Do you know why you need to learn how to boost your beauty and cosmetic Shopify store marketing with AI?
In today’s world, almost all fields are moving towards digitalization. The beauty and cosmetic industry is no exception!
As the COVID-19 pandemic entered the scene, the industry was forced to up its game and make a shift towards e-commerce.
And what better platform for e-commerce, than Shopify? To truly cut through the noise, however, beauty and cosmetic Shopify stores are also marketing using AI!
One might not realize the need, but AI combined with the beauty and cosmetic industry can turn the very tedious steps of marketing into fun milestones for the e-commerce business.
From product creation, communication, and promotion, to analysis of the traffic and inventory management, the right AI tools can take over the work for you.
Still unsure about it? Take a look at Proven Skincare. They use AI to help their customer get personalized recommendations and products!
AI makes sure that your customer’s journey is mapped out and made as smooth as possible for conversion.
You, on the other hand, can make the most of your time, to focus on actual business and your store! Looks like a win-win situation.
So let us learn more about how to improve Shopify store marketing in the beauty and cosmetic industry by using AI.
6 AI software that can boost beauty and cosmetic Shopify store marketing
It must come as no surprise, that customers now want a convenient and personalized shopping experience. Utilizing AI technology is the key to making your Shopify store experience personalized, and making your customers keep coming back for more!
However, choosing the right AI tool for you is a lot easier said than done. It’s important to understand what your Shopify store needs the most at the moment to turn conversion rates higher.
And this is where we come in! Here are some AI tools to help you generate posts, personalized recommendations, product descriptions, and even help with marketing!
1. Predis.ai
Predis.ai is a great tool for automating social media posting and creating posts.
Using Predis.ai, customizing templates based on the brand becomes a 2-minute task. It can also help you generate ideas and even plan the content of the entire month in advance.
The Idea Lab and content library are some of the standout features of Predis.ai with some great reviews. With affordable pricing plans, Predis.ai is your AI tool to go to if you want to plan out your strategy and get creative!
The Idea Lab analyzes all of your previous ideas and generates more ideas so you don’t have to worry about coming up with new ideas.
Using AI software like Predis.ai can immensely boost the Shopify store marketing of any beauty and cosmetic company.
2. Glood.ai
Glood.ai is another tool that gives a personalized experience to each customer based on their wants and needs, ensuring that the customer is satisfied with the product. This tool helps in boosting sales and retaining customers.
However, it is important to note that the use of Glood.ai can be both a pro and a con. While it helps in personalizing the experience for the customer, it also requires a significant amount of data to be collected from the customer.
3. Vue.ai
Vue.ai is an AI tool that can be used to easily upload products and generate detailed and tagged product descriptions.
It also helps in enhancing the product images and structures of all of your data. Along with that, personalization can also lead to increased conversion rates and customer satisfaction.
While Vue is a great tool for personalization and gaining access to customer insights, it is important to consider the cost of using it.
This pricing may not be suitable for small businesses with limited budgets. Integrating Vue.ai with your Shopify store might also require some technical expertise and time.
4. Algoface
Algoface is another brilliant AI tool that can set you apart from all your competitors. Algoface can allow your customers to try the shades of all the cosmetics before they buy them.
This tool uses facial recognition software that lets your customers gauge how the product will look on them before making the purchase. So that customers can try the shades of all the cosmetics before they buy it.
Algoface also asserts the use of ethical AI. That is, they use AI to detect facial attributes, but not the identity of the user.
5. Mailchimp
Mailchimp is one popular tool for automated email marketing.
It helps you right from the first step of creating the email and targeting the right audience, to automatically sending welcome emails or abandoned cart reminders and analyzing the data.
6. Wizybot
Wizybot is a bot available on the Shopify app store. It prides itself on being very easy to integrate.
With Wizybot, you can provide 24/7 customer support without hiring personnel. It provides great customer service, making their experience a smooth one. This helps turn passive customers into active buyers by resolving queries and responding like a human.
Why use such AI Software?
Naturally, if you want to be one of the best in the market, it’s vital that you use all the means readily available to better your Shopify store and its performance.
AI is a tool that is being increasingly used to enhance the output or performance of e-commerce stores.
Not only that, but AI also helps your store visitors with a smooth experience, thus effectively converting them from visitors to customers!
Here are seven, out of the many reasons, that will convince you about why you need to have your own AI tool for your Shopify store marketing:
Reason 1: Reduce the number of returns
One of the main reasons for beauty or cosmetic products being returned is that customers find that the product doesn’t suit their skin tone or color.
This can be remedied by using facial recognition software that allows your customers to gauge how the product will look on them.
This is where Algoface comes in. You can allow your customers to try on the shades before making a purchase.
