How to sell products on Instagram without a website?

how to sell on Instagram without website

Instagram is a social media platform that allows users to share photos and videos. The platform is owned by Facebook and has over 2 billion active users. It’s a great platform for businesses and individuals to share their stories and connect with their audience. One can also sell products on Instagram even if they don’t have a website.

The platform is easy to use and provides a variety of features, such as filters, hashtags, and locations. Businesses can share their product photos and videos, behind-the-scenes footage, and showcase their company culture. Individuals can share their everyday life, interests, and hobbies.

Why Choose Instagram to Sell Products?

If you’re deliberating where to focus your sales efforts, Instagram presents a compelling case. It offers a plethora of benefits, even without a dedicated website.

Here’s how your business can flourish on this dynamic platform:

Organic Traffic

Instagram offers a huge opportunity to connect with a massive pool of buyers and make conversions. With over two billion monthly active users, you can target worldwide markets and expand your businesses. 

Visual Imagery

Instagram is a powerhouse of imagery that showcases your products through engaging stories and posts. Using high-quality videos and images to attract online audiences and build a clientele will help you make further conversions and boost sales.

Highly Engaging Platform For Businesses

With Instagram tools and features, you can actively engage with audiences through comment sections, shares, and direct messaging. This enables a smooth engagement platform that facilitates sales conversations and brand awareness.

Helping your audiences with queries, customer care, and building relationships will enhance your brand image and encourage trust and loyalty among audiences.

Marketing With Collaborators

You can collaborate with influencers to promote your businesses and leverage the power of their profiles to gain more audiences. This will allow your brand to grow online, increase sales, and develop credibility on an online platform.

Analyze Your Business Performance

Instagram offers hundreds of tools to enable businesses to analyze their online growth and sales. This data can provide insights into audience preferences, behaviors, and purchase patterns to enhance your business strategies for more sales. 

Omnichannel Promotions

Instagram allows your content to be promoted on multiple social media platforms, websites, and marketing channels. With multiple promotions, you can grow your brand presence on various platforms by leveraging Instagram’s business tools.

When your product trends on Instagram, your brand reach skyrockets, and the product’s visibility is at its best. This becomes an ideal atmosphere to launch new products, promote sales and campaigns, and engage more with audiences. Making use of these viral marketing opportunities on Instagram will help your business thrive and boost sales further.

Cost-Effective Marketing On Instagram

Instagram offers many free tools to set up your business online and boost sales. For example, you can make use of targeted advertising tools and analyze customer patterns and sponsored content. Instagram business tools help you boost sales, increase ROI, and build a solid clientele.

Instagram and Businesses

As a business owner, you may be wondering if you should be on Instagram. After all, isn’t Instagram just for teens and millennials? Isn’t it all about posting pictures of your breakfast and what you’re wearing today?

Actually, Instagram can be a great tool for businesses as you can sell products without even having a website. This is very easy and just requires consistent posting and keeping the audience engaged with your posts and products.

A lot of small businesses have grown due to Instagram in recent years. We will look at the strategies to use for selling products and services on Instagram.

Instagram and Social Media Marketing

Instagram is a great platform for reaching out to potential customers. Since so many people use it every day, it’s a great way to connect with your target audience. When it comes to marketing on Instagram, there are a few things you’ll want to keep in mind.

First, make sure you’re using high-quality photos. This will help you attract more followers and get more likes on your posts. Instagram is all about attracting users through the means of visuals so make sure your photos are appealing.

Second, take advantage of the hashtags feature. This allows you to reach out to people who are searching for specific topics. By using relevant hashtags, you can connect with people who are interested in what you have to offer.

Third, don’t forget to promote your Instagram account on your other social media channels. This will help you get more followers and increase your reach.

How to sell products on Instagram without a website?

When you are selling products on Instagram without a website, there are some things that you should understand. First, understand where your customers are? Your efforts should go towards increasing your followers in your target region. There is no point in getting a follower from Spain if you are selling your product in California. A new follower is always good, but it may not turn into a customer.

Identify or decide how you want the customer to make the purchase? Your customer may contact you via a call, book an appointment, contact you through mail, maybe WhatsApp. Or simply DM you and make a purchase through the Instagram Messenger. You need to choose this action and place it in your Instagram account strategically.

