How to Market an E-commerce Store on a Budget?

By: Akshay Kulkarni



With today’s competition in the digital world, knowing how to market an e-commerce store on a budget can put you ahead of the race by miles! That being said, effectively marketing your store can be challenging, especially when you’re running on a tight budget.

This is why, we’ll explore some strategies in this comprehensive guide to help you generate traffic. This should allow organic growth for your online store. We will also take you through some more specific strategies on how you can market your online store on social media as well. Then let’s get started!

Focus should be on generating traffic

You might think of your end goal as getting more sales, but when you’re on a budget, the smartest thing to do is to focus on bringing in traffic. Here’s how it goes: you attract your potential customers’ attention first, get them to visit and browse your online store, and then convert them into customers.

How to market an e-commerce store organically?

Once you have your goal set up as driving more traffic, you will find it easier to come up with creative ways to do so. Naturally, one of the ways is paid marketing and promotion. But since we’re on a tight budget, let’s see how we can market an e-commerce store organically:

1. Start a blog with SEO best practices

Launching a blog allows you to create valuable content around your products. Maximize the use of keywords and provide informative content related to your niche. Regularly update your blog to keep your audience engaged and boost search engine rankings.

2. Write guest blogs

Collaborate with influencers and other blogs in your industry to reach a broader audience. Guest blogging not only drives traffic but also builds credibility. Be sure that your content adds value and aligns with the host site’s audience.

3. Entice influencers with free products/services

Influencers can amplify your brand’s reach. 

Influencer review
Influencer review

Offer free products or services to influencers in exchange for reviews or mentions on their platforms. This approach can significantly boost your store’s visibility.

4. Ask for reviews

Positive reviews build trust among potential customers. 

Customer reviews
Customer reviews

Encourage satisfied customers to leave reviews on your website or other review platforms. Address negative reviews promptly and professionally to demonstrate your commitment to customer satisfaction.

5. Use referral programs

Implementing a referral program can turn satisfied customers into brand advocates. Offer incentives for referrals, such as discounts or exclusive access to promotions.

6. Email marketing

Email marketing remains a powerful tool for e-commerce stores, especially for nurturing leads, reducing abandoned carts, and reconnecting with existing customers. In your emails, provide exclusive offers and discounts to entice customers back.

7. Use CTAs

Craft engaging messages with clear Calls-to-Action (CTAs). Offer exclusive discounts or early access to new products to incentivize subscribers.

8. Find a Facebook group

Identify and join relevant Facebook groups in your niche. Engage with the community by sharing valuable content and participating in discussions. Avoid spamming; instead, focus on building relationships.

9. Organize giveaways

Conducting giveaways on social media platforms can create buzz around your products. Encourage participants to share, like, and follow your page for a chance to win.

Giveaway post
Giveaway post

10. Advertise the cheap products more

Highlighting affordable items can attract budget-conscious customers. Emphasize the value and quality of these products in your marketing campaigns.

11. Focus on upselling and cross-selling

Increase average order value by recommending complementary products (cross-selling) or suggesting higher-priced alternatives (upselling).

Recommendation of products to increase cart value
Recommendation of products to increase cart value

12.Show the benefits, applications, and tutorials of your products

Create content that showcases how your products solve problems, and their applications, and provide tutorials. Video content is particularly effective in conveying this information.

A post reviewing a number of products
A post reviewing a number of products

13. User-generated content

Encourage users to share videos of themselves using your products. User-generated content adds authenticity and can be used in marketing materials.

14. Showcase product reviews and testimonials

Highlight positive reviews and testimonials on your website and marketing materials. Positive experiences from real customers build trust.

Product review
Product review

15. Reward your loyal customers

Recognize and reward loyal customers. Offer exclusive discounts, early access to sales, or loyalty programs to keep them engaged.

  • Exclusive Discounts
  • Early Access to Sales
  • Loyalty Points Program

16. Engage in online events

Host online events such as webinars, product launches, or live Q&A sessions. Make use of different platforms like Instagram, TikTok, Facebook and Tumblr. These events create a sense of community and engagement.

17. Market in offline store

If you have a physical store, leverage it to promote your online store. Provide QR codes for in-store customers to easily access your online catalog.

Implementing these strategies on a budget can significantly enhance your e-commerce store’s visibility, drive traffic, and foster organic growth. Adapt and combine these approaches based on your specific niche and target audience to maximize results.

