How to create a stunning Instagram Aesthetic for your Brand?


With over 2 billion monthly active users as of January 2024, Instagram has evolved into a bustling online community, greatly benefiting businesses. By the end of 2023, advertisers could reach 176 million more users through the platform than the previous year.

Instagram’s allure lies in its user-friendly interface and innovative storytelling. Crafting a successful, branded Instagram account goes beyond beautiful imagery; it requires a distinct brand style, a curated feed, and effective community management.

Your Instagram aesthetic—comprising colors, layout, mood, and tone—is the first impression your profile makes on clients. Cohesive aesthetics attract new followers and enhance brand recognition and awareness, ultimately boosting page performance and driving sales.

Investing in a strong aesthetic early on sets your content apart in users’ feeds, making it essential for engaging new audiences and portraying your company’s personality effectively.

In this post, we’ll explore how to create a stunning Instagram aesthetic for your brand and maximize its impact in 2024. Let’s dive in!

Why is a Stunning Instagram Aesthetic Important for your Brand?

Why is a Stunning Instagram Aesthetic Important for your Brand?
Source: Hubspot

Simply stated, your Instagram aesthetic is one of the most effective strategies to attract more followers and expand your Instagram account.

Considering that a brand’s growth has become more reliant on social media, it is more important than ever to build your Instagram aesthetic! Instagram is growing in popularity as more users and business owners resort to it for better bargains.

In terms of users, the platform attracts audiences of all ages groups. For instance, as of 2023, the platform had 131.1 million users aged 13-17, 517.7 million users aged 18-24 on the one end of the spectrum, and 68.2 million users aged 55-64, and 41.5 million users aged 65 and above, on the other end. 

A strong Instagram aesthetic elevates your Instagram profile to the same level as your website, thus helping to grow trust and credibility for your brand. Furthermore, the Instagram feed of your account is the first thing a customer notices when they visit your profile.

Finally, one of the most important techniques to ensure the growth of your brand without manipulating the Instagram algorithm is to leverage the Instagram aesthetic, effectively. 

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9 Steps to Create a Stunning Instagram Aesthetic for Your Brand

With so many other companies vying for similar market share, it might be difficult to differentiate your brand from competitors. If you want to attract the attention of Instagrammers, it’s important to amplify what is unique about your brand, and what makes it stand out from others.

Here’s a brief guide on how to design an appealing Instagram aesthetic for your business:

1. Characterize Your Brand Personality

Instagram Aesthetic: Characterize Your Brand Personality
Source: Design Pickle

Even at first glance, your Instagram aesthetic should be able to convey who you are. That is why it is critical to begin by precisely establishing your brand identity. What is your brand’s identity? What distinguishes you from the competition?

This phase is significantly simpler for content providers since it requires you to define your brand. As you already know yourself well, it’s primarily a matter of determining how to display yourself visually via your Instagram feed.

It may be difficult for brands since the process requires a careful examination of their fundamental beliefs and target audience. In other words, your brand’s personality should be consistent with the audience you wish to target and the values you uphold.

For reference, a gentle and minimalist attitude might suit your brand’s objectives of eliminating waste and keeping a sustainable lifestyle. If you want to connect with a bold and varied set of women, your personality should be feisty and as powerful as the ladies you want to connect with.

Begin by getting back to fundamentals and determining who you are as a brand. Then consider the adjectives that best describe your personality.

2. Establish the Visual Identity of your Brand

Instagram Aesthetic: Establish the Visual Identity of your Brand
Source: Design Pickle

Next, focus on the images that would best represent your brand’s identity. This doesn’t have to be a comprehensive process, but having a basic notion of the brand style you want to preserve will help you create your Instagram aesthetic later down the road.

For example, if your brand identity is elegant and simple, you may want to match it with a clean, crisp, and minimalist visual identity. An exquisite and exclusive brand personality, on the other hand, may be better associated with a rich and dark visual identity.

Similarly, a vibrant and eye-catching visual identity may establish a joyful and creative brand personality. Meanwhile, you may tie a calm and down-to-earth brand attitude to a subdued and pleasant visual design.

Use these initial suggestions to create a broad description of the visual identity that would be most appropriate for your business. This will then assist you in deciding on the colors and other visual components to include in your Instagram design.

3. Craft Your Instagram Aesthetic with Brand Colors

Choose Your Brand Colors for Instagram Aesthetic
Source: Canva

The world’s top brands are associated with specific colors. For instance, McDonald’s is associated with yellow and red, Facebook is associated with blue and white, and Starbucks with green and white. A specific color scheme triggers instant brand recall over time. Hence, the color scheme you employ is one of the most crucial parts of your Instagram look.