Following are tips and tricks to start selling on Instagram without any website:

1. Create a Business Account

Instagram is a platform that is very friendly to businesses. Creating a business account on Instagram is simple and free. Once you have created a business account, you’ll have access to powerful features like insights and promoted posts.

Having a business account on Instagram is a great way to connect with potential and current customers. It allows you to show off your products and services in a visually appealing way. Also, the insights feature can help you to better understand your audience and what they are interested in.

How to create an Instagram business account?

If you’re running a business, you should have a business account on Instagram. Here’s how to set one up:

  1. Go to and go to Settings.
  2. Open Accounts settings.
  3. Then Switch Account Type.
  4. Enter your business email address, name, and category.
  5. Connect your business account to your Facebook Page and now you are ready!
How to sell products on Instagram without a website - create a business account

2. Set up account with a Bio

For any Instagram business account, the first thing to do is to set up a catchy bio for the Instagram handle. This will attract customers and also give them an idea of what you might be selling. You can use a creative bio to explain your business in brief. Make sure the bio isn’t too long though.

If you’re using it to sell products on Instagram, it’s important to have a well-crafted bio that tells potential customers who you are, what you do, and why they should care.

Here are some tips for crafting an effective bio on your business Instagram account:

1. Conciseness is Key: Keep your bio succinct and to the point. Avoid verbosity and opt for clarity. Condense your message into a single line that encapsulates your company’s essence or highlights your key products/services.

2. Leverage Keywords: Utilize relevant keywords in your bio to optimize discoverability. Incorporate terms that accurately describe your offerings and align with your target audience’s search queries. While injecting creativity is encouraged, prioritize clarity to ensure prospective customers comprehend your business at a glance.

3. Use emojis. Emojis can help break up your text and add some visual interest to your bio. Just be careful not to use too many, as they can make your bio hard to read and make a business sound less professional.

4. Define Your Business: Clearly articulate your business’s purpose and offerings. Provide a succinct overview of what sets your brand apart and the value it delivers to customers. Specificity fosters transparency and helps potential clients gauge relevance.

5. Call to action. Tell people what you want them to do once they’ve read your bio. Do you want them to follow you on social media? Make a purchase? Be clear and specific in your call to action and add the link below accordingly.

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3. Post on Feed

You should post frequently to keep your audience filled with details about your products and to show the algorithm that you are an active business. The algorithm will then display your posts to a bigger audience on the explore page. There are certain things to keep in mind while posting to sell products on Instagram-

  1. Post pictures that are clear and appealing.
  2. Post reels often because reels can boost your engagement much more than a normal post.
  3. Try to film reels with good quality and matter.
  4. Use relevant captions and hashtags.
  5. Don’t forget to add stories to keep your audience up to date with your latest products, offers, news, and events.
Consistent and Aesthetic Feed

4. Create Reels

Reels are a very great way of increasing engagement on any account. They also display what your business is all about, attracting the attention of people who might be interested in buying from your account. The best way to make reels is to follow the trends. For example, using songs and audio that are trending on Instagram.

BTS reel

You can also follow new trends on Instagram. There are a lot of reels of trends that get viral and further many businesses and pages that use them. You can always add your unique element to the reels to make them more authentic.

Remember, Reels are all about quick, bite-sized content. So, keep your videos under 30 seconds. This way, you can hold your audience’s attention and get your point across without overloading them with information. You can also share behind-the-scenes footage, product making, packaging of the orders, etc. It will help people know more about the originality, purpose, and struggles of the brand.

5. Use Creative Captions | How to sell products on Instagram without a website

The most effective way to engage with your audience is to use Instagram captions. They are a great way to add context to your photos and to make your brand more relatable. But coming up with the perfect caption can be tough. In such cases, you can always use an AI caption generator. For example, is a tool for post automation where you can get the creative, caption and even hashtags through AI.

How to sell products on Instagram without a website - use clear and crisp captions

6. Play with Hashtags

There is no question that hashtags are one of the most useful tools for marketing on Instagram. By using the right hashtags, you can reach a larger audience, connect with other like-minded users, and boost your visibility.