18. SEO optimize your e-commerce store

SEO is the backbone of organic growth. Implementing SEO best practices enhances your store’s visibility on search engines, driving organic traffic. Utilize tools like Google Keyword Planner to identify relevant keywords and optimize product descriptions, meta tags, and URLs.

How to market an e-commerce store on a budget on social media

For any e-commerce business, organic growth requires some time and effort. In the previous section, we explored budget-friendly strategies for marketing an e-commerce store without investing heavily.

Now, let’s delve into the realm of social media marketing on a budget. We’ll also cover how to integrate the use of platforms like Instagram and Facebook to their fullest potential.

1. Post religiously

Consistent posting is the backbone of social media success. Utilize tools like to streamline your efforts. Here’s how:

  • Content Calendar: Plan your posts in advance with a content calendar to maintain a consistent posting schedule.
  • Idea Generation: Use’s Idea Lab to brainstorm and generate ideas for engaging content that aligns with your brand.
Idea Lab by
Idea Lab by

  • Custom Templates: Create visually appealing posts using custom templates to maintain a cohesive brand identity.
  • Automate Posting: Schedule posts in advance to save time and ensure regular updates without manual intervention.

2. High-quality posts

Quality matters more than quantity. Compromising here can cost you a lot of new followers, and more importantly, their trust. 

Enhance the quality of the images and videos you use with the help of simple and budget-friendly tools like This AI tool can help you generate visually stunning content that resonates with your audience as well.

3. Captions with CTAs

Calls-to-Action (CTAs) are crucial elements in marketing that prompt users to take a specific action. The effectiveness of a CTA lies in its clarity and relevance to the user’s journey. Here are various types of CTAs commonly used in marketing:

  • Shop Now: Directs users to make a purchase on your e-commerce website. This is straightforward and effective for driving sales.
  • Learn More: Encourages users to gather more information about a product, service, or topic. It’s useful for guiding users deeper into your website.
  • Contact Us: Encourages users to reach out for more information or assistance. Commonly used on service-oriented websites.
CTAs used in captions
CTAs used in captions

  • Request Callback: Suitable for businesses offering high-involvement products or services, where a personal callback might be beneficial.
  • Share Now: Encourages users to share content on social media, increasing brand visibility.
  • Register Now: Encourages users to sign up for an event, webinar, or conference.
  • Limited-Time Offers: Creating a sense of urgency, CTAs like “Limited Time Offer” or “Shop Before Sale Ends” can drive immediate action.

4. Relevant hashtags

Increase discoverability by incorporating relevant hashtags. Be sure to use just the right number of hashtags- about 10-12. Avoid using the same bunch of hashtags for every post.'s hashtag generator’s hashtag generator

Pro tip: Utilize’s free hashtag generator for effective hashtag strategies.

5. Engage in comments

Actively engage with your audience by responding to comments. Foster a sense of community around your brand.

6. Post stories, reels, and videos

Social media is diverse, so should be your content. Reels often get higher visibility. Use them to showcase behind-the-scenes, product demonstrations, and customer testimonials.

7. New product launch posts

Build anticipation for new products with dedicated launch posts. Tease features, benefits, and exclusivity.

New product launch post
New product launch post

8. Feature each product and service

Regularly feature individual products or services with detailed posts. Showcase their uniqueness and value.

Hudabeauty's Instagram page
Hudabeauty’s Instagram page

9. Influencer marketing

Who says you can’t connect with influencers on a budget? You can partner with micro-influencers or even customers to amplify your reach. It’s often more cost-effective than working with major influencers.

If you have an Instagram account with over 10k followers, you can use the swipe-up feature in stories to direct users to your website.

11. Ask for feedback

Encourage your followers and customers to provide feedback on your products or services. This not only enhances engagement but also provides valuable insights.

That being said, you must also be open to receiving feedback and handle criticism with grace.

12. Carousels of your products for an ad

Create visually appealing carousels to advertise multiple products in a single post. Showcase different features, use cases, or variations.

Wrapping up

This comprehensive guide is all you need to understand how to market an e-commerce store on a budget. By now, you must be well aware that a budget-friendly approach is not just about saving money but making the most out of every opportunity. Use and other tools to create engaging content, and keep an eye on your competitors. 

By staying consistent, being creative, and fostering meaningful engagement, you can maximize the impact of your e-commerce store on social media without stretching your budget. Research your competition, adapt your strategies, and watch your online presence grow.

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A tech enthusiast with a background in marketing and operations. Specializing in growth marketing, an expert in e-commerce and social media marketing. When not scaling businesses, he enjoys staying fit and sipping on a strong cup of coffee.