Reason 2: Increase sales
When customers try out the products specifically for their skin and tone, they are more likely to buy them.
With a virtual try-on, customers get a more realistic understanding of the product and can make a quicker decision to buy it.
Reason 3: Automated social media posting
Automated social media posting is another benefit of using AI software. Imagine you’re using software like Predis.ai.
This AI tool will drastically reduce the time you spend in marketing and creating posts on social media. That’s because every post will be preplanned and executed automatically.
One of Predis.ai’s features, Idea Lab, is the perfect tool if you want to create a graphic post but don’t have enough to chew on in your creative brain.
All you have to do is ask it to generate reel ideas or provide it with social media post titles. Idea Lab will generate the content for you.
Next, all you need to do is click on the “Create post using this” button, and lo and behold! You have your post ready.
Reason 4: Cost efficient
An obvious pro of using AI for marketing and even content creation and personalization is that it is cost-efficient. AI can be used to do the job of several people without extra effort.
There is no need to hire an expensive agency for social media marketing or customer support. Most of the tasks can be done automatically by AI software that costs you less and provides more efficiency!
Reason 5: Automated email marketing
Automated email marketing is another benefit of using AI software. Social media is not the only marketing strategy that drives sales. Following up on a customer’s abandoned cart with a reminder email can bring them back to your site to complete the transaction.
You can create an email marketing campaign seamlessly using AI software like Mailchimp that will take over and automatically execute the campaign regularly.
Reason 6: Customer support
Needless to say, customer support is essential in any e-commerce store. Customers need immediate attention to their queries nowadays, and chatbots are now expected in every e-commerce store.
Without a chatbot on stand-by, customers might report their experience as rocky and consider your business as one that responds slowly to queries. This can make them lose interest quickly.
Chatbots help you address queries and understand the customer journey. Wizybot is a great tool that provides 24/7 customer support without hiring personnel.
It delivers great customer service, turns passive customers into active buyers, resolves queries, and responds like a human.
Besides, chatbots immediately raise a ticket if there’s a problem. They help customers decide what they want, showcase personalized products, and make a smooth return process.
Reason 7: Easy to integrate and use
All the software mentioned in this blog is easy to add and use. Seldom do they require any technological expertise.
Most of them take only a few minutes to set up and get acquainted with. These might prove to be extremely useful for small businesses to start with!
Beauty and cosmetics brands that use AI
Many high-end brands have already jumped on the bandwagon and started using AI. It helps the beauty and cosmetic industry to enhance their customers’ shopping experience.
L’Oreal
L’Oreal is one such brand that has used AI to enhance the shopping journey of its customers. A number of different AI tools are being used here. Let’s take a look at some of them:
HAPTA: L’Oreal describes HAPTA as the world’s first handheld computerized makeup applicator designed for an estimated 50 million consumers who have limited hand and arm mobility.
With inclusivity at its core, HAPTA uses AI technology for better motion control and precise application for users who might find it hard to do so on their own.
Coloright system: Coloright is an AI-connected hair color system for salon stylists. It analyses the condition of the customer’s hair and creates on-demand, customized hair color for the perfect dye experience.
Perso device: Creates a unique lipstick color for each customer after an analysis of their skin tone and preferences.
Trendspotter: This AI tool allows L’Oreal to analyze the trends in the beauty industry from about 6-18 months.
Trendspotter acts as an AI engine that reads social media posts and catches up on keywords to help generate products- from ingredients and texture to packaging and lifestyle!
Sephora
Sephora is another brand that is utilizing AI to enhance the shopping experience. It offers a virtual fitting experience in both its mobile app and website. Sephora also uses machine learning.
This allows its system to track the behavior and preferences of site visitors. Using the machine learning feature, the AI then offers these visitors products that might interest them.
As a result, the click-through rate increased exponentially and led to a six-fold increase in ROI.
MAC Cosmetics
Another brand on the AI marketing scene is MAC Cosmetics. YouCam is a tool that MAC is using to launch augmented reality makeovers.
It is a great tool that allows customers to try out different makeup products before making a purchase.
Wrapping up
To conclude, AI is becoming an essential tool in the beauty and cosmetic industry. It can be used to enhance the shopping experience for both the customer and the retailer.
Trying out beauty and cosmetics Shopify store marketing with AI will give you a guaranteed entry to the big-brand scene.
By using AI software, you can provide a personalized shopping experience, reduce the number of returns, increase sales, automate social media posting, and provide cost-efficient customer support.
Several brands in the industry have already started using AI to enhance the shopping experience.
And what better way to start than trying out the tools we have listed in this article?
Related articles
Kylie Cosmetics Instagram Marketing
Huda Beauty Marketing Strategy
Vero Moda Instagram Marketing Strategy
