Best Shopify Tools For Marketing

Shopify is an e-commerce platform that enables businesses and individuals to create and customize online stores to sell their products. Over 1.7 million businesses in more than 175 countries use Shopify for their online stores. Its user-friendly interface allows merchants to manage various aspects of their online business. This includes website design, product listings, customer orders, and payments. Shopify offers a range of features and tools that can help businesses of all sizes to build and manage an online store. These tools have the ability to sell online through multiple channels, such as web, mobile, in-person. To achieve long-term success, firms require the appropriate marketing tools. These tools are useful for search engine optimization (SEO), email marketing, social media management, CRO, paid advertising etc. In this blog, we’ll look at 20 top Shopify marketing tools in every category that would benefit and help you to grow.

SEO Tools for Shopify

SEO tools help improve your store’s visibility in search engines like Google. They assist in optimizing your product pages, fixing technical issues, and improving your site’s ranking. Below are some of the best tools:

• Plug in SEO: Scans your store for SEO issues and provides easy-to-follow solutions.
• SEO Manager: Helps optimize your meta tags, track keyword performance, and monitor search rankings. SEO Manager also enhances visibility on Google Search, helps to fix 404 errors in bulk to improve SEO rankings.
• Smart SEO (Sherpas) : It simplifies the process of adding structured data and optimizes images so that your site loads faster for a better user experience. Free trial and free plans are also available. It also generates compelling product Meta Tags & Alt Tags with AI (ChatGPT-4 Turbo).
• Yoast SEO for Shopify: Provides real-time content analysis to improve your product descriptions and blog posts.

Email Marketing Tools for Marketing on Shopify

These tools help to build customer relationships and drive sales from the repeated customers. These tools help you send automated campaigns, newsletters, and promotional offers.

• Klaviyo: Tracks customer behavior and sends personalized email campaigns. Klaviyo offers more advanced marketing automation features and segmentation options with pricing ranging from $0 to $100 for up to 5,000 email subscribers. Klaviyo comes with all the features and support to manage retention marketing in-house, email marketing agencies like Hustler Marketing swear by the platform and use it for most of their clients.

• Omnisend: Helps businesses to reach customers through email, SMS, and push notifications. You can smoothly communicate across various channels. Omnisend focuses more on omnichannel marketing that includes email, SMS, push notifications, and more, with a free plan, covering up to 500 emails, 60 messages and 500 web push messages a month.

• Privy: Captures leads with popups, offers discounts to new visitors, and automates abandoned cart emails to recover lost sales.
• MailerLite: Provides an affordable email automation solution with drag-and-drop editing, segmentation, and analytics, making it ideal for small businesses looking to scale.
• Seguno: Seguno provides an easy way for Shopify merchants to create and send emails to customers with a focus on automation and pre-built templates. All of this can be used for free as long as you have 250 or fewer subscriptions. For as long as your subscriber count is between 251 and 1000, user gets charged with $10 per month which then increases to $20 until 2000 subscribers are crossed. In addition to that, Seguno has a 10-day free trial available once for every shop.

Social Media Marketing Tools for Shopify

You can increase your brand awareness, you can use platforms like Facebook, Instagram, TikTok etc. These tools help to automate posts, track engagement, and manage ads. Below are the best Shopify social media marketing tools:

• Outfy: Automatically creates and shares social media posts to multiple platforms.
• Buffer: Schedules and tracks your posts to improve engagement.
• Predis AI: Uses artificial intelligence to generate engaging social media content, you can even generate hashtags, and analyze performance to improve reach and engagement. You can also do competitor analysis to stay ahead in the competition. Linking your Shopify account with Predis.ai allows you to create AI-generated professional product posts and videos that you can post on social media straight away. It also allows users to easily make changes to the videos to make them more engaging.

The tool uses your product information to create complete post with creative, caption and hashtags. Their prices start at $20 per month. With up to 15 AI generated posts and 10 competitor analysis runs every month, Predis.ai can be used for free with it’s free forever plan.

• Hootsuite: Helps to manage multiple social media accounts from a single dashboard.
• Facebook & Instagram Shopping: Allows customers to browse and buy products directly from social media through shopping ads etc. This makes it easy for users to buy various products by just being at the comfort of their homes.

Shopify CRO Tools for Marketing

CRO (conversion rate optimization) tools improve a user’s shopping experience, helps in reducing cart abandonment. CRO tools also increase engagement. With the help of CRO tools, you can turn visitors into paying customers 

• Optimonk: Displays exit-intent popups to encourage customers to stay and buy. Optimonk also boosts sales through website personalization and A/B testing as well.
• Lucky Orange: With the help of this tool, you can get heatmaps and session recordings to understand visitor’s behavior.
• Shogun: Lets you create high-converting landing pages with a drag-and-drop builder.
• Yotpo: Collects and displays customer reviews to build trust and boost sales.

