marketing

Influencer marketing is partnering with an influencer with a considerable following on Instagram to reach a larger audience and get your brand in front of more people.

You can search for influencers in your industry or niche to find an influencer to partner with. Contact them and see if they’re interested in working with you. If you partner with an influencer, ensure they align with your brand and that their followers are interested in what you offer. You should not partner with an influencer who doesn’t have an engaged following or doesn’t fit your brand. See how Huda Beauty invests in infuencer marketing on Instagram.

14. Share about the uniqueness of your brand

Think about what makes your brand unique. What are your core values, and what do you want to communicate to your audience? Once you have a clear idea of your brand identity, you can create content reflecting those values.

Each brand has some uniqueness that can be highlighted in the posts. If you are a brand that sells cruelty-free products, then share it on your Instagram page.

Wrapping it up

The above blog showed how to create a brand identity on Instagram. Using the ideas mentioned in the blog, one can make a strong profile with good-quality content. Always post consistently and use the tips and hacks above to generate better engagement on your posts. If you don’t have a lot of time for content generation, use the post-generation and scheduling tools from 

Related Content,

Best Post Frequency for Instagram

Spread the love
Tanmay Ratnaparkhe

Co-founder, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.