How to Broadcast Channel on Instagram – A Complete Guide

By: Tanmay Ratnaparkhe



In a recent update on the Meta Channel, Mark Zuckerberg, the CEO of Meta, shared the exciting news that Instagram Broadcast Channels are now available to users worldwide.

Dive into this complete guide to unravel the world of Broadcast Channels on Instagram, discovering what they entail, how to find ones that pique your interest, and the steps to create a captivating channel for your Instagram followers.

Let’s navigate the vibrant landscape of Broadcast Channels together! But before that let me tell you about an amazing AI-based application,, that can help you generate highly customized images and videos for your Instagram. Not just this but you can also directly link your Instagram account to and schedule content through its inbuilt content calendar.

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What are Instagram Broadcast Channels?

Instagram Broadcast Channels offer creators a way to send messages in one direction to their channel members, which can include your Instagram followers or those who’ve subscribed.

You can send various content types like text, photos, videos, polls, and even voice messages.

It’s worth noting that while you can access Instagram via a desktop browser, Instagram Broadcast Channels are exclusively accessible through the Instagram mobile app

Why create an Instagram Broadcast Channel?

Over the past year, you might have noticed that more and more folks on Instagram are sharing their moments privately, mainly through direct messages (DMs), rather than on their public feeds.

In a recent video reel, Adam Mosseri, who’s in charge of Instagram, shared something interesting: “People are actually sharing more photos and videos through DMs than they are through Stories on any given day. And surprisingly, they’re sharing even more through Stories than on their main feed.”

Now, Instagram has introduced a new feature where you can send broadcast messages right to your followers’ inboxes.

It’s a smart move because it lets you connect with your audience in a place they’re already spending a lot of time.

If you’ve been struggling with getting your content noticed, engaging your followers, or converting your efforts into results on Instagram, these broadcast channels might just be a game-changer for you.

Who can create a Broadcast Channel on Instagram?

So, if you’re itching to start your own broadcast channel on Instagram, you gotta roll with a Creator account.

Right now, the door’s a bit closed for personal and business accounts – they’re not on the invite list for this shindig.

But fear not, because with that Creator account, you’ll be setting up your channel in no time. Insta’s got its rules, but once you’re in the Creator club, you’re good to go!

How to start a Creator account on Instagram

Here are the steps on how you create a Creator account on Instagram –

Step 1: Access Your Settings

Step 1: Access Your Instagram Settings

Head to your profile and tap on the three horizontal lines in the top right corner. Next, select Settings, which is right at the top. Then, click on Account.

For personal accounts, opt for Switch to Professional Account. If it’s a business account, go for the Switch to Creator Account.

Note: Instagram might also suggest the switch on your profile page, which achieves the same result.

Step 2: Set Up Your Account

Pick the label that best represents you or your work from the provided list. Decide whether you want this label displayed on your profile.

Step 2: Set Up Your Account

Instagram might ask if you’re a creator or a business. Choose Creator, then click Next. You’ll be guided through setting up your professional account.

Create a creator account on instagram

Here, you can follow these steps to familiarize yourself with your creator profile:

  • Get Inspired
  • Grow Your Audience
  • Share Content to View Insights
  • Explore Professional Tools
  • Complete Your Profile

During setup, Instagram may inquire about sharing logins through the Accounts Center. If you skip it for now, you can always set it up later.

Set up creator account on instagram

You’ll be directed to the Set Up Your Professional Account page, where you can explore your new features and tools.

Step 3: Explore Your Features and Tools

Step 3: Explore Your Features and Tools

If you’ve exited the Set Up Your Professional Account page, you can still access it by clicking on the progress bar at the top of your profile.

There’s also a bar graph icon in the top right corner of your profile page. Tap it to access your Professional Dashboard.

Here, you’ll find your account insights, tools, and useful tips and resources.

Return to your profile and tap the three lines in the top right corner. Select Settings, then navigate to Creator. Under this tab, you can manage additional features such as:

  • Ad payments
  • Branded content
  • Branded content ads
  • Saved replies
  • Frequently asked questions
  • Connect or create
  • Minimum age
  • Monetization status
  • Set up Instagram Shopping

Features of a Creator Instagram account

There are certain features that are unlocked once you set up a Creator profile on Instagram.

Keep reading to understand all the features –

Features of a Creator Instagram account

Insights into Follower Growth

For influencers and creators, understanding how your follower base is evolving is key. Creator accounts provide a comprehensive insights dashboard where you can delve into data about your followers and their interactions with your account.

