How to Sell Custom Jewelry on TikTok?

sell custom jewelry on TikTok

With a 67% year-on-year revenue increase in 2023, TikTok is undoubtedly one of the most profitable social media sites for businesses. Integrating this platform into your jewelry brand can increase returns because of the low CPMs (cost per mile) and high reach among viewers. 

Selling jewelry on TikTok is a little different from long-used platforms like Facebook and Instagram, which have a distinct algorithm. The videos on TikTok reach a younger audience base, with 25% of users aged between 10 and 19 and 22.4% between 20 and 29. This age demographic is investing in new emerging brands and custom jewelry is one of the most bought items among them.

Why Sell Custom Jewelry on TikTok?

A large number of people start selling jewelry as a small business or side hustle and transition into a full-time business like Julie Dang, who goes by TikTok username @jkimdee did. Customization has become a hot topic because everyone now wants to own unique designs and jewelers are now personalizing all sorts of jewelry like bracelets, necklaces, rings, and anklets.

TikTok is a great opportunity to tap into the global jewelry market, which is predicted to grow to more than 330 billion dollars by 2026. TikTok uses business tools that make it easy to set up a marketplace for your jewelry brand and grow your business to great profits.

But to earn these profits, you need to set up your business account and get your jewelry approved, especially if it’s made of precious metals.

How to Get Your Jewelry Brand Approved on TikTok?

Precious metals like gold, diamond, platinum, and silver need approval through application on TikTok. All jewelry businesses must pass the product approval list on TikTok Shop before they start selling. The precious metals discussed are restricted items that need a little time to get approval before you can start selling them.

It is always a good idea to read the listing rules thoroughly so that you can start selling without any violations. Make sure to categorize all jewelry correctly to avoid category violations. If the custom jewelry is not made of precious metals, use terms that make it clear that it is not.

How Do You Sell Custom Jewelry on TikTok?

Here is a guide to help you sell custom jewelry on TikTok:

  1. After getting approval, set up your TikTok Shop for consumers to look at and buy items from.
  2. Add all the product lines to the shop and optimize your page so that people can access your website.
  3. Use TikTok Business Center so that you can manage your content efficiently in one place.
  4. Use the Ads Center to create different campaigns for your products.
  5. Use the Add to Cart and Place Order options to ensure that people can complete their purchases smoothly.
  6. If you have any newsletter for your custom jewelry business, make sure you add links to it. Add links to the latest campaigns and important landing pages, where people can visit and make purchases or view the latest deals.
  7. Once you get approval, it is crucial to set up a solid business plan so that you can sell custom jewelry at good prices for maximum profits.

TikTok is a thriving business space where people are always on the lookout for something exciting and eye-catching. Here are a few tips to help you sell custom jewelry on TikTok.

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1. Use the Power of Influencer Marketing

Working with influencers on TikTok is a great business strategy to grow your business, especially if it is a new one. Depending on the budget of your business, you can collaborate with an influencer who fits your brand voice.

Try searching for creators and influencers who match the aesthetic of your business so that the collaboration looks more seamless and leads to a successful campaign. You can send them custom jewelry as gifts that only they can use. The content they create about these gifts can impact sales by increasing engagement.

Bijoux De Mimi is one such brand that doubled its sales by sending gifts to various customers, which was then posted by a famous influencer. Influencer marketing involves posting a product review by a well-known and trusted personality who already has a strong online presence.

This can create a reliable image for the brand and increase user engagement by widening user reach. Working with an influencer also allows brands to show people how your custom jewelry looks on people in real life. It can make the pieces more appealing and allow users to make decisions faster.

2. Try Different Content Types

TikTok sees 34 million new videos every day, and entertainment videos remain the most popular on the platform at 545 billion hashtag views. TikTok is definitely the melting pot of new content types because people want to see something new and exciting every other day.

When promoting your custom jewelry, try to integrate these video formats and types into your business strategy. Use unboxing videos to show how you package your products, and try to take clear videos so that viewers can see the details.

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Point out the unique features of your jewelry and highlight how your brand will add value to viewers. Try using your logo in the videos to generate organic awareness about your brand. 

TikTok is always bustling with new trends, and if there’s a way to integrate that trend into your brand, you can definitely try hopping on to the trend. Use brand stickers and try to create videos that resonate with users. Relatability is key when it comes to videos becoming viral on TikTok.

