How To Sell Courses On Instagram? Step wise Plan!

Sell Courses On Instagram

Are you tired of struggling to sell your courses online? Do you spend countless hours creating and perfecting your course, only to see little to no sales?

Selling courses online can be a daunting task, especially when you’re not sure where to start. But what if we told you that you could use Instagram to sell your courses and reach a wider audience? With over two billion monthly active users, Instagram has become a powerful platform for businesses and entrepreneurs to market their products and services. And the best part? You don’t need a huge following to get started!

In this blog, we’ll dive deep into the world of Instagram and explore how you can leverage this platform to sell your courses. By the end of this blog, you’ll have a clear understanding of how to sell courses on Instagram and have the confidence to take your course sales to the next level.

So, let’s get started!

Is Instagram Better Than Other Platforms For Monetization?

If your target is to only sell courses, you must try sites dedicated to learning. Some of the most popular choices for selling courses are Coursera, Udemy, SkillShare, LinkedIn Learning, etc.

Although there’s no best platform for marketing your services, let us understand the benefits of Instagram for monetization. As a business owner, the major concern is sales. Instagram has a strong purchase platform, about 72% of users say Instagram has an effect on their purchase decisions.

Additionally, Instagram has some advanced marketing tools that can be used to increase sales of your product or services. The traceability provided by Instagram is impressive.

We all might have seen the option of Business Profiles. If you have ever used it for your business, you must know the additional features for business profiles added by Instagram. If we consider Facebook Ads, you can make some sales by paying a certain amount and running ads.

courses sold on Instagram

With Instagram, we have the benefit of building an organic following on our page. We all want our Instagram feed to be aesthetically pleasing, and we sure try very hard for it. The reason why Instagram is distinctive from other social media platforms is that it is photo centric.

No matter where you sell your course, the integration of social media for marketing is never a bad idea. The crucial part is how you represent your services to the customers. If you can tell your potential customers about your course in a creative way, there’s no interruption for your sales inclining. Instagram stories are another way you can expand your services.

Try to go live for better marketing of your course. Every effort you put in must be monitored by metrics. This will help in understanding the loopholes in the marketing strategy.

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Tips for Selling Courses on Instagram

As a course creator, you must have a lot to handle. Let us help you by providing the top tips you can use to enhance sales from your courses.

1. Building a following based on your niche

Imagine if you have a course dedicated to digital marketing, you surely wouldn’t want medical professionals to be your audience. Your target audience should be the audience that might want to learn things you want to teach. Therefore, it is easier to identify leads for your target audience.

Content creators tag niche hashtags to help interested people find their content. This drives traffic to their accounts and increases their audience. A niche market will help make some customers want to buy from you rather than your competitors.

A niche allows customers to identify your product and brand and find out if your product fits their needs.

2. Search for the Right Hashtags

Hashtags are important on social media because they allow the right people to find your content. The right people for your content will mean your potential customers. Important hashtags help you find and direct your content and increase views, likes, and shares.

use of hashtags on Instagram

Each hashtag can be searched separately. People can find posts belonging to or related to your course using the hashtags you link to your posts. Hashtags help you to facilitate interaction between users with similar interests and make it easier for searchers to find them.

3. Improve Your Instagram Profile

Because your Instagram profile is the first thing potential buyers will see, it is critical that you optimize it. What you must do is:

  • Make use of a clear and appealing profile image.
  • Create a bio that describes what you do and who you serve.
  • Include a link to your course landing page.
  • Include appropriate hashtags throughout your bio.

4. Create an Email List

By providing freebies, lead magnets, and incentives to your followers, you can use Instagram to grow your email list. Create a landing page where your fans may sign up for your email list using tools like Linktree.

5. Make a landing page for your course

Make a course landing page that emphasizes the benefits of your course and invites students to enroll. The following elements should be included on your landing page:

  • A crisp headline that describes your course.
  • A video that shows the benefits of your course.
  • The course modules and what students will study.
  • Testimonials and case studies for social proof.
  • A clear call to action to sign up for your course.

6. Post High-Quality Content

Let’s say, for instance, that we know company A produces products with great quality while company B highly compromises with the quality. Which one of the products will we blindly pick?

If you are selling a course, low-quality content might push away the potential buyers of your course. Better products mean happier customers and more profits. Customers who buy your products expect the same quality with every purchase.