But generating the most effective hashtags can be a tough task. Especially since using the same hashtags in all of your posts can get you shadow-banned. You have to ensure that all of your posts have different hashtags. You can use an AI tool to generate hashtags that can boost your post engagement. For example, has a free tool where one can generate hashtags by just the keyword or image.

How to sell products on Instagram without a website - use hashtags
use of #bouncybright

7. Be Active in Stories and in the Comment Section

Just posting a picture or reel on your feed is not enough to keep people engaged. You also have to actively post stories. You can post recent reviews on Instagram stories and show the audience that their products are worth buying.

Since Instagram is the place where you are selling your products, you have to be active to clear any doubts the customers have. You should answer the queries people post in the comments so that they know you care. It is like customer support but it’s pretty easy.

instagram stories
Instagram Stories

8. Use Unique Ideas for business building

You can use a lot of tricks to set up a business on Instagram, but adding creativity to it is the only way to make it authentic and different from other brands. For example, top business accounts on Instagram like Drunk Elephant and Anastasia Beverly hills have come up with unique strategies that helped them get better engagement and results. You can look through the case study for these brands to get an idea of how to get more engagement and grow the brand.

Have a unique hashtag based on the company’s name and caption with a keyword in it. This will add creativity to the post and the Instagram handle. Choose a unique username and turn the account into a business profile. You can also use a lot of tools that Instagram has to offer.

9. Run Instagram Ads

Expanding your Instagram presence and boosting sales without a website is entirely achievable through strategic ad campaigns.

Here’s how to harness the power of Instagram ads effectively:

  1. Precision Targeting: Fine-tune your audience selection by delving into age groups and demographics that align with your product or service. Customizing your ads to resonate with these specific groups enhances engagement and conversion rates.
  2. Visual Brilliance: Craft visually captivating ads that tell a compelling story about your brand or offerings. High-quality images or videos are instrumental in capturing attention and sparking interest among potential customers.
  3. Compelling Call-to-Action: Prompt viewers to take action by providing clear incentives for following your account or making a purchase. A compelling call to action serves as a guiding light for potential customers, encouraging them to take the next step.
  4. Strategic Investment Allocation: While investing in Instagram ads entails a certain cost, the returns can far outweigh the initial expenditure. Allocate your resources wisely to ensure maximum impact and optimize your return on investment.

10. Set up Highlights

Make highlights of stories that are important so that users can check those stories later even after 24 hours are up. Most of the time, the highlights consist of various product lists that you have in sale and customer reviews. Creating highlights that show how your customers have been happy with the product is a great way to build trust with the audience and also show them the quality and uniqueness of your products.

One can also add the steps on how to order from your Instagram as there is no website. This will help the audience to reach out to you.

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11. Influencer Marketing

Influencer marketing has become one of the most popular methods of marketing on Instagram. By partnering with an influencer who has a large following, brands can reach a new audience and promote their products or services in a way that feels more organic and authentic than traditional advertising. There are a few things to keep in mind when influencer marketing on Instagram:

vogue influencer marketing example

  • Make sure the influencer you partner with is a good fit for your brand. Their audience should overlap with your target audience, and their content should be in line with your brand identity.
  • Work with influencers who have a high engagement rate. This means that their followers are active and engaged with their content, and are more likely to see and pay attention to your brand’s message.
  • Be clear about your goals for the partnership. What do you want to achieve? How will you measure success? By setting clear goals, you’ll be able to more effectively assess whether or not the partnership was successful.

If you keep these things in mind, you can create a successful influencer marketing campaign on Instagram that will help you reach your business goals.

Wrapping it up

To sum it all up, the best way to sell your products on Instagram is to post consistently with unique content and high-quality photos and videos. Be as interactive as possible. This will have a positive impact on sales. Also, try to post more reels with a variety of content.

Run Instagram ads to reach a wider audience. Try to use influencer marketing to expand your reach. Also, answer various queries and FAQs that the viewers might have. Hopefully with all these strategies, you have the answer to how to sell products on Instagram without a website.

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Tanmay Ratnaparkhe

Co-founder, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.