Use TikTok analytics to understand which video format is performing well on your page. In the future, experiment accordingly, and you can try to use subcategories of the format that’s performing well. Try to keep things fresh and new, and avoid using the same video template too many times.

Fashion and accessory trends are changing faster than ever and TikTok is a significant influence on this. Jewelry has slowly become a marker for self-expression and has become highly functional in 2024.

Just because you are selling custom jewelry, it does not mean you need to miss out on the fun of experimenting. Integrate different jewelry trends into your custom jewelry for unique designs that grab attention. Try customizing trends by adding your brand’s touch to these new emerging trends.

Here are some jewelry trends that are going big in 2024.

  • Chunky Silver

Minimalism is big in the fashion scene of 2024, and finishing off your look with a big, chunky piece of jewelry is in. Think of a dramatic bangle or pair of earrings that stand out and break the monotony of your outfit.

  • Bows

2023 saw the rise of the bow as a fashion accessory and this year, the trend gets a revamp. This year, the bow is everywhere, be it in a necklace, bracelet, or hairpin. Bows in pastel shades are subtle additions to any outfit to give it a more pristine and feminine touch.

  • Layered Necklace

Customize several necklace pieces according to the customer’s wishes, and they can wear whichever and however many of them they want to. Layered necklaces are big again, and they are worn in both gold and silver.

  • Shells and Pearls

The beach girl vibe is back, and what better way to embrace this trend than to use pearls and shells? Personalized pearl necklaces and earrings are a great way to integrate this trend. Channel your beachy vibes with chains that have shell or pearl pendants, and add customized charms for a personal touch.

  • Cuff It Up

Handcuffs are dramatic, and 2024 is nothing if not extravagant. Big chunky handcuffs with custom motifs and designs can add beautifully to outfits. If handcuffs on the wrists are too traditional, opt for cuffs for the forearm for a more clean and bold look.

Knowing trends and integrating them into your brand will increase purchases because users will want to buy items from your brand. Kendra Scott is one such brand that is always hopping on new trends and making fresh designs for an ever-evolving brand style.

4. Find Your Brand Identity

Think about a famous brand and you are bound to remember a particular thing about the brand. It can be their unique packaging, their tagline, or even their social media posts. Finding this identity for your brand is essential.

If you want to sell custom jewelry on TikTok, finding your brand voice is crucial for creating a strong impact on your audience’s mind. Use catchy videos and add some memorable taglines that consumers can remember you by.

Try to understand consumer behaviors and align your brand according to the current user preferences. Personalization has become an emerging trend, with 90% of consumers gravitating toward brands that use personalized marketing strategies.

Find Your Brand Identity

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About 32% of the adult audience between age 18 and 29 on TikTok gets news from the platform in 2023. An interesting point here is that social activism and ethical practices have become linked to brands and how people perceive them. Sustainability, packaging, and materials used are some significant factors people are looking at. Integrate these practices into your brand and build your brand identity surrounding these growing practices.

5. Showcase All Your Products

When selling products, the focus inevitably shifts towards certain products. However, generating content about all the products under your brand is crucial so that people learn about them all. Use different types of content to promote different products.

Show how versatile your custom jewelry is with different content types and work on creating content that will show your least-bought items in the best light. Change content type and keep experimenting to understand which type of content increases the sale of the product.

A unique way to sell the least famous items is through exciting deals and discounts during Christmas, New Year’s, or other holidays. Share customer reviews of these jewelry pieces so that people can see how others are styling them and get inspired.

Showing a small product line can showcase your brand as limited with few buying options. Make sure you add all the products in your TikTok Shop and add working links in your bio when giving discounts and offers on them.

You can try the live shopping feature and go live on TikTok with the least-sold products of your brand. It increases sales and drives instant attention to these products. 

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Bottom Line

TikTok is a relatively new platform, and understanding the ins and outs may take a little time. However, these marketing strategies make it easy to sell custom jewelry on TikTok. Mark clear goals for your brand and what you want to achieve with it.

Creating new content is key to making your TikTok business page convert and bring in profits over time. Consistent content keeps your page active, and customers keep returning for more. Try out new formats and keep optimizing your page with different tactics. is an amazing platform to meet your company’s content requirements. You can generate new content with every post and give the audience something new to look at!

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Akshay Kulkarni

A tech enthusiast with a background in marketing and operations. Specializing in growth marketing, an expert in e-commerce and social media marketing. When not scaling businesses, he enjoys staying fit and sipping on a strong cup of coffee.