Let’s face it: social media management is a big hassle. Creating posts, posting them, and tracking results take significant time. So it’s time to involve AI tools and focus on efficiency. With a social media management tool, you can manage all processes more effectively and save time and money.
But, with so many options, how do you know which is the Best Social Media Management Tools for Nonprofits? Don’t worry. We have used many tools and shortlisted the five best effective and economical tools for nonprofits. But before listing, let’s see how a social media management tool impacts your business in detail.
Benefits of using Social Media Management Tools for Nonprofits
Automating and streamlining social media marketing contributes to the success of nonprofits. Furthermore, nonprofits that use social media tools see a significant increase in authentic engagement with their followers. Following are some of the advantages of using social media management tools:
Productivity Skyrockets: Imagine having one central tool to manage all your social accounts — Twitter, Facebook, LinkedIn, etc. Rather than logging into each platform separately (and potentially falling through a social media rabbit hole on each one), you have everything streamlined in one place, saving time and focus. Furthermore, by automating specific tasks, such as scheduling posts or responding to messages, businesses can optimize their resources while ensuring that their presence online remains consistent and active.
The Impact of Consistency: With a presence on multiple social media platforms, it can be difficult to manage each one individually without making mistakes. You can maintain a consistent presence across multiple platforms by using a tool to help you plan, create, and schedule content all in one place. Studies suggest that organizations that consistently promote their brands see a 23% increase in revenue.
More Engagement: It can be challenging to remember which tweets were replied to and whether or not Facebook comments were acknowledged.
With a social media tool, businesses can reach out directly to customers who may have questions or concerns about products or services. This helps increase loyalty among current customers and attract new ones through word-of-mouth advertising generated by satisfied users sharing positive experiences online.
Measurement and Improvement: Another way that these tools create a big impact on business is by tracking KPIs(key performance indicators) related to how effective campaigns are performing across all channels. Allowing companies to have better insights to tweak and improve social media strategy to maximize ROI from investments.
Top 5 Social Media Management Tools for Nonprofits
We have compared the features, usability, pricing, and overall experience of all the tools and ranked the most cost-effective social media management solutions:
1) Predis.ai
Predis AI is an all-in-one social media management tool that not just automates your marketing efforts but also helps you with content creation.
Predis gives you the tools to manage every aspect of your business – post-scheduling, post-design, competitive analysis, copywriting, and performance tracking. Instead of switching between multiple social media management and other creative tools, you’ll save countless hours by having everything in one tool.
Predis AI generates infinite content ideas from text prompts, which are transformed into highly-quality, ready-to-post social media posts in a click. Moreover, Predis lets users edit the posts to adjust text, image, color, background, etc. The tool is easy to use so that a person without any experience in designing can create and edit posts.
With Predis, you can create a detailed content calendar for the entire month and step up your social media game. It’s that easy. Making trendy Instagram Reels and TikTok videos are no more challenging; you can create multiple videos with hundreds of templates on the platform with a few simple clicks.
Security may be a concern for many creators, but Predis.ai accesses data via the official Instagram/Facebook APIs governed by Instagram/Facebook API guidelines. Predis does not perform unauthorized actions on your Social Media Accounts. Furthermore, they only store necessary information about your profile on their end. Predis.ai has a Free plan and their paid plans start at $20 a month.
2) Hootsuite
Due to its ease of use, affordable pricing, and wide range of features, Hootsuite is one of the most popular and widely used social media management tools.
Hootsuite allows you to manage your presence across all major social networks from a single dashboard, including Facebook, Instagram, Twitter, LinkedIn, and YouTube. It also provides integrations with several other platforms like Canva and Hubspot. You can also add a Hootsuite button to your browser, allowing you to schedule a tweet, Facebook post, or LinkedIn post with a single click.
Hootsuite can schedule up to 350 social media posts at once. It is free for one user and three social profiles. Other paid plans are available if you need to add more team members or profiles. Hootsuite offers a 50% discount on all of its nonprofit plans.
3) Buffer
A fun and friendly brand voice and a great blog make Buffer one of the best social media scheduling tools. You can schedule posts on all major social media networks, access analytics and reports, and use the browser extension to quickly and easily add content to your posting queue, just like Hootsuite.
A noteworthy feature of Buffer is scheduling retweets that incorporate the original photo and have an appealing appearance. It enables users to manage their retweets on Twitter at specific times without flooding the feed. When you choose to retweet a post, Buffer integrates with Twitter and allows you to spread it out over the day or week as per your preference.
On the Individual plan, it is free for one individual user per network. The free plan does not include Pinterest. To add more team members or profiles, you can opt for the paid plans. Buffer offers a 50% discount on all of their nonprofit plans.
4) Later
Later is a social media management tool specifically developed for Instagram users seeking to enhance their community and engagement on the platform. Its distinctive feature is the provision of a visual calendar view that enables users to plan and schedule posts efficiently, catering to the needs of visually inclined individuals. Moreover, users can preview their posts before they are published.
The Individual plan allows a maximum of 30 Instagram posts per month. Furthermore, eligible nonprofit organizations can avail of a 50% discount on an annual subscription through the “Later for Nonprofits Program.”
5) PostPlanner
PostPlanner is a fantastic tool for scheduling and monitoring your content and discovering, curating, and sharing other content your audience will enjoy.
PostPlanner can discover content based on their recommendations and offers a customizable publishing calendar. Other unique features include Canva integration for sharing infographics and visuals, creating and sharing GIFs, and recycling evergreen posts.
Pricing begins at $3 monthly for three profiles and thirty daily posts. You can Inquire with them about nonprofit pricing.
Putting a bow on it
Access to powerful and user-friendly social media management tools can significantly simplify the process of running a digital campaign. Regardless of whether an individual is an expert in social media or just starting out, these five tools provide numerous benefits.
They not only help organizations stay ahead of the competition but also enable them to optimize their available resources and achieve desired results efficiently and effectively. We hope we were able to help you with the Best Social Media Management Tools for Nonprofits