  • The perfect color combination may effectively portray your business’s visual identity on Instagram, just as the appropriate colors assist in establishing your brand. As a result, the color selection should be deliberate.
  • Utilize colors from your company logo to maintain consistency and reinforce your brand’s personality.
  • Consider the emotional impact of different colors; for example, pastel pink may evoke calmness, while bright pink can convey energy and positivity.
  • Ensure your chosen colors complement each other to create a visually appealing and instantly recognizable aesthetic that reinforces your brand’s identity.

4. Stick to a Style Guide for your Instagram Aesthetic

Now that you’ve established your brand style and colors, it’s time to compile everything into a style guide. This is a document used in industries like advertising and fashion, to help standardise all communication and make it consistent across all channels. 

Here’s how you can create a style guide for your Instagram aesthetic:

  • Compile a style guide to standardize your brand’s visual communication across all channels, including Instagram.
  • Create a color palette consisting of up to six colors based on your brand’s selected colors for use in Instagram Feed posts, Reels, and Stories.
  • Select fonts for text posts, overlays, and Stories that align with your brand personality, specifying which fonts to use for headers and body text.
  • Use consistent filters or presets on all Instagram photos to maintain a cohesive visual identity, reflecting the desired mood or concept.
  • Define any additional unique features, such as backdrops, borders, frames, or images, that should be considered when creating Instagram content to further enhance your brand’s identity.

5. Leverage the Power of Editing

Leverage the Power of Editing
Source: Pinterest

Photos can be shot anywhere and are impacted by a variety of factors. With this in mind, how can you ensure that your images adhere to your theme and color palette?

The first and best option is to employ pre-planned, professional photos. You can help guide the colors, components, and composition of your images this way. The post-processing required to give the photographs that on-brand appearance can then be handled by your photographer or professional photo editor.

However, amateur or phone images are acceptable on social media. Presets can be very handy here. Presets are tried-and-true settings that you can use to give your images a polished, professional appearance.

A preset, on the other hand, will not have the same impact on every shot. It’s vital to understand the ins and outs of photo editors like Lightroom so that you can tailor preset settings to specific photographs.

6. Keep your Instagram Feeds Balanced

Keep your Instagram Feeds Balanced
Source: Design Pickle

The first step in creating a balanced feed is categorizing your various article formats. For examples, you might have text-based visual announcements and quotations, close-up portraits, group photos, and object flat lays. Make a point of not uploading the same sort of graphic again.

Minimal graphics might help to provide visual “breathing zones” between your more busy postings. It might be tempting to over-communicate by squeezing as many details as possible into a single post. But keep in mind that there will always be a future post and another after that.

As a result, a smart rule of thumb is to arrange active photographs next to basic articles to create a peaceful, balanced atmosphere. Remember that first-time visitors to your account will not like a visually cluttered feed. They are more likely to react favorably to a feed that seems constant and well-curated.

7. Don’t Restrict Instagram Aesthetic to Feeds Only

Don’t Restrict Yourself to Feeds Only
Source: Content Pickle

While your main Feed is the most visible, it is not the only thing that influences your Instagram appearance. Your style should extend beyond your Feed and include your profile photo, Stories, and even Highlights.

While templates should cover your Instagram Stories, don’t pass up the opportunity to develop Highlight covers that flawlessly suit your brand style.

You may use several Highlights to group your Stories. Make certain that each category has a cover that is aesthetically consistent with the others.

8. Create a Content Calendar and Schedule Your Posts

A key element in creating a capti­vating Instagram aesthetic for your brand is devel­oping a content calendar and sched­uling your posts. By planning ahead, you can maintain consi­stency and ensure that your content reflects your brand’s identity and messa­ging. Additionally, this process helps you stay organized and saves valuable time in the long run.

A well-p­lanned content calendar offers multiple advantages. It allows you to strate­gically schedule your posts to align with special events, holidays, or product launches, thereby maxim­izing engag­ement and reach. Be sure to use the corresponding hashtags to drive virality to the content.

Additionally, it helps maintain a harmo­nious blend of various content types such as images, videos, stories, and reels.

For an even smoother process, you can utilize Predi­s AI’s Content Sched­uler, which includes a conve­nient calendar feature. This tool strea­mlines the sched­uling process, ensuring that your content is posted at optimal times and helping you effort­lessly maintain a consistent and visually appealing Instagram aesth­etic. Start planning with this tool and witness your brand’s presence on Instagram truly shine.

9. Check What Your Competitors are Doing

When aiming to create a capti­vating Instagram aesthetic for your brand, it’s important to monitor your competitors’ strategies, but avoid simply copying them. 

