How to Advertise Amazon Products on Instagram?

By: Tanmay Ratnaparkhe

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Advertise Amazon Products on Instagram

Instagram is a place for building social connections, advertising your business, and growing it. It is also thriving as a popular platform for advertising, including Amazon product ads. It offers a variety of options for businesses to showcase their products or services. 

Instagram has over 2 billion monthly active users, which is expected to have increased exponentially in the upcoming years. This makes Instagram nothing short of an attractive platform for businesses to reach potential customers. The platform offers several advertising options, including sponsored posts, shoppable posts, and targeted ads through Facebook Ads Manager.

Overall, Instagram can be an effective platform for businesses looking to advertise their products and services.

Are Amazon products a good fit for Instagram advertising?

Amazon can be a great potential source of products for Instagram advertising. Amazon is one of the largest online retailers in the world. It offers a vast selection of products that businesses can advertise on Instagram. By leveraging Instagram’s advertising platform, you can promote your Amazon products to a wider audience, increasing their visibility and potentially driving sales. 

Instagram shopping and Shoppable posts

Instagram shopping and shoppable posts are possibly the best features on Instagram for businesses to showcase their products and make them available for purchase directly on the Instagram app. 

With Instagram Shopping, businesses can create an online storefront where they can feature their products in a visually appealing way. Shoppable posts are individual posts that feature certain products with tags that link directly to the product page, allowing users to make a purchase without having to leave the Instagram app.

Amazon products on Instagram shopping

Users can simply tap on the tagged product in the post, and they’ll be taken to a product details page where they can make a purchase. Instagram shopping and shoppable posts provide a convenient and seamless way for businesses to sell their products and reach new customers on the popular social media app.

Why should you advertise your Amazon products on Instagram?

Since many people use this platform daily as part of their online shopping experience, chances are high that they’ll come across something interesting, which could lead them directly back onto Amazon’s website, where they can purchase whatever item caught their eye on Instagram first! If you are still not convinced about how Instagram can help your Amazon advertising, here are some more reasons:

Large audience:

The first and most immediate advantage is that it has a large user base. This means that if you play your cards right, you have the potential to reach a wider audience.

Visual appeal:

Secondly, Instagram is a visual platform. This makes it easy for you to advertise and showcase your products in an engaging and creative way.

Better engagement:

Instagram engagement rates are typically higher than on other social media platforms. This can be the result of a large number of users active on Instagram, making it one of the most used apps of 2023 already.

Targeted advertising:

Instagram allows businesses to target specific demographics, interests, and behaviors, which can help your advertisement reach the right audience.


Instagram is a popular platform for influencer marketing campaigns. Collaborating with the right influencers can boost brand visibility and credibility.

Increasing brand awareness:

Advertising on Instagram can help create brand awareness. It is helpful not only to create a loyal customer base but also to introduce your products to new potential customers.

However, despite these advantages, there are some things that need to be considered before you use Instagram for your Amazon product advertising.

Instagram links may be less effective than links on other platforms. In addition to that, there is a limit to the number of links you can have. You might also have to invest in paid promotion to reach your desired audience. This may not be ideal for businesses with small budgets. The strongest drawback is ad fatigue. Your followers or other users may become tired of seeing too many ads on their feeds.

How to get started with setting up Instagram Shopping?

Now that you are on board and have decided to advertise your Amazon products on Instagram, there are a few things you have to set in place first.

  1. Create an Amazon account if you don’t already have one: Go to the Amazon website and create an account. Choose to sell on Amazon and register for an account.
  2. Set up your Amazon product listings: Before advertising your products on Instagram, you need to have your products set up on Amazon. It is best to use high-quality images and write compelling product descriptions. These will be the first things that potential customers will see.
  3. Instagram Shopping is available in limited countries and areas, you should be present in one. Check the list here.
  4. Create an Instagram account if you don’t already have one: Go to the Instagram website or download the Instagram app and create a free account. If you already have an Instagram account, make sure to convert it to a Business profile. This will give you access to additional features such as Instagram Insights and shoppable posts.
  5. Link your Instagram account to your Facebook Page: If you don’t have a Facebook page, you will need to create one. Once you have a Facebook Page, you can link it to your Instagram account. To do this, go to your Instagram Business Profile settings, tap on Account and then Linked Accounts, and then select Facebook.
  6. Creating content: Once you have your base set, it is time to create some compelling and engaging content. This content should make the user click on your posts and look for your product.  Choose the right Amazon products to advertise on Instagram, Create visually appealing content that showcases the products, Use hashtags to reach a wider audience, and Collaborate with influencers to increase your reach.

Complete setting up Instagram shopping:

To get started, after creating and linking your Amazon, Facebook, and Instagram accounts, you need to create a product catalog under Facebook, specifically in the Commerce Manager. This is needed to add and manage shopping products on Instagram.

Start with Instagram Shopping:

Once your catalog is completed in your Facebook business manager’s assets, hop on to Instagram.

In profile settings, go to “Business” and tap “Sign Up for Shopping.”

Signing up for Instagram shopping

Once your shopping account is approved, you can create a post and tag products from your catalog in it. This can be done in posts or stories, and those tags trigger the shopping experience.

Instagram shoppable posts

  1. Create a Post: Once your shop is set up, create a post as you normally would, with one or more photos or videos.
  2. Tag Products: To tag products, tap on the photo or video and select the “Tag Products” option. Select the product(s) you want to tag and place the tag on the appropriate part of the image.
  3. Publish: Once you’ve tagged your products, you can publish the post. The post will now have a small shopping bag icon in the bottom left-hand corner, indicating that it’s a shopping post.
  4. User Actions: Users can tap on the tagged products in the post to view more information about them, including the price. If they tap on the “Shop” button, they’ll be taken to a product details screen where they can make a purchase.

Wrapping it up

Instagram is a thriving social media platform for businesses to advertise their products. Amazon, one of the largest retail stores in the world, can also benefit from Instagram advertising.

One of the most effective and natural ways is to create Instagram shoppable posts to make the user experience easy and convenient. It also allows businesses to create visually compelling posts and engage users.

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