Good content can attract users to your website and get them to talk and interact with your brand. Instagram marketing for your developed course is a great idea if you take the time to research and create good content.

7. Partnering with Influencers

If you need to sell courses to a group of people, you won’t go to an influencer specializing in sports. When it comes to collaborating to sell a course, find an influencer that is creating content in your domain.

partnering with influencers

One of the main benefits of working with a social media influencer is that it helps build credibility for your course. Finding influencers that are relevant to your target audience is crucial. Many businesses use social media as it gives them visibility.

So why not use it to promote your courses?

8. Interaction is the key

Customer interactions can be important as a course creator. It is one way you can identify customer conflicts and provide them improvements they want. Another advantage is that you can compare your competition. Presently, the internet is flooded with people selling courses.

instagram engagement

Good customer interaction can just make you stand on top of your competitors. From the customer’s point of view, interaction with the company is the level of interaction with the customer.

Having a good relationship with customers means managing expectations, being honest, and communicating openly so customers can act or respond appropriately. This is great customer service. 

9. Promotion Based on Paid Services

Content marketing for your courses can be great, but it could be faster. It takes time to create great content, distribute it across multiple platforms, and wait for an audience to build it. Initial content is unlikely to reach a wide audience.

instagram ads

Paid advertising for your course is a faster and easier way to attract the right students to your online courses. You can start with a small budget and see how paid advertising can work for your online education business. Start by setting a reasonable daily budget for your chosen advertising platform. The benefits of paid advertising are easy to measure.

Dashboards can easily help you analyze your income. Ad platforms allow you to choose the audience you want to see their ads for. You can pay to promote your post to get more people to see it.

10. Understanding the Latest Features & Algorithms

If you want your course to reach a wider audience, getting hold of Instagram algorithms can not be skipped. The Instagram algorithm is a set of techniques that Instagram uses to find out what users like. The platform uses this information to predict what people will find interesting and engaging and show more content people will like.

instagram algorithm

Contrary to popular belief, no algorithm is perfect. It is difficult to break the Instagram algorithm and increase the accessibility of your account.

As a result, the Instagram algorithm analyzes content data (videos, posts, and stories) and user data (platform interests and behaviors) to deliver the right content to the right people. Using Instagram for your business can increase brand awareness, increase sales, and build and follow customer engagement.

This is a great way to find customers who have already spent time with you. Creativity, consistency, and content are the most important C’s when considering the Instagram algorithm.

11. Use Automation When Necessary

Message and content automation on Instagram allows you to reach customers when needed. And what is better than that if you wish to sell your courses? Instagram automation is the use of third-party software to manage accounts, complete tasks, and interact with users without looking into Instagram. Instagram chatbots can instantly respond to customers’ concerns and answer questions.

Chatbots for Instagram can help you get detailed and useful information about your users. If your goal is to attract new users, this is not the best option. One thing to note here is that Instagram will block your account if you use it inappropriately or excessively. But if you use your bot correctly, your interactions will be natural and intuitive.

Selling Courses on Instagram: Mistakes to Avoid

Let us discuss some of the most common mistakes people make when it comes to selling courses. Your prime goal as a content creator should be to sell your courses to more people. But to sell your course you have to take care of your different factors: social identity, engagement, customer interaction, etc.

Social media platforms facilitate your business by providing different metrics for analysis of your growth and revenue. Ignoring your analytics can greatly affect your goals. If you want to sell your course, make sure to use the analytics very efficiently.

As we discussed in the blog, how important it is to use proper hashtags; overuse of it can kill your performance. We don’t really want our content to look like spam, right? Another mistake to avoid is not interacting with your audience. Make full use of comment sections, mentions, or DMs. Generating content consistently is essential, but lacking a content strategy can be detrimental to your growth.

Additionally, keep experimenting with your content strategy. Vary your posting times & frequency, caption formatting & length, hashtags, etc. Understanding the algorithm of Instagram is a big leverage. Although it undergoes changes too often, so to have better visibility, keep a tight hand on the algorithms. And if you are not following the trends, you surely are missing a lot of audience exposure. Never forget to keep your content updated with the latest trends.

Wrapping It Up

Course creators can exploit the power of Instagram if they know the right insights. Instagram can offer lucrative ways to generate revenue, and course selling is one of them.

Start with building a value-selling approach and actionable strategies. All you have to do afterward is to wait to see your course being a success.

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Tanmay Ratnaparkhe

Co-founder, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.