You own a Shopify account, and your Shopify products have a maximum potential to add value to others’s lives, but there’s a lack of sales. Is that the scenario with you? You must have tried marketing over big platforms, but have you had a look at TikTok Ads?
Short video-sharing platform TikTok is now a global sensation. It started with less coverage over the region, but now, millions of talents showcase their potential on the platform. You might get a lot of sales from the app, but you must make sure you use Ads wisely. Keep reading because in this blog, we will help you in a good way, and you will get all your answers.
Why TikTok Ads?
Social Media Ads are, basically, a type of marketing; to sell a product, it can be proved to be the best.
1. Reach A Massive Audience
- If you need maximum sales and a vast potential customer base, you should take a step towards the platforms with maximum active users across the globe. Well, TikTok is one such platform.
- The platform’s algorithm is advanced enough to understand your target audience. It will suggest your products to those interested in such products or similar products. It certainly increases the chances of conversions.
2. Engage With A Younger Demographic
- The platform is very famous among the young audience. The age group that is highly active on it is from 16-24. They make videos, share them, and are easy to influence.
- If your Shopify products fulfill the needs of the young generation, then you should think less and get on to the platform. Engaging with such a young generation with the help of TikTok Ads can help build brand awareness.
3. Showcase Your Products Creatively
- You can make an interesting, engaging, or informative video that can engage many users. Since the app is best known for its creative and attractive format, you can use entertaining stuff to showcase your products visually appealingly.
- There are effects, several filters, and trendy music that can be used in creating compelling ads. You can use them smartly to grab users’ attention and make them purchase a product.
Setting Up TikTok Shop:
Before getting started with the ads campaign, you need to create a business account and a seller account. Follow the steps below:
1. Set Up A TikTok Business Account
In the first place, you need to set up a business account. Add necessary details while creating an account and when it asks to choose between personal and business accounts, click on the business option. If you already have an account and want to convert it to a business then follow the steps:
- You need to open the application and go to your Profile. It will appear in the lower right corner of your screen.
- After that, you just need to tap on the Menu option which is at the top.
- You can, now, simply tap on Settings and Privacy.
- Search for Account and tap on it.
- Lastly, tap on Switch to Business Account
- After that, the app will ask you a few questions so follow the instructions provided to finish setting up your account.
2. Set Up TikTok Shop
The next step is to set up a shop. There are two concepts in the platform for their sellers, shop and storefront. We need to set up the shop so for that you should search for Seller Center on the search engine. On the website, it will ask you to fill necessary details about your business. Once done, the next step would be to link both your accounts (business account and seller account).
3. Link Your Accounts
- You need to go to your seller account and click on the Profile icon.
- You will find an option to link your account. You can further add important details and you’re good to go.
Getting Started with TikTok Ads
It is time to start setting up an Ads account and taking up some important steps. Read on to know more.
1. Set Up An Ads Account
- You can visit the Ads Manager website of the platform you want your ads on. There, it will ask you to sign up, you can add details to start an account.
- You can, now, add the necessary information and make sure to complete the verification process.
- Once everything is done or your account is set up, you can start creating and managing your ad campaigns to grow sales.
2. Define Your Campaign Objectives
- Before creating any Ad campaign, you must be clear with your objectives so that you can better define them. The platform asks you to define your objectives so it is important.
- You might want to drive website traffic or increase sales. Also, you can boost brand awareness so clarifying your goals and writing clearly about them. The benefit is that it will help you create effective ads.
3. Target Your Audience
- The platform is capable enough to offer various targeting options. It is to ensure that your ads reach the right audience.
- You can target users based on interests, age groups and behaviours. Also, there are trends and challenges on the platform every week. You can use that too.
- You must take the time to understand your target audience. It will tailor your ad targeting accordingly so that your campaign proves to be successful.
Creating Compelling and Creative TikTok Ads
To create entertaining and concise ads, you must keep a few points in your mind. Here are those tips:
1. Keep It Short and Engaging
- The platform allows its users to make a video of 60 secs but people tend to relate more in shorter videos. Don’t make it less than 10 secs. You just need to make sure that your video is at least fifteen to twenty seconds.
- You should create attention-grabbing ads. You must quickly convey the value of your products.
2. Leverage TikTok Trends and Challenges
- You can stay up to date with the latest trends and challenges that are introduced every week and use them in your entertaining ads.
- When you align your content with what is currently trendy, your chances of reaching the maximum audience get high.
3. Use High-Quality Visuals and Music
- You should make sure your ads are of top-notch quality. Since the platform is a visually-driven medium, it is important to use high-quality visuals that showcase your products perfectly.
- A video without music might be worth skipping for many users, nowadays. You should make sure your video doesn’t get skipped so choose music that completes your ad. Also, it will enhance the overall viewing experience.
Measuring and optimizing your TikTok ad campaigns
After creating an ad campaign, a very important work needs to be done which is to analyze and improvise.
1. Track Your Campaign Performance
- In your Ads Manager account, you will find several features that will help you to keep an eye on the performance of your campaign such as the number of conversions, engagement and more.
- You should monitor the graph such as CTR (click-through rates), and impressions (one of the most essential things). Also, you should keep an eye on the number of people who return to your ad to understand insights into the convincingness of your ads.
2. A/B Test Your Ads
- Another crucial point that you should keep in mind is to experiment. You should experiment with different ad creatives which can help create good content. There are targeting options, and ad formats to identify what works best for your products.
- You must perform A/B tests to compare the performance of different take-ups and improve your campaigns accordingly.
3. Continuously optimize your campaigns
- You must not leave your campaign after launching it. It is important to regularly review its performance and improvise content. Well, it helps to understand several things and you can use this knowledge or learnings in future to improvise your products.
- You must adjust the ad creatives that you are targeting based on the insights gained from your campaign data. Also don’t forget about bidding strategies.
Wrapping It Up
Now you know how to leverage one of the most popular platforms worldwide. Follow the steps above, make your account, a creative ad campaign, and enjoy the demand for your products. Also, you must keep all the points in mind so that you don’t make any mistakes. Keep growing with us!
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