Here’s how you can leverage insights from your competitors’ strategies to inspire your own unique approach and tailor your content to better resonate with your target audience:

  • Monitor Competitors’ Strategies: Regularly observe what your competitors are doing on Instagram without directly copying them.
  • Identify Trends and Patterns: Pay attention to the colors, styles, and themes that resonate with your audience and are successful for your competitors.
  • Analyze Engagement Metrics: Study the content your competitors share, their posting frequency, and the level of engagement they receive.
  • Spark Creativity: Use insights gained from competitor analysis to ignite your creativity and brainstorm unique ideas for your Instagram aesthetic.
  • Maintain Authenticity: While drawing inspiration from competitors, ensure your Instagram style remains true to your brand identity.
  • Adapt Lessons Learned: Adapt successful strategies from competitors to create a distinctive Instagram aesthetic that sets your brand apart.

Did you know that you can produce stunning Instagram Reels effortlessly with the help of AI? Explore the innovative features of Reels Maker to enhance your creativity and elevate your content to new heights.

Instagram Aesthetic Examples That Can Inspire You

You can edit your Instagram material to match that requirement after you’ve established your brand identity and defined your target market. Instagram is a medium for fascinating content, and marketers can take advantage of this by posting consistently and creatively.

So, now that you know all of the steps to develop your Instagram appeal, we have some suggestions to keep you motivated!

1. Nike

Nike’s Instagram feed extends beyond fantastic athletic clothing and footwear, with one of the highest followings. They have built a unique “Just Do It” philosophy and a methodical social media presence to mirror that inspiring brand image.

Nike has done an outstanding job of highlighting inspirational athletes to promote and advance their mission, as shown in the post above and the rest of the recent films released on their Instagram feed. You wear Nike if you want to achieve at the greatest level like these athletes.

2. Squarespace

If we’re talking about well-curated content customized to an audience, Squarespace’s Instagram is a must-see. The brand replicates this statement with a carefully curated feed, promising the easiest method to build a beautiful website.

Squarespace entices followers by presenting eye-catching photos that mirror the brand’s minimalist ethos. Best of all, it includes photographs from customers, displaying success stories, and the many ways the Squarespace service can be utilized, which helps to engage followers and inspire future clients.

3. Red Bull

Red Bull conjures up images of great energy. That’s why Red Bull’s Instagram account is filled with incredible videos and photos, each one more exhilarating than the last.

When it comes to extreme sports and weekend vacations, Red Bull identifies their brand with an exuberant lifestyle that pushes limits. The coordinated sense of their postings is another way they build a story.

Take note of how the bulk of their posters are situated outside. It contributes to the perception that when you consume Red Bull, you live on the edge.

4. Tough Mudder

Tough Mudder has cultivated an image of overcoming a military-inspired challenge that requires collaboration, fortitude, and a lot of feeling like a complete “badass.” Their Instagram feed is packed with photos of muddy racers wearing orange, which serves to symbolize the brightness and feeling of togetherness that prevails in an otherwise difficult scenario.

The beauty of their Instagram feed is its ability to capture competitors’ emotions as they go through the course. They have perfected the art of instilling sentiments of strength and the drive to complete a challenging goal that only a small number of individuals have accomplished.

The images of rigorous training and being part of a program that pushes you to your limits are both thrilling and fulfilling. This Instagram account, as the name implies, focuses on persistence and toughness.

5. Taco Bell

Tacos and ‘LiVE MAS!’ come to mind when you think about Taco Bell. This implies that their social media pages, like their individual Instagram postings, will include a lot of tacos, bright colors, and a lifestyle that entails living quickly and ‘on the move.’

Taco Bell’s major audience is increasingly millennials; thus, they have concentrated on incorporating fun and authenticity into their style, which makes it simpler for them to generate interaction.

6. GoPro

GoPro’s Instagram photographs perfectly exemplify what it means to capture a lifestyle full of adventure and activity through their product’s lens. Their feed focuses on showing a range of one-of-a-kind situations that will inspire you to get out and film your travels – from death-defying mountaneering trips and underwater adventures with the whales for company, to life in the Arctic with the polar bears.

GoPro’s Instagram feed also promote contests with exciting prizes, nudging their customers to get creative and shoot breathtaking videos with their GoPro devices. The winning videos are post on GoPro’s Gram, which further adds to its aesthetic appeal. Followers can enjoy the colors of nature at its best, thus creating a unique brand aesthetic on their Instagram pages.  

Wrapping It Up

It takes a lot of effort to bring your desired Instagram look to reality. When you compare a brand’s latest postings to those from a year ago, you’ll see that their visual style has altered or developed.

This implies that if you’re just starting, it’s OK not to be a professional designer or photographer. It’s OK to be a beginner and to improve your postings over time. Don’t hesitate to try out new things.

Every few weeks or months, try out new filters, frames, and colors. Take images from various angles to see what works best. The more you publish, the more you’ll learn about which tools and effects work best.

Simply concentrate on learning the fundamentals and creating the finest Instagram pictures every day. As your visual aesthetic matures, you’ll learn to realize prior faults and refine your style.

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Tanmay Ratnaparkhe

Co-founder, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.