In today’s hyperconnected world, social media has become a ubiquitous part of our daily lives. In 2023, over 4.89 billion people were using social media worldwide, a rapidly growing figure that is projected to increase to nearly six billion by 2027. Amid the crowded social media platform sector, giants like Facebook and Instagram are among the most popular platforms globally, with 3.04 billion and 2 billion monthly active users, respectively.
Whether you are looking to share your personal stories, grow your business, or connect with friends, family, and communities around the world, going live on these platforms can be an incredibly effective way to connect with your audience and build your brand.
However, streaming on multiple platforms at once can be challenging. In this blog, we will share everything you need to know and detailed tips on how to go live on Facebook and Instagram at the same time, saving you time and effort.
Let’s dive in!
Instagram Live
Instagram Live is a feature that allows users to go live on the platform and interact with their audience in real-time. This feature was introduced in 2016 and has since become an incredibly popular way for individuals and businesses to make announcements, showcase products, connect with their followers, share information, and build their brands.
With Instagram live video, your community can ask questions, react, comment, or simply watch the content in real time.
Steps for going live on Instagram Live:
- You can go live on Instagram by swiping right anywhere in the home feed, and then scroll to the “Live” option at the bottom of the screen.
- To add a title to the Instagram Live video, tap on “Title” located on the left and type in the text. Then tap “Add title.”
- Tap on the Go Live button at the bottom. The number of viewers will be displayed at the top of the screen and comments will appear at the bottom.
- Once you start your live stream on Instagram, your followers will be notified, and they can tune in to watch Instagram Live and interact with you.
Inviting guests on your Instagram Live:
- You can also invite other users to join the Instagram livestream as guests, which can be a great way to collaborate and reach a much wider audience.
- Instagram Live offers a few interactive features such as the ability to turn on comments, use filters, and share live streams to your story.
Adding comments on your Instagram Live
As the host, you can add a comment on Instagram by tapping “Comment” at the bottom of the screen. If you want to pin a comment, tap the comment and then tap “Pin comment” to pin it for viewers to see it throughout the stream.
Ending and saving your Instagram Live:
- To end the Instagram Live video, click on the “X” in the top right, then tap “End video” to confirm.
- To end the Instagram Live video, click on the “X” in the top right, then tap “End video” to confirm.