Advertising and Retargeting Tools

Paid ads help you to attract new customers, while retargeting ensures you reconnect with past visitors who didn’t complete their purchases. Below are the best Shopify Advertising tools:

• Google Channel: improves product visibility by connecting your business to Google Shopping.
• TikTok Ads: These Engaging video ads target younger consumers.
• Facebook & Instagram Ads: Helps to create, run, and track social media ads.
• Shoelace: Automates retargeting campaigns to bring back potential buyers.
• AdRoll: AdRoll is a retargeting and display advertising platform that helps businesses to reach their audience across multiple channels, including social media, web, and email.

Affiliate and Referral Marketing Tools

Customers and influencers promote your shop for commissions or benefits in affiliate and referral marketing. Below are the best Shopify Affiliate Marketing tools:

• Refersion: This tool helps in easy tracking  and manage the affiliate partnerships. Refersion also simplifies influencer program management and drives growth for DTC channels powered by Shopify, BigCommerce, WooCommerce etc.
• UpPromote: helps to create referral programs with trackable commissions. It has multiple programs with dynamic commission structures.
• GoAffPro: is a retail affiliate program, that is fully configurable. It has a custom branded affiliate portal. Uses AI to optimize growth. You can easily do multi level marketing.

Use these strategies to increase traffic and revenue without spending much on marketing.

Reporting & Analytics Tools

Analytics tools help you to track the performance of your store by analysing and understanding the customer behavior. With the help of this tool, you can also make decisions based on the data gathered to improve your strategies. 

• Google Analytics 4: lets you find out detailed consumer interactions and sources of your traffic. Provides detailed insights about website traffic, customer demographics, the effectiveness of marketing campaigns, and site performance. These tools can help Shopify merchants to increase website traffic, improve engagement with customers, and ultimately drive sales.

• Conversific: Compares your shop’s performance to competitors. It also suggests what  improvements can be made.
• Lifetimely: is a tool that track client’s lifetime value and profit.
• Triple Whale: helps to provide stats on the marketing performance in real-time with the help of AI. Thus, helping you to evaluate campaigns and improve your business decisions.

Customer Engagement & Chatbots

If your customer service is great, then it will increase your sales and also encourage repeat purchases. With the help of these tools, you can quickly respond to the inquiries. These tools offer personalized support to the customers as well. Below are the top Shopify Customer Engagement Tools:

• Tidio: offers live chat and AI-powered chatbots for quick customer help.
• Gorgias: Helps to bring together customer questions from email, social media, and chat to a single platform.
• Re:amaze: supports Facebook Messenger and WhatsApp. You can integrate multiple messaging channels to streamline customer communication.
• Shopify Inbox: simplifies customer interactions by consolidating conversations into one dashboard

Customer Loyalty and Retention Tools

You need solid customer relations to run a long-term business. These tools enable Shopify businesses create loyalty programs that reward repeat customers and retain them.

• LoyaltyLion: allows you develop loyalty programs with points, rewards, and referral benefits to keep consumers coming back. Prices start from $399 a month which includes 2000 monthly orders.

• Smile.io: enables businesses to develop VIP membership, customer loyalty, and referral reward programs. This makes retaining customers and advertising your business simpler. Prices start from $199 a month and unlimited monthly order limit.

• Growave: provides reward programs, reviews, wish lists, and link marketing. This simplifies consumer retention.
• Rivo: Integrates smoothly with Shopify and leverages points, recommendations, and VIP programs to keep customers.

The Best In-Built Tools on Shopify for Marketing

• Shopify Email: A built-in email marketing tool that allows businesses to create and send emails to customers to promote their products, share content, and build relationships.
• Shopify POS: A point-of-sale system that enables businesses to sell in-person and online, track inventory, and manage orders, all from a single dashboard.
• Shopify SEO: Built-in search engine optimization tools that help businesses improve their website’s visibility on search engines like Google, Bing, and Yahoo.
• Discounts and promotions: Built-in tools for creating discounts and promotions, including coupon codes, free shipping, and bulk discounts.
• Abandoned Cart Recovery: A tool that enables businesses to automatically send follow-up emails to customers who abandoned their carts to encourage them to complete their purchases.
• Social Media Integration: Shopify integrates with popular social media platforms, such as Facebook and Instagram, allowing businesses to sell their products directly on social media channels.

Conclusion

Choosing the appropriate Shopify marketing tools may boost traffic, conversions, and revenue. These technologies can help you expand your eCommerce business by improving SEO, automating email marketing, executing sponsored advertisements, and engaging consumers. To get the most out of these tools, analyze your business needs, test different solutions, and optimize your strategies continuously. By leveraging these Shopify marketing tools, you’ll be well on your way to growing a profitable online store.

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