Efficient Messaging

With creator accounts, you get valuable DM-filtering options. Say farewell to drowning in a sea of DMs in your inbox.

Creators can now filter messages through three tabs:

  • **Primary (with notifications),
  • **General (no notifications), and
  • **Requests (messages from people you don’t follow, no notifications).

These filters enable you to distinguish friends from fans and separate trolls from everyone else. You can also mark important conversations, ensuring you never miss a chance to respond.

Scheduling Convenience

While creator account users can’t link to third-party scheduling apps, scheduling your feed and IGTV posts is still possible using the Creator Studio dashboard.

In your Creator Studio dashboard, click the green Create Post button in the top left corner. Upload your content, craft your caption, and provide any other details you want. Then, click the drop-down arrow next to Publish in the bottom right corner.

Profile Management & Freedom

With a creator account, you have control over what others see. You can choose to display or hide your contact information, call-to-action (CTA), and creator label.

Moreover, you can select your preferred contact method on your profile, be it a call, text, or email. This allows you to showcase a specific business contact while keeping your personal life private.

Shoppable Posts

For those selling products or offering recommendations, a creator account empowers you to create shoppable posts and tag products. Clicking on the tag takes users to a product description page where they can gather more information or make a purchase.

This feature is especially beneficial for influencers collaborating with or endorsing multiple brands. If this resonates with you, a creator account might be the perfect fit.

How to Create a Broadcast Channel on Instagram

Once you’ve got your Creator account up and running, here’s a step-by-step guide on how to set up your broadcast channel, whether you’re using an iPhone or an Android smartphone:

  • Open the Instagram app and navigate to your messenger by tapping on the paper airplane icon located at the top right of the screen.
How to create a Broadcast Channel on Instagram

  • Click on the pencil and paper icon to compose a new message.
Click on the pencil and paper icon to compose a new message.

  • Choose “Create a broadcast channel.” In the new window that pops up, give your channel a name, define your audience, set an end date if you wish, and decide whether to include a link to your broadcast channel in your bio.
  • Hit “Create broadcast channel.”

Keep in mind that the broadcast channel feature is currently in the process of being rolled out to all creators. If it hasn’t appeared on your account yet, don’t worry—just give it some time!

How to invite others to your Instagram Broadcast Channel

Once your shiny new channel is all set, it’s time to gather your followers on board. Here are a few hassle-free ways to bring them into your channel:

Send your inaugural message:

Send your inaugural message

When you fire off that first message in your fresh broadcast channel, all your followers automatically receive a notification, inviting them to jump in and join the channel.

Craft a channel link to invite someone, just as you would for a group chat. You can easily copy the link by selecting the name of your broadcast channel.

Drop a link in your Stories

Treat your broadcast channel link like any other piece of content on Instagram. Share it in your Stories and let your followers swipe up to join the channel.

Feature specific messages in your Stories:

If you’re not keen on sharing the entire channel, no worries. Tap and hold a single message, then hit ‘Share to Story,’ and voila!

If you’re having trouble spotting this feature, it might be due to ongoing regional restrictions as Instagram gradually introduces it to all users. Alternatively, double-check if you’re using a Personal or Business account, as the availability may vary based on that.

How to join a Broadcast Channel on Instagram

How to join a Broadcast Channel on Instagram

Getting to the broadcast channel on your phone is a breeze with a creator’s Story sticker, a link pinned to their profile, or a heads-up if you’re already following them and they’re launching a new channel.

Just tap “Join broadcast channel.” If you’re not already following the creator, you’ll get a friendly reminder to hit that Follow button. Once you’re in, the channel slides into your Instagram inbox, hanging out with your other message threads. 

Feel free to react to content and vote in polls, but keep in mind, that messaging is a no-go. Spread the joy by sharing the link to your favorite creators’ broadcast channels with your pals, so they can hop on the bandwagon too.


In closing, the future of the Broadcast Channel on Instagram holds thrilling prospects. With enhanced audience engagement, creator collaborations, and innovative promotion methods on the horizon, courtesy of Meta, we’re on the brink of an exciting chapter in the Instagram experience.

Prepare for a fresh wave of possibilities as we eagerly await the forthcoming updates. The journey ahead promises to redefine how we connect and share on Instagram. Stay tuned for the next wave of enhancements!

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Co-founder, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.